Great Storytellers: The Art of Building Brands with Brett Berish

Sovereign Brands CEO and UF alumnus Brett Berish was interviewed by CJC Dean Hub Brown on Sept. 13, 2022 as part of the College's Great Storytellers series. Berish shared his stories and strategies for creating one of the top liquor brands in the world.
Sovereign Brands has become the wine and spirits industry’s most innovative creator of unique, forward-thinking new brands, including Armand de Brignac (“Ace of Spades”) Champagne, acquired by Jay-Z in 2014, Belaire, the #1 Champagne/premium sparkling in the U.S., and Bumbu Rum, the #1 premium rum globally.

[@visitapopkaourworld9727]

This was an amazing interview. A well hidden secret .. like most great stories.

[@kate60]

Self made is a denial of God. It's pride and sin. Self made is never for the good of others.