How to sell templatized web design services

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  • Опубліковано 30 тра 2024
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    FEATURED SITES
    (Duplicates to protect client privacy)
    foam-example-1.netlify.app/
    foam-example-2.netlify.app/
    foam-example-3.netlify.app/
    foam-example-4.netlify.app/
    foam-example-5.netlify.app/
    foam-example-6.netlify.app/
    foam-example-7.netlify.app/
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    MORE USEFUL VIDS:
    🎥 How to sell websites to local businesses (FULL BLUEPRINT)
    • How to sell websites t...
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    CHAPTERS:
    0:00 Intro
    1:02 What is a productized service
    1:54 Committing to a Niche
    4:45 Examples of Templatized Sites
    🔹🔹🔹🔹🔹
    VIDEO OVERVIEW:
    In this video teaches how to turn your web designer services into a productized service
    🔹🔹🔹🔹🔹
    How to sell templatized web design services

КОМЕНТАРІ • 89

  • @ThisDesignLife
    @ThisDesignLife Місяць тому +3

    I have a client who does this in a very specific market and now dominates it. He knows the exact issues his market has and has built custom tools that oter web people struggle to compete with.

  • @marexibinsa2915
    @marexibinsa2915 Місяць тому

    Great video! Some key points were highlighted that I hadn't heard anyone else discuss. Thank you!

  • @thecreativealtruist
    @thecreativealtruist 2 місяці тому +5

    Wow! It was in my business plan to offer website templates, and this video just gave me even more ideas ! Thank You!

  • @TheTwoOfUs489
    @TheTwoOfUs489 23 дні тому

    Thank you Fernando! 🗣🔥🔥🔥

  • @leadgenjay
    @leadgenjay 2 місяці тому +3

    Great insights on productizing web design services. Specialization can drastically increase perceived value. By focusing on a specific industry, you can tailor your templates to solve unique problems, making your service a no-brainer for those businesses.

  • @berniceebenezer1128
    @berniceebenezer1128 2 місяці тому +1

    Thank you Fernando and Payton👍👍

  • @java101full
    @java101full 2 місяці тому +3

    I literally started studying this model hours ago, and here you are with a fresh video lol!

  • @devon.dulaney
    @devon.dulaney 2 місяці тому +3

    Thank you Fernando, Payton!

  • @afk44
    @afk44 2 місяці тому

    Thanks Fernando! ❤

  • @sam-45632
    @sam-45632 2 місяці тому +8

    Ive gone from offering just websites to this templatised version by trail and error actually kinda funny youre doing a Video on it now xD.
    I‘m now selling a Website for 2.7k and the only work is optimizing Images and then Adding them to Webflow.

    • @PaytonClarkSmith
      @PaytonClarkSmith  2 місяці тому +2

      That’s amazing! Well done 🔥🔥

    • @java101full
      @java101full 2 місяці тому +2

      How do you even find people willing to pay? Let alone 2.7k lol!

    • @sam-45632
      @sam-45632 2 місяці тому

      @@java101full did my response get through?

    • @skillfulwebdesign
      @skillfulwebdesign 2 місяці тому

      What niche are you building sites for?

    • @sam-45632
      @sam-45632 2 місяці тому

      @@java101full you cold call many xD

  • @waelesmair6250
    @waelesmair6250 2 місяці тому +1

    You're looking better, Payton. Hope all is well friend.

    • @PaytonClarkSmith
      @PaytonClarkSmith  2 місяці тому +2

      Thank you 🙏🏼 I am feeling healthy! 2 years in remission

  • @yeaheiamahmudhridoy4590
    @yeaheiamahmudhridoy4590 2 місяці тому +1

    I really love some of your idea😮✨🔥

  • @motionmuse5684
    @motionmuse5684 2 місяці тому +1

    I'm applying this method to my event business too.

  • @Wanderlust-rg3si
    @Wanderlust-rg3si 2 місяці тому +3

    How can you promise your customer x more sales or guaranteed revenue increase? It's a new website, slim chance for organic traffic, unless you include Google ads which is not what you're selling.

  • @user-jo2kd3dp8m
    @user-jo2kd3dp8m Місяць тому

    Could we integrate this strategy with your regular web design services, automating everything for the specialized niche templates you offer, and even consider hiring someone for cold calling?

  • @samanzare2403
    @samanzare2403 2 місяці тому

    Thanks Fernando 👍❤

  • @asim.antule
    @asim.antule 2 місяці тому +1

    Amazing🔥

  • @saleemkabirkhan
    @saleemkabirkhan 2 місяці тому +1

    Thanks 😊

  • @jrose242
    @jrose242 2 місяці тому +1

    Hey Payton, how do you design and launch these templates on these new sites? It would be great to somehow design the template and then push them to these live sites and update the content, colors, etc... Not sure how to do that.

    • @PaytonClarkSmith
      @PaytonClarkSmith  2 місяці тому +2

      I would just use Webflow and create one very simplified version of the site that can act as the template and then every time you start a new project you just duplicate it and start from there

    • @jrose242
      @jrose242 2 місяці тому

      love it makes sense. thanks man
      @@PaytonClarkSmith

  • @vitalicdesignco
    @vitalicdesignco 2 місяці тому +3

    The issues with niching this specifically is 1. you will get bored of what you do, doing the same thing over and over. 2. You won't grow as a designer or have variety in what you do, and 3) your work might become redundant quickly with the progression of AI tools. I know you can use these tools to your advantage, but AI will get so good for this kind of thing that there may be no need at all for you if sites become extremely easy to build for a novice.

    • @magicanexus
      @magicanexus 2 місяці тому +1

      Yes but most of the people does not know how to use AI today, take it to your advantage

    • @PaytonClarkSmith
      @PaytonClarkSmith  2 місяці тому +8

      Valid points here. Here is my take but I could be wrong:
      1 and 2. I personally think that even if you get bored of it, it would be worth it to make a bunch of money and provide a good life for my family. Then once I have done that, I can use my time and resources to explore my other creative ideas that bring me fulfillment. But I do understand your concern about getting bored and not growing as a designer and that’s valid.
      3. as for AI, I think any person in any industry could have the same fear, but as of right now we are not yet to the point where it’s taking our jobs so we might as well continue to do our best, and do what works and we can adjust when needed.

    • @ThisDesignLife
      @ThisDesignLife Місяць тому +3

      If you get bored, you're a designer and not a business person.

    • @vitalicdesignco
      @vitalicdesignco Місяць тому +1

      @@ThisDesignLife ​​⁠​​⁠and if you don’t get bored, you’re just a business person and not a designer

    • @fernalvarezjr
      @fernalvarezjr Місяць тому +2

      My thoughts as the person mentioned in the video:
      1. I don't see that happening. I love working/speaking with this niche. And this may sound funny, but I honestly think I have things so systematized that I can't get bored. There is literally no time to get bored lol. And if I do get bored I'll just hand an SOP to someone and continue to make money from this industry and find something else to do.
      2. I disagree. While the layouts are the same, I still have a lot of fun experimenting with the actual design. But also I don't really want to grow as a designer. That's not my goal and it isn't something I've ever thought about. My goal is to grow a scalable business that gives me the freedom to sleep whenever I want and I have totally accomplished that goal.
      3. I'm not afraid of AI lol

  • @lankanthoughts5721
    @lankanthoughts5721 2 місяці тому +2

    This is interesting ❤️

  •  Місяць тому

    Great video. Which platform you use to send the final product to the client?

  • @RJSTREAMER
    @RJSTREAMER 13 днів тому

    Great man, i am planning to start a productised wordpress website agency where website will be free them but for maintenance they have to pay it's 200$ - 300$ for a monthly basis .... And I will try to make it 6 month compulsory for them ... Bro I want to start it because I want to have recurring payment from wordpress website services ... Can u pls guide it would work or not? I am confused a bit ... It would be helpful for me ...

  • @masoncu13
    @masoncu13 Місяць тому

    Hmm how much would you generally charge for a templated package vs a more custom solution for your client?

    • @SiteOrbitSEO
      @SiteOrbitSEO Місяць тому

      the price point has to be lower for a templated design because they noticed you are using a template.
      perhaps his point is, you can churn out more websites in less time using templates at a lower price.
      But I would rather work less for more money than more for less.

  • @skillfulwebdesign
    @skillfulwebdesign 2 місяці тому +3

    Where are these websites hosted? Is Fernando building these sites out in Webflow?

    • @PaytonClarkSmith
      @PaytonClarkSmith  2 місяці тому +1

      Yes he uses Webflow! Although I’m not sure what he did with the duplicates he provided 😅 I think he just hosted these copies somewhere else

    • @fernalvarezjr
      @fernalvarezjr 2 місяці тому +4

      I use Webflow for my client projects :) I duplicated the sites in Webflow, exported the code, and hosted the example sites on Netlify for this video for demonstration purposes.

    • @skillfulwebdesign
      @skillfulwebdesign 2 місяці тому

      @@PaytonClarkSmith thank for the quick response, you keep me inspired and remind me not to give up! 👍

    • @skillfulwebdesign
      @skillfulwebdesign 2 місяці тому

      @@fernalvarezjr For your client hosted sites on Webflow, are you mapping each client site to a sub domain on a single webflow hosting account? Or are you having each customer pay for webflow hosting? I'm just trying to figure out how to scale hosting with webflow.
      The challenge is webflow hosting is quite expensive for basic single page websites without a CMS. Do your clients ever share negative comments about the high cost of the Webflow hosting?
      Again I want to thank you and Peyton you guys have truly inspire me... and everybody else here of course. I was at the point where I wanted to give up but I watched your videos over and over again and decided to purchase Peyton's agency training package, SEO training and Semflow Academy 👍

    • @fernalvarezjr
      @fernalvarezjr 2 місяці тому

      @@skillfulwebdesign Each of my clients pays for their own Webflow hosting on their own account. Webflow's hosting price has never been an issue.

  • @AnnkurKumar
    @AnnkurKumar 2 місяці тому +1

    What charge for such a website design, shown at the end of the video??

    • @PaytonClarkSmith
      @PaytonClarkSmith  2 місяці тому

      It really just depends! I’m pretty sure Fernando charges between $1500 and $3000 for his websites which are the ones shown in this video. But, depending on the industry, you could easily charge more.

  • @divyv20
    @divyv20 2 місяці тому

    Hey Clark , really nice video ! I was wondering if I could help you with Best Quality Editing in your videos better than your Editor with good pricing and also make a highly engaging Thumbnail which will help your videos to reach to a wider audience ? Pls let me know what do you think ?

  • @innerinsights224
    @innerinsights224 2 місяці тому +1

    Pavlo from UA-cam also popularized this approach.

    • @PaytonClarkSmith
      @PaytonClarkSmith  2 місяці тому

      I actually just found his channel a few weeks ago and it’s great. I will have to check out his videos on this topic

  • @xavier144
    @xavier144 2 місяці тому +3

    I can create good web designs, but how can I guarantee the business owners that with the website I created will increase their sales or grow their business? GUARANTEE is the main word here and most of the business owners ask for it and expect that my work will help them grow. Please answer this or possibly make a video on it.

    • @PaytonClarkSmith
      @PaytonClarkSmith  2 місяці тому +1

      Guaranteeing Leads or Sales with web design alone is really difficult. It is much easier when you also offer some sort of marketing services like ads or SEO. But with that said, as you do more websites in your niche, you will start to get a good feel for what type of results people get with just the new website alone. Then you can just share those results. In case studies with new clients to show them what might be possible. This way you can show them the potential without making any promises you can’t keep

  • @Miltonhn
    @Miltonhn 2 місяці тому +1

    Hi Payton What do you mean “by nurturing your clients” ?

    • @PaytonClarkSmith
      @PaytonClarkSmith  2 місяці тому

      All this means is just treating them well, being helpful and developing a good relationship with them!

  • @SiteOrbitSEO
    @SiteOrbitSEO Місяць тому

    the problem with this is that you can't showcase these websites to other clients because they will notice you give everyone the same website - over and over.

    • @fernalvarezjr
      @fernalvarezjr Місяць тому

      Incorrect :) I showcase these exact examples to everyone! In fact, my clients want this exact layout that I provide because it is proven to work.

    • @SiteOrbitSEO
      @SiteOrbitSEO Місяць тому

      @@fernalvarezjr why would a client, in the same industry want a website that looks just like their competitors? or are you selling them designs for a very small fee? I can't imagine a business wanting to level up beyond their competition paying $10,000 for a templated website you give to a lot of other clients.

    • @heikorudi6105
      @heikorudi6105 Місяць тому

      @@SiteOrbitSEO because most LOCAL businesses don't compete with other local businesses in other towns. It's only an issue if you work with national companies, but they have the budget for an expensive website

  • @24hotspot14
    @24hotspot14 2 місяці тому +1

    Is it possible getting Fernando's website link ?

  • @catmay5723
    @catmay5723 Місяць тому

    This sounds great but i wonder if all these clients in the same niche know they're getting a cookie cutter website which will eventually make them all look the same?

  • @wilbertdune
    @wilbertdune 2 місяці тому +1

    Thank you. HITMAN 56!

  • @GabrielsGalaxy
    @GabrielsGalaxy Місяць тому

    I want to see Facebook ads to this funnel

  • @AnnkurKumar
    @AnnkurKumar 2 місяці тому

    Bro, is this for real? Can this be duplicated? If yes, then how? Make a video on this for non web designer/ non-coders?? I am keen to start making website design and selling it to clients!! But I don't know how? And where to find clients?

  • @MrInsider33
    @MrInsider33 2 місяці тому +15

    they might as well just buy a template.. Those copys are literally 1:1.. no unique storytelling, no strategy.. not the type of work I would feel proud about tbh

    • @PaytonClarkSmith
      @PaytonClarkSmith  2 місяці тому +21

      This is a reasonable opinion. But we can’t let our own egos/opinions get in the way of what the client wants/needs. Definitely, there are instances where the only solution is a custom build, but many clients need something that works and is reasonably priced… that’s where this strategy comes in!

    • @thedarrenpeel
      @thedarrenpeel 2 місяці тому +8

      I mean they ARE essentially buying the template. These are designed to be templated or productized websites. If they just bought a template then they still need someone to build it. You can sell just the template… a templated website service like this… or fully custom. The point is to offer what the clients need and let them choose what is best for them.

    • @toddalanrose
      @toddalanrose Місяць тому +1

      Sure but keep in mind it's not up to you as the seller to educate them on all available options in the marketplace. You're simply providing a quality solution to their existing problem.

    • @cesartastic
      @cesartastic Місяць тому +1

      I hear ya, but many clients don’t really care if the copies are identical. They much rather have someone ‘just get it done’ for them. As long as it looks good, mobile responsive, and does what they want (bring more clients/customers/eyeballs), they’re generally happy.

    • @heikorudi6105
      @heikorudi6105 Місяць тому +2

      @@thedarrenpeel they don't. buy the template, they buy a system that is installed and cared for. Good clients don't have the time or will to do the website themself

  • @iceman64721
    @iceman64721 2 місяці тому +1

    Web design is so worthless that you have to promise the moon to maybe land one gig. 😅