Go-To-Market Best Practices for 2024 (by an ex-Google PMM)

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[@thegooglepmm]

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[@stacey-leewright2501]

Great video, I always overthink the number of value props. But it is true that folks won't remember it if it is too much information.

[@muneebajmalkhan4245]

Just found your channel.
And boy am I impressed!!!
I'd figured some of these things out myself such as focusing on the one main differentiator. But still the way you've literally distilled down gold in a structure but oh so simple manner is amazing!

[@sugandhmittal2539]

Hey Henry,
Could you please share your experience on how to drive demand in B2B

[@Grace.Idiare]

Great value!

[@hyeonoh6343]

Really love your video. I've been looking for information about Google APMM and your videos help me a lot. Though I still have a question about APMM program. Does APMM program by Google guarantee full-time offer after the program? Sorry for the question because it's hard to find information in my home country. Thanks a lot!

[@alo5323]

Thank you Henry for the insightful video... I have a question since I read all marketers say different things on the internet. When starting off what is the correct order - product positioning, messaging, value proposition or USP.

[@stacey-leewright2501]

I don't want to speak for Henry :) but you should start with your positioning and that will impact the rest. You can check out April Dunford, Queen of Positioning, for more on this.

[@prathamsharma149]

Thanks for this video :)

[@qdot12353]

Agreed, starting to understand more listening to what you are offering via your video. Please keep it up!