He was absolutely brilliant. Takes a question from the audience and simplifies it in a split second “Why don’t we become a software company?” He was such a genius in the way he was able to remove the noise and make things so very clear. This is a prime example of this ability.
@The Bishop Yes, Jobs gets maligned at times and a cruel and arrogant person. But he was trying to make his way through life and did care and love people. Sad we don't have him around today. But I agree, get early treatment and don't utilize diet, spirit or unconventional methods of treatment on something so serious.
@@nickinportland stubbornness. His cancer was detected early enough to be treated, with a high survival rate. He refused treatment initially and went on a "fruit" diet.
In 2021 we are still talking about apps and online startups but look at his vision, he is talking about apps that can operate a hospital or trade stocks back in 1992| Gosh we badly miss him today....
1992 and he already talked about it like this. He knew it was coming and knew he needed a platform that delivers great user experience. What a genius and visionary
The bit about consulting around 15:30 was amazing. He put it so eloquently when he said you don't get to accumulate scar tissue by being a consultant. Brilliant.
I work in the Health & Fitness industry, and I already lost the count about how many times I've watched this particular video. He was so eloquent and precise with his words.
Ridiculously inspiring talk - regardless of what industry you are in ... back in 1992!! Man, you can feel the passion and intensity he brought the whole industry. Makes you want to work harder, smile more, and take the long-view on people (generally speaking)...Thank You Steve!
26 years later, you can still feel his passion and vision from a low quality recording. A true genius. The world needs more Steve Jobs. May him rest in peace.
People see beautiful iPhones and think that's all there is to S. Jobs. The man crossed disciplines with such harmony like a maestro leading a really great choir. And yet he made it look so easy. He makes you want to be smart. His core thinking will never erode. WHAT A MAN!
Good God.. this was 1992? Vast majority of tips and painful truths needed for successful company building were spoken by Steve Jobs 28 years ago. Amazing.
Serendipity. Viewing the new Mac product and software releases a few days ago, and then coming across this video, I was struck by the consistency of vision and reality between then and now. Apple now leads in full vertical integration of software and hardware, and has never once stopped moving forward since Steve came back to Apple and took over the direction of the company. Hiring people to move the corporate vision forward has been key. I have never been so astonished at Steve Jobs’s ability to manage companies and people. The most telling moment of the entire presentation was his thoughtful analysis of how he works with problems with individuals. Changed from firing them to educating them. Loved it.
It's been practically years since I've seen anything about Steve Jobs that I haven't seen multiple times before. This was very interesting and one can only imagine what a great professor Jobs would have made. He was as illustrative as he was engaging. I love how at multiple times during the talk he surveyed the room by asking questions. Personal shortcomings aside (and we all do have them), he definitely was a technological and business genius.
34:50 it's spring '92, and the man already talks about the famous quadrant of consumer/pro, and desktop/portable he proposed, and get this around September '97 (according to Steve Jobs book by Walter Isaacson)... he seen the pattern already 5.5 years before, and that pattern was what saved Apple This man has to be an alien
Steve had this amazing and unique ability to see the big picture and explain it well with market observations and tie it to the top level strategy. You really don’t see any other CxO who can do it. Not even Gates or Google guys. Maybe Bezos and Satya sometimes say something interesting but they never go in as much depth as Steve in analyzing the situation and provide so much insight.
People don't realize how much amazing stuff was actually made on a NeXt computer, if you go down the rabbit hole you'll see a-lot of your favorite games, movies, CGI was all done on a NeXt Computer.
He is spot on with his view on consultation - I have seen the exact result in large industry. With the development of a business or product, there is nothing that compares to the full experience and knowledge gained from being there from start to present or finish - particularly when things go wrong.
Wow, at 44:55 Steve predicts that in four years NeXT would be getting started on the next big thing...and that's exactly what happened. Apple made the announcement they were purchasing NeXT towards the end of 1996 and it was finalized early 1997. There's a lot of other stuff in this video where Steve articulated macro trends that history proved to be true. Amazing speech.
He predicted SaaS +/ Web Apps for operational online applications. Mind Blown again, anyway he was always in the field as an innovative operator so his intuition would've been highly developed compared to most other people.
this was amazing not only a genius in seeing the market for the app store back in 1992 or earlier, but his communication skills are amazing he doesn't fumble over his words, his mind isn't going fastest than his mouth, and his analogies are just on point.
gonna throw in the best negotiation one-liner ever: our money doesn't break after we give it to you, so your part shouldn't break after you give it to us.
It’s mind boggling how far ahead Job’s vision was and what he says makes a lot of sense to someone living in year 2020, but in 1992 this talk is just too far ahead of its times. And yeah, this might be the first time someone used the term “app” in a public presentation all the way back in 1992 and has a vision for what the term would really imply in the future. Steve Jobs might be the greatest visionary to this point.
It’s certainly NOT the first time someone used the term “app” as an a deviation for the noun application. When developing a new computer system in the 80s (or now for that matter), one very important aspect of introducing that system into the market place is to have a “killer” app. Folks referred to Lotus 123 as the killer app that sold IBM PCs in the early 80s. Desktop publishing was the killer “app” that sold Mac SE 30s in the late 80s / early 90s. HALO was the killer “app” that sold millions of XBox’es for Microsoft. Anyway, the term app was on the common vernacular by the late 80s; and in particular, the term “killer app.”
You can’t talk about computers this long unless you’ve spent all day, everyday with people doing the actual things. There are not a lot of CEOs doing this out there. Very few. You can count them with your fingers.
I wish Steve was still alive, wonder what he would have done with the compatition and the apple products today:) I think Steve was very smart guy, always couple steps ahead of other CEOs, good taste in design, great salesman, great speaker.
The code that is easiest to write, the code that is the easiest to maintain, the code that never breaks is the code that you never had to write... amazing line
He's speaking of Object Oriented Design/Archiecture - OOP. He definitely was correct, all the major languages are all object oriented, even languages like JavaScript today are adopting various forms of object/class/structural development. Developing functionality in distributed libraries was a huge factor in how we're able to re-use functionality, not just within a single organization but across anyone who has access to those libraries, Modern technologies like NUGET, package managers and modern web API with the cloud has taken this even further.. This man definitely had foresight to the direction software development headed for the next 20+ years.
This is the 37th of 100 speeches that I'm watching to make research on public speaking. What I particularly like about Jobs is that he often pauses and thinks before saying something. Even though it may take time, he still looks comfortable with these pauses. He is not delivering a memorized speech; all this looks like a usual conversation at a dinner party. Maybe I pay more attention to it than necessary, but it is my problem now. I got used to speaking fast, so when I lose a track of my thoughts I just repeat what I said before or add superfluous details, which make my speech vague and lengthy. I think I have to learn to make pauses deliberately and even count till three or five (in my mind) after finishing a long sentence.
@@pachopa12358 Hi, I abandoned the project after watching 40 videos. Most of them were the inaugural addresses of the US presidents from Truman to our days. Besides, I watched a couple of speeches by MLK, Jobs, Bezos, and some former UK politicians. The last was a clip of Noam Chomsky with the title "The end of History."
I have never adored Jobs. There are many parts of his personal behaviour which are well documented and awful. This video, is different, it lays bare how he could read the markets, read his competition and figure out how things will be. That is a rare strategic thinker. Just brilliant.
He has refused to believe his daughter was his, but he had the right for suspicion without evidence to contrary so it is not really fair to think it was a “horrible” behavior. Once he has learned she is his real daughter, he has changed his attitude and named a computer after her. Lisa was still offended and estranged from her father, hated him, and while Jobs might have thought it was “horrible” on her part, it was understandable since he did not accept her in the beginning, did not believe her mother. There is also a story from Woz about how Jobs took his $500 or something but Jobs has always denied that, and he was never a greedy/money-driven person in the first place so this evidence-free accusation makes no sense. Besides, Woz is a loose cannon so there are no reasons to believe him more than Jobs in this case. Besides those stories, most of else is a hearsay by bitter employees he has fired. Countless more employees loved Jobs’ character, they worked with him for decades every day. And even those who only occasionally dealt with him at Apple shared stories about his kindness. But media barely ever reported on that since the “evil genius” cliche is much more dramatic and sells better. Jobs was brash and rude often, this is true, but this does not make him a bad person.
I recall seeing an interview of Laurene Powell Jobs, I think at one of the Code conferences, a few years back. She mentioned, briefly and only in passing, that later in life Jobs had mused privately about getting into teaching at a university. Perhaps Stanford. The interviewer was taken by surprise. But I can see from this talk that it'd have been a natural fit, even if it wasn't his first calling. Jobs is clearly in his element here. Thanks for digging out and posting. Interesting listen.
This lecture is pure gold. I am gonna watch more of Steve Jobs' lectures after this. I had only watched his presentations till now but the lectures are so much more engaging, educational & down to earth.
The people who work with Wozniak are the luckiest people alive. It has been reported on multiple accounts that Jobs was a terrible boss. The amount of overwork that he expected of his employees was insane. The IPhone may have been marketed by him, but it cost the engineers and the boots on the ground a lot.
"How many of you working in consulting? Oh that's bad, what a waste of intellectual minds. You should do something" 16:30 greatest answer of all time. 28:30 the whole Nextstep environment was based around Objectice-C, which was a truly ugly OO version of C, though it's fast due to the plumbing to the Next OS is cleaner compared to Windows. Even ugly C++ is prettier than Objective-C. There was another kid on the block uncaptured by Steve's vision: Linux, which challenged the whole landscape altogether in the next decades, and you can become big without becoming a hardware company or a hybrid company.
Having worked at NeXT and Apple Engineering/Professional Services by 1996 he was spending 99% of the time at PIXAR and then the merger [that a fellow colleague of mine initiated] change it all.
18:06 "People who are really serious about software should make their own hardware." -Alan Kay in 1970s I found this quote he mentioned at the iPhone introduction quite fitting for the question. You can already see ideas like Apple Stores in there too.
Say about Steve what you will, but when he talked, everybody listened. Miss the guy, Apple isn’t the same without him. It’s the equivalent of a well oiled machine now, but there’s no soul left at Apple.
I would disagree about the "no soul" statement. See this article: observer.com/2018/05/apple-design-chief-discusses-apple-watch/ Businesses are a combination of humans working together, better or worse. All companies have souls.
Awesome. First of course for how Steve explain and describe the key factors of this timeframe of the industry and NeXT. And second the questions. All of then was outstanding. The last one [ Question] was right directly of the future of NeXT, Inc. BTW Hardware division was bought by Canon. Tim Berners-Lee design and run the first web sever in NeXT, Steve called his the software applications as apps [ as today], the first seminal AppStore was developed in this environment and finally as everybody knows [ last question] Apple bought NeXT OS [ and the portability was solved] that was the Steve Jobs Mastermind move. Genius.
See how there’s no script here. No notes or information cards. Steve jobs knew his stuff. He wasn’t the greatest engineer, but he was huge in the the technology industry, or business industry in general. He knew his limits and surrounded himself with people who had the smarts to help him with his vision
@@NDHFilms His presentations were rehearsed, but in situations like this he often tended to have a very short speech and then invited the audience to ask questions.
Steve Jobs, always the visionary. Here he explains exactly the demands for future computers, the reasons for smaller, faster portable devices, the need for large rich colour displays for creative multi-tasking. No one was multi-tasking on computers in those days, not like we do now, as the graphics cards and processors did not have the power to handle that much data on-demand on the screen. And Just In Time manufacturing - that was an enormous risk, but it apparently worked for NeXT. Steve Jobs thought everything through to the finest Zen detail. Fabulous to see these time capsules! Thank you for posting!!
@@mcapps1 You are talking bullshit man, you have no idea. Yes, he was a genius salesman that is unquestionable. But he has shaped the technology industry like nobody else. Here some of his inventions and his apple team. Apple were the first using graphical displays for working with the computer. Like desktop icons etc. Apple were inventing the computer mouse. At Pixar he invested around 80 million of his own money so they can produce more mini-movies because he saw the high potential of them. This lead to 10 Blockbusters in a row and Pixar being the most successful company in the industry. Back at Apple he managed not to only save the company but make in the time of like 13 years to the most successful company in the world. In this time Apple invented the: Ipod with its clickwheel, he realized the potential of touchscreens and Apple bought the leading company in this. launched Ipod touch and later the Iphone. The design of the Iphone is basically the design of every smartphone there is right now. from the outside, but especially the user interface. On every smartphone in the world is basically the same user interface that was launched by Apple in 2007. Same with the desktop interface. It is basically just an evolved version from the macintosh. Btw I don't own any Apple product, I am not an Apple fanboy and I am neither a Steve Jobs fanboy. But to disregard his impact on nowadays world is just bullshit. Yes, he was highly manipulative, he was an asshole but he also was a fking genius.
46:15 just listen to the question he was asked and then how he repeated the question for the audience but simplified. Everything about this dude was simplification.
He understands that if you shrink complicated things down to their most simple explanation, it actually ends up explaining those complicated things more accurately than the complicated explanation.
Steve is telling them consulting is useless and they’re laughing like its the funniest joke in the world. in reality steve is dead serious and they are the joke
many of them just high brow rich parent snobs, the only reason they got to where they were. this was the defacto standards in the 90s at business school institutions like these.
Thank you so much MIT for this valuable lecture video of Steve Jobs. There isn't a single day that I can't think of his contribution in changing the world I live in. It's always an honour to listen to MIT lectures for world class education. I hope someday I get to study inside MIT's beautiful campus in Cambridge. Kudos!
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"You can't buy an app that will help you do stock trading, or will help you run a hospital..." Very very interesting how fast things have changed. This was recorded in the spring of 1992, DEFINITELY not so long ago.
The funniest thing about this is that he spends so much time talking about Object Oriented programming, a staple in the industry. Obviously his perspective and the perspective of NeXt is a bit different but it is one of the most popular forms of programming today. As a programmer, watching this, it really adds some context
The Object-Oriented Programming that exists today is a shadow of what people meant by that term in the 1990s. He's so excited about OOP because at that time, OOP meant much more than the C++/Java concept of classes and objects. It meant that PLUS cross-langauge interfaces like COM/DCOM/CORBA, and an ecosystem of paid black-box libraries you could use to assemble apps. For instance, in that hypothetical world someone might pay for a 3D pie chart visualizer, and copy-paste that module into a Word document, and now every chart in your Word document is automatically formatted by this advanced visualizer tool. It's actually a lot closer to low-code/no-code solutions that are gaining popularity lately.
@@edhalferty "writing objects" is more like open source libraries you can download with npm, pip, cargo, etc. Open Source didn't really exist at that time (ironically RMS was probably on a nearby campus office running the GNU cult Free Software Movement...), but yeah, OSS libraries did become a huge thing for the better or worse. (Where's my log4j CVE this Christmas?)
37:04: "Apple will be successfull if it gets the right direction. Who knows what would happen?" Such an amazing optimistic view about the company he founded and loved. He proved it that who else than he himself could give it the direction to make it successful. We must thank the then Apple Board for taking the right decision to bring him back... else the world would have remained same (or worst, like 1984 : Dominated by Big Blue of our time: Microsoft) . Very few companies can go the 'Vertical path' to disrupt and bring innovation. His focus on 'vertical growth instead of horizontal incremental changes' really changed the world.
He seemed to use DevOps (1:05:56) and SRE (1:08:42) practices in NeXT back then, only applied to manufacturing process. Years before the 'official' terms where coined. Very interesting.
This is Steve without the primadonna aspects, without the difficult to be around attitude. A lightning clear mind, deeply insightful, laser focused and yes, a man that got the world to take big steps in technology. Absolutely the best live conference I have ever seen with him. So much to learn here, so this is the constructive Steve I like to remember. Meet him at MacWorld many, many years ago after a keynote and he was/is a larger than life character with amazing charisma. Few men gets to change the world, he dared and did!
Thanks MIT for sharing this video. The business challenges, rules and strategy are still the same in 2018 for any organisation to become successful. Questions are piratical problem and answers are real solution comes from experience. The industry is missing The Legend Steve.
Listening to someone in the past describing the future so confidently and accurately with a level of understanding that I'm not even capable of understanding in the present 🤦
7:50 he named Marc Benioff’s company “Salesforce” - Ironically, he was also Marc’s mentor and helped/funded his company as Benioff’s tells the story in an interview. Now I’m thinking that Steve May have spearheaded the name as well. He in fact told Benioff to make a marketplace of apps. Marc also contributed to Steve by giving Apple the App Store (dot) com domain name.
Some highlight answers from this talk: (problem with consulting) "I think that, without owning something, over an extended period of time, like a few years, where one has a chance to take responsibility for one's recommendations, where one has to see one's recommendations through all action stages, and accumulate scar tissue for the mistakes, and pick one's self up off the ground and dust oneself off, one learns a fraction of what one can. Coming in and making recommendations, and not owning the results, not owning the implementation, I think is a fraction of the value, and a fraction of the opportunity to learn and get better. And so [as a consultant] you do get a broad cut at companies, but it's very thin. It's like a picture, you might get a very accurate picture, but it's only two dimensional. Without the experience of actually doing it, you never get three dimensions. So, you might have a lot of pictures on your wall, you can show it off to your friends, and say, I worked in bananas, I've worked in this and I've worked in this, you never really taste it." (innovation in hardware products vs software products) "Assume that you have a breakthrough [product] spreadsheet, again, on mainstream platforms, it will take you $50 million to just rise above the noise level in the market. So, what the brightest people I know of today are doing, is they are writing objects. They are writing hunks of things that other developers are going to use to build apps. And, they're going where everybody isn't. And that's, I think, going to be the next big thing." (most important thing you learned at apple?) "I now take a longer term view on people. In other words, when I see something not being done right, my first reaction isn't to go fix it. It's to say, 'We are building a team here, and we are going to do great stuff for the next decade, not just the next year. And so, what do I need to do to help so that the person that's screwing up learns, versus, how do I fix the problem? That is taking a longer term view on people." (management style, how do you resolve conflicts?) "I have never believed in the theory that, if we are on the same management team and a decision has to be made, and, I decide in a way that you don't like, and I say, 'Cmon! Buy into the decision!' Like, 'We are all on the same team, you don't agree, but, buy into it! Let's go make it happen!' Because, what happens is, sooner or later, you're paying somebody to do what they think is RIGHT, but then, you are trying to get them to do what they think isn't right. And, sooner or later it outs, and you end up having conflict. So I have always felt, the best way is to get everyone in a room, and talk it through until you agree. Now, that is not everybody in the company, but that's everybody that's really involved in that decision, that needs to execute. So that is how we try to run next. The way we run next is we have a team at the top, we call the policy team, there is 8 people. And the key... we have two things we try to do. One is, we try to differentiate between the really important decisions and the ones that you don't have to make. And the really important ones, we will work on it until we ALL agree. Because, we are paying people to tell us what to do. In other words, I don't view it as we pay people to do things. That's easy to find people to do things. What's harder is to find people to tell YOU what should be done. That is what we look for. So, we pay people a lot of money, and we expect them to tell us what to do. And so when that is your attitude, you shouldn't run off and do things if people don't all feel good about them. And, the key to making that work is to realise that there is not that many things that any one team has to decide. We might have 25 really important things we have to decide on in a year, not a lot. So, that is how we try to run it. Sometimes it works, and sometimes we're still working on it. I can't think of once... maybe there's once or twice, but I can't even recall a time where I have said, 'Dammit! I'm the CEO and we're doing it this way!' I can recall a time where I have said, 'We don't see eye-to-eye, and, you're off the team.' You know? I have had to say that once or twice, over a prolonged period of time, when, a person has not wanted to go in the same direction we have wanted to go in as a team. It's my job, every once in a while, to say, 'Hey, you want to go this way, we want to go this way, it's not working.' But, when people are on the team, then we work it out." (overly quick supplier timelines) "The key thing is, that is not our problem, that is our supplier's problem. So we agree with our supplier when the stuff is going to arrive on our factory floor. ... And, we try to push the problems where they belong. If it is our problems, we take full responsibility for them. We own our process. But, it is their job to get us zero defect material on-time, per-agreements."
He was absolutely brilliant. Takes a question from the audience and simplifies it in a split second “Why don’t we become a software company?” He was such a genius in the way he was able to remove the noise and make things so very clear. This is a prime example of this ability.
Btw, it was a great question from the audience and NeXT did become a pure software company over the next few years.
He looks so young and healthy here. Wish he was still around.
Still don’t know how woz outlived a mega rich vegetarian
He would still be around because they caught the cancer very early but he chose natural treatment over traditional medical treatment
@The Bishop Yes, Jobs gets maligned at times and a cruel and arrogant person. But he was trying to make his way through life and did care and love people. Sad we don't have him around today. But I agree, get early treatment and don't utilize diet, spirit or unconventional methods of treatment on something so serious.
@@nickinportland stubbornness. His cancer was detected early enough to be treated, with a high survival rate. He refused treatment initially and went on a "fruit" diet.
去1
Weird that when Steve Jobs talks, it feels like the talk was recorded in 2020.
He had the gift of a visionary, that’s why his talks are timeless.
You mean it sounds
In 2021 we are still talking about apps and online startups but look at his vision, he is talking about apps that can operate a hospital or trade stocks back in 1992| Gosh we badly miss him today....
I just love the long pause Steve takes at 51:14 to actually think to a real answer and not just the first thing that comes to his mind.
And you could here a pin drop...
Amazing! :)
I was about to check my device... or the connection. Thought it might a been buffering or something.
Yeah the answer was as deep as the time he took to think it. It all makes sense
1992 and he already talked about it like this. He knew it was coming and knew he needed a platform that delivers great user experience. What a genius and visionary
The bit about consulting around 15:30 was amazing. He put it so eloquently when he said you don't get to accumulate scar tissue by being a consultant. Brilliant.
Why take notes man? It'll just be up on UA-cam in 25 years.
They didn't know this UA-cam and Google will be here in future
Woosh
@@NAMEISR0CKY ya think?
Hahaha
Wow he's basically talking about the App Revolution back in 92
Talk about having foresight.
900 iq when he had engineers
Thank you MIT for making this available to the whole world.
Damn. The man really knows how to speak greatly.
What a genius - every old speech of his just amplifies the respect he deserves. His thoughts from 20-30 years ago fit so well today - So visionary!
Yet again Steve prooves he is the greatest inventor ever
@@hemantbUtube yes I agree
His mind operates on a different level. He has so much knowledge and he can clearly articulate his answers and ideas.
I work in the Health & Fitness industry, and I already lost the count about how many times I've watched this particular video. He was so eloquent and precise with his words.
Steve's take on consultants at 16:02 is absolutely spot on. wow.
THAT WAS JUST RAW ! I AM AN ASSOCIATE IN MCKENSEY AND HIS WORDS WERE PURE OUT OF REALITY !
Ridiculously inspiring talk - regardless of what industry you are in ... back in 1992!! Man, you can feel the passion and intensity he brought the whole industry. Makes you want to work harder, smile more, and take the long-view on people (generally speaking)...Thank You Steve!
Absolutely 💯 ❤
26 years later, you can still feel his passion and vision from a low quality recording. A true genius. The world needs more Steve Jobs. May him rest in peace.
what do you mean "low quality "? You can see mimic and you can hear everything clearly, what else do you really need ?
The genius thing of this chat is that it's a disguised sales pitch, but you still learn stuff.
People see beautiful iPhones and think that's all there is to S. Jobs. The man crossed disciplines with such harmony like a maestro leading a really great choir. And yet he made it look so easy. He makes you want to be smart. His core thinking will never erode. WHAT A MAN!
Mike Monji you have said it like no other!
This is a sales pitch for Next... He's the best salesman.
Who says Steve Jobs isn’t a generous man ?? In this one talk he basically gives the entire game away and with such articulation and grace.
Yes, and people still don't get it.
Good God.. this was 1992? Vast majority of tips and painful truths needed for successful company building were spoken by Steve Jobs 28 years ago. Amazing.
very eloquent speaker and you can see his genius from the way he speaks his mind
It’s 2019...I never get tired of listening to this man. This video is a gem. Thank you for taking the time & uploading it. Much obliged. 🙏
Serendipity. Viewing the new Mac product and software releases a few days ago, and then coming across this video, I was struck by the consistency of vision and reality between then and now. Apple now leads in full vertical integration of software and hardware, and has never once stopped moving forward since Steve came back to Apple and took over the direction of the company. Hiring people to move the corporate vision forward has been key. I have never been so astonished at Steve Jobs’s ability to manage companies and people. The most telling moment of the entire presentation was his thoughtful analysis of how he works with problems with individuals. Changed from firing them to educating them. Loved it.
It's been practically years since I've seen anything about Steve Jobs that I haven't seen multiple times before. This was very interesting and one can only imagine what a great professor Jobs would have made. He was as illustrative as he was engaging. I love how at multiple times during the talk he surveyed the room by asking questions. Personal shortcomings aside (and we all do have them), he definitely was a technological and business genius.
same comment here friend
15:55 for the fruit analogy. What an eloquent and fitting metaphor for a cofounder of Apple.
34:50 it's spring '92, and the man already talks about the famous quadrant of consumer/pro, and desktop/portable he proposed, and get this around September '97 (according to Steve Jobs book by Walter Isaacson)... he seen the pattern already 5.5 years before, and that pattern was what saved Apple
This man has to be an alien
Steve had this amazing and unique ability to see the big picture and explain it well with market observations and tie it to the top level strategy. You really don’t see any other CxO who can do it. Not even Gates or Google guys. Maybe Bezos and Satya sometimes say something interesting but they never go in as much depth as Steve in analyzing the situation and provide so much insight.
he was def the alpha as far as CEOs go. nobody else can explain something so coherently
Crazy how timeless this is.
People don't realize how much amazing stuff was actually made on a NeXt computer, if you go down the rabbit hole you'll see a-lot of your favorite games, movies, CGI was all done on a NeXt Computer.
The video quality is great for 1992.
and I bet the original source non compressed has even better quality.
MIT probably had some good technology back then. (They were a whole INSTITUTE of it.)
probably filmed on a iphone prototype?
@@Mikinct 🤦♂
I was thinking the same thing.
He is spot on with his view on consultation - I have seen the exact result in large industry. With the development of a business or product, there is nothing that compares to the full experience and knowledge gained from being there from start to present or finish - particularly when things go wrong.
Amazing to watch this in 2022 with today's perspective. He was ahead of his time.
“Our money doesn’t break when we give it to them, so their parts shouldn’t break when they give it to us”
professional curtsey
Wow, at 44:55 Steve predicts that in four years NeXT would be getting started on the next big thing...and that's exactly what happened. Apple made the announcement they were purchasing NeXT towards the end of 1996 and it was finalized early 1997. There's a lot of other stuff in this video where Steve articulated macro trends that history proved to be true. Amazing speech.
good bless the one who recorded the whole thing..
...and of course steve
Miss him so much. And never even met the guy.
I've been watching Steve Jobs product releases and interviews for the past three days, and I am convinced this man is my newest idol.
I miss you Steve. Good bye tc.
He predicted SaaS +/ Web Apps for operational online applications. Mind Blown again, anyway he was always in the field as an innovative operator so his intuition would've been highly developed compared to most other people.
From each part of his speech, can feel the flow of intensity and passion and involvement and ownership. Woowww. Thank you Steve !!
You can tell that he's incredibly thoughtful about literally every single question he fields.
this! you nailed it, this is what made jobs and nowadays elon musk so so special, they are basically unbeatable
@@JohnSmith-pn2vlYeah, man, I've observed this about every great man, but especially Jobs and Musk - deeply thoughtful individuals
this was amazing not only a genius in seeing the market for the app store back in 1992 or earlier, but his communication skills are amazing he doesn't fumble over his words, his mind isn't going fastest than his mouth, and his analogies are just on point.
My favorite parts are
15:30 about Consulting and
51:14 about most important thing learned at apple that he is doing at NeXT
gonna throw in the best negotiation one-liner ever: our money doesn't break after we give it to you, so your part shouldn't break after you give it to us.
Wow, what a gem of a video, never seen this one before!! Second time watching this, two thumbs up!!
Needed a new Steve jobs on UA-cam...thanks very much..
Miss you Steve..💙💙💙
It’s mind boggling how far ahead Job’s vision was and what he says makes a lot of sense to someone living in year 2020, but in 1992 this talk is just too far ahead of its times. And yeah, this might be the first time someone used the term “app” in a public presentation all the way back in 1992 and has a vision for what the term would really imply in the future. Steve Jobs might be the greatest visionary to this point.
It’s certainly NOT the first time someone used the term “app” as an a deviation for the noun application. When developing a new computer system in the 80s (or now for that matter), one very important aspect of introducing that system into the market place is to have a “killer” app. Folks referred to Lotus 123 as the killer app that sold IBM PCs in the early 80s. Desktop publishing was the killer “app” that sold Mac SE 30s in the late 80s / early 90s. HALO was the killer “app” that sold millions of XBox’es for Microsoft. Anyway, the term app was on the common vernacular by the late 80s; and in particular, the term “killer app.”
This talk is so informative. It's wonderful to see Steve Jobs in his element talking business, operations and manufacturing. Highly recommended.
This guy!!! I don’t count the number of times I watch this but still want more… Super intelligent Steve Jobs Wish he was here in 2022. RIP
it is 2019 and still enjoying his conferences, still learning a lot from him, thanks MIT for the video, thanks Jobs for your life.
really my friend Steve was wonderful
You can’t talk about computers this long unless you’ve spent all day, everyday with people doing the actual things. There are not a lot of CEOs doing this out there. Very few. You can count them with your fingers.
He should have been here for at least 4 more decades. I still miss him.
Yes :(
I wish Steve was still alive, wonder what he would have done with the compatition and the apple products today:) I think Steve was very smart guy, always couple steps ahead of other CEOs, good taste in design, great salesman, great speaker.
The code that is easiest to write, the code that is the easiest to maintain, the code that never breaks is the code that you never had to write... amazing line
He's speaking of Object Oriented Design/Archiecture - OOP. He definitely was correct, all the major languages are all object oriented, even languages like JavaScript today are adopting various forms of object/class/structural development. Developing functionality in distributed libraries was a huge factor in how we're able to re-use functionality, not just within a single organization but across anyone who has access to those libraries, Modern technologies like NUGET, package managers and modern web API with the cloud has taken this even further.. This man definitely had foresight to the direction software development headed for the next 20+ years.
Curious on your thoughts around event-oriented architecture. Is this a natural evolution of OOA or a different beast in itself?
The folks at XEROX PARC figured out this in the late 1970s, it was most probably there that Jobs got the idea of object oriented programming language.
This is the 37th of 100 speeches that I'm watching to make research on public speaking. What I particularly like about Jobs is that he often pauses and thinks before saying something. Even though it may take time, he still looks comfortable with these pauses. He is not delivering a memorized speech; all this looks like a usual conversation at a dinner party. Maybe I pay more attention to it than necessary, but it is my problem now. I got used to speaking fast, so when I lose a track of my thoughts I just repeat what I said before or add superfluous details, which make my speech vague and lengthy. I think I have to learn to make pauses deliberately and even count till three or five (in my mind) after finishing a long sentence.
can you please tell us what are those other speeches you are studying...im interesed on also watching them. Thanks!
@@pachopa12358 Hi, I abandoned the project after watching 40 videos. Most of them were the inaugural addresses of the US presidents from Truman to our days. Besides, I watched
a couple of speeches by MLK, Jobs, Bezos, and some former UK politicians. The last was a clip of Noam Chomsky with the title "The end of History."
I agree cool insights. I would at least make a blog post about your observations, on some platform like medium, if you don't have your own.
I have never adored Jobs. There are many parts of his personal behaviour which are well documented and awful. This video, is different, it lays bare how he could read the markets, read his competition and figure out how things will be. That is a rare strategic thinker. Just brilliant.
He has refused to believe his daughter was his, but he had the right for suspicion without evidence to contrary so it is not really fair to think it was a “horrible” behavior. Once he has learned she is his real daughter, he has changed his attitude and named a computer after her. Lisa was still offended and estranged from her father, hated him, and while Jobs might have thought it was “horrible” on her part, it was understandable since he did not accept her in the beginning, did not believe her mother.
There is also a story from Woz about how Jobs took his $500 or something but Jobs has always denied that, and he was never a greedy/money-driven person in the first place so this evidence-free accusation makes no sense. Besides, Woz is a loose cannon so there are no reasons to believe him more than Jobs in this case.
Besides those stories, most of else is a hearsay by bitter employees he has fired. Countless more employees loved Jobs’ character, they worked with him for decades every day. And even those who only occasionally dealt with him at Apple shared stories about his kindness. But media barely ever reported on that since the “evil genius” cliche is much more dramatic and sells better.
Jobs was brash and rude often, this is true, but this does not make him a bad person.
I recall seeing an interview of Laurene Powell Jobs, I think at one of the Code conferences, a few years back. She mentioned, briefly and only in passing, that later in life Jobs had mused privately about getting into teaching at a university. Perhaps Stanford. The interviewer was taken by surprise. But I can see from this talk that it'd have been a natural fit, even if it wasn't his first calling. Jobs is clearly in his element here.
Thanks for digging out and posting. Interesting listen.
This lecture is pure gold. I am gonna watch more of Steve Jobs' lectures after this. I had only watched his presentations till now but the lectures are so much more engaging, educational & down to earth.
its amazing how Next Computers provided object oriented approach in 1992 to build and deploy SW in less time
Xerox Parc actually provided this in the 1970's. Steve admitted he didn't see it at first because he was so blinded by the Graphical Interface.
The people who got the chance to work with Steve Jobs, I feel, are the luckiest people in this world alive today.
The people who work with Wozniak are the luckiest people alive. It has been reported on multiple accounts that Jobs was a terrible boss. The amount of overwork that he expected of his employees was insane. The IPhone may have been marketed by him, but it cost the engineers and the boots on the ground a lot.
There are a lot of people whose lives have been destroyed by working with him.
"How many of you working in consulting? Oh that's bad, what a waste of intellectual minds. You should do something"
16:30 greatest answer of all time.
28:30 the whole Nextstep environment was based around Objectice-C, which was a truly ugly OO version of C, though it's fast due to the plumbing to the Next OS is cleaner compared to Windows. Even ugly C++ is prettier than Objective-C. There was another kid on the block uncaptured by Steve's vision: Linux, which challenged the whole landscape altogether in the next decades, and you can become big without becoming a hardware company or a hybrid company.
This is kinda priceless.
What he envisioned here has come to life at apple. Every piece of it. Wow
Having worked at NeXT and Apple Engineering/Professional Services by 1996 he was spending 99% of the time at PIXAR and then the merger [that a fellow colleague of mine initiated] change it all.
Sounds like this guy was full of good ideas and could buy any heart with his expensive talk.
My first UA-cam comment ever to say that, Steve was just other-worldly different!
18:06 "People who are really serious about software should make their own hardware." -Alan Kay in 1970s
I found this quote he mentioned at the iPhone introduction quite fitting for the question. You can already see ideas like Apple Stores in there too.
Say about Steve what you will, but when he talked, everybody listened. Miss the guy, Apple isn’t the same without him. It’s the equivalent of a well oiled machine now, but there’s no soul left at Apple.
I would disagree about the "no soul" statement. See this article:
observer.com/2018/05/apple-design-chief-discusses-apple-watch/
Businesses are a combination of humans working together, better or worse.
All companies have souls.
Awesome. First of course for how Steve explain and describe the key factors of this timeframe of the industry and NeXT. And second the questions. All of then was outstanding. The last one [ Question] was right directly of the future of NeXT, Inc. BTW Hardware division was bought by Canon. Tim Berners-Lee design and run the first web sever in NeXT, Steve called his the software applications as apps [ as today], the first seminal AppStore was developed in this environment and finally as everybody knows [ last question] Apple bought NeXT OS [ and the portability was solved] that was the Steve Jobs Mastermind move. Genius.
He is not just a genius for nothing, Thats Jewish raw brain power we got to witness baby. Runs in his blood, lets not forget!
Varun Eachappa geez guy!
See how there’s no script here. No notes or information cards. Steve jobs knew his stuff. He wasn’t the greatest engineer, but he was huge in the the technology industry, or business industry in general. He knew his limits and surrounded himself with people who had the smarts to help him with his vision
I know he rehearsed these presentations extensively.
@@NDHFilms His presentations were rehearsed, but in situations like this he often tended to have a very short speech and then invited the audience to ask questions.
So great to find such a long bit of jobs tackling that I've not seen before.
"Our money doesn't break when we give it to them so their parts shouldn't break after they give them to us"
Steve Jobs, always the visionary. Here he explains exactly the demands for future computers, the reasons for smaller, faster portable devices, the need for large rich colour displays for creative multi-tasking. No one was multi-tasking on computers in those days, not like we do now, as the graphics cards and processors did not have the power to handle that much data on-demand on the screen. And Just In Time manufacturing - that was an enormous risk, but it apparently worked for NeXT. Steve Jobs thought everything through to the finest Zen detail. Fabulous to see these time capsules! Thank you for posting!!
Lol, you're funny. He was a salesman honey. And you bought all that bullshit.
@@mcapps1 You are talking bullshit man, you have no idea. Yes, he was a genius salesman that is unquestionable. But he has shaped the technology industry like nobody else.
Here some of his inventions and his apple team.
Apple were the first using graphical displays for working with the computer. Like desktop icons etc.
Apple were inventing the computer mouse.
At Pixar he invested around 80 million of his own money so they can produce more mini-movies because he saw the high potential of them. This lead to 10 Blockbusters in a row and Pixar being the most successful company in the industry.
Back at Apple he managed not to only save the company but make in the time of like 13 years to the most successful company in the world.
In this time Apple invented the:
Ipod with its clickwheel,
he realized the potential of touchscreens and Apple bought the leading company in this.
launched Ipod touch and later the Iphone. The design of the Iphone is basically the design of every smartphone there is right now. from the outside, but especially the user interface. On every smartphone in the world is basically the same user interface that was launched by Apple in 2007.
Same with the desktop interface. It is basically just an evolved version from the macintosh.
Btw I don't own any Apple product, I am not an Apple fanboy and I am neither a Steve Jobs fanboy. But to disregard his impact on nowadays world is just bullshit. Yes, he was highly manipulative, he was an asshole but he also was a fking genius.
I remember being a kid and drooling over NeXT computers but they were so expensive
Me too! Unobtanium in those days.
46:15 just listen to the question he was asked and then how he repeated the question for the audience but simplified. Everything about this dude was simplification.
He understands that if you shrink complicated things down to their most simple explanation, it actually ends up explaining those complicated things more accurately than the complicated explanation.
The manufacturing lesson here is worth solid gold studded in diamonds.
Steve is telling them consulting is useless and they’re laughing like its the funniest joke in the world. in reality steve is dead serious and they are the joke
many of them just high brow rich parent snobs, the only reason they got to where they were. this was the defacto standards in the 90s at business school institutions like these.
that was a nervous laughing
It’s funny how I’m watching this 28 years later on an iPhone using the UA-cam App
Thank you so much MIT for this valuable lecture video of Steve Jobs. There isn't a single day that I can't think of his contribution in changing the world I live in. It's always an honour to listen to MIT lectures for world class education. I hope someday I get to study inside MIT's beautiful campus in Cambridge. Kudos!
Hi Shantanu! Thank you so much for the wonderful comment! I'm so glad to be able to share this video with you!
A big shout out to the late H. Ross Perot for helping Steve Jobs finance NEXT.
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"You can't buy an app that will help you do stock trading, or will help you run a hospital..."
Very very interesting how fast things have changed. This was recorded in the spring of 1992, DEFINITELY not so long ago.
The funniest thing about this is that he spends so much time talking about Object Oriented programming, a staple in the industry. Obviously his perspective and the perspective of NeXt is a bit different but it is one of the most popular forms of programming today. As a programmer, watching this, it really adds some context
The Object-Oriented Programming that exists today is a shadow of what people meant by that term in the 1990s. He's so excited about OOP because at that time, OOP meant much more than the C++/Java concept of classes and objects. It meant that PLUS cross-langauge interfaces like COM/DCOM/CORBA, and an ecosystem of paid black-box libraries you could use to assemble apps.
For instance, in that hypothetical world someone might pay for a 3D pie chart visualizer, and copy-paste that module into a Word document, and now every chart in your Word document is automatically formatted by this advanced visualizer tool.
It's actually a lot closer to low-code/no-code solutions that are gaining popularity lately.
@@edhalferty "writing objects" is more like open source libraries you can download with npm, pip, cargo, etc.
Open Source didn't really exist at that time (ironically RMS was probably on a nearby campus office running the GNU cult Free Software Movement...), but yeah, OSS libraries did become a huge thing for the better or worse. (Where's my log4j CVE this Christmas?)
@@sydneyfong That's what "writing objects" means today. That isn't what it meant back then...
This is definitely the best of best talk ever I've heard from a tech CEO.
Steve, a unique monster in the world of success. I cry every time when I see your picture frame in the corner of my room.
Wish he lived till today. A lot of visions he had has realized. This world need more of his directions.
He was pretty much spent by the time iPad came out.
The Video Quality Is Outstanding back In 1992 😳 You Just Melt In The Speech.
May have been shot on film
37:04: "Apple will be successfull if it gets the right direction. Who knows what would happen?"
Such an amazing optimistic view about the company he founded and loved.
He proved it that who else than he himself could give it the direction to make it successful.
We must thank the then Apple Board for taking the right decision to bring him back... else the world would have remained same (or worst, like 1984 : Dominated by Big Blue of our time: Microsoft)
.
Very few companies can go the 'Vertical path' to disrupt and bring innovation. His focus on 'vertical growth instead of horizontal incremental changes' really changed the world.
Wow. And this was in 1992. Everyone can learn from this in how to run a business, work at a business or just run your daily life.
UA-cam made it possible for us to take part in this incredible lecture
I wonder if anyone who was in that class came here and watched this again.
Absolutely loved this speech! So amazing to see how he could look so far ahead.
what a intelligence, what a communication with the crowd. Stunning! if I may use this word.
He seemed to use DevOps (1:05:56) and SRE (1:08:42) practices in NeXT back then, only applied to manufacturing process. Years before the 'official' terms where coined. Very interesting.
This is Steve without the primadonna aspects, without the difficult to be around attitude. A lightning clear mind, deeply insightful, laser focused and yes, a man that got the world to take big steps in technology. Absolutely the best live conference I have ever seen with him. So much to learn here, so this is the constructive Steve I like to remember. Meet him at MacWorld many, many years ago after a keynote and he was/is a larger than life character with amazing charisma. Few men gets to change the world, he dared and did!
Thanks MIT for sharing this video. The business challenges, rules and strategy are still the same in 2018 for any organisation to become successful.
Questions are piratical problem and answers are real solution comes from experience.
The industry is missing The Legend Steve.
Hi Balaram! Thank you so much for watching our video and commenting!
He had so much fun talking about his passions. Great to see.
very grateful to be watching the lecture
Listening to someone in the past describing the future so confidently and accurately with a level of understanding that I'm not even capable of understanding in the present 🤦
Lol, nailed the feeling I got watching this.
7:50 he named Marc Benioff’s company “Salesforce” - Ironically, he was also Marc’s mentor and helped/funded his company as Benioff’s tells the story in an interview. Now I’m thinking that Steve May have spearheaded the name as well. He in fact told Benioff to make a marketplace of apps. Marc also contributed to Steve by giving Apple the App Store (dot) com domain name.
Some highlight answers from this talk:
(problem with consulting)
"I think that, without owning something, over an extended period of time, like a few years, where one has a chance to take responsibility for one's recommendations, where one has to see one's recommendations through all action stages, and accumulate scar tissue for the mistakes, and pick one's self up off the ground and dust oneself off, one learns a fraction of what one can. Coming in and making recommendations, and not owning the results, not owning the implementation, I think is a fraction of the value, and a fraction of the opportunity to learn and get better.
And so [as a consultant] you do get a broad cut at companies, but it's very thin. It's like a picture, you might get a very accurate picture, but it's only two dimensional. Without the experience of actually doing it, you never get three dimensions. So, you might have a lot of pictures on your wall, you can show it off to your friends, and say, I worked in bananas, I've worked in this and I've worked in this, you never really taste it."
(innovation in hardware products vs software products)
"Assume that you have a breakthrough [product] spreadsheet, again, on mainstream platforms, it will take you $50 million to just rise above the noise level in the market. So, what the brightest people I know of today are doing, is they are writing objects. They are writing hunks of things that other developers are going to use to build apps. And, they're going where everybody isn't. And that's, I think, going to be the next big thing."
(most important thing you learned at apple?)
"I now take a longer term view on people. In other words, when I see something not being done right, my first reaction isn't to go fix it. It's to say, 'We are building a team here, and we are going to do great stuff for the next decade, not just the next year. And so, what do I need to do to help so that the person that's screwing up learns, versus, how do I fix the problem? That is taking a longer term view on people."
(management style, how do you resolve conflicts?)
"I have never believed in the theory that, if we are on the same management team and a decision has to be made, and, I decide in a way that you don't like, and I say, 'Cmon! Buy into the decision!' Like, 'We are all on the same team, you don't agree, but, buy into it! Let's go make it happen!' Because, what happens is, sooner or later, you're paying somebody to do what they think is RIGHT, but then, you are trying to get them to do what they think isn't right. And, sooner or later it outs, and you end up having conflict.
So I have always felt, the best way is to get everyone in a room, and talk it through until you agree. Now, that is not everybody in the company, but that's everybody that's really involved in that decision, that needs to execute. So that is how we try to run next. The way we run next is we have a team at the top, we call the policy team, there is 8 people. And the key... we have two things we try to do. One is, we try to differentiate between the really important decisions and the ones that you don't have to make. And the really important ones, we will work on it until we ALL agree.
Because, we are paying people to tell us what to do. In other words, I don't view it as we pay people to do things. That's easy to find people to do things. What's harder is to find people to tell YOU what should be done. That is what we look for. So, we pay people a lot of money, and we expect them to tell us what to do.
And so when that is your attitude, you shouldn't run off and do things if people don't all feel good about them. And, the key to making that work is to realise that there is not that many things that any one team has to decide. We might have 25 really important things we have to decide on in a year, not a lot. So, that is how we try to run it. Sometimes it works, and sometimes we're still working on it.
I can't think of once... maybe there's once or twice, but I can't even recall a time where I have said, 'Dammit! I'm the CEO and we're doing it this way!' I can recall a time where I have said, 'We don't see eye-to-eye, and, you're off the team.' You know? I have had to say that once or twice, over a prolonged period of time, when, a person has not wanted to go in the same direction we have wanted to go in as a team. It's my job, every once in a while, to say, 'Hey, you want to go this way, we want to go this way, it's not working.' But, when people are on the team, then we work it out."
(overly quick supplier timelines)
"The key thing is, that is not our problem, that is our supplier's problem. So we agree with our supplier when the stuff is going to arrive on our factory floor. ... And, we try to push the problems where they belong. If it is our problems, we take full responsibility for them. We own our process. But, it is their job to get us zero defect material on-time, per-agreements."
Thank you for posting these great highlights!