From 30 Lakhs To 28 CR In Just 3 Years | The d'you Story

In this episode, Shamika Haldipurkar, the founder of d’you, offers an inside look at the complexities of the skincare industry and what it takes to build a brand in a market overwhelmed by information and trends. She shares how d'you is making a difference with thoughtful formulations and transparent messaging, tackling misconceptions around skincare ingredients. From the development of the Hustle serum to navigating the ever-evolving beauty landscape, Shamika talks about the challenges and triumphs of growing a brand that puts education and efficacy at the forefront.
If you're looking for an engaging discussion on entrepreneurship, the skincare industry's future, and how thoughtful leadership can shape the next generation of businesses, this is for you!
Stay tuned for more such conversations, only at Mesa School of Business!
Follow us:
Website: mesaschool.co/
Instagram: / mesa.school
LinkedIn: / mesa-school-of-business
0:00 Introduction
2:23 Shamika’s Journey
5:37 Funding d’you
7:35 Finding Brand Positioning
9:43 Importance of R&D
11:30 Building a Social Following
13:37 Risk Taking in Innovation
16:29 Building a Brand Voice
20:16 Unit Economics of d’you
#SkincareIndustry #Entrepreneurship #D2CBeauty #BrandBuilding #Leadership #BusinessEducation #DyouSkincare #ShamikaHaldipurkar #VarunLimaye

[@trishajalan9759]

Shamika has such as fresh perspective on running a company!!! and she always talks so well!! She's awesome

[@shekhspeare11]

loving this new trend of boostrapped founders, thanks mesa for shedding light on stories like these!

[@rachnadeokuliar992]

Love D'you and their products - so glad to hear the story from Shamika herself! Awesome stuff

[@nikipods]

Finally understood skincare brands reasons for putting out a million SKUs!!! This is such a good conversation

[@nikipods]

I didn’t know margins for the beauty industry were this way!!

[@SanchiOswal-p7c]

What a powerful force! Love women-led bootstrapped businesses! 🚀

[@YuvrajGarg]

Love the conversation!

[@jaspritkaur2967]

Insightful journey and content! Well framed, to the point, clear answers.

[@rakshithar4493]

Great content!

[@priteshtrivedi510]

Loved the R&D Insights🔥

[@Anmolkumar-ii8tc]

so inspiring!

[@yashaswikagaur]

Super interesting 🤔

[@rakshithar4493]

Super inspiring

[@mukunddhawan5059]

graat insights

[@snarangi]

I love Mesa's content

[@Desimidas]

Same

[@sakshxxm5588]

W Brand❤🔥

[@mynameisanu123]

very insightful! and inspiring :)

[@Desimidas]

🔥🔥🔥🔥

[@shubhamjangir786]

🔥🔥🔥