TOWS analysis explained! | Strategic Marketing Theories

A SWOT analysis is often utilised as a good way to summarise your findings from a marketing audit. But what do you do with these after?
A TOWS analysis takes a SWOT one step further and matches external factors against internal capabilities / weaknesses. It’s a great way to identify new & effective strategic directions.
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[@shamsulalam4247]

Wonderful presentation that helped me learn SWOT and TOWS to determine strategic directions. Such a valuable lesson I have been looking for. Thanks very much. The video deserves hundreds of thausands of likes. Thanks a lot.

[@ProfessionalAcademy1]

So glad you found the video useful Shamsul. If you're looking to learn more marketing theories, be sure to check out the other sessions from this series!

[@MZ-cq9rh]

Useful tools with clear professional presentation. Thanks a lot

[@agoritsaantoniou9986]

Thank you so much!!!! YOu are so explanatory!!! you match the right points !!!!!

[@kojobonti-amoako2801]

Brilliant Content. Thanks

[@wendyderrick59]

Great explanation!!! Thank you.

[@ProfessionalAcademy1]

We're glad you enjoyed the video, Wendy!

[@rafaelrodriguesfazio4701]

Best practical explanation video of TOWS analysis (period)! Super well explained, clear and the given example is simply perfect to understand how to apply the framework. Thank you so much for uploading it. Keep it up!

[@ProfessionalAcademy1]

Thank you Rafael, we are really glad the video helped to explain TOWS in an easy to understand format! Our goal has always been to break down the barrier betweeen acadmemic theory and practical application, and we are always happy to hear when it works out that way.

[@chamaraekanayake1749]

Great knowledge share Peter , keep it up

[@ProfessionalAcademy1]

Thanks Chamara, glad it was helpful!