🎬 EXPLAINER VIDEO: 4-Step "Classic Explainer" Scriptwriting Formula
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- Опубліковано 22 лип 2024
- The "Classic Explainer Video" scriptwriting formula is a simple 4 step process you have to follow to increase your video engagement and make sure your videos convert.
It's something that pretty much all of the great explainer videos out there use in one way or another.
And if you're not using this for your explainer videos, you're missing out!
Simply add this to your video marketing and it will help you:
• increase video engagement
• increase conversions
• people will finish watching all your video
Over the years, I've produced and written scripts for hundreds of explainer videos and I guarantee that this explainer video script writing template will set you ahead of your competition!
👋🏻 NEED AN EXPLAINER?
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videoplasty.com/explainers
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#explainer #animation #scriptwriting
Excellent video! Eduard responded to my email which I did not expect... he referred me to this video which was exactly what I needed! I really love the simple three-step breakdown of the CTA. It makes sense, and it makes it easier for me, as the creator, to organize my ideas. Definitely earned a subscriber, thanks again!
Excellent, Eduard! Thanks and congrats for the good work!
Thank you so much, glad you like it ! :)
Best video on explainer video ever.Needless to seek more.Congrats!!!
Glad you liked it!!
great content, thanks for sharing! would love more details
Thank you Eduard
This is very helpful !
I like your point about the call to action. Much as the audience should be told what to do, they don't like to think that you are trying to sell them today. So the call to action can be about them learning more or trying out the product for free
Thanks for the video. I love the simplicity of the process and how you present it
Thank you! glad you liked it! :)
Honest Video, Cheers man! Keep up the good work
Thanks, will do!
You hit the nail on the head, awesome explianed
That means a lot, thank you!
Awesome content, love your work, success to you!
Thanks a lot, more content coming soon!
Useful 🤘
Super video amigo. I am learning so much from you. Thank you. I ❤️ the fluffs 🤣🤣🤣
Happy to hear! What do you mean "the fluff"?
Great video! Keep going
Thanks, appreciate the support!
thanks Eduard, great vdo.
Thanks, glad you liked it!
very useful video series keep up the good work Eduard
Thank you, got a few more scheduled!
1: the problem, empathy with viewers suffering.
Imp,
People Buying shit to avoid pain.
Make viewer relate to the problem making the audience follow the video.
Make the video about them because they wanna stop having the problem.
Unless there's something in it for them, they won't watch the video.
•establish you as authority because you understand vivers problems adding credibility.
Cover pain points
Step 2: solution, introduce your product as the magic solution.
Don't introduce soultion right away, Tease the solutions.
These solution are also not suitable, but what if there was another thing that worked exactly how you wanted it.
This is the ONLY solution to their problems. You want to make sure they understand that this is the only way problem will go away.
Step 3: how it works, explain how you will address the
problem.demonstrate why your product is best fit.
Viewer is invested in idea but not completely sold on it,
People wanna know how things are done and what you will do for them.
Try to bring it down to 3 steps or phases because people love 3 steps Overview
Eg: download app, make account, click start and relax!
How to is to reaffirm the easiness in their lives, so make it simple.
Step 4: call to action.
Super important.
People like to be told what to do.
You need to tell them exactly how to go about which is why call to action is important.
Explainer video is to create awareness about product so viewer can spend some time finding out more about your company/product.
This is the first part of interaction, you need to build relationship.
You're not instantly trying to sell something, you're building value.
Easy steps explained well
Happy to hear, hope you found this useful! :)
Good simple explanation. ☺️👍
Thank you!
Thank you for this video. Really good tips
Thank you! Glad it was helpful!
What about the voice over? Is there an automated software to use? Or you have to record yourself...
I wrote an in-depth guide on getting a VO done on our blog:
videoplasty.com/blog/voiceover-guide/
If you're interested in a voice "generator", I can recommend: go.videoplasty.com/textspeech
Introduce the problem,
Introduce product and service as the magic solution
Demonstrate product or service
Call to action
Where’s the big promise?
What big promise?
Come on just blink your eyes like normal people, man!
Haha damn, making me super self conscious now lol