The future of design | WIRED with Braun
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- Опубліковано 19 сер 2018
- WIRED speaks with Oliver Grabes, Design Director at Braun, about what the future holds for design and technology.
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The future of design | WIRED with Braun
/ wiredvideouk - Наука та технологія
It's interesting to hear that designers at Braun have so much pride in Dieter and his achievements for Braun, yet, all the new Braun products don't look like they have been designed with these same values. the new designs look like they have been designed by automotive designers who tend to over-style consumer products.
That's correct. The moment when Dieter Rams was out of the house (he retired around 1997), brAun started to make fashonable trash design. It's a shame what they do today. Apple has learned more from brAun than they have learned from their own tradition.
What Braun is doing these days has NOTHING to do with design. Clearly the people with nothing but numbers in their mind and zero interest for design are calling the shots at Braun.
So sad
To be honest I find it sad that they don’t do minimalist design anymore. BrAun lost it’s DNA.
depends on the way of minimalism. over time, that changes, but i agree, at the newer products you often CAN remove things without reducing it's function.
They do it now more than ever, you just had less products available back then, therefore the high quality one pulverized the competition at light speed.
But think about it: The design of braun razors has become so normal that you no longer see the design behind it as special, but when you look closer, you notice how well designed it actually is, just like an iPhone.
I am very close to this man, I even wanted to imitate him, but I never had his success. But I still became happy. I was even in the same place but no one wanted to listen to my thoughts. He did something right at the right time in the right place. That's why he's my hero. Although you can also sit on a stone.
As many has already said: Braun unfortunately stopped doing world class design. The current designers at Braun should have been continued where Dieter Rams left off. So who has? Jon Ive at Apple is a great Dieter Rams fan and you can see the influence of Rams in many Apple products.
With the major difference that the Apple products are exceptionally engineered and actually work. I have a couple of Dieter Rams designed products and while they might be visually pleasing they all have one thing in common: Truly sloppy decisions when it comes to the engineering part. The F1 Mactron for example is known and was known to have a leaky tank for gas. Repair it?! (Which you will have to do sooner or later) you have to remove the black plastic for grip, removing it will destroy it, you'll eventually can get the tank repaired but you're left with a piece that is now damaged instead . This is a design and engineering choice, made at a time when this issues has been solved many moons ago, I find truly baffling. I can give you at least 5 or 6 more examples of this, Rams preached (and still does) water while drinking wine. Braun and Rams are absolutely fine and had their time and place in design but are rather mystified in my opinion.
@@alluvialedaempfer962 Beautiful lighter! I am surprised as Braun's household products at least used to be of extremely high quality (1960-1980ies so it is a while since I have bought any). Apple products working? I don't like Apple's approach to software (operating system, apps and (Ugh!) iTunes) so I have ever only bought an iPod 3G from Apple - but, yes, the design and the hardware is excellent. So, if only the iPhone would run the far more flexible Android operating system. :)
Dieter Rams left Braun in the 90s. Braun stopped being profitable, because of CAPITALISM: other companies closely copied their designs, outsourced manufacturing and produced stuff like theirs cheaper. To combat profit issues Braun had to sell off some of their product lines to other companies, and by the time P&G came around they decided to make their sole focus shavers.
Why is there no music credit?
Hm. Went to Braun's website. Not what I expected.
What happend to the old cool braun products?
Dieter Rams left in the 90's
China came..
Oh it's about BRAWN and DEEDER RAMS, how nice.
BRAUN..not BRAWN
Ross Brawn is legendary as well. 😁
Who came here after watching Jon Rettinger’s video about Apple?
Same bro
These designers do not seem enthusiastic at all. Sad to see that BRAUN does not follow the aesthetic line that Dieter Rahms promoted. What is more, BRAUN is now a P&G owned company, making their products even less appealing to buy. PS: You can try a classic safety razor instead, just like your granddad used. This will make you feel and look even more manly than you are now.
Indeed it was soulles.. No concrete examples of functionel yet simple design and enthousiastic designers who praise them. Just some mixed message about good design but nothing special to keep for a decade. For Dieter Ramms design was for a lifetime.
This depressing video shows memories of a brilliant era of Braun in the '50s to '80s when it created innovative, quality, attractive and useful products. Today, if you go to its website, you see that Braun only offers men's and women's shavers. Really? How did the company lose its way and all that Dieter Rams had achieved? What a pity.
Schon bezeichnend, dass die vorgestellten Designs alle mehrere Jahrzehnte alt sind. Heute macht Braun Rasierer aus Plastik mit nachlässigem Design. Braun ist nicht mehr die Spitze des Produktdesigns von Elektronikgeräten.
-team/assembly network-research goal for: "constructed of 100% recycled materials"
-*1/2 self-sustaining flux* (natural) power supply
-self-reliant garbage/compost facet
{combined all-in-1 singular building}
[Section 1]
Condominium/(Mini) Hostel -
(Theology) Sanctuary -
Performance Theatre "in the round" -
*Special Type* Library -
[Section 2]
"Walk-In Urgent Care" Clinic -
(Mini) Post Office/Passport Kiosk -
Road Maintenance/Water Treatment Service Station -
(Mini) [Social/Service-Science & Mechanical Engineering] Technical School -
[Section 3]
"High-Bay Racking" Warehouse/Storage -
Greenhouse/Well-Windmill/HomeBiogas Lab -
Public/Private Swimming Pools -
1 Custom Committed Van Taxi -
What a big ad
Hey ms gossleins class
💪💪💪
Bring Richard Back.
WTF! This video is nothing more than a 7min Braun ad! There is nothing new here. I'm unsubscrbing.
Engaging video. Can you re-release without the unnecessary background music. Very non-Rams.
If ur reading this
هههههههههههه
Kk
Enough with all the Dieter Rams, there are so many other designers!
is it only me or those designs look bland and not really exciting
It's you.
no u
It's you. They're not supposed to be any more complex than they need to be. No Go-Faster stripes.
Rams created simplicity... a minimalism that would work in many environments, at-a-glace user experience, and stylistic longevity. The products were not intended to be "exciting". This is "exciting": www.hifiengine.com/images/model/sony_cfd-rg880cp_cd_radio_cassette_recorder.jpg It's also gaudy and dated and would looks atrocious in a classy room.
@@DapperHesher That's just cherrypicking the absolute worst. Would you consider the original walkman to be the same? It is simple yet has enough character to stand out and not be obnoxious at the same time. Braun design, on the other hand is mind numbingly boring.
06:48 a designer shouldn't think about gender equality ffs
Right. All genders… Would you have the role or socially constructed… Are equal and equivalent… And all people are the same size shape form and function. One solution fits all humanoids. Those who cannot or will not be served by the maximal prescribe solution of the all knowing and all caring MotherFatherOtherState must be eliminated