Why Amazon is losing to Nykaa. How to defeat Amazon

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  • Опубліковано 9 вер 2024

КОМЕНТАРІ • 595

  • @Shefalitejpal
    @Shefalitejpal 2 роки тому +565

    plus Nykaa's delivery time is so less and their packaging is on point.

  • @lorraineg1155
    @lorraineg1155 2 роки тому +235

    That is so true.. i have experienced this. Got handed a duplicate conditioner on Flipkart (not Amazon). Lost my faith in buying personal care products from these aggregator apps and switched to nykaa. Never disappointed since then.

    • @AnirbanChakraborty94
      @AnirbanChakraborty94 2 роки тому +23

      Buy products which are Flipkart Assured / Amazon Fulfilled
      You'll never get duplicate products delivered to you

    • @brawlphysics
      @brawlphysics 2 роки тому +3

      Flipkart is not that trust worthy from last two years

    • @7k_Satyam
      @7k_Satyam 2 роки тому +2

      @@brawlphysics Same I use Amazon rather than Flipkart

    • @brawlphysics
      @brawlphysics 2 роки тому

      @@7k_Satyam 👍

  • @onlyuser8374
    @onlyuser8374 2 роки тому +1108

    Amazon employees : we can't defeat Nykaa
    Bezos : ok...then lets buy Nykaa

  • @karancricketer
    @karancricketer 2 роки тому +122

    Amazon hasn’t lost to Nyka.
    Amazon’s business isn’t just about beauty products anyway.

    • @descoio9222
      @descoio9222 2 роки тому +16

      Lost beauty products segment

    • @djdeto7382
      @djdeto7382 2 роки тому +5

      But they are still dealing in beauty products so in a way they lost

    • @zebakhan2720
      @zebakhan2720 2 роки тому +3

      But in india Amazon isn't that much popular

    • @thetechnocrat6388
      @thetechnocrat6388 2 роки тому +1

      @@zebakhan2720 it is very popular I order everything from there. Lakhs of products in the last few years.

    • @PMcse
      @PMcse 2 роки тому

      @@zebakhan2720 It is !!

  • @mugdhapaithankar2757
    @mugdhapaithankar2757 2 роки тому +248

    That’s the best thing…. I trust nykaa with all my makeup!! Wouldn’t choose Amazon for it!

    • @countdracula2695
      @countdracula2695 2 роки тому

      Accha

    • @shubhamsharma2365
      @shubhamsharma2365 2 роки тому

      True 💯

    • @jayabani1362
      @jayabani1362 2 роки тому

      Amazing research 😀👌

    • @yrashid6108
      @yrashid6108 2 роки тому

      You shouldn't they are all same. If you want original product buy from the product website

    • @AN-hb6ly
      @AN-hb6ly 2 роки тому

      Why do you girls need makeup? Can't look good without it? xD

  • @hanozkmehta
    @hanozkmehta 2 роки тому +105

    Brilliant and absolutely to the point explanation.

  • @AvtarSingh-ul2mw
    @AvtarSingh-ul2mw 2 роки тому +39

    I like your clarity of making the point you want to make briefly.

    • @Thisrj
      @Thisrj 2 роки тому

      Absolutely

  • @Ronin47700
    @Ronin47700 2 роки тому +1

    Amazon have no choice because govt doesn't allow inventory model to foreign companies it is only allowed to Indian companies like Nykaa.

  • @shikharani5428
    @shikharani5428 2 роки тому +8

    And there's no return policy for beauty products on Amazon whereas Nykaa has a 2-day return policy with no question asked

  • @udittamrakar9285
    @udittamrakar9285 2 роки тому +30

    Your impeccable stock market expert….great knowledge.

  • @lenovotab8322
    @lenovotab8322 2 роки тому +6

    Amazon ke pass itna paisa hai ki woh nykaa Ko harane ke liye invest aram se Kara skta hai he can buy a company with similar businesses model of nykaa and can expand it Lekin woh Abhi future group ke saath busy hai or beauty product ka market online Abhi bhi chota hai that's the reason nykaa bhot hi overvalued hai

  • @sagardutta799
    @sagardutta799 2 роки тому +6

    Yaa very true... I wanted to buy a premium brand shampoo.. I went to Amazon and flipkart first but the customer reviews were claiming that the products were fake hence I switched to Nykaa

  • @SahilKumar-ro4es
    @SahilKumar-ro4es 2 роки тому +10

    That's why Amazon sent me a old canon printer instead of a laptop which was of 58k.
    This type of fraud still exists.

  • @navneet2649
    @navneet2649 2 роки тому +52

    sir just a query - we observe similar thing when it comes to clothes, I have seen people buying everything from Amazon but when it comes to clothing they usually go to Myntra! What can be the reason for that?

    • @tanmayraju6185
      @tanmayraju6185 2 роки тому +36

      UI is the reason why someone uses Myntra overa Amazon as the filters available on Amazon are useless whereas Myntra is just flawless with its filters

    • @techbasics6142
      @techbasics6142 2 роки тому +7

      Amazon inventory of fashion in India is not that great. As compared to myntra but myntra till date makes loss....

    • @krishnabhatia9870
      @krishnabhatia9870 2 роки тому +4

      Its the same reason as told in the video...Myntra deals in branded products only.

    • @Learn.medicine
      @Learn.medicine 2 роки тому +2

      when we search clothes they recommend the worst of worst , like always there are always some local 300,400 rs item shown and we have to scroll nearly 20 of them . Also we have to apply filter otherwise they dont show ucb , levis, puma, etc .

  • @sunilchandran4u
    @sunilchandran4u 2 роки тому +1

    We can't say like amazon lost to Nykaa. Amazon is too big to focus on just beauty product segment. They are more into conquering entire e commerce world, not just focusing on a product segment. It's like comparing a huge shopping mall to a specific factory outlet. You can goto shopping mall and get anything you want..some will be good , some will be fake. In factory outlet you won't get everything. But what you get will be fresh and original.

  • @harshamohan9997
    @harshamohan9997 2 роки тому +88

    Who says Amazon doesn't have inventory model? They do it through JV partners and sellers like Cloudtail. And do you have any proof that Nykaa's revenue is more than Amazon's beauty category revenue?

    • @alldyallnite
      @alldyallnite 2 роки тому +17

      Agree with you. Duplicacy should not be the main reason. One more reason could be is that Nyka's website is much more curated to search for beauty products, Amazon is generic. Anyways, Amazon can just crush Nykaa (or buy them :) ) by giving deep discounts if they want to.

    • @mradulbhardwaj4134
      @mradulbhardwaj4134 2 роки тому +1

      @Z3U5 no

    • @techbasics6142
      @techbasics6142 2 роки тому +1

      @Z3U5 cloudtail was owned by infy, the plan is to merge and create new company after lawsuits

    • @arun8685
      @arun8685 2 роки тому +2

      Govt has restricted selling through cloudtail coz amazon used to favour cloudtail only.

    • @techbasics6142
      @techbasics6142 2 роки тому +5

      @@arun8685 nahi bhai. Please read the entire news. Cloudtail, Appario etc. like companies were both heavily invested by flipkart and Amazon i think Flipkart was WS retail or something. Shopkeeper lobby was facing stiff competition due to lower price by amazon and flipkart as they were ok losing money to acquire customers, this when our govt (to please vote bank) stepped in and brought the marketplace policy to help such shopkeepers sell online and remove inventory competition. This is when Amazon and flipkart had to change the entire business model. Secondly,on paper cloudtail was owned by infy. Aur koi bhi dhandha karlo most investors runaway from inventory business, as to sell inventory you will need to open physical stores which is an overheard. What Pranjal is missing here that Nykaa also has offline presence. Short video format can mislead anyone.

  • @yadunandan4227
    @yadunandan4227 Рік тому +1

    Have no issue with Amazon . There is reason why there is a seller review . Nykaa has been constantly accused of selling fake products. Plus Amazons customer service is unmatched

  • @Zeus-7778
    @Zeus-7778 2 роки тому +12

    Amazon losing to nykaa in one catagory 😂

  • @shubhamshree9863
    @shubhamshree9863 2 роки тому +4

    The reason why i always choose nykaa over amazon for all my skincare and makeup

  • @pree123789456
    @pree123789456 2 роки тому +1

    Exactly this is the reason why I buy beauty products from Nykaa. I am assured of the authenticity of the product because Nykaa put the original company certificate.

  • @paintcapsule8048
    @paintcapsule8048 2 роки тому +4

    So true .. I shop at nykaa because I know I'll not get fake products

  • @gouravkumar772
    @gouravkumar772 2 роки тому +1

    Na na bhai, actually log niche based websites par specific catagory ka saman kharidna jayada pasand karte hai..
    Jisse unhe unique jyda variety aur options milte hai..
    Amazon nakali saman ki 100% gaurntee leta hai. Aur agar ab kisi seller ne galat saman deta hai aur customer review mein ya customer support mein complaint karta hai to seller hamesha ke liye restrict ho jata hai..
    Don't worry. Buy where you find good things.

  • @khushiyadav_sbsc9414
    @khushiyadav_sbsc9414 2 роки тому +1

    Also there are many high end brands which were not available in india and thankfully nyka is slowly bringing that products in india and Amazon still doesn't sell those branded products.

  • @ayesha.afarooqui2178
    @ayesha.afarooqui2178 2 роки тому +2

    Absolutely sir ,,u said it right... Amazon mei bahot dupes hai ...i have experienced this...i bought Maybelline fitme foundation it was dupe , made in PRC.......😰

  • @valley-girl
    @valley-girl Рік тому

    Their service IS SOOO GOOD!
    I can track where exactly my package has reached and they never sell fake products.

  • @abhinavsarda1557
    @abhinavsarda1557 2 роки тому +1

    Amazon is also not good in clothes..... people usually prefer Myntra as it's more genuine

  • @poojakirankaranam7976
    @poojakirankaranam7976 2 роки тому +1

    Packaging and Product Delivery is also so good when it comes to nykaa

  • @su_nature
    @su_nature 2 роки тому

    Nykaa had problem with fake product in past ....I got an expensive product found out it was fake...good thing they changed their ways

  • @starboy001
    @starboy001 2 роки тому +2

    Ultimate bro. Ultimate....I was lapsing this from my mind. Your these type of stories make me intelligent 8n marketing

  • @siddhantsharma61
    @siddhantsharma61 2 роки тому

    The main Factor is Govt. Policy amazon can also do inventory model but as an MNC there is certain policy that doesn't allow amazon to do inventory model soo nykaa took advantage of govt. policy nothing else.

  • @bharatsahni97
    @bharatsahni97 2 роки тому

    Right.. nayaka also put authenticity certificate of distributer.. and brands are directly selling through nayaka..

  • @archanabhandari2160
    @archanabhandari2160 Рік тому +1

    Yes its true💯.. even in myntra too for beauty product atleast

  • @abhiroy82
    @abhiroy82 2 роки тому +1

    Amazon also stores inventories from the direct manufactures in addition to the seller ...so its not true that "Amazon kuch nahin kar pa raha hain"..if you want quality u can go with Amazon prime as these are verified sellers...

  • @poetry842
    @poetry842 2 роки тому

    Very valid point , and that's the reason even i buy from Nykaa. Even if it's more discounted on Amazon. And the packaging, and the delivery timeline.

  • @shaumiljain5153
    @shaumiljain5153 2 роки тому +1

    Thank you pranjal bhaiya ab main bhi apna business aisi hi karunga. Aaj se 10 sal Mera bhi Aisa Hi business.

  • @fat_batman
    @fat_batman 2 роки тому

    I always used to prefer Amazon over nykaa because of the delivery speed.
    But now have shifted to Nykaa for this very reason.
    Amazon does have some sellers who sell duplicate products.

  • @akanshachaudhary7956
    @akanshachaudhary7956 2 роки тому +1

    I also buy beauty/ skincare products from nykka or myntra. They sell quality and original products.

  • @explorewithrutuja9337
    @explorewithrutuja9337 2 роки тому +1

    Nykaa ki app bhi easily accessible hai and delivery is also efficient 😍

  • @newbeeify
    @newbeeify 2 роки тому

    So basically for the authenticity. I'll have to think twice and recheck whether I'm buying original products from Amazon when it's comes to makeup and skin care but Nayka is more thrust worthy in this area

  • @kachraseth322
    @kachraseth322 2 роки тому

    I eventually switched to nykaa for perfumes and other cosmetics. I once called customer care of Amazon as the seller sent duplicate product moreover they don't have return or replacement. The executive told me " Sir , we can't do anything" As against on Nykaa all products are genuine and return is also available at the same or similar price. Nykaa is not only for women but also sells many Male brands. The perfume black market on Amazon is so wide that it's essentially a fake market with copies of perfume that only last an hour or two with cheap price.

  • @ABHISHEKSINGH-zj7wz
    @ABHISHEKSINGH-zj7wz 2 роки тому

    Amazon is trying to crash indian retail ( fashion, beauty,home durable) market. One of it's example is future group retail.

  • @upasana2251
    @upasana2251 2 роки тому

    I really feel skeptic while ordering beauty products from amazon because i don't trust the seller. Multiple fake products are the reason

  • @sandipanghosh6334
    @sandipanghosh6334 2 роки тому +2

    Strangely Nykaa has started to sell their Fashion Products at Amazon

  • @rahulroshan3990
    @rahulroshan3990 2 роки тому

    Nykaa is sabse acchi baat mujhe ye lagti hai ke aap kitne v products saath me order karo, aapko vo saare products ek saath ek hi din deliver hote hai.... But flipkart or Amazon pe aisa ni hota

  • @donpasto59
    @donpasto59 2 роки тому

    Amazon works on both method, maintains its own inventory for prime as well from brand sellers, you must know it

  • @kanchankamble7031
    @kanchankamble7031 2 роки тому

    Most important thing is naykaa is an *Indian* E-commerce company.
    Proud to be indian🇮🇳🇮🇳 🥰🥰

  • @Samratt23
    @Samratt23 2 роки тому +1

    Govt ne sabhi eCommerce walo ko manufacturers se direct maal sale krne pr pabandi lagayi hai , because chote dukandar ko loss na ho

  • @sandhyaramraj3744
    @sandhyaramraj3744 2 роки тому

    Also, they have bought some international brands to India which do not sell here

  • @deepamishrasah6258
    @deepamishrasah6258 2 роки тому

    Amazon prime member hone k bawajud mai Nyka se Beaty products leti Amazon se nhi, aapne bilkul sahi kaha

  • @sadhicachugh3619
    @sadhicachugh3619 2 роки тому

    Exactly .. even the branded products comes fake, half emptied when buying from amazon .

  • @navneet2649
    @navneet2649 2 роки тому +5

    Thanks for the info sir but I dont think "majoirty" (not all) of Indian public itna dimaag laga rahe honge, they are just going with trend! 😅🙈🙈 But thanks a lot for telling us this unique difference b/w working of Amazon and Nykaa! 👍👍💖

  • @mickeykyl.4579
    @mickeykyl.4579 2 роки тому

    I've seen many times nykaa prices are more than Amazon plus I've received bad products twice they were either with damages or poor use experience.

  • @varsharamakrishnan1999
    @varsharamakrishnan1999 2 роки тому +1

    Finally an informative reel ☺️ thanku 👍🏽

  • @atulya3344
    @atulya3344 2 роки тому

    I don't think so.....
    Because Amazon can also purchase from Brands and showcase as branded sellers...

  • @anindo911
    @anindo911 2 роки тому

    They used the Indian laws on inventory Vs marketplace models. Ye mujhe pata tha par yeh bakar sunke badhiya laga !!

  • @tamannaahyadav5734
    @tamannaahyadav5734 2 роки тому +2

    Main na to Amazon se or na hi Nykaa se order krti hu... In fact I'm using flipkart and for beauty products I ordered from Purple💜😁

    • @sebcanim5969
      @sebcanim5969 2 роки тому +1

      Nykaa international brands india mai introduce karta rehta hai , jaise elf , Morphy , kay beauty ye brands sirf nykaa pe milte hai

  • @shubhbirla5500
    @shubhbirla5500 2 роки тому

    Why these people celebrate the autocratisation of e-commerce and defeat of marketplace model which profits Millions of small business owners rather than a large Business conglomerate

  • @MsArpita213
    @MsArpita213 2 роки тому +1

    Purplle is even better...it will soon overtake Nykaa...

  • @RandomGuy_1
    @RandomGuy_1 2 роки тому

    Some products on Nykka is listed at more price than original MRP on brands website.

  • @divyachandra1308
    @divyachandra1308 2 роки тому

    Nykaa also sends duplicate product , so basically it is your luck what product you are getting. One can buy directly from the official website of the product but the return policy is very hectic if the product comes damaged. We can trust amazon for cheaper products , because there is less possibility of fake products there. Also brands like minimalist, mama earth , the newer brands , there is no duplicate market for them , but the bigger and older brands like neutrogena, loreal , lakme , there is a chance of getting fake product. Makeup is expensive and also amazon doesn’t even cater that much makeup. Duplicate or real.

    • @divyachandra1308
      @divyachandra1308 2 роки тому

      @alpha sometimes fake in not distinguishable and they will say that it is original but the one who has used original knows and all the times it is not about fake most of the times it is a bad batch.

  • @kswati9535
    @kswati9535 2 роки тому

    Usually cosmetic doesn't have return policy but nykaa has also yes it's 100% genuine products

  • @shivamgumber
    @shivamgumber 2 роки тому +1

    Same for Myntra in fashion

  • @dipankarmookerjee2282
    @dipankarmookerjee2282 2 роки тому

    Amazon in India sales duplicate products not only in beauty products but also other duplicate products, and takes no action against the saler if even it is reported to them. Online platforms are not at all reliable in our country.

  • @shaguftamateen483
    @shaguftamateen483 2 роки тому

    True .. already v know that amazon pe fake products milte but nyka pe original beauty products

  • @yoshitagandhi9639
    @yoshitagandhi9639 2 роки тому

    True! It dosent only applies for cosmetics but more other things also, i odered a pair of Crocs and i got a duplicate pair for the price of original, mind me, it was a poor quality footwear. Amazon must take steps to keep a quality check on the sellers.

  • @sshikha26
    @sshikha26 2 роки тому

    I personally feels the same. Products are very cheap on amazon. Has anyone thought why they are so cheap? Coz they are duplicate.

  • @dove5758
    @dove5758 2 роки тому

    Nykaa always sell products on higher rate and amazon cant assure purity thats why i buy products from the sites itself. Like i use dot&key products so i will go to the site of dot&key only rather than going to other sites. Thats how u can prevent lemon problem of ur life.

  • @AbhinavKumar91
    @AbhinavKumar91 2 роки тому

    Before buying any product on amazon select trusted seller only.

  • @priyachouhan1817
    @priyachouhan1817 2 роки тому +1

    Exactly why I purchase all my beauty products from nykaa

  • @shraddhasingh9680
    @shraddhasingh9680 2 роки тому

    You are totally right. I also have done the same and when it comes to original product you can't trust Amazon

  • @candyfloss184
    @candyfloss184 2 роки тому

    Amazon is the WALMART of Ecommerce. Nykaa is a kirana shop offering chic shampoo for 2 rupees. (In scale).

  • @joydeepmondal3491
    @joydeepmondal3491 2 роки тому

    Amazon also had inventory model but it went to lawsuit...so they moved to seller model...

  • @devdassamantaray1714
    @devdassamantaray1714 2 роки тому

    Same thing with Healthkart also...
    Nutrition Supplements are mostly fake in Amazon and on the other side Healthkart provides 100 % original

  • @Anuj-nq2ul
    @Anuj-nq2ul 2 роки тому +5

    Amazon needs to update app UI first

  • @lovelyindia21
    @lovelyindia21 2 роки тому +2

    Yes sir.... Very well said.....

  • @hendka6006
    @hendka6006 2 роки тому

    Nykaa mujhe achha nahi laga. Usme RETURN policy achha nahi hai. I brought 2 perfumes and got only 1 aur return ka koi option bhi nahi tha aur na refund dene ko koi ready tha. I stopped buying after my 1st order and never opened that app since then

  • @pacificviews2796
    @pacificviews2796 2 роки тому

    Abt this beauty products trade war I don't know. But Amazon's delivery person's at times behave rudely with Customer's. Few of my friends have completely stopped purchasing from Amazon since last 2 - 3 years.

  • @EduGleam
    @EduGleam 2 роки тому

    The thing is that nykaa gives original products.. It is reliable and they have variety of products

  • @prathamarora1483
    @prathamarora1483 2 роки тому +1

    Amazon has lost so many battles like:
    1.headphone zone in audio accessories
    2.decathlon in fitness wear
    3.grocery in grofers,swiggy,Zomato, and many other
    4.even in smartphone Flipkart has more exclusive phone brands than Amazon like realme,xioami and now even OnePlus

    • @kunaldev1257
      @kunaldev1257 2 роки тому

      I think swiggy will take over grocery cause they have fast delivery n a lot of delivery boys.

  • @pakshaalsshah
    @pakshaalsshah 2 роки тому

    I think there is ecommerce policy which does not allow inventory model

  • @vishal_chomal
    @vishal_chomal 2 роки тому +6

    Always knowledge full

  • @naqviadil
    @naqviadil 2 роки тому

    Amazon is almost over in every category. Nowadays there are delivering just tensions. Nothing else. Even they are delivering expired products too.

  • @helpingzone5599
    @helpingzone5599 2 роки тому

    i also like to buy makeup products from nykaa than others because it gives orginal products..i orderd lipsticks from flipkart and they gave different shades which i have not ordered..but nykaa gave original ones to me since then i love nykaa

  • @ragnarok9127
    @ragnarok9127 2 роки тому

    Yhi same cheez amazon bhi to kr skta h apne khud k retail partner(Cloudtail,Amazon retail) ko iske liye guide krke. But amazon ko iski zarurat hi nhi h,wo apne model me already bhut profit kr rhe h, but agr chahe wo Amazon Nykaa ko bnd krwa skta h,power h.

  • @neh_patwal
    @neh_patwal 2 роки тому +15

    Hands down to your explanations sir. even a 8 yr old could understand🙏👏👏👏

  • @Bhartimantra
    @Bhartimantra 2 роки тому

    Naykaa is never that good in initial stage, I always ended up with utter disappointment

  • @middleclassbahu3556
    @middleclassbahu3556 2 роки тому

    Yeah that's why I ordered beauty products from nyka.. Ya fir myntra

  • @Bloody_Daddyy
    @Bloody_Daddyy 2 роки тому

    Amazon can also do that thing and start their own authentic stores on Amazon. But Amazon's business model is different.

  • @rutujamohanty5716
    @rutujamohanty5716 2 роки тому

    Because Amazon is having those sellers who sells first second copy of Cosmetics brand
    & also sear criteria, product filters are not up to the mark… Telling this in my personal experience

  • @anamikarajput9884
    @anamikarajput9884 2 роки тому +1

    My first choice is👉 Nykaa....I Never order for any skincare product from Amazon.

  • @navshar85
    @navshar85 2 роки тому

    If Amazon is only a aggregator why they have massive godowns and storage center to make the inventory stored, right? .

  • @mamtarawat4157
    @mamtarawat4157 2 роки тому

    Correct i agree.isiliyae i took nykaa fr cosmetics.Bht nakli mila amazon pae

  • @SauoodDanish
    @SauoodDanish 2 роки тому

    विज्ञापन समाप्त हुए, धन्यवाद..।।

  • @pujannasarekar
    @pujannasarekar 2 роки тому

    I am a shareholder of nykaa
    Today I am in loss but best for long term

  • @Souravandsujitra
    @Souravandsujitra 2 роки тому

    U just said in a complicated way . About single vendor and multi vendor e-commerce business

  • @RajKumar-kf2dh
    @RajKumar-kf2dh 2 роки тому

    It is true because of e commerce laws. Amazon is not supposed to own any store or vendor. It's role is confined to be aggregator although it sell electronic goods through seller Appario where he now hold minority stake because of changes in law.

  • @nehak852
    @nehak852 2 роки тому +2

    On top of that expiry date is accurate on Nykaa

  • @jyotirmoychatterjee7421
    @jyotirmoychatterjee7421 2 роки тому

    Always buy from reputed seller on amazon. Like cloudtail, appario retail.

    • @Fit_n_Tall
      @Fit_n_Tall 2 роки тому

      That's right, most of these people don't pay attention to this part. Service wise Amazon is better and if u buy from their in-house sellers u won't get fakes.

  • @swatigautam4989
    @swatigautam4989 2 роки тому

    It's TRUE once I ordered from amazon and I got duplicate lipstick whereas nykaa always deliver genuine products

  • @chiragcvm
    @chiragcvm 2 роки тому

    There is a law in India Ecommerce companies cannot buy products directly from manufacturers and sell products to customers !