Insights from Brand Builders - Zhou Yunjie, Chairman of the Board & CEO, Haier Group

As part of the 2024 launch of the world's most valuable brands, Martin Guerrieria, Head of Kantar BrandZ, talks with Zhou Yunjie, Chairman of the Board & CEO, Haier Group about the increasing importance of brand in driving growth.
You can find a written version of our interviews with global brand builders in the latest Kantar BrandZ Global Report: www.kantar.com/campaigns/brandz/global