Consultant to Product Marketing Manager (ft. Linda, Sr. PMM @SalesLoft)

🚀 Product Marketing Track 🚀
Launch and grow your PMM career: www.pmmtrack.com/
⚡ Product Marketing for Startups ⚡
Hire me as a fractional CMO: www.acceleratepmm.com/
🧑‍🎓 Product Marketing Alliance 👩‍🎓
Use code HENRYWANG to get 10% off of any course: certified.productmarketingall...
📚 Books I Recommend 📚
Zero to One: amzn.to/3P5Ntrh
Lean Startup: amzn.to/3zg29gw
Positioning: amzn.to/3sG7qeQ
👋 Connect With Me 👋
► LinkedIn: / huiwanghenry
#google #productmarketing #pmm

[@thetechpmm]

00:58 Pivoting from consulting to product marketing
04:04 A day in your life as a PMM
05:57 Transferrable skills from consulting
06:36 Most people don't know this about your role
08:17 Distinction between product marketing and traditional marketing
10:43 Positioning yourself as a PMM with a consulting background
12:23 Best way to research about product marketing
14:06 Where do you see the PMM role evolving in the next few years?
15:08 Last words of advice

[@Akinachannel]

This video is amazing!
It’s a great exchange of experiences and information, thank you very much!

[@thetechpmm]

Huge shoutout to Sophia for hosting (www.linkedin.com/in/sophia-lo/) and Linda for sharing (www.linkedin.com/in/sulinda/)!

[@canditate740]

Super helpful

[@DavidHLu]

Super interesting!! Guest speaker was so helpful

[@thetechpmm]

thanks! yeah Linda is super knowledgeable!

[@rockjia5537]

Amazing insights! Great facilitation

[@thetechpmm]

thanks! Sophia is great!

[@MitchellZia]

love this!

[@thetechpmm]

glad you enjoyed it!

[@gellirollz]

Great video, I too have been in marketing and notice that I enjoy SEM, SEo and Social media Marketing and not just making and filming content. I am very interested into getting involved in product marketing.
Question: For Product marketing do it have to be a physically product or software resolution? Can you gain experience in product marketing by having the business owner be the product you launch to market?
Example: Im working with a Real Estate agent who is rebranding ,and my goal is to launch them to the market and get leads, awareness and using tier services to solve customer issues with buying a home

[@thetechpmm]

product marketing can be used for both physical and software products! the idea is to start with customer research, then your product value props, then connect the two to tell a product story through the right channels back to your customer with the goal of acquisition and retention :)