Segmentation, Targeting, Positioning & Customer Personas explained! | Strategic Marketing Theories

The segmentation, targeting and positioning (STP) model is a three-stage strategic marketing process that allows you to efficiently target the right audience(s) for your brand.
Using segmentation, targeting, and positioning means you can a) identity the most attractive market segments, b) target that audience accordingly, and c) position your brand to reach the correct segments.
This recording from Professional Academy's Strategic Marketing Theories explained series goes into more detail on STP and customer personas.
Want to learn more? Check out the links below:
More on STP: www.professionalacademy.com/b...
Browse Marketing/Digital Marketing courses: www.professionalacademy.com/p...

[@user-hv8vv8yv5f]

Fantastic. I enjoyed listening to this training

[@rosssummers8132]

Legend. Great overview

[@milkanjoroge6414]

Very insightful and applicable

[@humansofceylon8046]

You guys are doing a great job.. I've learnt a lot... Thank you..

[@ProfessionalAcademy1]

Happy to hear that! Thanks for watching :)

[@wilmagervacio4047]

We are new to the market and can you tell me how to start the segmentation and targeting audience. Our business is a Ecommerce B2C connecting buyers and suppliers. Since it is having many services how we will target a specific segment people. Consider we do not have any previous data

[@tamoghnamaitra9901]

I see a fellow star wars fan. u are a man of culture sir

[@xx98bava38]

How can analyse business Model for a company? A theory I can use it. Thanks