If you like this video check out this one too: ua-cam.com/video/Ioie0GmKEXk/v-deo.html Another case study that goes a bit deeper into how this plays into the entire strategy
Great video Brice. I appreciate your insights and the time you took to share with us. 3 questions I had at the end of this video. 1) To use closed enrollments to give that deadline to act, how many times can you run these enrollments/promotions a year (what is the frequency) without canceling the deadline effect? I.e If I know that someone frequently runs promotions, I'm just going to postpone because I know they will run them again. 2) Also, if you keep running these email sales campaigns, won't people get tired of hearing the same message? 3) In between these week-long sales campaigns, do you keep the enrollment closed? If so, don't you miss out on people who just want to enroll on the spot? Thanks!!
answer with all 3 of these it depends on the brand. Always a good idea to test and see what works best for your business overall. But... 1) most of the companies I work with do promotions quarterly. Companies with bigger lists and a larger volume of new leads run them monthly. For higher ticket products I've seen people do them 2x per year 2) Your message can be different over time. You can come up with different angles and promotions. But in general no I find most people don't pay attention to what you're doing so you have to do it a lot to get them to notice. Like Jim Rohn says: "Have something good to say. Say it well. And say it often." 3) Depends. Usually we incentive signing up with extra bonuses they can get now that they can't get later (watch this video: ua-cam.com/video/BipgVeHPGso/v-deo.html). But we leave it open in between. However I have worked with companies that found actually closing and opening the doors improved sales and they made more money over time
If you like this video check out this one too: ua-cam.com/video/Ioie0GmKEXk/v-deo.html
Another case study that goes a bit deeper into how this plays into the entire strategy
Good stuff as always Brice. Nothing wrong with the quick and dirty style. Bring it!
good to hear! there will be more of them
Great stuff!!
🙌🙌🙌
Love it! 👌 Awesome stuff as always
Thanks!
Great video Brice. I appreciate your insights and the time you took to share with us. 3 questions I had at the end of this video. 1) To use closed enrollments to give that deadline to act, how many times can you run these enrollments/promotions a year (what is the frequency) without canceling the deadline effect? I.e If I know that someone frequently runs promotions, I'm just going to postpone because I know they will run them again. 2) Also, if you keep running these email sales campaigns, won't people get tired of hearing the same message? 3) In between these week-long sales campaigns, do you keep the enrollment closed? If so, don't you miss out on people who just want to enroll on the spot? Thanks!!
answer with all 3 of these it depends on the brand. Always a good idea to test and see what works best for your business overall. But...
1) most of the companies I work with do promotions quarterly. Companies with bigger lists and a larger volume of new leads run them monthly. For higher ticket products I've seen people do them 2x per year
2) Your message can be different over time. You can come up with different angles and promotions. But in general no I find most people don't pay attention to what you're doing so you have to do it a lot to get them to notice.
Like Jim Rohn says: "Have something good to say. Say it well. And say it often."
3) Depends. Usually we incentive signing up with extra bonuses they can get now that they can't get later (watch this video: ua-cam.com/video/BipgVeHPGso/v-deo.html). But we leave it open in between. However I have worked with companies that found actually closing and opening the doors improved sales and they made more money over time