This video is more akin to a children's book, than material in an actual marketing class. If you want to learn at a fifth grade level I guess it's perfect
To sum it up, the three things you need to know are: 1. Finish line language - you would want your prospects or clients to have an end in mind regards your service or product. 2. Feature to benefit ratio - you would want your prospects or clients to clearly understand why they need your service or product. 3. C.A.S.E Funnel - you would want your prospect or client to have idea of who you are, what you sell or what service you provide and actually become a paying client.
Hello, I want to ask you something I want to open a UA-cam channel and I want to get money through it but I don't want to show my face, what do you advise?
@@Layan_n You will need to learn to animate or talk over and comment on video clips like so many people do. Most importantly you need to be committed to persevere consistently for multiple years potentially with very slow growth and likely next to no income if you mean to succeed in the long term. If you're a person that requires instant gratification you will fail. The people that succeed tend to be those that put in a lot of effort consistently for a long time and do not become disheartened by the almost inevitable lack of interest they receive in the first few months (or more likely years). Either that or you must be insanely talented or lucky. You will also have to choose your subject matter carefully of course. Good luck.
This is what I learned in the basic portion of copywriting! It’s about the BENEFITS!! Make the customers feel comfortable and make them view the outcome
After I found out that money is only a tool to exchange for values, I stopped saving and started investing.... Invest your money to make more money, By saving your money you only lose its value and it gets depreciated.... a fellow creator..
This guy gets it. You could still save your money, but you should be aspiring for what the next investment is. Make your money work for you instead of working for your money
A lot of this stuff is strangely intuitive and "how did I not realize this before". Makes me very discouraged at my previous sales failures/surprised I have ever booked any clients. 😂
I just have to take the time to let you know, I'm really impressed by your video and content quality! You have great lighting and backgrounds, great pacing, well-placed humor, AND useful content! Very pleased. And I learned some new things!
A very helpful guide, man!Love how interesting you represent the information!Focus on the result fuels motivation, but don't forget to enjoy the process too😉
I'm hooked on every word. I had the pleasure of reading something similar, and I was completely hooked. "The Hidden Empire: Inside the Private Worlds of Elite CEOs" by Adam Skylight
Oh my goodness this video is amazing, THANK YOU! I have a service business that's very niche specific. I love your content and would be grateful to see more service based videos!
Oh my gosh the law of reciprocity is working on me😱😱🤣🤣 I’ve been binge watching your videos and they’ve been helping me a lot! Then I just realised now I’m not subscribed so in order to return the favour, I had this extreme urge to subscribe! 🤣 anyway new subbie here! Thank you for all your information 😊😊
🎯 Key Takeaways for quick navigation: 00:00 🎯 Selling services requires unique strategies different from product-based businesses. Three essential concepts for service business success are: Finish Line Language, Feature to Benefit Ratio, and CASE funnel. 00:28 🏁 Finish Line Language: Focus on the end result and benefits of your service. Clients want outcomes, not just the service itself. Highlight how your service will improve their lives or solve their problems. 04:48 🎯 Feature to Benefit Ratio: Clearly communicate why your potential clients should care about your service. Features are what it does; benefits are how it makes the client's life better. Emphasize benefits over features in your marketing. 07:10 💼 CASE Funnel (Coaches, Agencies, Service Professionals, Experts): Made with HARPA AI
Adam always coming with the heat, that feature to benefit ratio is incredibly important and valuable, thanks for speaking on that! Your stuff has inspired me to make videos too, much shorter but on my way nonetheless 🔥
Hi Adam. I really like your videos and it's really spot-on and clear when conveying the message to your viewers. I would like to ask if it's ok to share some of your videos on my social media and I know a lot of my friends and connections will enjoy and benefit from these videos especially those who aspire to become experts in Digital MArketing like my self. Thanks
Great video! You should do one of franchise model businesses that provide services I think people would find it helpful and educational seeing the differences between a regular business & and franchise.
A great client experience is often as important as the actual service provided. In client servicing, delivering on the promised outcomes is crucial for client satisfaction and retention. Thank you so much Adam! Your content is full of learnings as always! 😉
I am a marketing executive for Infinity Worldwide vacations and still on process of improving our marketing and sales. Anyone can recommend like a third party like travelzoo that do promotes tour operators. TIA
Hello, I want to ask you something I want to open a UA-cam channel and I want to get money through it but I don't want to show my face, what do you advise?
What books, movies, videos, blogs do you recommend so that I can develop an extremely creative and strategic brain? Can you send a message as a list? thanks
Sir you are actually Give us direction But Some your speaches We didn't Understand Please add your speach with lyrics to be Clear and understand Every one
Hey Adam, Are there any free WhatsApp marketing tools available? I run a community of musicians which is free. I want to shift to messaging them separately.
Bla bla bla and you made things very complicated and you didn't provide any value you didn't even show us how to get clients in the first place to take a look at our services. You are just a UA-camr/Actor who only cares about watche time and clicks....
As soon as I heard that baby crying BS in the beginning I knew this whole thing was going to be trash. Perhaps I'm not your target audience but just the style and quality of this video is everything I need to know on whether I'm interested in your marketing advice. It completely lacks authenticity of any form
Hey Adam, your video is very informative and helpful! I checked out your channel and found it valuable. I appreciate your content. As an SEO expert, I noticed that there’s room for improvement in terms of SEO optimization. I specialize in video SEO services, and I’d be happy to assist you in optimizing your content for a wider audience and increased subscribers. Feel free to reach out! 🚀
Better Off is sold, their pain relief and winning. Obsessive focus on what their feeling of success and gain is. Save them pain, make them feel validated by that purchase immediately to cement the sale. Why they should care -- matters to them. Benefits > Featutes. CASE FUNNEL C. Coaches and consultants A. Agencies S. Service Providers E. Experts
there is not one of your videos that i did not benefit from you truly give so much value and you never miss
You never fail to make your videos fun with your skits and informative with your simplified explanations. Thank you for sharing this, Adam!
Hey Will, thanks so much my friend! And keep doing what you're doing, you're on the right track.
This video is more akin to a children's book, than material in an actual marketing class. If you want to learn at a fifth grade level I guess it's perfect
To sum it up, the three things you need to know are:
1. Finish line language - you would want your prospects or clients to have an end in mind regards your service or product.
2. Feature to benefit ratio - you would want your prospects or clients to clearly understand why they need your service or product.
3. C.A.S.E Funnel - you would want your prospect or client to have idea of who you are, what you sell or what service you provide and actually become a paying client.
Hello, I want to ask you something I want to open a UA-cam channel and I want to get money through it but I don't want to show my face, what do you advise?
Awesome Darius!
@@Layan_na mask
@@Layan_n
You will need to learn to animate or talk over and comment on video clips like so many people do.
Most importantly you need to be committed to persevere consistently for multiple years potentially with very slow growth and likely next to no income if you mean to succeed in the long term.
If you're a person that requires instant gratification you will fail.
The people that succeed tend to be those that put in a lot of effort consistently for a long time and do not become disheartened by the almost inevitable lack of interest they receive in the first few months (or more likely years).
Either that or you must be insanely talented or lucky.
You will also have to choose your subject matter carefully of course.
Good luck.
@@Layan_n Advise - Start a UA-cam channel asap, and don't show your face :D
This is what I learned in the basic portion of copywriting! It’s about the BENEFITS!! Make the customers feel comfortable and make them view the outcome
After I found out that money is only a tool to exchange for values, I stopped saving and started investing.... Invest your money to make more money, By saving your money you only lose its value and it gets depreciated.... a fellow creator..
Invest in what and how?
That’s where knowledge comes in. Invest in knowledge, invest in education investing in yourself.
This guy gets it. You could still save your money, but you should be aspiring for what the next investment is. Make your money work for you instead of working for your money
I inherited 50k guess what gover took 16k. Think iam going to become a government
@@wolverinebear5357 imagine if you inherit 1 million? The gov will stash at least 350k from you and nothing you can do about it
A lot of this stuff is strangely intuitive and "how did I not realize this before". Makes me very discouraged at my previous sales failures/surprised I have ever booked any clients. 😂
I just have to take the time to let you know, I'm really impressed by your video and content quality! You have great lighting and backgrounds, great pacing, well-placed humor, AND useful content! Very pleased. And I learned some new things!
I’ve been waiting for you to make this video, thank you!!!!
Awesome TMayes! Thanks for your patience :)
This video was an eye opener! I had no idea marketing a service based business was different. Thank for the information!
A very helpful guide, man!Love how interesting you represent the information!Focus on the result fuels motivation, but don't forget to enjoy the process too😉
You're all over the internet 🕶
Love your videos currently working towards my charted institute marketing level 3 qualification your videos are very helpful 👍🏽
That’s awesome Greg!
I love you man, your channrl is pure gold❤ thank you for helping me so much!!!
Thanks so much! So glad you're finding the content helpful!
Dig your music rig. I always wanted one of those MESA amps. Also, great marketing content...subscribed.
I would love to see a twist on this video where someone is introducing a new service that people don't know exists and don't know they need.
Love the video! Super helpful. Thanks so much Adam.
That's awesome thanks Den!
Mr. Adam just want to say I love your videos . I kinda need a video on making a position map for my business can you make one
Hey Abdallah, yeah I've got a recent video on that, can't remember the exact title but it was one of the last few.
Also I have a question . Is it OK to test ad copy in fb groups of my niche ? Thanks
Thank you sir, I've been waiting for this video.
Awesome Rorri!
I'm hooked on every word. I had the pleasure of reading something similar, and I was completely hooked. "The Hidden Empire: Inside the Private Worlds of Elite CEOs" by Adam Skylight
One of the best channels on local marketing.
How would you go about finding people to sell your service.
Oh my goodness this video is amazing, THANK YOU! I have a service business that's very niche specific. I love your content and would be grateful to see more service based videos!
That’s awesome thanks Morgan!
Incredible video, recently have been asked to help launch a new specialist bnb so definitely going take a lot of this and reapply it
That's awesome Dylan! Let me know how it goes!
This is so helpful.... I learned so much
Oh my gosh the law of reciprocity is working on me😱😱🤣🤣 I’ve been binge watching your videos and they’ve been helping me a lot! Then I just realised now I’m not subscribed so in order to return the favour, I had this extreme urge to subscribe! 🤣 anyway new subbie here! Thank you for all your information 😊😊
Great to have you along!
Great help , from start to End everything make sense and helpful
Thanks for the vid 🫡 do you have a separate vid focus on CASE funnel? Can’t find any on your channel, btw your contents are amazing 🤩
Hi Chan! Great question, I don't think I have one solely focused on the CASE Funnel but I may make one shortly...
Thanks for the kind words!
i love u videos its so perfect and thank u so much
Thanks Khezzari!
perfect video, straight to the point and no bs. exactly what i was looking for! thank you 👌🏽
🎯 Key Takeaways for quick navigation:
00:00 🎯 Selling services requires unique strategies different from product-based businesses. Three essential concepts for service business success are: Finish Line Language, Feature to Benefit Ratio, and CASE funnel.
00:28 🏁 Finish Line Language: Focus on the end result and benefits of your service. Clients want outcomes, not just the service itself. Highlight how your service will improve their lives or solve their problems.
04:48 🎯 Feature to Benefit Ratio: Clearly communicate why your potential clients should care about your service. Features are what it does; benefits are how it makes the client's life better. Emphasize benefits over features in your marketing.
07:10 💼 CASE Funnel (Coaches, Agencies, Service Professionals, Experts):
Made with HARPA AI
One of the better videos I’ve watched recently- thank you!
Adam always coming with the heat, that feature to benefit ratio is incredibly important and valuable, thanks for speaking on that!
Your stuff has inspired me to make videos too, much shorter but on my way nonetheless 🔥
That's awesome Will, good for you!
Hi Adam. I really like your videos and it's really spot-on and clear when conveying the message to your viewers. I would like to ask if it's ok to share some of your videos on my social media and I know a lot of my friends and connections will enjoy and benefit from these videos especially those who aspire to become experts in Digital MArketing like my self. Thanks
Hey Randy thanks so much. And yes for sure there should be a "share" button below each video that will give you a link to copy and paste.
Very helpful video. Thank you so much for creating it 😊
Amazing video. Much
Much needed
Thanks Morgan!!
Could you do a marketing video for small business owners. I’m
New and just keep struggling with marketing.
This is an amazing video and I’m grateful you shared this option to make sales. Thank you ❤
Great video! You should do one of franchise model businesses that provide services I think people would find it helpful and educational seeing the differences between a regular business & and franchise.
Very useful 🔥
Can you make a video on events marketing
Great video! Thank You ❤
💯💯💯always on point
Awesome thanks Cephas!
This is great information 👍
You’re videos are very well edited
Thank you truthfully very helpful ! Can you do one for a charity based company ( provide services too)
Hey Natalia, most if not all of the strategies still apply :)
How would you do this with valeting services? If the customer doesn’t know what’s included then they don’t know what they are paying for.
Love this video, great job! I've been looking for better ways to advertise a couple businesses and this really helped :)
All of it is so well put!! Thanks!
Great video. Can you give me an example for marketing esthetician/spa services
Always great tips!!
Thanks so much Dana!
A great client experience is often as important as the actual service provided. In client servicing, delivering on the promised outcomes is crucial for client satisfaction and retention. Thank you so much Adam! Your content is full of learnings as always! 😉
Thanks for this information. This is good information
Awesome video
Thanks Apon!
@@Adamerhartvideo please check your message and gmail
Fixyee Software for maintenance, repair, inspection, and compliance for logistic companies
This is amazing content. So helpful. Thank you so much!!
Thanks Pamela!
How to avoid my fb ad reaches my followers
Excellent
Wow this is amazing 😱👍✨
This is actually good points
Hey what was that video program that makes videos easy that he was talking about? Anyone?
can you expound on the application form ?
Your videos are the best
What camera do yo my use bro it’s so goof
This vid was incredibly helpful! Thanks for the great info
Thanks my friend!!
i want to sell my music mixing services, someone help me figure out whats that benefit of a good sounding mix?
I am a marketing executive for Infinity Worldwide vacations and still on process of improving our marketing and sales. Anyone can recommend like a third party like travelzoo that do promotes tour operators. TIA
Hi. Have you managed to grow your business successfully with the part 3 months
What camera used?
I'm Still struggling in software app services based business should i move to product ?
Great video 🤝
good content
Excellent video.
What would you say is finish line language for car wash services?
Good clean looking cars, saving time, and affordable
I don’t believe you ever stated the ‘ratio’ of the features to benefits ratio? Is it just loosely to focus more on the benefits versus the features?
Very helpful!
I have that same arturia 😆
Brilliant! SUBSCRIED!
Great video 💕💕
Thanks balbal
Hello, I want to ask you something I want to open a UA-cam channel and I want to get money through it but I don't want to show my face, what do you advise?
Lots of options, a voiceover channel can work just fine
It's funny how they rename old knowledge! It is called; straight to the point! The worst think to do; is to waste a potential costumers time!
True 😊👍
Thanks
What books, movies, videos, blogs do you recommend so that I can develop an extremely creative and strategic brain? Can you send a message as a list? thanks
Was so happy when that click stopped I almost stopped watching video a few times because of that
Appreciate it
Sir you are actually Give us direction
But Some your speaches We didn't Understand
Please add your speach with lyrics to be Clear and understand Every one
Hey Adam,
Are there any free WhatsApp marketing tools available?
I run a community of musicians which is free. I want to shift to messaging them separately.
The rate of opening up emails in India with a music audience is very less. Whatsapp is the way to connect. Can you show me a path?
Try Facebook bots.
People are active on FB.
Hey Anshul not that I’m aware but Whitefaders plan sounds solid!
@@Adamerhartvideo ok Thanks
Broe threw the ball and said ''catch'' than the window cracked but at the end the ball was still visible in his hands
💯
Same content which you upload 3 years ago ...with the change of words😄😄
Most important question….Single, dual or triple rectifier?
I got a premium account, why are your ads popping up ?
Love
👍
As somebody who just finished eating delicious and unhealthy Dominos pizza, i take offense to your trash talk of Domino's good name.
Lol
I’m so happy that 10 months later this is the top comment 🤣
🔎Get Editing! Long time to do! 💡
Bla bla bla and you made things very complicated and you didn't provide any value you didn't even show us how to get clients in the first place to take a look at our services. You are just a UA-camr/Actor who only cares about watche time and clicks....
How do I contact you for information about consulting for a business startup
Hey Mike, AdamErhart.com
As soon as I heard that baby crying BS in the beginning I knew this whole thing was going to be trash. Perhaps I'm not your target audience but just the style and quality of this video is everything I need to know on whether I'm interested in your marketing advice. It completely lacks authenticity of any form
Hey Adam, your video is very informative and helpful! I checked out your channel and found it valuable. I appreciate your content. As an SEO expert, I noticed that there’s room for improvement in terms of SEO optimization. I specialize in video SEO services, and I’d be happy to assist you in optimizing your content for a wider audience and increased subscribers. Feel free to reach out! 🚀
We are from Ezrasys Technologies Pvt Ltd
We offer following Services
Web applications
Mobile applications
CRM Software
SEO
Digital marketing
Better Off is sold, their pain relief and winning. Obsessive focus on what their feeling of success and gain is. Save them pain, make them feel validated by that purchase immediately to cement the sale.
Why they should care -- matters to them. Benefits > Featutes.
CASE FUNNEL
C. Coaches and consultants
A. Agencies
S. Service Providers
E. Experts