This is the very first time I have heard about reverse marketing, and I am very intrigued after watching this video. I like how the video explains the deep link between ads and the business objectives through the growth equation.
We are glad that you liked it :) To answer your question - the sharper the better.. and hence in practicality, brand should be going after 1 business objective only via 1 communication. If you come across any example which represents multiple, then do share with us what you think about those. Would love to reverse market those :)
I think growth equation concept can be better understood by applying with live examples like for example for example i had a brand new toothpaste manufactured if i substitute with growth equation Total available people=100000 * 1%of people consume =1000 * How often they consume=1time * Awoc=5grams =50,000,000 (size of a brand /category)???
This is a beautiful technique! But dont you think that decoding ads later is a faulty method as we are assuming that the brand team did the right thing? Because not all campaigns might be done well. E.g. current CRED campaign - how do we decode whats happening there?
Lalit, thanks for asking this! Decoding marketing strategies is a great way to get familiar with the concepts. Ths is not about one ad in isolation. It is about doing this over and over again to get good at it. So while some ads will not make sense to you, but overall this technique will definitely get your mid working :)
Yes Sankar, Absolutely! With Marketing Launchpad you get placed in Digital Marketing roles. You may check out this link for details: kraftshala.com/marketing-launchpad In case you wish to apply: bit.ly/ApplyforMLP2021 Please do let us know if you have any further questions. :)
Hi Kraftshala , have been in Traditional sales & marketing for 30 years. Am keen on shifting my career & become a Content Marketer. Is it feasible ? How can Kraftshala help me ?
Hi Prashant, Yes, it is possible for you to enter into the domain of content marketing. You experience and the skills you've gained over years will come-in very handy as a content creator. Kindly share with us your contact details on contact@kraftshala.com and someone from out team will reach out to you. :)
Hey Md Saquib, Post completing the course, you'll get placed in a full time role. So, don't think you'll be able to do anything along with it. Let us know in case of any further questions. :)
![How I Went From $0 to $10M in 12 Months [the most profitable online business for 2025]](http://i.ytimg.com/vi/GlxMoZMyhrs/mqdefault.jpg)
This is the very first time I have heard about reverse marketing, and I am very intrigued after watching this video. I like how the video explains the deep link between ads and the business objectives through the growth equation.
Thank you Somya! Hope you watched the entire playlist. Have covered more examples and links there. Do leave a feedback once you do. Thanks in advance!
This is more educating than any other I learned most concept of ad market today by this video
Hey Roshan! Glad to hear this :)
Very interesting case study, indeed the 'Aur Dikhao' campaign was a game changer for Amazon India
Thank you Gurfaraaz! Hope you watched the entire playlist. Have covered more examples there. Do leave a feedback once you do. Thanks in advance!
Thank you for putting it in such a structured way.
However, can a brand be going for more than 1 business objective through an advertisement?
We are glad that you liked it :)
To answer your question - the sharper the better.. and hence in practicality, brand should be going after 1 business objective only via 1 communication.
If you come across any example which represents multiple, then do share with us what you think about those. Would love to reverse market those :)
It is really awesome
Thank you Bibhuti :)
I think growth equation concept can be better understood by applying with live examples like for example for example i had a brand new toothpaste manufactured if i substitute with growth equation
Total available people=100000
*
1%of people consume =1000
*
How often they consume=1time
*
Awoc=5grams
=50,000,000 (size of a brand /category)???
1000* 1* 5 gms = 5000gms - Volume of Category
This is a beautiful technique! But dont you think that decoding ads later is a faulty method as we are assuming that the brand team did the right thing? Because not all campaigns might be done well. E.g. current CRED campaign - how do we decode whats happening there?
Lalit, thanks for asking this! Decoding marketing strategies is a great way to get familiar with the concepts. Ths is not about one ad in isolation. It is about doing this over and over again to get good at it. So while some ads will not make sense to you, but overall this technique will definitely get your mid working :)
@@Kraftshala Makes sense! Thank you :)
You're most welcome Lalit! Do keep sharing your thoughts on the videos :D
It is successful video thank you much sir
Sir I want to become a digital marketer. I booked the the Marketing launcped exam so sir my question is can I became digital marketer with launcped
Yes Sankar, Absolutely!
With Marketing Launchpad you get placed in Digital Marketing roles.
You may check out this link for details: kraftshala.com/marketing-launchpad
In case you wish to apply: bit.ly/ApplyforMLP2021
Please do let us know if you have any further questions. :)
Hi Kraftshala , have been in Traditional sales & marketing for 30 years. Am keen on shifting my career & become a Content Marketer. Is it feasible ? How can Kraftshala help me ?
Hi Prashant,
Yes, it is possible for you to enter into the domain of content marketing. You experience and the skills you've gained over years will come-in very handy as a content creator.
Kindly share with us your contact details on contact@kraftshala.com and someone from out team will reach out to you. :)
Hi @kraftshala I am a student. just wanted to ask u that if I am done with course can i continue this as a part time job along with my studies?
Hey Md Saquib,
Post completing the course, you'll get placed in a full time role. So, don't think you'll be able to do anything along with it.
Let us know in case of any further questions. :)
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Duration 37 min
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