It’s literally a scalping system. McFarlane knows what he is doing. He is banking on collectors desires for limited and premium versions of figures just for a boost in sales. It’s really lame how many versions of the same figure are out there with exclusive accessories. I stopped collecting McFarlane figures over a year ago. I’ve had too many of his figures break on me literally out of the packaging. One instance my skyline dark knights arm literally fell off due to brittle plastic. There’s fare better companies out there with real premium figures like mafex, hot toys, mondo toys that id rather pay top dollar for.
To be fair, this isn't a thing that Mcfarlane started. Mattel was doing this type of stuff with their DCUC line. Sometimes, they wouldn't tell anyone about a variation of a fig. I do agree, "Just let us buy the fig".
I hate this chase stuff, 1. myself and many other collectors don't live in the US/CA where supermarkets like Walmart, Target exist/sell toys in the same way 2. we likely wont even get in them in stores as most stores are still full of Black Adam and Flash movie figures 3.having repaints as Platinum's is fine but ENTIRE characters like Question or even the Blackfire platinum is mad just have them as 2 packs or normal releases or bring them out as Gold labels
Todd is convinced the fans love the chase but it's the one part of the hobby the fans hate the most and it ties into scalpers/resellers being assholes! The red stickers is litterally Todd McFarlane doubling down on what his fans have been bitching about since day one and it honestly feels like he's doing it on purpose as a retaliation to the complaints because if there's one thing about Todd McFarlane that's painfully obvious is that he can't handle criticism in the slightest and turns into a pouting child when confronted!
Back in the 80s and 90s a "chase" figure was something you found in an actual toy store, now that everything is either online or pre ordered the days of the "chase" are over. Anything short packed is gonna get scalped for 3 times the price and if it's a new character, seriously their losing money cause people would buy it but it's not available.
Just give the DC Multiverse line to Spin Master already! They just proved with their 6inch PlayStation figures that they’d do a better job with DC action figures than McFarlane’s.
You're 100% correct there's no need to have to fill up your car with gas and run around to all these different stores and chase things down. If you're going to do that you might as well pay to double cost that they charging on this third party sites such as eBay or whatever cuz by the time you find it the time you put into it and the gas is going to equal up to that anyway
I just wish they would make it easy to buy these things. McFarlane's distribution policy is tedious. I rarely care about chase variants because the paint schemes are generally not as good.
I don't know what to think. I see all these great figures that McFarlane advertises and, when I look for them to buy, I can't find half of them. It's very frustrating.
Good discussion on this. I think moreso than the rhetorical, less fan hostile answer Mcfarlane would give, the real answer behind the curtain for why chases are happening is solely to appeal to retailers. In the end they do not care who buys the figure as long as it sells and scarcity is a good way to create fomo and sell figures. I won't hunt for these because that only contributes to making it more viable for mcfarlane to do this.
Todd is taking our money, but mainly the scalpers taking advantage. Just like who the heck buys the jokerized figures. If sales were so low they would not still be making them. Todd is a marketing genius. I think the only way to combat the scalpers is reissues of the most popular figures.
Best way to find hard to find figures is tou have to go to the Hood Walmart or the one in the Hick Sticks. When people are looking for the basics to live paycheck to paycheck TOYS are not a priority so they stick around longer. Go to a higher income area where people have more free income to spend on toys and the collector stuff will be gone by people who have the disposable income or roy scalpers who are too scared to visit the Hood or Sticks.
I live in the countryside or sticks and only 1 walmart and no targets within a 1 hour radius and they don't even carry mcfarlane or marvel legends and that goes for most rural walmarts not sure about the hood ones and how they are stocked and set up but the sticks theory ain't happening and ain't no figures....that's why all these exclusive suck and all the millions of people who dont live in the city and don't have the option to drive to 5 seperate targets and walmarts are stuck paying double, triple the price on ebay sometimes more
@@marvinonstage I live in stick sticks lol 😆 and I'm in a little town in north east Georgia and my little town has 1 convenience store and 1 bank lol and the nearest grocery store or Walmart is about 45 minutes drive and here most of the state roads are still dirt lol ....to us country people 20 or 30 minutes outside Atlanta is still the city to us 😆 or alot consider the suburbs
Your 💯 right some area don't even get the Walmart exclusive kinda like Target every store don't get the new figures it's like Todd wants the collectors/scalpers too hunt them down but at the same time it's making the prices go up on the secondary market an collectors are going too buy so they don't miss out ,,an the Scalpers are going too keep on scalping because their knowing these figures are hard too find/get.Todd is creating a real big issue/ problem
Its weird. I have three Walmarts within 20 minutes of me. The one that is right yo the street doesnt care any DC Multiverse the other two do. The one in the hick part of town has all the figures and for a long time as well as all the Batman the new adventures. The other one had all the new releases except the Question which was the only figure I wanted but then they had 2 Batman Beyonds just sitting there. I love poping intk a Taeget and finding a new figure but I dont like the idea of chasing them down all over town.
Stores are in a bad situation where it's hard to find good figures and this makes it worse. They should be trying to get people in stores and other places so they can get it and they make more money, most McFarlane figures cost $25 to $30 plus dollars so this isn't helping. If a figure is worth it then fine but most of these aren't and it's tiring to hunt these things down.
Exactly and for us that live in the countryside it's impossible and I have only 1 walmart and no targets within an hour driving radius and the walmart doesn't even carry mcfarlane figures and we can't drive to 5 separate walmarts and targets to try and find these figures and 75% of the whole mcfarlane dc line is some kind of gold label, platinum, chase, or some kind of exclusive that you have to pay double or triple on ebay as that's the only place that we can actually buy the dang figures and Todd mcfarlane deserves to be kicked in the balls twice for this crazy stuff
The past year 75% of all dc multiverse has been either a gold label, platinum, chase, or some kind of exclusive and that's insane and I live out in the countryside with no targets and only 1 walmart that doesn't even carry mcfarlane figures and what are we supposed to do??and we can't drive to 5 seperate targets or walmarts to try and hunt down these figures plus all the scalpers when they see a gold label, platinum, or chase in the store they turn around and sell for double or triple and cheak out how much the question is going for on ebay were someone like me that lives in the countryside would have to go to to buy.....I've stopped collecting mcfarlane dc because its too difficult and gone back to just collecting marvel legends as that has been my main line that i collect for the past 20 years
The Platinum figures should only be Color Chases, and they should be weird random alternate colors, or a specific version of the character like the John Stewart GL that had the mistake logo he had in that firat appearance. They should not be full alternative versions of the character lile Clock King, or Armored Az-Bats and also not alternative characters like Blackfire. Full Blown Chase Characters like Question, Sportsmaster, or the Manhunter is bullshit.
I did has you have done I bought online for Christopher Reeve Superman. Todd is just creating a motive to buy before certain series of figures are not being shipped to stores.
Ok, I watched the video and I am a collector 2. But I am not like you , you are a pro. 😂 I'm a small collector from Germany I don't collect everything and I don't want to have every figure. I'm a picky person so I pick my figures on base of something I know and I like. For example most of the Page Punchers Figures I find awesome but some of the original Mcfarlane release I find stupid. Anyway, becose of you people that buy everything that comes from the McFarlane factory they know they can play this monopoly with all of us and they know that some of these figures will be chased down and the prises will go up on resell. Everything is about the money so, if you look there are so many stupid figures and they still cost a lot becosenyou ppl bought them all at the beginning and they now now (McFarlane team) everything they make will be sold out. These new half statues half figures that recently came out are such a mock up and I read the comments like 'omg this is what we need' , ' yes, make some more' and I'm like what!? I would never put those ugly figure in my house for people to see . We got to the point that everything he throws out on the market will be sold. Nice video by the way I really love the questions and explaining it's hard for me to track those differences.
Long time, McFarlane Collector I get it you wish it was easy enough that you could get everything you want online correct however, some of us enjoy the hunt. I would prefer everything go to the store and never go online because when they put pre-orders up they’re gone within 15 minutes And then resell it is more fun to go to the stores and find them and that’s the purpose and that’s why they do partnerships with Walmart and target because Walmart and target want you to come to their store so they’ve got to deal with that makes sense that’s capitalism it that it wouldn’t be fun if it’s not as fun then I guess there’s different things to collect, but the fact that Todd knows that his product is far superior than any of the others. Of course he’s gonna do whatever he can to capitalize. His products are better than yardsof those other ones you pay like $80 $90 and they’re made out of really crappy nondurable plastic. You can usually throw a McFarlane figure up against the wall every now and then you’ll have those defects but that’s just bad luck.
This chase stuff is really starting to piss me off. I already can’t find the green lantern corps chase that has two new characters in it.
Also- this has created a massive scalping situation
It’s literally a scalping system. McFarlane knows what he is doing. He is banking on collectors desires for limited and premium versions of figures just for a boost in sales. It’s really lame how many versions of the same figure are out there with exclusive accessories. I stopped collecting McFarlane figures over a year ago. I’ve had too many of his figures break on me literally out of the packaging. One instance my skyline dark knights arm literally fell off due to brittle plastic. There’s fare better companies out there with real premium figures like mafex, hot toys, mondo toys that id rather pay top dollar for.
@@OneEyedKingg your comment was very close to my original comment the algorithm removed
To be fair, this isn't a thing that Mcfarlane started. Mattel was doing this type of stuff with their DCUC line. Sometimes, they wouldn't tell anyone about a variation of a fig. I do agree, "Just let us buy the fig".
jakks pacific does this too with the sonic line! you will have one shadow in a case of 11 sonics
@AngelGonzalez-nq1en yeah, and it's always the Sonic with the spring.
I hate this chase stuff,
1. myself and many other collectors don't live in the US/CA where supermarkets like Walmart, Target exist/sell toys in the same way
2. we likely wont even get in them in stores as most stores are still full of Black Adam and Flash movie figures
3.having repaints as Platinum's is fine but ENTIRE characters like Question or even the Blackfire platinum is mad just have them as 2 packs or normal releases or bring them out as Gold labels
Todd is convinced the fans love the chase but it's the one part of the hobby the fans hate the most and it ties into scalpers/resellers being assholes!
The red stickers is litterally Todd McFarlane doubling down on what his fans have been bitching about since day one and it honestly feels like he's doing it on purpose as a retaliation to the complaints because if there's one thing about Todd McFarlane that's painfully obvious is that he can't handle criticism in the slightest and turns into a pouting child when confronted!
Back in the 80s and 90s a "chase" figure was something you found in an actual toy store, now that everything is either online or pre ordered the days of the "chase" are over. Anything short packed is gonna get scalped for 3 times the price and if it's a new character, seriously their losing money cause people would buy it but it's not available.
McFarlane is stuck in 1994 when it comes to collecting.
Just give the DC Multiverse line to Spin Master already! They just proved with their 6inch PlayStation figures that they’d do a better job with DC action figures than McFarlane’s.
Once they made platinum chase, that’s exactly what happened. Chasing.
I miss the simple “gold label” system.
That thumbnail is actual fax, just let us buy the damn figures Todd!
You're 100% correct there's no need to have to fill up your car with gas and run around to all these different stores and chase things down. If you're going to do that you might as well pay to double cost that they charging on this third party sites such as eBay or whatever cuz by the time you find it the time you put into it and the gas is going to equal up to that anyway
The increased difficulty in getting McFarlane figures is why I stopped collecting McFarlane stuff. I do not like the hunt for figures.
I just wish they would make it easy to buy these things. McFarlane's distribution policy is tedious. I rarely care about chase variants because the paint schemes are generally not as good.
I don't know what to think. I see all these great figures that McFarlane advertises and, when I look for them to buy, I can't find half of them. It's very frustrating.
McFarlane is still stuck with 90s collectible mindset that just frustrates fans 😢
As is, this chase thing is all about maximizing profit over consumers.
This is some 90s comics industry thinking. Just make paint variants the chase figures instead.
Can we also talk about how the platinum stickers begin to peel off when you look at them wrong? Todd needs to “mod” those!
Good discussion on this. I think moreso than the rhetorical, less fan hostile answer Mcfarlane would give, the real answer behind the curtain for why chases are happening is solely to appeal to retailers. In the end they do not care who buys the figure as long as it sells and scarcity is a good way to create fomo and sell figures.
I won't hunt for these because that only contributes to making it more viable for mcfarlane to do this.
Todd is taking our money, but mainly the scalpers taking advantage. Just like who the heck buys the jokerized figures. If sales were so low they would not still be making them. Todd is a marketing genius. I think the only way to combat the scalpers is reissues of the most popular figures.
Best way to find hard to find figures is tou have to go to the Hood Walmart or the one in the Hick Sticks. When people are looking for the basics to live paycheck to paycheck TOYS are not a priority so they stick around longer. Go to a higher income area where people have more free income to spend on toys and the collector stuff will be gone by people who have the disposable income or roy scalpers who are too scared to visit the Hood or Sticks.
I live in the countryside or sticks and only 1 walmart and no targets within a 1 hour radius and they don't even carry mcfarlane or marvel legends and that goes for most rural walmarts not sure about the hood ones and how they are stocked and set up but the sticks theory ain't happening and ain't no figures....that's why all these exclusive suck and all the millions of people who dont live in the city and don't have the option to drive to 5 seperate targets and walmarts are stuck paying double, triple the price on ebay sometimes more
I've had the opposite but thay might be because all of these places I check out are about 20 to 30 minutes outside or the rhe edge of Atlanta.
@@marvinonstage I live in stick sticks lol 😆 and I'm in a little town in north east Georgia and my little town has 1 convenience store and 1 bank lol and the nearest grocery store or Walmart is about 45 minutes drive and here most of the state roads are still dirt lol ....to us country people 20 or 30 minutes outside Atlanta is still the city to us 😆 or alot consider the suburbs
Hood Walmart is good until it aint.lol Hood stuff tends to happen in hood Walmarts, a figure definitely isn't worth it.
Hood and poor doesn't necessarily mean dangerous. More observant yes but sometimes poor just means poor.
Your 💯 right some area don't even get the Walmart exclusive kinda like Target every store don't get the new figures it's like Todd wants the collectors/scalpers too hunt them down but at the same time it's making the prices go up on the secondary market an collectors are going too buy so they don't miss out ,,an the Scalpers are going too keep on scalping because their knowing these figures are hard too find/get.Todd is creating a real big issue/ problem
check for figures on sunday monday and maybe tuesday. thats what i do.
Its annoying. I was lucky enough to find a blue 1977 spawn at walmart an hour from me but have not found a batman beyond at any near me smh.
Its weird. I have three Walmarts within 20 minutes of me. The one that is right yo the street doesnt care any DC Multiverse the other two do. The one in the hick part of town has all the figures and for a long time as well as all the Batman the new adventures. The other one had all the new releases except the Question which was the only figure I wanted but then they had 2 Batman Beyonds just sitting there. I love poping intk a Taeget and finding a new figure but I dont like the idea of chasing them down all over town.
100% agree. I hate chasing these figures. Just let me buy them online. Time is money and gas ain’t cheap.
Todd is every scalpers bff
Im married an have kids so ya i dont really go toy hunting ill just order whatever online
Stores are in a bad situation where it's hard to find good figures and this makes it worse. They should be trying to get people in stores and other places so they can get it and they make more money, most McFarlane figures cost $25 to $30 plus dollars so this isn't helping. If a figure is worth it then fine but most of these aren't and it's tiring to hunt these things down.
Where I live only 1 Walmart out of 4 that are reasonable driving distance carries mcfarlane toys. They barely have any at all always the old figures
Exactly and for us that live in the countryside it's impossible and I have only 1 walmart and no targets within an hour driving radius and the walmart doesn't even carry mcfarlane figures and we can't drive to 5 separate walmarts and targets to try and find these figures and 75% of the whole mcfarlane dc line is some kind of gold label, platinum, chase, or some kind of exclusive that you have to pay double or triple on ebay as that's the only place that we can actually buy the dang figures and Todd mcfarlane deserves to be kicked in the balls twice for this crazy stuff
Dislike but encouraging foot traffic to big box retailers.
The past year 75% of all dc multiverse has been either a gold label, platinum, chase, or some kind of exclusive and that's insane and I live out in the countryside with no targets and only 1 walmart that doesn't even carry mcfarlane figures and what are we supposed to do??and we can't drive to 5 seperate targets or walmarts to try and hunt down these figures plus all the scalpers when they see a gold label, platinum, or chase in the store they turn around and sell for double or triple and cheak out how much the question is going for on ebay were someone like me that lives in the countryside would have to go to to buy.....I've stopped collecting mcfarlane dc because its too difficult and gone back to just collecting marvel legends as that has been my main line that i collect for the past 20 years
The Platinum figures should only be Color Chases, and they should be weird random alternate colors, or a specific version of the character like the John Stewart GL that had the mistake logo he had in that firat appearance. They should not be full alternative versions of the character lile Clock King, or Armored Az-Bats and also not alternative characters like Blackfire.
Full Blown Chase Characters like Question, Sportsmaster, or the Manhunter is bullshit.
I did has you have done I bought online for Christopher Reeve Superman. Todd is just creating a motive to buy before certain series of figures are not being shipped to stores.
Ok, I watched the video and I am a collector 2. But I am not like you , you are a pro. 😂 I'm a small collector from Germany I don't collect everything and I don't want to have every figure. I'm a picky person so I pick my figures on base of something I know and I like. For example most of the Page Punchers Figures I find awesome but some of the original Mcfarlane release I find stupid. Anyway, becose of you people that buy everything that comes from the McFarlane factory they know they can play this monopoly with all of us and they know that some of these figures will be chased down and the prises will go up on resell. Everything is about the money so, if you look there are so many stupid figures and they still cost a lot becosenyou ppl bought them all at the beginning and they now now (McFarlane team) everything they make will be sold out. These new half statues half figures that recently came out are such a mock up and I read the comments like 'omg this is what we need' , ' yes, make some more' and I'm like what!? I would never put those ugly figure in my house for people to see . We got to the point that everything he throws out on the market will be sold.
Nice video by the way I really love the questions and explaining it's hard for me to track those differences.
Ive been lucky enough to get strange, question and fox but i dont like this for othets
@@theotherguy21 I’m out here struggling to find question
@@stingray10 ive heard it's stupid limited
Long time, McFarlane Collector I get it you wish it was easy enough that you could get everything you want online correct however, some of us enjoy the hunt. I would prefer everything go to the store and never go online because when they put pre-orders up they’re gone within 15 minutes And then resell it is more fun to go to the stores and find them and that’s the purpose and that’s why they do partnerships with Walmart and target because Walmart and target want you to come to their store so they’ve got to deal with that makes sense that’s capitalism it that it wouldn’t be fun if it’s not as fun then I guess there’s different things to collect, but the fact that Todd knows that his product is far superior than any of the others. Of course he’s gonna do whatever he can to capitalize. His products are better than yardsof those other ones you pay like $80 $90 and they’re made out of really crappy nondurable plastic. You can usually throw a McFarlane figure up against the wall every now and then you’ll have those defects but that’s just bad luck.
I used talk to text on this comment. Never again 😄🤔