1. How to break down an ad campaign? - An Introduction to Reverse Marketing | Kraftshala
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- Опубліковано 6 жов 2024
- Welcome to the world of Marketing or as we like to call it - Reverse Marketing!
We will teach you a framework that will help you break down any ad campaign! This proprietary Kraftshala framework has been delivered across 100+ sessions in almost all IIMs, XLRI, SPJAIN, ISB, etc. This has been created by Varun Satia and Eshu Sharma, Co-Founders of Kraftshala, and the top marketing trainers of the country!
This is the first video in the 8-part series on Reverse Marketing.
Here is the link of the playlist: bit.ly/30pWBR9
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We also do weekly sessions on marketing and if you liked this, you will LOVE that. The best part? They are completely free of cost.
You can register for them here: kraftshala.com...
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Kraftshala makes India’s most loved marketing & sales training programs. We believe that education becomes a lot more fruitful, and a lot more fun, when you get kickass practitioners, the real experts, to train emerging talent. We've trained S&M professionals from India’s top consumer companies (like Unilever, P&G, Nestlé, Yum! Brands, etc) as well as students currently studying in the best business schools of the country (IIMs, ISB, FMS, XLRI, SP Jain, IIFT, etc.). In case you are looking for a marketing program, you can apply on our website.
Links to ads shown in the video:
Amazon's #AurDikhao Campaign - • #AurDikhao - The Lates...
#ads #kraftshala #marketing #campaignanalysis #reversemarketing #varunsatia
This is the very first time I have heard about reverse marketing, and I am very intrigued after watching this video. I like how the video explains the deep link between ads and the business objectives through the growth equation.
Thank you Somya! Hope you watched the entire playlist. Have covered more examples and links there. Do leave a feedback once you do. Thanks in advance!
This is more educating than any other I learned most concept of ad market today by this video
Hey Roshan! Glad to hear this :)
Very interesting case study, indeed the 'Aur Dikhao' campaign was a game changer for Amazon India
Thank you Gurfaraaz! Hope you watched the entire playlist. Have covered more examples there. Do leave a feedback once you do. Thanks in advance!
I think growth equation concept can be better understood by applying with live examples like for example for example i had a brand new toothpaste manufactured if i substitute with growth equation
Total available people=100000
*
1%of people consume =1000
*
How often they consume=1time
*
Awoc=5grams
=50,000,000 (size of a brand /category)???
1000* 1* 5 gms = 5000gms - Volume of Category
Thank you for putting it in such a structured way.
However, can a brand be going for more than 1 business objective through an advertisement?
We are glad that you liked it :)
To answer your question - the sharper the better.. and hence in practicality, brand should be going after 1 business objective only via 1 communication.
If you come across any example which represents multiple, then do share with us what you think about those. Would love to reverse market those :)
This is a beautiful technique! But dont you think that decoding ads later is a faulty method as we are assuming that the brand team did the right thing? Because not all campaigns might be done well. E.g. current CRED campaign - how do we decode whats happening there?
Lalit, thanks for asking this! Decoding marketing strategies is a great way to get familiar with the concepts. Ths is not about one ad in isolation. It is about doing this over and over again to get good at it. So while some ads will not make sense to you, but overall this technique will definitely get your mid working :)
@@Kraftshala Makes sense! Thank you :)
You're most welcome Lalit! Do keep sharing your thoughts on the videos :D
Sir I want to become a digital marketer. I booked the the Marketing launcped exam so sir my question is can I became digital marketer with launcped
Yes Sankar, Absolutely!
With Marketing Launchpad you get placed in Digital Marketing roles.
You may check out this link for details: kraftshala.com/marketing-launchpad
In case you wish to apply: bit.ly/ApplyforMLP2021
Please do let us know if you have any further questions. :)
It is successful video thank you much sir
It is really awesome
Thank you Bibhuti :)
Hi Kraftshala , have been in Traditional sales & marketing for 30 years. Am keen on shifting my career & become a Content Marketer. Is it feasible ? How can Kraftshala help me ?
Hi Prashant,
Yes, it is possible for you to enter into the domain of content marketing. You experience and the skills you've gained over years will come-in very handy as a content creator.
Kindly share with us your contact details on contact@kraftshala.com and someone from out team will reach out to you. :)
Hi @kraftshala I am a student. just wanted to ask u that if I am done with course can i continue this as a part time job along with my studies?
Hey Md Saquib,
Post completing the course, you'll get placed in a full time role. So, don't think you'll be able to do anything along with it.
Let us know in case of any further questions. :)
🌸🌸🌸
:)
Let's prepare for 27 date exams 👈👈
All the best!