@@howdy1312 1:31 i think it depends on the cookie but still 😭4 pack is 15, as worse 4:12 okay yeah wtf LMAO in person is 17?? aint no rare cookie that worth it, even 11 in usd at worth..watchin more yeah title checks out
Personally, I'm waiting for what the NSW Food Authority has to say about this, because selling 6 day old, unpackaged, imported cookies to the public without any kind of food handling certification seems like it would be a big issue.
I feel like that's the worst part. Cause even if everything went to plan, you know they're gonna get stale in that dry plane air lol. That's already bad. If they've been sitting for days, no you gotta hang it up. Sorry didn't work out. Or sell them at a deep discount. Like how dare you sell these 5 day old expensive cookies as if they were fresh.
This summer I walked by 2 teens with a box of cookies. I asked, "Are they good?" They both looked at me with a sad face and shook their heads. I took their word for it
I think you nailed it. It's not a market they are in and the scammers spent thousands of dollars at Crumbl. Crumbl got paid to advertise their product in Australia, even better than the free advertising Tiktokers give them.
right 😭 i would imagine it would reflect badly on them if ppl who don't know the full story got the impression that they were selling cookies for 17 australian dollars. like if i was them i would be going out of my way to denounce the scam lmfao
They also said they never used their trademarks in promotion of this event... So they are either gaslighting everyone or they don't know what a trademark is. The account is literally called "crumblsydney" 😭
Been commenting this on every Crumbl video- I worked at crumbl and HATED IT. Worst job I’ve ever had and that’s coming from a pastry major. From the big brother-esque surveillance over each station to the way they made us lock our phones away in lockers for 11 an hour, I hated each moment in that stupid pink building. Work local.
Everything I see about working there is insane. I considered it because the pay sounded good but apparently it was advertised in a misleading way and not actually great, according to a friend’s sister who worked there
@@janelain8611 Very much so. They wanted me to stay until 2 A.M. when they advertised no nights past 10. We weren’t allowed to use any of the coolers to have cold drinks in the incredibly hot bakery and managers were honestly just mean-spirited. Made fun of me because I puked at work.
@@cronk2695 oh man, I've worked in some bad kitchens (10 years total as a pastry chef), but working at Crumbl seems like a true nightmare :( I'm sorry you went through that.
Sounds terrible. A Crumbl store replaced our local dry cleaners, who went out of business during the pandemic 😢My husband decided to buy some as a treat for our son after a hike, and they were dry and chalky. Even my 10 yo son hated them. It’s such a scam selling nearly $5 cookies
The organizers pulled a Logan Paul/cryptozoo: “I didn’t make money from my intended scam so obviously it’s not a scam” just because you ended up also scamming yourself doesn’t make it any less of a scam lol
I feel likes he's lying tho. I work in finance doing budgets. If they are like 4.50 a cookie and then he charged 17.00 cents per. That's like a 320% mark up with barely any additional labor to pay for. If the dude already has thousands of dollars to spend whole sale buying cookies I believe a plane ticket/shipping cost of a couple hundred dollars would not affect profit too much. In my experience no one does a stunt like this unless they already crunched the numbers and knew it was gonna work. This was not an impromptu scheme.
@@DubGamin420 Yeah, even if we work with the numbers they provided they made profit: They say spent $6k on cookies, $4k on flights, $2k on duties/tax and $1k on staff. So their expenses were overall $13k, according to them. 1 cookie was 17 AUD = 11.64 USD, I calculated with 11.50. That is 255% of the 4.5 USD the cookies cost, so they made over $15.3k. (6k x 2.55) At absolute minimum they made $2.3k profit off of this event. Which is yeah, not “a lot” by business standards, but it’s still easily a person’s living costs for a month or something. And this is if they were even truthful about their costs, which I’m not so confident about based on their behaviour.
@@camelliasinensis219 Thanks for crunching the numbers! (I missed where they provided their financial breakdown). A profit of over 2k reselling cookies... they def knew what they were doing lmao. And like you said I highly doubt they're being truthful with the numbers provided.
I worked at crumble for a few months. Absolutely hated it. Most annoying part was all the rich ppl complaining about the prices to someone who can’t even buy a 6 pack with an hour of work and being exploited by my older coworkers bc i was young and “should have the energy”.
omg I hate that line so bad, "you should have the energy" as if you could never get tired/feel unwell, and should also be able to use all of your energy nonstop on whatever is asked of you like some robot
Haha omg it's always the rich clients that like to complain about the prices at my work too! They drive to us in their luxury car and carry a $10k handbag but get upset about a $30 price increase we had over the last 12 months 💀
@@plaster.art.ho3 he's shown that he set a color palette for his videos on this channel, I think he made an outfit to intentionally fit the color palette. It was literally intentional decisions
@@Nicole-mq4tohe, like all good teachers, doesn’t leave the classroom- he just waits for us, his devoted students, to come back for more amazing commentary! ❤❤❤ DAngelo!
Really? I've never had them but I always assumed it'd be worth the money for a single cookie someday as a treat, lol. Why are they bad? Genuine question, ofc.
@@Aye.Eye.CaptainThey are either overly sweet, or taste raw. Like if you want a cookie I would think it would be ya know…baked in full. But I’ve heard from people who worked for Crumbl that they are like that because they are overworked and rushed to make cookies at an awful pace
@@Aye.Eye.Captain imo theyre just way too dense and sweet. they also never really taste like they're cooked all the way through and the texture is kinda weird
@Aye.Eye.Captain as a cookie I wouldn't say they are terrible. They are pretty expensive for a cookie that is just alright. Not worth giving them the money when that money could go to a local bakery that makes a better cookie.
Considering the extreme restrictions there are on things cigarettes and alcohol, how the hell did they get $6,000 worth of baked goods through customs? People like this don’t think of the large repercussion of their actions. A lot of people getting pulled into offices and asked what happened. Who supplied that many cookies to them. Why did the customs agents let them through with that much product.
Them refering to this as "drama" is insane. Girl, you commited a crime!! IMagine doing this about anything else?! "Hey guys, I'm adressing the drama around my hit and run. Did I intend to run over anyone? No, I did not, so I should not get in trouble for this"
Crumbl is a scam and has been even in the states. They’re not done baking, they’re not worth the money and they treat their workers (mostly teens) like crap. If you want soft cookies, bring some pillsbury home, cut them up and freeze them. If you then cook it from frozen, they’ll be soft on the inside and crunchy outsides. If you’re making it from scratch, ditch the all purpose and switch to either bread or cake flour. They make your cakes more bread or cake-y. You need to add some more moisture if you go with cake, but just add a splash of milk and it should be okay. And if you REALLY want to make it fool proof remove 1-2 tbsp of flour and replace with corn starch. The amount depends on the size of the batch and you’ll have to do some testing, but take it from a professional baker, it’s much better than even touching their cookies and running the risk of kinetic sand cookies.
if you want a genuinely good cookie recipe: use the pinch of yum soft chocolate chip cookie, switch the sugar (150g total) to 50g dark brown sugar 100g white sugar, brown the butter and add a tbsp (approx) of sweet cinnamon to the dry ingredients
Australian here. It was smuggled here. The customs are here are INTENSE. there is no way in hell a single cookie comes into the country. Foods in general need to be in good packaging/popular food items. My grandparents have to jump through several hoops when bringing greek sweets (greek branded sweets). like it's literally a flip of a coin. Either you can have them or have a hefty fine to the point you gotta take a small loan for.
Was going to say that! There is even a whole god damn show about how strict the customs are (Border Security: Australia Front Line) and they are so strict with everything, one wrong thing and they throw it all out.
As an ebay seller I agree. Customs is so afraid of fake designer goods even though I only sell real things I have to remove the name of the designer and alter the listing.
They're saying the cookies from crumble are usually significantly underbaked or straight up raw. It's been a problem for a while. Underbaked cookies sitting for a week is a health nightmare that no amount of sugar will fix. @@nicholascatania2536
@nicholascatania2536 sugar needs to be at such high concentrations to be a preservative. Like honey preserving itself. Jam in sterile jars. At lower concentration it just becomes food for bacteria.
@@MarshieMercIt's not that, it's that if the cookies ARE half-baked like people have experienced-and they're not supposed to be, so it's hard to say in this scenario-the eggs and flour won't be cooked through and can still house salmonella. American chikens and therefore chicken eggs constantly have salmonella, that's why the outsides are bleached and sanitized and have to be refrigerated unlike in the UK and EU, where they vaccinate their chickens most of the time and therefore don't deal with as much salmonella. Flour is a different story...something about heating it up before using it kills off bacteria but if it's not, like whatever we buy at the store, then it has to be baked through like the eggs in whatever you end up putting it in.
i like how you corrected "reviewing" with "advertising" there's much to be said about the blurring of that line on social media nowadays. all an influencer has to do is smile with a product and ppl will considered it positively reviewed
3:00 every time I’ve walked into a Crumbl cookie, it felt like a cult. All white walls, the eerie “WELCOME TO CRUMBL” they shout at you, and ALL kids. Like just all teenagers. Didn’t see a single adult, they all looked like high schoolers. It was like a weird Willy Wonka factory with a modern interior.
They make the same amount as a Walmart or McDonald's employee, so it's less about *Crumbl's* wages, once again, but the rapidly rising costs of living in comparison to ALL wages and salaries. Wages have stagnated for so long that even now that Walmart pays almost twice what they did 10 years ago, it's still not enough to pay for a car, an apartment, and normal expenses in many cases. You have to split a 2 bedroom with somebody else and the car and its fuel and insurance and upkeep is another huge chunk. Plus those kinds of jobs are just soul-sucking regardless of pay. It's how these companies stay in business-long hours and not enough people to spread out the labor, overly strict attendance policies, no PTO or vacation time, paid FMLA, or good health insurance.
As someone who is only a glorified home cook and certified desert snob who worked at a bakery for two years, allow me to share some insight: Any sort of desert intended to be shelf-stable or shipped long distances is going to have a lot of salt, a lot of baking soda, and a lot of sugar. All of these are preservatives meant to keep the baked good from going bad. It might get stale, but it shouldn't kill you. The problem is, that leaves the cookie/cupcake tasting flat and salty, with any other flavors lost in the background. The manufacturer tries to make up the difference with mass quantities of sugar, usually in the form of shortening-based frosting which has a longer shelf life than buttercream. This gives you something that tastes like Styrofoam topped with melted cotton candy. It's not great. Support your local bakery where you can get fresh-made, not-garbage baked goods. Or just make your own! :9
Thank you for explaining that!! Fresh is better, gotta remember that and look for local places. I’ve never had a crumbl cookie cause it just seems like too fancy for me lol, but now I really have no desire to. Also I know you meant to say dessert snob but I got real hung up on “desert snob” and as someone who’s obsessed with deserts I am absolutely going to start calling myself that cause it’s just too perfect. 🏜️
This is… seems illegal? Like dodging import taxes/duties seems like the least of the shenanigans here, not to mention the fact that Australian customs are EXTREMELY hardcore.
I do not understand how a company can be exposed for violating child labor regulations and people still give their money to them?!?! Wtf? You're literally funding it! Vote with your dollars ppl! (Not referencing essential goods btw, mid cookies are NOT a need)
Thank you! Most of the comments here are arguing that the cookies don't even taste good and are not worth it - like, who cares? Their violations should be the reason not to buy there
That's because the franchisees did it not the parent company. Basically a franchise buys the right to use everything but are the ones running the labor part. There's probably issues with all corporate franchises.
@@Stumblingthroughlife totally get that. But the franchises are operated within guidelines and directions of the parent company. Franchises also must pay 8% ongoing, monthly royalty fees to Crumbl. The money made at the locations fined for exploiting labor *is* going directly to the 'parent company'. And if multiple locations/states are doing it, it's not isolated. It's a systemic issue. And there's plenty of anecdotal evidence of poor working conditions to confirm that it's a rampant issue. The parent company is obviously allowing it or at least turning a blind eye. Regardless, there is enough info to say we shouldn't support this company.
I'm a simple woman. I sit down for lunch with a big ass sub sandwich and chips, I see D'Angelo posted, I ascend to the next dimension and allow my brain its well deserved respite. So grateful for your videos!
Simple, word of mouth. When Crumbl was first getting started, I heard how amazing it was from my friend who lived in Utah. So I was pretty excited to try them myself when a franchise location opened up near where I lived.
@@SaliferousThey’re based in Utah, which of course has a high Mormon population. And honestly, that should answer your question. You see how these people can hand-sell MLM products? If any community can use word of mouth to take a product nationwide, it’s Mormons (I say this with a lot of respect, even if I don’t care for what they sell).
this whole ordeal is a bizarre scam. point-blank, period. but this infamously litigious company not suing after ALL THAT BLATANT COPYRIGHT INFRINGEMENT 💀 these money-hungry mfs saw how much these schmucks raked in & had to have been like, “😳😗 nice one, we’ll be doing the next one”
I work at a local pastry shop and people complain about our prices a lot. You’re telling me there’s people complaining about our $5 personal cheesecakes when there’s chain cookie places charging $15 for a cookie?! I’m speechless! Pls support your local businesses, y’all….
15:20 in my country we literally have a drink that is fundamentally just water and cane sugar (it's called aguapanela if you're curious), and it IS literally less sugary than crumbl cookies SOOOOOO
I mean yeah but I don't think that cookies are related to the drinks! for example, in Cuba and Columbia, I actually find the savory baked goods better, or even like, pan de bono or buñeulos. they're DEFINITELY less sugary, but still a really delicious sweet pastry💖
I have a total sweet tooth and Crumbl hits the spot but you gotta cut up the cookies into eighths and have one or two pieves at a time. Plus if you live and grew up in the US, you have a lot of sweet food from the get go, so most people get used to high levels of sugar. It's not good for our health of course but sugar's incredibly addicting so it's difficult to decrease or give up. People who do, or who move out of the country, and get used to eating less sugar/sweeteners, will try our classic American diabetes/heart disease diet and often will note how it's far too sweet. So it's all a matter of what you're used to! Sugary water has less sugar than an ice cream or a Coke in your country, I'd wager, but all 3 of those things have less sugar than a quarter of a Crumbl cookie 😅
As an Aussie, it’s gettin really wild every time the country is trending cause it’s usually something insane with extra booze and less fun than Florida man stories
No offense but the frequency of stories like this from your homeland makes me concerned that Australia may just be the Florida of the Southern Hemisphere: beautiful but full of dangerous wildlife, scammers, rich people, and rednecks (bogans?).
as a former insomnia cookies (similar chain, similar scam), i can say with a huge degree of certainty that any form of professional cookie establishment is a short sighted fad industry that won’t be around for much longer beyond a few holdouts barely kicking in major cities. we constantly got pay cuts, lost corporate heads, got our hr department completely cut and forced into long poorly treated hours. i can speak with authority that crumbls cookies cost around 40 cents to make on average (insomnias cost around 5-13 cents) and the 10 times price increase isn’t going to anyone that works in distribution or delivery or service. there are worse jobs, don’t get me wrong, but there’s so much ethically wrong with the industry that crumbl, insomnia and similar chains try to pull. hate to break it to you if you didn’t know already, all of these places don’t even bake in house. stores just have oversized microwave oven and a freezer and usually that’s it. half the time from either place you’re at risk of salmonella poisoning due to cuts in safety. don’t support these businesses, don’t encourage them more!!!
"a short sighted fad industry that won’t be around for much longer beyond a few holdouts barely kicking in major cities" honestly its reminding me a bit of how fro-yo shops were seemingly everywhere in the 2010s until the popularity started to decline. I went to crumbl once, and aside from the fact that it's overpriced and *way* too sugary for my taste, I already didn't see it lasting long after the hype dies down. It felt like the kind of place I'd only see in a busy mall or airport - like Auntie Anne's or Cinnabon. I wouldn't be surprised if they end up closing a bunch of stores or declare bankruptcy within the next 5 or so years.
@@jazlynlopez6409 oh shoot I just posted a comment with that exact sentiment, that was stupid 😂. But it doesn’t surprise me that they’re all the same. Both cookies are too expensive, and I usually get cheaper and better tasting cookies like Chips Ahoy from my local supermarket anyway.
The average consumer is probably one of the dumbest people ever. If people are dumb enough to send anonymous unvetted companies their DNA what makes you think they're smart enough for anything else lol
As someone from the US, please do not buy from companies that mass market. If it's being pushed that hard then it's probably because they're paying the hell out of advertisers, not that they're actually that good. They're pretty mid. Overly sugary, their consistency is odd cookie to cookie, even if you like overly sweet things you can get better stuff at your local bakeries or make it in your home for a better price! They're basically extremely aesthetically driven cookies. They look appealing but in reality they aren't that amazing in comparison to other brands or bakeries.
I just get Oreos at Walmart. Which is no better than supporting Crumbl but local bakeries don't exist near me. Crumbl is something I get a couple of times a year because they're really good and much more than I'd get at a local bakery. Especially when the local bakery has chocolate chip cookies or frosted sugar cookies for 3x as much as the same thing as I can buy at Walmart. Where one might taste a little better-and sometimes it's Walmart's-but that's it, and Walmart is 0.5 miles away and this "local" bakery is 30 miles away. So I'm not trying to say that what I do is okay somehow but I'm trying to point out what Crumbl has that local bakeries don't, and that in suburbia, there's more Crumbls per square mile than local bakeries, but thrice as many Walmarts than both of those combined. It's not just about taste and price. It's also about niche and convenience. And small businesses don't tend to survive in suburbia. I've watched 20+ small businesses open and die in my town in my 20 years of living here :(
i ate crumbl ONCE, and it was an awful experience. i waited in line for like 20 minutes to get the most mid sugary cookie, the whole thing is the aesthetic for sure, but i gave the box away bc i just couldn’t get it.
This scam is horrible, but D’Angelo seems way too shocked at the inflated prices of these international goods without realizing how normal that is here in aus
As an Aussie, I can tell you we go nuts for random American junk food. There were stampedes and lines around the corner for a random Jack in the Box pop up in Melbourne a few years ago. And when Krispy Kreme finally opened up a store in Perth, people literally camped for days to get in line for donuts. Yes we are embarrassing 😅
I used to fly Melbs - Perth often. Before they opened a Perth store, sad sugar junkies used to buy boxes of that plastic synthetic sugar crap to bring to Perth. They used to want everyone else to take their bags out of the overhead luggage space so they could store their box of diabetes safely. When I was in the states 20 years ago, we tried a heap of different fast food joints. Jack in the box was about 7th in the quality stakes below maccas. Says a lot about marketing hype bullsh*t that people queued for that...........
Not really, that’s only the chronic internet dwellers of Australia leaving their house for the first time in a month. They’re the type to be subscribed to American fast food review channels and mindlessly buy into the hype that they see online.
You could ask the same about Voodoo Donuts, Sprinkles cupcakes, Krispy Kreme, Chik-fil-a, Tour de Jours, Gideon's at Disney Spring in Florida, etc. People like what they like. I've had exceptional cookies from Crumbl and some so-so cookies. Just depends on the flavor and bakery.
@@livvycatvoodoo donuts, while typically having a line that's too long for me to justify, at least actually has alright- to-good-ranging donuts. it's doing its job as a donut shop. can't really say the same for crumbl as every crumbl cookie i've ever had has been stale and not cooked properly. that's my opinion though obviously
@livvycat I never knew that about voodoo donuts and Krispy Kreme, but then again I haven't had that many of their products. They had a soft texture, but didn't seem undercooked ?(imo) I lowkey agree about tous les jour tho, I genuinely don't understand the hype 😅
They point it out if an influencer misses their weekly review by commenting that they miss them? That's more sinister and threatening to me than anything the Duolingo owl has ever said to anyone... If I could be bothered I'd drawn a cartoon of a Crumbl cookie terrorising an influencer.
i can't get past that part, like that means the social media staff are MONITORING folk's channels after the fact?? the ceo or whatever guy doing reaction reactions makes so much sense now, like he's normalizing it on top of encouraging it.
Crumbl reminds me of those cheugy food trends from the mid 2010’s (unicorn foods, avo toasts, fro-yo, the Starbucks secret menu) where half the fun is JUST the process of opening/buying/taking pictures of the food & the Instagram-ability of experiences like this while the actual quality goes out the window
Idk if this was an Australian thing or worldwide, but we had this trend of like giant milkshakes in mason jar cups. The milkshakes always had insane toppings, like three entire chocolate bars, a whole piece of cake, an entire croissant. I think that's maybe what a unicorn food is? But we didn't call it that here.
@@gnocchidokey that sounds like shakes with real unicorns in them 😅 They were probably multi colored with glitter ? I’d still buy that and enjoy it if it tastes good. 🌈
@@wesaidsomething unicorn food was always like pastel colored (I think there was even unicorn pasta at one point…?) but the US definitely had a weird frappucino period too where everything had toppings/drizzles/etc😅
Nah, I think they did plan on making a profit and just didn't crunch the math beforehand. They probably didn't account for the costs of actually importing the cookies and only calculated the resale value, and the really high prices were to try and save face when they realized they spent way more than they had expected on import costs.
As someone who has a sweet tooth and love decedent desserts, crumbl is garbage. They are so grossly sweet, they fall apart, they gotta be cold to eat which is weird, and are MAD overpriced. Get Nothing Bundt Cakes, get refrigerator Toll House cookies, support local bakeries, go to Cold Stone/Handell’s. Literally any other dessert store/bakery is worthy of the money you were going to spend
they put it in bondi for a reason. but i really do despise how we get an unfair premium on unavailable things, like ill want something from the us and not only is the shipping crazy but they mark it up as well and it makes getting anything i can only get online internationally a pain. i hope whoever i buy from like that is a gambling addict.
@@sheriffcherub you’re not a rural Aussie gal then. you’re definitely from the suburbs, no one enjoys American fast food in rural towns, they cook their own sht or go to the pub. And the only American food you’d find rurally is a maccas if you’re lucky. I would have to travel to Mildura Victoria from rural South Australia if I want just a bacon deluxe from hungry jacks.
@@OzzyAusborn You’re missing where I said 'everyone I know.' I’m a teen girl from Far North NSW, definitely not from the suburbs considering we all have to do remote learning because there isn't even a high school around us. I literally don’t have a Maccas where I live. That’s why my friends and I go crazy for overpriced American food! We grew up on American media and most of us feel like we're missing out, so when we do get opportunities like going to Syd/Brisbane for events, we drop heaps of money on it, it's rare for us esp as silly irresponsible tean girls 🎀. Yeah, we cook our own meals or go to the pub, but the fact that we can’t get fast food here makes it feel like a huge deal when we do. One of my friends paid $30 for Lucky Charms! This is my experience- I literally agree with your statement because I live it too? My friend's go feral at the chance, and so do I- I had the privelege of going to the US recently and the amount of food I brought back for my friends was insane (and money I spent...). Living in SA is definetly different to living in Far North NSW, but I'm still definetly rural and it's ok that our experiences are different. We have to drive a hell of a long way for Maccas too, sure it's mid as but its a pretty big deal so we always get excited when we get it. Like the other day bc of the school holidays, my ma n I went to visit family down in the South Coast, while I was there I dropped 200 bucks on clothes because I can never find stuff in my style where I live. Different experiences ig.
I am so confused how they physically flew all these cookies in check in luggage? Theres clearly a demand for a similar business so literally just make your own cookie business at that point? That would have gone over so much better.
The logistics of the entire thing is throwing me off as well. They keep using the word "imported" so did they actually import them as a company imports products? How did the order pick up go down? 800+ cookies in those giant boxes would take up so much space.
i’m australian.. and this makes total sense. you should have seen how crazy the buzz was when adelaide got a crispie cream store. people were lining up for over 24 hours. someone got jumped for their donuts. it was wild
I worked at crumbl for about 6/7 months & their management is just as disappointing as their cookies. truly such a scummy company who does not give a single f about their workers
I am a cookie snob (well-trained by my grandmother who made the best sugar cookies in the world). Crumbl is meh. They taste cheap. My grandmother would tell you that they look too pretty to taste good.
Just wanted to let people who know, Crumbl is also run by Mormons which explains a good bit of the labor weirdness, money grubbing, etc. There’s a lot of connections which Utah culture baked in.
As an Australian im not shocked by the price (ive seen a AUD$16 croissant) i am shocked they got that through customs! If they paid for a customs licence to import that would be super expensive and would take a while, hopefully they were refrigerated during transit
People in Sydney (and some parts of regional NSW) just need to track down a Thicc cookies van at a local market. They are amazing and basically the same thing.
Ik it sounds crazy but $5 for a big cookie is kinda normal in ca in coffee shops at least. At my shop our cookies are about $5 haha I’ve been to places where a croissant is $7 😭
Yeah some cafes here in Washington are $3 cookies and something like a crossient is $5 but the quality and taste is always great. Plus the cookies are typically big
7 dollars for a croissant😭 In Italy it's 1.10 euros on average and only the ones in bars\cafè, buying directly from the bakery shops almost halves the price. I'm happy with the thought that a business such as Crumbl would have been DOA in my country lol
Crumbl has always just been for aesthetics and that's what sucks they have genuinely interesting flavors that taste like garbage because they underbake the cookie!
gonna throw my hat in the ring as a former tiff’s treats employee (similar cookie chain but with ✨delivery✨, based mainly in texas). managers and corporate abused and berated their employees, frequently denied bathroom breaks, always denied lunch breaks, and too many managers would often clock out, go home, and watch live security footage of employees from home (they used to have audio as well, which they’d use to write up employees who criticized management or the job, but thankfully they did away with that after the union-a union that they very illegally busted btw). you were expected to deliver during severe weather, workplace harassment went unchecked, and HR was a joke. you’d get written up for having to miss work due to emergencies and illness, so people often came in sick and spread it to everyone else, all the while working with food. and it didn’t help that corporate wanted to cut costs by telling us to change gloves less often, reuse dirty rags for cleaning, and keep reusing paper bags that had old cookies in them. i could go on forever honestly, but the point is that it seems like all of these big chain cookie places are garbage, and i agree with all of the comments vouching for local bakeries instead. i can’t wait for the inevitable niche netflix docuseries that’ll come out about these horrible cookie companies lol
Crumbl opened up a location near me recently. Lineups for days. Once I finally bought a 6-pack...it was no big whoop. Too expensive for what it is and you're much better off supporting your local bakeries. Crumbl is the Shein and Temu of cookie franchises.
Interpretive Meteorology is a real degree. Last night I saw a meteorologist on Global Toronto say "I know I'm not supposed to play favourites with forecasts, but this one is pretty great." Who knew there was such a stringent code of ethics.
10:01 god thank you for going into this bc the thought of how they got all of that food back into the country was plaguing me yesterday when I read about this 😭
Surely the location they bought 800+ cookies from asked them what such a large order was for, even if only for sheer curiosity. They must have placed the order weeks in advance. I genuinely wonder how it all went down, what the logistics of it all were.
Telling Australian's that $17 for a large cookie is outrageous is a bit unfair. US food is quite cheap compared to Australian food. $17 for a cookie is definately steep by our standards, but a 6-pack of donuts from a chain store would cost more than that. Two pancakes with lemon and sugar at our equivilent of IHOP costs $19. We have a small chain that does novelty genital-shaped waffles for around $16 each. For a limited edition, bespoke, novelty dessert item, $17 is steep - but not unheard of.
I don’t understand because crumbl cookies are aggressively mid. I am extremely qualified to know because we get a box almost every week at work. I had no idea they were that expensive. The box is often left uneaten.
Sounds like they are trying to imitate Brooki Bakehouse in Brisbane. The box looks so much like Brooki’s and she does have a UA-cam channel. Her products are the real deal and the best part is that she is self taught. Love watching her content. Even the name sounds like a grift. As an Australian I am so embarrassed as we have so much amazing baked goods out here.
the fact that crumbl cookies are literally COPIES from an independent business is so sad. imagine how many customers the OGs would be getting from around the world. WHILST they sue other companies from copying them…
Are they? I always wondered how they came up with new flavors every single week. They probably have a team scout smaller businesses for cookie ideas all across the country
Week old cookies that are SUPPOSED to be enjoyed fresh don't even taste good no matter the brand. Crumbl should definitely sue these people for misrepresenting their brand.
The worst part is that the people behind this turned out to be a 16 and 21 year old sibling duo from Sydneys east (RICH RICH PPL AREA) , and live in a $4.5 million dollar home. Ppl made the rich even richer, i really hope crumbl sues them.
I find the original pricing ridiculous and you can tell they are designed to be Tik Tok-ed and not eaten. It is a very odd world we live in were if you live in a medium sized town you could find a local baker who does cookies like that, that judging by the reaction definitely taste better. But because of Tik Tok all that matters is trends and brands.
Nah $17 for a biscuit is wild. Just find a local bakery, you could probably get a decent pie, dessert and coffee for that price. Also it's so weird that the actual company isn't perusing this, like there are going to be people who associate this brand with the scam, and they're not really bothered by that fact.
That's how I felt about Starbucks, In-N-Out and Krispy Kreme. They're not necessarily bad, but for the price and hype, I've had better. Or at least I was expecting.....more......????
There’s a comment on here from a previous insomnia cookies worker saying that insomnia cookies are also a scam and that they also don’t treat their workers well and would get a lot of pay cuts and were forced to work long hours. They also said half the time you could get salmonella from either place bc of cuts in safety.
as someone who saw these tiktoks when they came out, i one hundred percent assumed that crumbl was just making more locations. i don’t like crumbl but i want these fakes to get sued lol
Sydney person here, we also got scammed by a fake "Lord Of The Rings" orchestra performance at the Convention Center. Spent $100s and it was marketed like it was officially endorsed... so crazy
One key fact missed - Toby is a high school student 😂 so this kid just used his parents money to pull a "sell coke cans at school for $2" heist on an extreme scale. Honestly Toby will probably be the next Musk.
“They’re just cookies at the end of the day” is a WILD statement after charging over $17 DOLLARS FOR ONE COOKIE
Wait I didn't realize it was THAT expensive for one cookie wtaf 😭😭😭
they're not. theyr like 3 bucks, wtf??@@howdy1312
and for them to be raw and half done.. yeah no
@@howdy1312 1:31 i think it depends on the cookie but still 😭4 pack is 15, as worse
4:12 okay yeah wtf LMAO in person is 17?? aint no rare cookie that worth it, even 11 in usd at worth..watchin more yeah title checks out
Imagine paying 17 dollars for a cookie
Personally, I'm waiting for what the NSW Food Authority has to say about this, because selling 6 day old, unpackaged, imported cookies to the public without any kind of food handling certification seems like it would be a big issue.
They're going to get fined. And then Toby will get the standard current affiar treatment 😂
They also wouldn't have the shelf life, they're meant to be eaten fresh. No preservatives or air tight packaging
I feel like that's the worst part. Cause even if everything went to plan, you know they're gonna get stale in that dry plane air lol. That's already bad. If they've been sitting for days, no you gotta hang it up. Sorry didn't work out. Or sell them at a deep discount. Like how dare you sell these 5 day old expensive cookies as if they were fresh.
Seeing as Australia has a semi-functional government, I would expect to see some fines sent their way pretty soon.
All of that and the price! 😮 I don’t know who to blame - Toby or the people who bought stale cookie for that much amount of money.
This summer I walked by 2 teens with a box of cookies. I asked, "Are they good?" They both looked at me with a sad face and shook their heads. I took their word for it
Lmbo, you know its not good if the teens are saying it isnt lolol
Not every week is good, neither is every location.
@@TheyCantCthen why are they charging luxury dessert prices if they can't guarantee quality??
@@MolecularMachineVirality saves their day once again😢
@@TheyCantC please stop before you od on copium
Crumbl not PUBLICLY BLASTING this scam is so odd? ‘We love seeing people excited about our product’? It’s giving ‘let’s test the market . . ‘
I think you nailed it. It's not a market they are in and the scammers spent thousands of dollars at Crumbl. Crumbl got paid to advertise their product in Australia, even better than the free advertising Tiktokers give them.
Word. It’s the most bizarre part of this story IMO
right 😭 i would imagine it would reflect badly on them if ppl who don't know the full story got the impression that they were selling cookies for 17 australian dollars. like if i was them i would be going out of my way to denounce the scam lmfao
Exactly. This whole thing could be a giant PR stunt for Crumbl to launch in Australia.
this is giving me kyle scheele meal flashbacks..... virality advertising is starting to become a problem.
"Yes we called ourselves crumbl cookies, but we never said we were crumbl cookies" is an ironclad defense IMO.
They also said they never used their trademarks in promotion of this event... So they are either gaslighting everyone or they don't know what a trademark is. The account is literally called "crumblsydney" 😭
I said I was going to wear a condom, that doesn’t mean no one is getting pregnant
@@krusher181😂
@@krusher181 I said I wasn't going to kill anyone, not that nobody was going to die because of me
Baked goods are so good in Australia, it's so embarrassing that we need to import stale crumbl cookies, what a shame
Dianxia pfp!!!!!
Honestly. So many mad cafes and bakeries.
Crumbl literally tastes like sand. They even have a cereal brand and it’s the most overpriced, tasteless shit I’ve ever eaten.
@@justabooberv4298 omg tgcf fans spotted!!
They won't survive here
Been commenting this on every Crumbl video- I worked at crumbl and HATED IT. Worst job I’ve ever had and that’s coming from a pastry major. From the big brother-esque surveillance over each station to the way they made us lock our phones away in lockers for 11 an hour, I hated each moment in that stupid pink building.
Work local.
Everything I see about working there is insane. I considered it because the pay sounded good but apparently it was advertised in a misleading way and not actually great, according to a friend’s sister who worked there
@@janelain8611 Very much so. They wanted me to stay until 2 A.M. when they advertised no nights past 10. We weren’t allowed to use any of the coolers to have cold drinks in the incredibly hot bakery and managers were honestly just mean-spirited. Made fun of me because I puked at work.
Wow, bakeries in general can get pretty damn rough (I put in about 3 years at a "real" bakery) but that just sounds... Wow.
@@cronk2695 oh man, I've worked in some bad kitchens (10 years total as a pastry chef), but working at Crumbl seems like a true nightmare :( I'm sorry you went through that.
Sounds terrible. A Crumbl store replaced our local dry cleaners, who went out of business during the pandemic 😢My husband decided to buy some as a treat for our son after a hike, and they were dry and chalky. Even my 10 yo son hated them. It’s such a scam selling nearly $5 cookies
The organizers pulled a Logan Paul/cryptozoo: “I didn’t make money from my intended scam so obviously it’s not a scam” just because you ended up also scamming yourself doesn’t make it any less of a scam lol
Losing money on a scam just makes you a bad scammer 🤷🏾♀️
This made me laugh out loud hahahaha they did scam themselves!
I feel likes he's lying tho. I work in finance doing budgets. If they are like 4.50 a cookie and then he charged 17.00 cents per. That's like a 320% mark up with barely any additional labor to pay for. If the dude already has thousands of dollars to spend whole sale buying cookies I believe a plane ticket/shipping cost of a couple hundred dollars would not affect profit too much. In my experience no one does a stunt like this unless they already crunched the numbers and knew it was gonna work. This was not an impromptu scheme.
@@DubGamin420 Yeah, even if we work with the numbers they provided they made profit:
They say spent $6k on cookies, $4k on flights, $2k on duties/tax and $1k on staff. So their expenses were overall $13k, according to them.
1 cookie was 17 AUD = 11.64 USD, I calculated with 11.50. That is 255% of the 4.5 USD the cookies cost, so they made over $15.3k. (6k x 2.55)
At absolute minimum they made $2.3k profit off of this event. Which is yeah, not “a lot” by business standards, but it’s still easily a person’s living costs for a month or something. And this is if they were even truthful about their costs, which I’m not so confident about based on their behaviour.
@@camelliasinensis219 Thanks for crunching the numbers! (I missed where they provided their financial breakdown). A profit of over 2k reselling cookies... they def knew what they were doing lmao. And like you said I highly doubt they're being truthful with the numbers provided.
I worked at crumble for a few months. Absolutely hated it. Most annoying part was all the rich ppl complaining about the prices to someone who can’t even buy a 6 pack with an hour of work and being exploited by my older coworkers bc i was young and “should have the energy”.
omg I hate that line so bad, "you should have the energy" as if you could never get tired/feel unwell, and should also be able to use all of your energy nonstop on whatever is asked of you like some robot
Gotta love how the scammers didn’t tip a singular dollar to the workers who physically made the product, passing the savings onto the fans 🤩
Haha omg it's always the rich clients that like to complain about the prices at my work too! They drive to us in their luxury car and carry a $10k handbag but get upset about a $30 price increase we had over the last 12 months 💀
My response to that is always "If you feel no issue with the amount of energy required feel free to take my shift." Shuts them up real quick 😂
i like how dangelo has been wearing the same outfit in every video like he’s a cartoon character. i respect the dedication
I think it's depression and decision fatigue lol
@@plaster.art.ho3 he's shown that he set a color palette for his videos on this channel, I think he made an outfit to intentionally fit the color palette. It was literally intentional decisions
He’s a professor 🤌🏼
@@Nicole-mq4tohe, like all good teachers, doesn’t leave the classroom- he just waits for us, his devoted students, to come back for more amazing commentary! ❤❤❤ DAngelo!
"same outfit closet" vibes
crumbl cookies aren’t even good. Support your local bakeries instead
Really? I've never had them but I always assumed it'd be worth the money for a single cookie someday as a treat, lol. Why are they bad? Genuine question, ofc.
Literally! People are feigning over these when i know there have to be cheaper and tastier opinions
@@Aye.Eye.CaptainThey are either overly sweet, or taste raw. Like if you want a cookie I would think it would be ya know…baked in full. But I’ve heard from people who worked for Crumbl that they are like that because they are overworked and rushed to make cookies at an awful pace
@@Aye.Eye.Captain imo theyre just way too dense and sweet. they also never really taste like they're cooked all the way through and the texture is kinda weird
@Aye.Eye.Captain as a cookie I wouldn't say they are terrible. They are pretty expensive for a cookie that is just alright. Not worth giving them the money when that money could go to a local bakery that makes a better cookie.
"crumbl cookie influencer industrial complex" is a phrase that makes me want to go back in time to 1995
RIGHT
Back when I got flamed for trying to sell a guitar because the Internet wasn't supposed to be used for commercial purposes.
As someone born in 1996, SAME
people thought like this back then?? @@aisle_of_view
it makes me wanna go back to 1895. toiling away at the embroidery as a 25 year old spinster.
“At the end of the day theyre just cookies.” SO WHY DID YOU SPEND LIKE $12,000 TO SMUGGLE THEM INTO AUSTRALIA. FOR THE LOVE OF COOKIES??
😂😂😂
To subsidise a holiday to the US, for sure.
Considering the extreme restrictions there are on things cigarettes and alcohol, how the hell did they get $6,000 worth of baked goods through customs?
People like this don’t think of the large repercussion of their actions.
A lot of people getting pulled into offices and asked what happened. Who supplied that many cookies to them. Why did the customs agents let them through with that much product.
Bro thinks they're cookie monster
I can’t believe people are freaking dropshipping cookies 😂
Them refering to this as "drama" is insane. Girl, you commited a crime!! IMagine doing this about anything else?! "Hey guys, I'm adressing the drama around my hit and run. Did I intend to run over anyone? No, I did not, so I should not get in trouble for this"
It’s more illegal to import them than lie and sell them so like on a scale of how many crimes they committed they didn’t even address them all 💀
as an australian it's so rare to see something from our country make it to the commentary channels, it feels so weird
nahh i feel so weirded out since my friend who attends a different school literally sees the teens who did this in the school elevator every day 💀
Right? Everyone forgets we exist lol.
Can’t believe people are that 🧠💀 to buy into TikTok advertising here. We’re becoming just like America.
@@OzzyAusborntried to pass anti-abortion laws in SA a few weeks ago too. Don't let that mind virus cross the sea, thanks!
Crumbl is a scam and has been even in the states. They’re not done baking, they’re not worth the money and they treat their workers (mostly teens) like crap.
If you want soft cookies, bring some pillsbury home, cut them up and freeze them. If you then cook it from frozen, they’ll be soft on the inside and crunchy outsides.
If you’re making it from scratch, ditch the all purpose and switch to either bread or cake flour. They make your cakes more bread or cake-y. You need to add some more moisture if you go with cake, but just add a splash of milk and it should be okay. And if you REALLY want to make it fool proof remove 1-2 tbsp of flour and replace with corn starch. The amount depends on the size of the batch and you’ll have to do some testing, but take it from a professional baker, it’s much better than even touching their cookies and running the risk of kinetic sand cookies.
"Kinetic sand cookies" is both hilarious and accurate 😂
if you want a genuinely good cookie recipe: use the pinch of yum soft chocolate chip cookie, switch the sugar (150g total) to 50g dark brown sugar 100g white sugar, brown the butter and add a tbsp (approx) of sweet cinnamon to the dry ingredients
kinetic sand cookies 😂😂😂
quick tip. Take cake mix, put butter in it, until cookie dough texture, make into round shapes and bake.
You're welcome.
We dont have pillsbury here I'll have to look at alternatives
Australian here. It was smuggled here. The customs are here are INTENSE. there is no way in hell a single cookie comes into the country.
Foods in general need to be in good packaging/popular food items.
My grandparents have to jump through several hoops when bringing greek sweets (greek branded sweets). like it's literally a flip of a coin. Either you can have them or have a hefty fine to the point you gotta take a small loan for.
I was so shocked they got that many cookies into the country. Border security is soooo tight here.
Was going to say that! There is even a whole god damn show about how strict the customs are (Border Security: Australia Front Line) and they are so strict with everything, one wrong thing and they throw it all out.
I was surprised when I realised someone imported them in - Australia. I don’t live there but know how strict they are!
As an ebay seller I agree. Customs is so afraid of fake designer goods even though I only sell real things I have to remove the name of the designer and alter the listing.
i wish there was a border security episode about this soooo bad
Considering the cookies are often not living up to their name by being fully cooked; week old Crumble cookies sound like a Salmonella Apocalypse.
nah sugar is a preservative so i am guessing while nasty it aint gonna get anyone sick
They're saying the cookies from crumble are usually significantly underbaked or straight up raw. It's been a problem for a while. Underbaked cookies sitting for a week is a health nightmare that no amount of sugar will fix. @@nicholascatania2536
@nicholascatania2536 sugar needs to be at such high concentrations to be a preservative. Like honey preserving itself. Jam in sterile jars. At lower concentration it just becomes food for bacteria.
I haven't ever had a raw Crumbl cookie but I don't doubt some people have
@@MarshieMercIt's not that, it's that if the cookies ARE half-baked like people have experienced-and they're not supposed to be, so it's hard to say in this scenario-the eggs and flour won't be cooked through and can still house salmonella. American chikens and therefore chicken eggs constantly have salmonella, that's why the outsides are bleached and sanitized and have to be refrigerated unlike in the UK and EU, where they vaccinate their chickens most of the time and therefore don't deal with as much salmonella. Flour is a different story...something about heating it up before using it kills off bacteria but if it's not, like whatever we buy at the store, then it has to be baked through like the eggs in whatever you end up putting it in.
i like how you corrected "reviewing" with "advertising"
there's much to be said about the blurring of that line on social media nowadays. all an influencer has to do is smile with a product and ppl will considered it positively reviewed
3:00 every time I’ve walked into a Crumbl cookie, it felt like a cult. All white walls, the eerie “WELCOME TO CRUMBL” they shout at you, and ALL kids. Like just all teenagers. Didn’t see a single adult, they all looked like high schoolers. It was like a weird Willy Wonka factory with a modern interior.
That’s because it’s owned and operated by Mormons. Cult all the way down.
It's because it is a cult, it's a Mormon company I believe, and Mormonism is a cult
Crumbl cookies have never been good enough to warrant insanity.
Never ever
I like them, but yikes.
Yeah they’ve always been way too sweet for me
Crumbl cookie has never been good
Crumbl does not pay their workers enough to justify their ridiculous prices. Their employees can't even afford to buy them if they wanted to
They make the same amount as a Walmart or McDonald's employee, so it's less about *Crumbl's* wages, once again, but the rapidly rising costs of living in comparison to ALL wages and salaries. Wages have stagnated for so long that even now that Walmart pays almost twice what they did 10 years ago, it's still not enough to pay for a car, an apartment, and normal expenses in many cases. You have to split a 2 bedroom with somebody else and the car and its fuel and insurance and upkeep is another huge chunk. Plus those kinds of jobs are just soul-sucking regardless of pay. It's how these companies stay in business-long hours and not enough people to spread out the labor, overly strict attendance policies, no PTO or vacation time, paid FMLA, or good health insurance.
workers rights in the US suck. workers would be paid a living wage here in Australia
As someone who is only a glorified home cook and certified desert snob who worked at a bakery for two years, allow me to share some insight:
Any sort of desert intended to be shelf-stable or shipped long distances is going to have a lot of salt, a lot of baking soda, and a lot of sugar. All of these are preservatives meant to keep the baked good from going bad. It might get stale, but it shouldn't kill you.
The problem is, that leaves the cookie/cupcake tasting flat and salty, with any other flavors lost in the background. The manufacturer tries to make up the difference with mass quantities of sugar, usually in the form of shortening-based frosting which has a longer shelf life than buttercream. This gives you something that tastes like Styrofoam topped with melted cotton candy. It's not great.
Support your local bakery where you can get fresh-made, not-garbage baked goods. Or just make your own! :9
But these are made fresh, they're not meant for what they did.
Thank you, this might explain why packaged muffins always give me stomach ache, but freshly baked ones don’t?
what is a desert snob
I'm obsessed with your little yum emoji :9
Thank you for explaining that!! Fresh is better, gotta remember that and look for local places. I’ve never had a crumbl cookie cause it just seems like too fancy for me lol, but now I really have no desire to.
Also I know you meant to say dessert snob but I got real hung up on “desert snob” and as someone who’s obsessed with deserts I am absolutely going to start calling myself that cause it’s just too perfect. 🏜️
they definitely picked the right suburb for it, $17 for a cookie in Bondi would just seem like standard fare 💀
New South Welshians when their rent drops to a measly $20k a week
This is… seems illegal? Like dodging import taxes/duties seems like the least of the shenanigans here, not to mention the fact that Australian customs are EXTREMELY hardcore.
They didn’t dodge import taxes and duties. They paid 12,000 extra dollars just to get them into Australia legally
It's very illegal for several reasons, actually, so good luck to them 😂😂
Australian customs are so hardcore we have TV shows made about them, good ol Channel 9 and their low-budget slop haha
I do not understand how a company can be exposed for violating child labor regulations and people still give their money to them?!?! Wtf? You're literally funding it! Vote with your dollars ppl! (Not referencing essential goods btw, mid cookies are NOT a need)
Thank you! Most of the comments here are arguing that the cookies don't even taste good and are not worth it - like, who cares? Their violations should be the reason not to buy there
That's because the franchisees did it not the parent company. Basically a franchise buys the right to use everything but are the ones running the labor part. There's probably issues with all corporate franchises.
(Thinking about Shein and Temu :/)
👏👏 Thank you!!
@@Stumblingthroughlife totally get that. But the franchises are operated within guidelines and directions of the parent company. Franchises also must pay 8% ongoing, monthly royalty fees to Crumbl. The money made at the locations fined for exploiting labor *is* going directly to the 'parent company'. And if multiple locations/states are doing it, it's not isolated. It's a systemic issue. And there's plenty of anecdotal evidence of poor working conditions to confirm that it's a rampant issue. The parent company is obviously allowing it or at least turning a blind eye. Regardless, there is enough info to say we shouldn't support this company.
I'm a simple woman. I sit down for lunch with a big ass sub sandwich and chips, I see D'Angelo posted, I ascend to the next dimension and allow my brain its well deserved respite. So grateful for your videos!
Me tooooo haha
Sounds like a great lunch😝😂what was in the sub?
me rn w my taquitos🤞
a QUEEN
This sounds delightful
How Crumbl got any money from anyone outside of Mormon culture I will never understand
Simple, word of mouth.
When Crumbl was first getting started, I heard how amazing it was from my friend who lived in Utah. So I was pretty excited to try them myself when a franchise location opened up near where I lived.
??
@@SaliferousThey’re based in Utah, which of course has a high Mormon population.
And honestly, that should answer your question. You see how these people can hand-sell MLM products? If any community can use word of mouth to take a product nationwide, it’s Mormons (I say this with a lot of respect, even if I don’t care for what they sell).
@@TheRonnieajwhen you say “these people” are you still referring to Mormons? /gen
They’re a Mormon company?! Nah… nope.
this whole ordeal is a bizarre scam. point-blank, period. but this infamously litigious company not suing after ALL THAT BLATANT COPYRIGHT INFRINGEMENT 💀 these money-hungry mfs saw how much these schmucks raked in & had to have been like, “😳😗 nice one, we’ll be doing the next one”
They didn’t bother suing cause they were like “fuck it y’all did market research for us anyway”
I work at a local pastry shop and people complain about our prices a lot. You’re telling me there’s people complaining about our $5 personal cheesecakes when there’s chain cookie places charging $15 for a cookie?! I’m speechless! Pls support your local businesses, y’all….
15:20 in my country we literally have a drink that is fundamentally just water and cane sugar (it's called aguapanela if you're curious), and it IS literally less sugary than crumbl cookies SOOOOOO
Ayeee Colombia
i mean nearly all soda and juice is that too so it's not surprising
I mean yeah but I don't think that cookies are related to the drinks! for example, in Cuba and Columbia, I actually find the savory baked goods better, or even like, pan de bono or buñeulos. they're DEFINITELY less sugary, but still a really delicious sweet pastry💖
I have a total sweet tooth and Crumbl hits the spot but you gotta cut up the cookies into eighths and have one or two pieves at a time. Plus if you live and grew up in the US, you have a lot of sweet food from the get go, so most people get used to high levels of sugar. It's not good for our health of course but sugar's incredibly addicting so it's difficult to decrease or give up. People who do, or who move out of the country, and get used to eating less sugar/sweeteners, will try our classic American diabetes/heart disease diet and often will note how it's far too sweet. So it's all a matter of what you're used to! Sugary water has less sugar than an ice cream or a Coke in your country, I'd wager, but all 3 of those things have less sugar than a quarter of a Crumbl cookie 😅
😂
As an Aussie, it’s gettin really wild every time the country is trending cause it’s usually something insane with extra booze and less fun than Florida man stories
No offense but the frequency of stories like this from your homeland makes me concerned that Australia may just be the Florida of the Southern Hemisphere: beautiful but full of dangerous wildlife, scammers, rich people, and rednecks (bogans?).
dont you worry. aussies only get the good florida man stories, america usually mostly sees depressing ones
@@MiniM69I mean, as an Australian, you're not wrong
@@MiniM69 We have a Florida of Australia, its called the state of Queensland lmao
Australia is like Florida but with British cuisine
That ‘we missed you last week comment’ came across soooo passive aggressive lmao
its giving me kyle scheele meal, illegal undisclosed ad campaign vibes
@@aricheec7722 looooool
14:47 The most emotion this man has ever shown in a video
That "they're just cookies at the end of the day" was AUDACIOUS.
This is the most half-baked plot about the most half-baked thing I would only eat if i was more than half-baked.
I won’t even eat them if I was fully baked
amazing comment take my like
BARS 🗣🔥🔥🔥
i will genuinely never understand how crumbl got SO big SO fast
Sugar
they spent millions on marketing and sponsorships with influencers 😭
American consumerism culture + tiktok savy marketing is never a good combo
mormons?
It's a cult that's how, they have ties to Mormons and they got their money and marketing that way
they should probably make it more obvious that one cookie is 4 servings
But they SELL THE LITTLE DIVIDER THING TO CUT A COOKIE iSn'T tHaT eNoUgH
one cookie is 7 servings!!
If a serving is 15% of a cookie, then one cookie is almost SEVEN servings
@@gnocchidokeythat is actually insane
A serving is one bite lol
as a former insomnia cookies (similar chain, similar scam), i can say with a huge degree of certainty that any form of professional cookie establishment is a short sighted fad industry that won’t be around for much longer beyond a few holdouts barely kicking in major cities. we constantly got pay cuts, lost corporate heads, got our hr department completely cut and forced into long poorly treated hours. i can speak with authority that crumbls cookies cost around 40 cents to make on average (insomnias cost around 5-13 cents) and the 10 times price increase isn’t going to anyone that works in distribution or delivery or service. there are worse jobs, don’t get me wrong, but there’s so much ethically wrong with the industry that crumbl, insomnia and similar chains try to pull. hate to break it to you if you didn’t know already, all of these places don’t even bake in house. stores just have oversized microwave oven and a freezer and usually that’s it. half the time from either place you’re at risk of salmonella poisoning due to cuts in safety. don’t support these businesses, don’t encourage them more!!!
Dang and there’s been a few comments on this video promoting insomnia cookies over crumbl cookies lol
These companies seem so silly when bakeries exist
literally just try local cookie shops, they're so much better lol
"a short sighted fad industry that won’t be around for much longer beyond a few holdouts barely kicking in major cities" honestly its reminding me a bit of how fro-yo shops were seemingly everywhere in the 2010s until the popularity started to decline.
I went to crumbl once, and aside from the fact that it's overpriced and *way* too sugary for my taste, I already didn't see it lasting long after the hype dies down. It felt like the kind of place I'd only see in a busy mall or airport - like Auntie Anne's or Cinnabon. I wouldn't be surprised if they end up closing a bunch of stores or declare bankruptcy within the next 5 or so years.
@@jazlynlopez6409 oh shoot I just posted a comment with that exact sentiment, that was stupid 😂. But it doesn’t surprise me that they’re all the same. Both cookies are too expensive, and I usually get cheaper and better tasting cookies like Chips Ahoy from my local supermarket anyway.
Australia has some pretty decent consumer protection laws- even if crumbl doesn't sue them, customers of the scam pop up would have a decent shot.
the ACCC is NOT someone you want to fuck around and find out with.
The fact that marketers keep trying these scams is concerning... do they think we're stupid?
well, because some people are. did you see those lines for those stale ass cookies?
@@purplesky99876 yeahh good point 🫠
Yes, and easily manipulated
The average consumer is probably one of the dumbest people ever. If people are dumb enough to send anonymous unvetted companies their DNA what makes you think they're smart enough for anything else lol
Its just so unsustainable. But thats capitalism ig
As someone from the US, please do not buy from companies that mass market. If it's being pushed that hard then it's probably because they're paying the hell out of advertisers, not that they're actually that good.
They're pretty mid. Overly sugary, their consistency is odd cookie to cookie, even if you like overly sweet things you can get better stuff at your local bakeries or make it in your home for a better price! They're basically extremely aesthetically driven cookies. They look appealing but in reality they aren't that amazing in comparison to other brands or bakeries.
I just get Oreos at Walmart. Which is no better than supporting Crumbl but local bakeries don't exist near me. Crumbl is something I get a couple of times a year because they're really good and much more than I'd get at a local bakery. Especially when the local bakery has chocolate chip cookies or frosted sugar cookies for 3x as much as the same thing as I can buy at Walmart. Where one might taste a little better-and sometimes it's Walmart's-but that's it, and Walmart is 0.5 miles away and this "local" bakery is 30 miles away. So I'm not trying to say that what I do is okay somehow but I'm trying to point out what Crumbl has that local bakeries don't, and that in suburbia, there's more Crumbls per square mile than local bakeries, but thrice as many Walmarts than both of those combined. It's not just about taste and price. It's also about niche and convenience. And small businesses don't tend to survive in suburbia. I've watched 20+ small businesses open and die in my town in my 20 years of living here :(
i ate crumbl ONCE, and it was an awful experience. i waited in line for like 20 minutes to get the most mid sugary cookie, the whole thing is the aesthetic for sure, but i gave the box away bc i just couldn’t get it.
i feel like i've seen this exact comment on another video
@@sofimofii crazy, couldn’t be mine
This scam is horrible, but D’Angelo seems way too shocked at the inflated prices of these international goods without realizing how normal that is here in aus
There’s plenty of popular products that are only available here for an inflated price or with a $30 shipping cost
The funniest part is is that aussie goods like vegemite and timtams are cheaper in the UK then Australia lol
@@ashrosa860 This!! Us rural/remote Aussies especially go CRAZY for insanely priced American food!!
As an Aussie, I can tell you we go nuts for random American junk food. There were stampedes and lines around the corner for a random Jack in the Box pop up in Melbourne a few years ago. And when Krispy Kreme finally opened up a store in Perth, people literally camped for days to get in line for donuts. Yes we are embarrassing 😅
I used to fly Melbs - Perth often. Before they opened a Perth store, sad sugar junkies used to buy boxes of that plastic synthetic sugar crap to bring to Perth. They used to want everyone else to take their bags out of the overhead luggage space so they could store their box of diabetes safely.
When I was in the states 20 years ago, we tried a heap of different fast food joints. Jack in the box was about 7th in the quality stakes below maccas. Says a lot about marketing hype bullsh*t that people queued for that...........
Not really, that’s only the chronic internet dwellers of Australia leaving their house for the first time in a month. They’re the type to be subscribed to American fast food review channels and mindlessly buy into the hype that they see online.
i do not understand the appeal of crumbl cookies. why are we obsessed with aesthetics? They’re giant under cooked monstrosities…
The most American of dessert- underbaked, overpriced, and designed to post pictures of.
Why they are so mushy? At this point is not a cookie anymore, it 's a cake.
You could ask the same about Voodoo Donuts, Sprinkles cupcakes, Krispy Kreme, Chik-fil-a, Tour de Jours, Gideon's at Disney Spring in Florida, etc. People like what they like. I've had exceptional cookies from Crumbl and some so-so cookies. Just depends on the flavor and bakery.
@@livvycatvoodoo donuts, while typically having a line that's too long for me to justify, at least actually has alright- to-good-ranging donuts. it's doing its job as a donut shop. can't really say the same for crumbl as every crumbl cookie i've ever had has been stale and not cooked properly.
that's my opinion though obviously
@livvycat I never knew that about voodoo donuts and Krispy Kreme, but then again I haven't had that many of their products. They had a soft texture, but didn't seem undercooked ?(imo) I lowkey agree about tous les jour tho, I genuinely don't understand the hype 😅
They point it out if an influencer misses their weekly review by commenting that they miss them?
That's more sinister and threatening to me than anything the Duolingo owl has ever said to anyone...
If I could be bothered I'd drawn a cartoon of a Crumbl cookie terrorising an influencer.
i can't get past that part, like that means the social media staff are MONITORING folk's channels after the fact?? the ceo or whatever guy doing reaction reactions makes so much sense now, like he's normalizing it on top of encouraging it.
@@littlefoxglove276 yeah that bit shook me. Super gross.
d’angelo please never stop uploading
I get the sentiment, but he can stop at any time and we should all respect that
@@chuck4714 absolutely! But please always come back because we love him, lol. But I agree with what you're saying 10000%.
@@chuck4714no, d'angelo owes us his life forever and ever 😈 mwahahahahhh
Crumbl reminds me of those cheugy food trends from the mid 2010’s (unicorn foods, avo toasts, fro-yo, the Starbucks secret menu) where half the fun is JUST the process of opening/buying/taking pictures of the food & the Instagram-ability of experiences like this while the actual quality goes out the window
Idk if this was an Australian thing or worldwide, but we had this trend of like giant milkshakes in mason jar cups. The milkshakes always had insane toppings, like three entire chocolate bars, a whole piece of cake, an entire croissant. I think that's maybe what a unicorn food is? But we didn't call it that here.
@@wesaidsomething That's a great example but no like we had literal "unicorn shakes" that you could get at starbucks and stuff.
@@gnocchidokey that sounds like shakes with real unicorns in them 😅
They were probably multi colored with glitter ? I’d still buy that and enjoy it if it tastes good. 🌈
@@wesaidsomething unicorn food was always like pastel colored (I think there was even unicorn pasta at one point…?) but the US definitely had a weird frappucino period too where everything had toppings/drizzles/etc😅
@@doomnoises yup, they looked like lisa frank monstrosities lol... honestly I was tempted
Nah, I think they did plan on making a profit and just didn't crunch the math beforehand. They probably didn't account for the costs of actually importing the cookies and only calculated the resale value, and the really high prices were to try and save face when they realized they spent way more than they had expected on import costs.
Pencils are SHARPENED
guys can i borrow a pencil i forgot there was a test
@@nuviretto i have an extra just in case!!
13:47 the sight of that frosting was already enough to upset my stomache 💀
12 dollars for a fucking cookie is diabolical
That’s like two dozen eggs and a five pack of instant noodles.
Fr I thought you said “diabetical” !!
As someone who has a sweet tooth and love decedent desserts, crumbl is garbage. They are so grossly sweet, they fall apart, they gotta be cold to eat which is weird, and are MAD overpriced. Get Nothing Bundt Cakes, get refrigerator Toll House cookies, support local bakeries, go to Cold Stone/Handell’s. Literally any other dessert store/bakery is worthy of the money you were going to spend
Tbf paying 17 dollars for one cookie is definitely natural selection level of getting scammed
As an rural Aussie gal, everyone I know goes WILD for insanely priced American food!!
they put it in bondi for a reason. but i really do despise how we get an unfair premium on unavailable things, like ill want something from the us and not only is the shipping crazy but they mark it up as well and it makes getting anything i can only get online internationally a pain. i hope whoever i buy from like that is a gambling addict.
@@sheriffcherub you’re not a rural Aussie gal then. you’re definitely from the suburbs, no one enjoys American fast food in rural towns, they cook their own sht or go to the pub. And the only American food you’d find rurally is a maccas if you’re lucky. I would have to travel to Mildura Victoria from rural South Australia if I want just a bacon deluxe from hungry jacks.
@@OzzyAusborn You’re missing where I said 'everyone I know.' I’m a teen girl from Far North NSW, definitely not from the suburbs considering we all have to do remote learning because there isn't even a high school around us. I literally don’t have a Maccas where I live. That’s why my friends and I go crazy for overpriced American food! We grew up on American media and most of us feel like we're missing out, so when we do get opportunities like going to Syd/Brisbane for events, we drop heaps of money on it, it's rare for us esp as silly irresponsible tean girls 🎀.
Yeah, we cook our own meals or go to the pub, but the fact that we can’t get fast food here makes it feel like a huge deal when we do. One of my friends paid $30 for Lucky Charms! This is my experience- I literally agree with your statement because I live it too? My friend's go feral at the chance, and so do I- I had the privelege of going to the US recently and the amount of food I brought back for my friends was insane (and money I spent...). Living in SA is definetly different to living in Far North NSW, but I'm still definetly rural and it's ok that our experiences are different. We have to drive a hell of a long way for Maccas too, sure it's mid as but its a pretty big deal so we always get excited when we get it. Like the other day bc of the school holidays, my ma n I went to visit family down in the South Coast, while I was there I dropped 200 bucks on clothes because I can never find stuff in my style where I live. Different experiences ig.
the hype for crumbl is insane considering they are never properly baked and they taste like a spoonful of sugar spread on a piece of cardboard
as someone who likes pure sugar and cardboard that sounds much better
11:53 says the ones who flew across the world for cookies…
I am so confused how they physically flew all these cookies in check in luggage? Theres clearly a demand for a similar business so literally just make your own cookie business at that point? That would have gone over so much better.
Given how hard starting and running a restaurant is, this was definitely the easier option
I didn’t assume they flew regularly, I assumed they chartered a flight
The logistics of the entire thing is throwing me off as well. They keep using the word "imported" so did they actually import them as a company imports products? How did the order pick up go down? 800+ cookies in those giant boxes would take up so much space.
i’m australian.. and this makes total sense. you should have seen how crazy the buzz was when adelaide got a crispie cream store. people were lining up for over 24 hours. someone got jumped for their donuts. it was wild
we really need to stop this OBSESSION with anything American. it's a disease fr
synthetic plastic donuts. They're revolting........
I remember the crispy cream craziness! Coles cinnamon doughnuts all the way. And so much cheaper!
I worked at crumbl for about 6/7 months & their management is just as disappointing as their cookies. truly such a scummy company who does not give a single f about their workers
There was so much fanfare for the Crumbl that opened up near my house and now that place is empty everytime I walk by it in the plaza.
Damn so everyone realized they weren’t good or something?
I am a cookie snob (well-trained by my grandmother who made the best sugar cookies in the world). Crumbl is meh. They taste cheap. My grandmother would tell you that they look too pretty to taste good.
Facts. Also, drop that sugar cookie recipe. Halloween is nigh.
0:49 hell no
Seconded.
literally gross
You got the timestamp wrong
Just wanted to let people who know, Crumbl is also run by Mormons which explains a good bit of the labor weirdness, money grubbing, etc. There’s a lot of connections which Utah culture baked in.
As an Australian im not shocked by the price (ive seen a AUD$16 croissant) i am shocked they got that through customs! If they paid for a customs licence to import that would be super expensive and would take a while, hopefully they were refrigerated during transit
"oversized sugar bombs" true but lmao
I feel like eating an entire one of these cookies would re-write my gut bacteria
"they are just cookies at the end of the day" is an insane statement considering those cookies were seventeen fucking dollars
People in Sydney (and some parts of regional NSW) just need to track down a Thicc cookies van at a local market. They are amazing and basically the same thing.
Nah, there's a Crumbl in the same parking lot where I work. It's absolutely terrible, and I'm fairly confident it's an MLM, so there's that too.
Ik it sounds crazy but $5 for a big cookie is kinda normal in ca in coffee shops at least. At my shop our cookies are about $5 haha I’ve been to places where a croissant is $7 😭
I bet your cookies are actually fully baked, not sickeningly sweet, and not 800-1000 kcal per cookie 💀
Yeah some cafes here in Washington are $3 cookies and something like a crossient is $5 but the quality and taste is always great. Plus the cookies are typically big
Miss the days where dairy and such were so much cheaper. The prices for cookies were usually a USD. 😢
7 dollars for a croissant😭 In Italy it's 1.10 euros on average and only the ones in bars\cafè, buying directly from the bakery shops almost halves the price. I'm happy with the thought that a business such as Crumbl would have been DOA in my country lol
They sold for $17.50 ea & were DAYS old…$5 is pretty ok for a decent cookie these days though RIP
Crumbl cookies suck and are unnecessarily extra.
Insomnia cookies are so superior.
THANK YOU!!!
+1 from Philly for Insomnia Cookies
Crumbl has always just been for aesthetics and that's what sucks they have genuinely interesting flavors that taste like garbage because they underbake the cookie!
Insomnia is mosdef the big bruh
@@thelukinator123 the cookies are so DAMP. 🤢
australians summoned ‼️‼️
Why are we all awake at this time!
I hear kangaroos in the distance
I can't sleeeeep
Mormon's creepy hold on sugar and tiktok and influencer culture in general has me spooked.
gonna throw my hat in the ring as a former tiff’s treats employee (similar cookie chain but with ✨delivery✨, based mainly in texas). managers and corporate abused and berated their employees, frequently denied bathroom breaks, always denied lunch breaks, and too many managers would often clock out, go home, and watch live security footage of employees from home (they used to have audio as well, which they’d use to write up employees who criticized management or the job, but thankfully they did away with that after the union-a union that they very illegally busted btw). you were expected to deliver during severe weather, workplace harassment went unchecked, and HR was a joke. you’d get written up for having to miss work due to emergencies and illness, so people often came in sick and spread it to everyone else, all the while working with food. and it didn’t help that corporate wanted to cut costs by telling us to change gloves less often, reuse dirty rags for cleaning, and keep reusing paper bags that had old cookies in them.
i could go on forever honestly, but the point is that it seems like all of these big chain cookie places are garbage, and i agree with all of the comments vouching for local bakeries instead. i can’t wait for the inevitable niche netflix docuseries that’ll come out about these horrible cookie companies lol
Damn I used to teach in Texas and parents often had Tiff's treats delivered to us as a pick-me-up. I had no idea the corporation was like this
As someone that lives in Australia, I am ashamed of this crumbl “fan”.
Crumbl opened up a location near me recently. Lineups for days. Once I finally bought a 6-pack...it was no big whoop. Too expensive for what it is and you're much better off supporting your local bakeries. Crumbl is the Shein and Temu of cookie franchises.
Interpretive Meteorology is a real degree. Last night I saw a meteorologist on Global Toronto say "I know I'm not supposed to play favourites with forecasts, but this one is pretty great." Who knew there was such a stringent code of ethics.
10:01 god thank you for going into this bc the thought of how they got all of that food back into the country was plaguing me yesterday when I read about this 😭
We in Africa are too poor for these cookies. I guess that’s a blessing for our stomachs
D'Angelo - They better be good.
Me - Awww this is gonna be hard on him. 😂😅
I’ve heard so many people say how dirty the workers are and how they don’t practice food safety protocols. They’re mostly teenagers who don’t gaf 💀
Surely the location they bought 800+ cookies from asked them what such a large order was for, even if only for sheer curiosity. They must have placed the order weeks in advance. I genuinely wonder how it all went down, what the logistics of it all were.
Call and ask about ordering for a large event. Sound bored. See if they ask any questions
Telling Australian's that $17 for a large cookie is outrageous is a bit unfair. US food is quite cheap compared to Australian food. $17 for a cookie is definately steep by our standards, but a 6-pack of donuts from a chain store would cost more than that. Two pancakes with lemon and sugar at our equivilent of IHOP costs $19. We have a small chain that does novelty genital-shaped waffles for around $16 each. For a limited edition, bespoke, novelty dessert item, $17 is steep - but not unheard of.
I don’t understand because crumbl cookies are aggressively mid. I am extremely qualified to know because we get a box almost every week at work. I had no idea they were that expensive. The box is often left uneaten.
They should just give you pizza at this point
@@doomnoises Pizza would OWN!!! But these people who send cookies are rarely that cool.
@@joelman1989 yeah it sounds like they don’t care
crumbl is too sweet. your local bakers are more passionate.
Sounds like they are trying to imitate Brooki Bakehouse in Brisbane. The box looks so much like Brooki’s and she does have a UA-cam channel. Her products are the real deal and the best part is that she is self taught. Love watching her content. Even the name sounds like a grift. As an Australian I am so embarrassed as we have so much amazing baked goods out here.
the fact that crumbl cookies are literally COPIES from an independent business is so sad. imagine how many customers the OGs would be getting from around the world. WHILST they sue other companies from copying them…
Are they? I always wondered how they came up with new flavors every single week. They probably have a team scout smaller businesses for cookie ideas all across the country
Week old cookies that are SUPPOSED to be enjoyed fresh don't even taste good no matter the brand. Crumbl should definitely sue these people for misrepresenting their brand.
The worst part is that the people behind this turned out to be a 16 and 21 year old sibling duo from Sydneys east (RICH RICH PPL AREA) , and live in a $4.5 million dollar home. Ppl made the rich even richer, i really hope crumbl sues them.
I applied for a job at a crumbl store in like 2018 and they were only paying $7.75 an hour 💀💀 insane
I find the original pricing ridiculous and you can tell they are designed to be Tik Tok-ed and not eaten. It is a very odd world we live in were if you live in a medium sized town you could find a local baker who does cookies like that, that judging by the reaction definitely taste better. But because of Tik Tok all that matters is trends and brands.
I’m going to say it. Crumbl cookie isn’t even that good.
bruh we already know
Nah $17 for a biscuit is wild. Just find a local bakery, you could probably get a decent pie, dessert and coffee for that price.
Also it's so weird that the actual company isn't perusing this, like there are going to be people who associate this brand with the scam, and they're not really bothered by that fact.
10:40 Rare footage of Angelo doing Aegyo
That's how I felt about Starbucks, In-N-Out and Krispy Kreme. They're not necessarily bad, but for the price and hype, I've had better. Or at least I was expecting.....more......????
Insomnia Cookies be like 🙄 “we tried telling you”
There’s a comment on here from a previous insomnia cookies worker saying that insomnia cookies are also a scam and that they also don’t treat their workers well and would get a lot of pay cuts and were forced to work long hours. They also said half the time you could get salmonella from either place bc of cuts in safety.
as someone who saw these tiktoks when they came out, i one hundred percent assumed that crumbl was just making more locations. i don’t like crumbl but i want these fakes to get sued lol
Sydney person here, we also got scammed by a fake "Lord Of The Rings" orchestra performance at the Convention Center. Spent $100s and it was marketed like it was officially endorsed... so crazy
One key fact missed - Toby is a high school student 😂 so this kid just used his parents money to pull a "sell coke cans at school for $2" heist on an extreme scale. Honestly Toby will probably be the next Musk.