The Truth About Test Screenings
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- Опубліковано 3 жов 2019
- Everything you’ve always wanted to know about test screenings.
Animated in Moho Pro 13. Music from Musopen and SoundSnap. Everything Shazam is copyright Warner Bros/New Line and DC comics. It’s also an alright film. Makes for an excellent Christmas gift. Just saying. - Фільми й анімація
"Well Reddit hasn't seen it yet"
*GOLD*
Overshot actually though 😂
Perfection.
*Sweats in r/movies*
Subscribe!
Lol Such A great Line
This video needs more turtles
also, nobody is wearing tall enough hats!
Agreed
What does Reddit say?
I like trains
"I like turtles"
Eating Apples While Depressed was my masterpiece, how dare you.
YEAH!!! Ian will have you know he is a proud film school graduate and has seen WAY more arthouse films than you. So, that makes him BETTER!!!
“the six hour cut” I could watch that.
Yeah, but only the 8 hour version :)
Yeah, there's no doubt that Eating Apples While Depressed is a work of art, but they really butchered the theatrical cut, the six hour cut is the only way to watch it.
HOOOW DAAARE YOU!!!
I forget which interview it is but Pete Docter tells a good story about test screening Monsters Inc. Basically an audience member said "I want to see what happens when Sully and boo get back together, who is with me." Which is the point, youre supposed to want that, but you should never see it, because your heart and mind will create the actual best version.
But because of that Pete Doctor had to fight of the executives for a while to realese the version we got. Which is so good, because if it had just been shown to us it would have deflated the whole ending.
Caleb Robertson absolutely, which is the value of showing audiences a version with the bad suggestion, and seeing that, in fact, audiences don’t want what they say they want.
But they totally missed the opportunity to use that in Monster University; the movie was OKish but at the end we can see the characters' progress into the company, I was all "Yes! The movie will end showing, or at least teasing, the friendship between Sully and Boo!" but totally missed the opportunity to redeem themselves. Instead used the boring bit of the snail and blew it all.
@@samuelcuevas1316 I was so mad at that movie when it came out! Like, half the plot revolves around making the doors, JUST SHOW BOO'S DOOR ALREADY! Or have a subtle hint of the whole laughter thing... Monsters University was just a waste of a good concept.
Disagree. It was simple and to the point. If there were issues maybe that was it.
Overall it was humorous if a bit light on what you expected from them. But if i recall they had a new hair algorithm to play with.
I'm glad that desicion was made, and this is coming from someone who doesn't like Pixar movies (nevermind that I despise open ended endings...). Which is completely fine...I'm not the target audience. If the movie tried to cater to me, I probably wouldn't feel that much different about it as a whole!
(I don't HATE pixar btw, its just not my thing lol)
“Reddit hasn’t seen it yet”.
Spilt the tea there.
@Stellvia Hoenheim Sounds like someone's butthurt
It also took a shot at 4Chan at the same time with the /tv/ capekino reference.
@@MildMisanthropeMaybeMassive I was wondering what that was. Thanks!
r/movies right there
@Stellvia Hoenheim good on you for liking your own comment
At least you can find something you like in that sad sad life of yours c:
God I hate when people say they don’t like a part of a story just because it made them sad. They just say it’s “bad writing”.
The fact it made them sad is a sign of good writing
@@davidwilson4446 I mean it's not a sign of good writing if it was supposed to make them happy
I always think of the Bladerunner sequel and those feminists boycotting it cuz the dystopia was an awful place for women to live and the bad boss made, controlled, then killed synthetic female slaves, when the entire plot of the movie revolves around how awful this is. You weren’t meant to like it.
I also get annoyed when people call unspecified plot points plot holes too, ‘they never explained where the alien came from and why!’ or similar, well bugger me, so some guy thought of questions this movie didn’t set out to answer and is essentially dissing it for leaving room for a sequel, well I guess it’s shit now, huh?
@@sebastienlee9754 hmm.. your response brings up a lot about intention vs reception, I dunno about a scene but as a film it seems a bit limited if it only garners one specific response. which isn't a bad thing, but it is a trade off.
@@Lumibear. Sort of like when the religious people ragged on harry potter because voldemort said "There is no good and evil, there is only power and those too weak to seek it." Yeah of course the crazy evil wizard would think of the world that way. The audience will generally be interpreting it differently.
Holy shit, you animated all of this as well? Man of many talents.
I was so sure he hired someone to animate this for him, seems like so much effort was put into it that it must have been at least semi-professional work.
@@condemned70 he told the animation was ugly , which he would not have said if it was not his
@@condemned70 You could argue david is a semi-professional animator, he did it before breaking it in hollywood :D
I discovered his channel after reading that he made the effects of his early movies himself using Blender.
He made some animated videos that got viral in sweden many years ago
More videos exploring the Hollywood process. This is great!
Same. We need more of this.
@@thenomad4606 better than film school...
@@BlindedBraille Film school literally just teaches you the ropes of how to make a film and that's it. The hot takes you get in film school brainwash an entire generation to film like Rian Johnson or produce like D&D. At least, that's what I've heard from people that have been there.
@@thenomad4606 I don't go film school, but I have mentors that had and they usually say: keeping making movies, learn film theory, and watch movies. I feel like film school will get you connections (equipments, friends, etc.), but it's hard to justify. Film school doesn't teach you how to tell good stories, that comes from life in general.
B R E A D P I T T Yeah, fair enough
Your videos should be shown to all aspiring filmmakers. They’re so good.
I don't mean to sound like a douche, but what would an aspiring filmmaker have to know about screenings for? Just seems like a necessary evil to be able to make a big budget movie with a major studio.
@@SanxBile I run an indie film screening show in Denver called The Emerging Filmmakers Project and I can personally attest even indie/amateur filmmakers test screen their pictures. They just do it themselves instead of a studio doing it for them, but they definitely want to make sure they don't have any blind spots before trying to get distribution. Post production can be an isolatory process and a test screening can frequently snap a director's mind back to reality in terms of what kind of movie they actually made.
@@michaelhenderson9754 It makes sense - of course - to get an outside opinion. I think what I'm "worried" about is the artistic integrity and the motivation for making a movie. I might sound like a pretentious-f**k but I think it's worth thinking about.
@@SanxBile What are ya tryin' to do, Shanghai me?
They definitely shit on every film class I've ever been in
1:50
I’ve never been so offended by something I 100% agree with
Do you let reddit infleunce your opinion on a movie?
@@joepvanuden3913 I don't know, I'll ask reddit
VengefulSquid outstanding move
For me it’s kinda the opposite. I seem to not like movies Reddit likes.
I let IMDb scores and reviews influence me. If a movie has under 7.0 score I don't even bother watching (unless it's a horror movie). But I can't complain since it helped me save money and time when going to watch a crappy film.
4:08 I firmly believe that this is perhaps the biggest problem filmmakers encounter when getting notes. People will say, "I didn't like this" or "this upset me" without any real discussion of whether or not it's important for the narrative that they be upset in that moment. Great stories need moments of sorrow along with moments of joy. Furthermore, discussing any scene in a vacuum is an example of missing the forest for the trees.
You mean that the following joke from _The Critic_ :
"Your job is to rate my movies on a scale from good to excellent"
"But what if I don't like them?"
"That's what good's for"
...Is actually based in fact?
Pretty much how games work too. A game that scores 70% is basically as low as you get as long as it's actually in a playable state.
@@voldlifilm HELP!
Someone knows some Online Site where i can
become Tester for Movies that havent come out yet?
I have huge health issues so i cant leave, regardless
of Covid... so i have way too much time on my hands.
As someone who has worked at test screenings and film research and marketing for 15 years I can tell you this is the most accurate description of test screenings I've ever seen. All true!
Who else pause the video to read the tiny disclaimers.
*Rey from Star Wars appear*
"Just an example of a big franchise, don't read anything more into it. I for one, welcome our Disney overlords."
Small humor is great
ua-cam.com/video/8lcUHQYhPTE/v-deo.html
Those details made me laugh and laugh!
@@scifieric HELP!
Someone knows some Online Site where i can
become Tester for Movies that havent come out yet?
I have huge health issues so i cant leave, regardless
of Covid... so i have way too much time on my hands.
Sorry, I have no idea.
I love how self aware the tone is, and that the common misconceptions were cleared up.
Hollywood is a business, and it is easy to forget how many dumb coworkers or weird customers exist in any line of work.
i suspect dumb coworkers had a lot to do with alll the problems in the disney star wars movies.
Test screenings are one of those things that no one outside of the industry really understands so it’s nice to hear an inside perspective. Thanks as always!
"DC needs to follow my 48 step plan to save themselves" xDDD Im so happy that people who work for DC see the dumb sht people say on the internet about DC
That's because Sandberg spends a lot of time on reddit
What part was that lol?
Maybe that's why he understands why DC movies suck and how he succeeded in making a good one.
DoctorWeeTodd
Don’t speak for him by assuming what his opinion is on previous DC films.
He made a good movie because he’s good at what he does, not because some random pretentious asshats on the Internet wrote multiple paragraphs on why DC is so bad and “literally the worst.”
You guys are not as important as you think you are.
@@runnerhigh Conflating those with a valuable opinion on a movie franchise with anyone (mostly idiots) with an opinion on a movie franchise isn't really an argument, but I understand what you're saying. Good filmmakers are going to filter valuable info accoringly and improve themselves regardless of the amount of valuable input. Although, the defensiveness suggest you're fan of Proto-DC?
I always think about I Am Legend's horrible test screening where the test audience complained about the ending and the studio forced the entire ending to change, causing massive disappointment and confusion from regular audiences.
"I for one welcome our Disney overlords" 😂😂😂
Disney is literally the Weyland-Yutani Corporation of entertainment.
Where was that part?
@@mradulsingh8436 5.20 😁
@@TheFsq thanks
Simpsons reference
Zach Levi is gonna have to shout “my pants are full of surprises” at some point in the Shazam sequels
gotta be honest, the 'so what did you think' bit is probably one of the scariest things you have ever made
Love this guy and how even though he's a big hollywood director, still actually puts in the effort to make interesting videos on youtube.
2:45 "IS THAT THE HORSE FROM HORSIN' AROUND?!?!"
Looks like Adum tbh
What are *_YOU_* doing here?!?!??!?!!?!?
I really hope that the people that were talking shit about the canceled Batgirl movie watches this video to learn the idea and premise of test screenings instead of saying it's bad because of ONE test screening.
Damn wasn't expecting to see animation from you again
HELP!
Someone knows some Online-Site where i can
become Tester for Movies that havent come out yet?
I have huge health issues so i cant leave, regardless
of Covid... so i have way too much time on my hands.
Okay Now I really wanna see “EATING AN APPLE WHILE DEPRESSED” -The Six hour Cut.
They gotta pad it our for a three film deal!
Synder is QUAKING
same, when is it going to be released?
Can recommend Andy Warhol's "Eating a hamburger" or his 8 hour masterpiece "Empire". They moved me profoundly.
**Wonder Woman 1984 test screening leaks came out**
David Sandberg to the rescue!
What is the lesson here? Simple: It's an imperfect system that can have some value if interpreted and used correctly - which it often isn't.
Thank you, Mr. Sandberg, for your insight and clear explanation of the process. It's nice to see the guy who started making short films in his apartment (with his talented actress-wife, Lotta), made it to the big time, but still helps others trying to get there too... :)
This just makes me feel like test screenings do more harm than good
Not always. For example, test screenings saved the ending of Get Out.
they are useless often, just an appeal to satisfy the masses and end up making the movie more familiar to them so they don't outrage.
Uhh that’s the entire point bud.....
You're just giving me more and more reasons to say Shazam really is the most humble cbm this year
Can we get a Criterion edition of “EATING AN APPLE WHILE DEPRESSED”, please??
I mean... I didn't know i need it but i do now!
I want a full 3 bluray disc director's cut amazingly depressed edition!
JK aside, this video is amazing!! Thank you for being on UA-cam, sir!
Thank you for this video. It was truly great:)
hey Krepshus! it’s nice to see you here!
@@blake.mp4 Ok, but grammar though?
Thank you David for continuing to give us insight on hollywood and your experiences. We all appreciate you're videos they're extremely helpful!
“But did you enjoy the movie?” “Well Reddit hasn’t seen it yet soo uhh...”
Hahaha nice one David, I see this happening alot
The worst thing to come from a test screening was Little Shop of Horrors original ending being scraped.
Well paced, great humor, and lots of effort put into the animations. An excellent (and useful) informative video!
Hilarious, brilliant and insightful. Thanks for this. Two requests:
1. You’ve talked about the value of you know something about post production effects work, and the value that has provided you in working both with VFX artists throughout the process but especially in the editing room when you can sometimes comp together placeholder effects on the fly. Given you didn’t go to film school, I’m wondering how you learned this. I’d be curious to watch a video similar to the one on sound about your learning journey.
2. Simulait but more meta, how did you learn to animate and what is the process that goes into making a short video like this? I’m a school teacher who’s interested in exploring the form of video essays in more detail, and given this is somewhat like a video essay I’d be interested to know how it was made in terms of both the writing process and the animation.
Thanks for sharing these perspectives!
“Sooo wha didjoo thiiiiink?” “Uhh, 👍🏻” “YaaaAAAAAaaaay”
I laughed way too hard at the part where the guy throws the movie at that Caucasian girl
I'm curious how this went down for Justice League. That seemed to have had a weird behind the scenes.
Having it being made by two completely different directors didn’t help matters.
@@brandonlyon730 well we know DC tasked Diane Nelson and Geoff Johns to do rewrites, which they both kept fighting over what should be in the movie. And then Joss came in with what he wanted to write. So the movies a Frankenstein of heaps of people
There's also stories about how two different test audiences were shown two different cuts of Suicide Squad. Some people that said they saw one cut said it was a really great movie. Those people claimed that the actual movie that came out wasn't the same as the one they saw at the test screening. Supposedly WB also got the company that edited the trailers to edit the movie due how well everyone reacted to the trailers and the version that was edited by the trailer company was the one that was released in theaters. Also the other cut that was shown at test screenings had a darker tone similar to the original trailer shown at Comic con rather than the other flashier trailers that featured the songs Bohemian Rhapsody and Ballroom Blitz. I feel like examples of when test screenings involving two different cuts of a movie usually ends up with a bad outcome.
@@danielterrell2191 "I feel like examples of when test screenings involving two different cuts of a movie usually ends up with a bad outcome" That's because you only hear about it in special circumstances, when the final movie is bad. Showing different cuts is done _all the time._ It means nothing. Also, you can't really derive any meaning from one person's account of the different cut of Suicide Squad. It could've been better, could've been worse. No matter what, it wasn't finished anyway at that point, so it would've changed in some ways regardless. I definitely think that they butchered Suicide Squad due to the response to the trailer and the success of Guardians of the Galaxy. But honestly, I think the "other version" (in quotes, because there never is just two versions, they're in a constant state of flux) would've also been bad, just in a different, darker way.
Dude, this was awesome! Still can’t believe the kind of quality content you continue to put out on this channel.
I loved the animation. If it wouldn't be excedenly painful to, do it more
Interesting to know movies have a kind of MVP - minimum viable product - too
I really appreciate that this man is still making videos to help other filmmakers out. What an amazing person.
Oh my god I love your content. Seriously thank you so much. The insight you give here is so valuable and illuminating.
I love your movies, and I really love the fact that you still take the time to make UA-cam videos for us!
David Sanberg is fucking hilarious, seriously one of the best and most down to earth directors.
THANK YOU for these videos. It is so useful to see the tips and tricks of someone who’s actually been through it all and knows the details of the filmmaking process down to the bone. Thank you for supporting this generation of filmmakers!
Amazing content, amazing animation and incredibly entertaining. Thank you so much for all of the effort you put into this channel, you are awesome! :)
Thank you so much for still doing it sir♥️😌
Dude your videos are the best. It is so valuable since you are legitimately a big time director. Thanks man!
I love the amount of insight you give to us about Hollywood, lots of thing are kept a secret or just uknown to common people, and great animatiom too
Videos like this are why you’re becoming one of my favorite directors
When you didn't think the quality of David could get any better! This is amazing!
That was a great animation, Ponysmasher. I loved it. Very detailed in every facet of your explanation. The animations helped greatly.
Glad to be subscribed to you Smasher, keep providing that good filmmaking advice content
❤❤❤ I celebrate every time I see new content from DFS!
David is purely one of my favorite filmmakers in all aspects. His films are movies that I tend to like and his focus on showcasing the behind the scenes is amazing.
Dude, you’re gold to me, and to all of us in general! Love how you just straight forward explain how to make a movie, and your feelings about it. Thank you so much! Cheers from Switzerland (you know, that country that for some people is the same place you came from. Vis and versa)
These videos are so helpful and needed. Seriously thank you for being so rad at this...
“Just an example of a big franchise, don’t read anything into it. I, for one, welcome our Disney overlords.”
Eating An Apple While Depressed is an UNDERRATED CLASSIC!!
I am happy to see the kind of videos you make. This is very important for new filmmakers like me. I just got a new way to see things in the film making world. Thank you
I love how this videos are both entertaining and informative (and from someone who had actually worked on movies), keep on doing them, they are answering many questions I always had about the real process behind movies, they are amazing!
It works surprisingly similar to focus groups in politics.
Damn, I always hate it when the hamburgler steals my hamburgers xD
Your videos continue to be fantastic. I'm always trying to push professors to see them so we can talk about them in class 😅
I like the service you are providing with this channel. So many big studio professionals don’t produce work on this platform and it’s really valuable and interesting to get insight. And educational
The work you put into the animation was worth it. I loved this
*"sO WHAT DID YOU THINK??"*
gives a thumbs up
*"YAAAYYYYY"*
All throughout I was thinking man this must've taken him ages just to animate so yeah I learned that lesson too. Respect
I go to a lot of test screenings and your video is perfect! Thanks for being so open. Your channel is amazing and very educational. I hope Hollywood appreciates your openness as I do. "More turtles!"
I am such a fan of your youtube videos! They bring to light so many wonderful topics, thank you for taking the time to create such magic while being someone who not only does what you do, but actually cares about what you do.
Now I know y Shazam was funny... Your humour 😂👌
Shazam 2 is currently under test screening after the flash.
You are a gift to humanity!
Keep rockin' man
Holy sit, this is wonderful. Everything comes together wonderfully. The animation, the sound, the narration. This is damn fine work.
It’s great to see you animating again - even if you found it laborious! Any chance you’d helm a full-length animated feature?
I, for one, would love to see the 6 hour cut of "Eating An Apple While Depressed"
Love you Mr. Sandberg! Thank you from the bottom of my heart for all of these videos you make! 😁😍
I watch your channel since Lights Out (short film) came out with all that buzz, and I get so happy when I see everything you've accomplished through the years, specially for keeping the channel alive, and producing really cool and original content as a famous filmmaker now, you and Lotta are awesome!
"Well Reddit hasn't seen it yet."
I repeat Reddit is down! Reddit is down!
But jokes asides this gives me more faith in Terminator Dark Fate.
Yeah people are hating that because "WAMANS IN MAH TERMINATAH"
I'm pretty sure they're hating it cause everything after T2 has sucked ass. And this story looks like more of genesys-style writing
@@VadersFist95 The original Terminator films follow a female protagonist; stop making up problems that no one has
@@lukess.s Yeah, a GOOD protagonist.
I just didn't like the film because it completely shat on both Terminator and Terminator 2, while at the same time calling itself the "official" Terminator 3.
In the first three minutes alone, everything that Kyle Reese, the T-800 (T2) and Miles Dyson sacrificed was all for NOTHING!
perfect video my man.
Daaaaamn! That jumpscare at 00:54 .....Gets me every time!
I am impressed by the amount of work you put into these videos!
It is amazing and very rare to see directors and professionals share their knowledge freely in such a high quality.
You are a saint!
Thank you very much :)
It's hard to ever imagine a bad script becoming good after test screenings.
It's not supposed to fix it on that level.
It's more about the pace, ending, etc
“My pants are full of surprises” HAHAHAHA!! What version of Shazam was that?! I definitely want to see that one.
It's Shazam 3 actually. Saw it in a test screening yesterday, definitely not enough turtles if you ask me!
I love this guys videos. Please keep making them. These are so helpful and fun to watch.
Great video! Nice to see how it’s working behind the scenes. Keep it up
"Eating an Apple While Depressed"
I lost it!
1:49 truer words were never spoken.
You have my respect for taking all that time to animate this! Awesome and hilarious work!
You’re my favorite person in Hollywood, man. Good to note, you being so enjoyable as a person actually influences me to be extra interested in all your movies and especially your UA-cam content. Keep going!
I genuinely would like to watch a movie about the Great Fire of Rome from the perspective of a drunk mouse
Least favorite scene: "The hamburgler stealing the hamburger" 😂😂
I can’t wait for your next video just like I can’t wait for your next film!!! Thank you for what you do, David!!
I love your videos and films!! Keep up the fantastic work!!
Imagine them doing that to books. An audience weighing in on the plot etc, and I don’t mean the professional editors who gives constructive advice. Where’s the respect.
Maybe there’s a lot more money on the line when it’s a Hollywood movie, which makes executives scared and shortsighted.
They probably should for some books.
Books actually have _do_ have this, they're called alpha and beta readers. They read works before they're published, sometimes before they're edited, and give feedback. Sometimes they're professional authors, but usually they're just friends, family, or fans.
“Capekino”
I didn’t know Sandberg was a /tv/ browser
First thing i noticed. Based?
he was checking out how awful it is
apparently quite a few hollywood weirdos browse it
It's the one place on the internet to discuss film anonymously without anyone trying to circle jerk for upvote points
Thanks for your inside view on movie industry ! Love this channel, please keep going.
Man genuinely thank you so much, I've been working on a project for over 8 months and at this point I have no clue what's good and what's bad. Wasnt sure if I should just release it without getting an alternative perspective but now I can better understand why its important and why I shouldnt worry too much about how it's perceived. Cheers man!
“I, for one, welcome our new Disney overlords”