Craig this is awesome. I worked for Ogilvy & Mather in Chicago for 13 years and treasured this video in their archives. Who did the Czech subtitles? Love these. I was born in Czechoslovakia.
Thanks Petr, glad you liked it. I have NO clue who put the Czech subtitles on there, and until you told me, I wasn't really sure what language that was, so thanks. Ogilvy rocks, for sure. I would have enjoyed working with him.
new in copywriting here, took 3 introductory courses on udemy and skillshare, this video taught me more than the 3 of them in 1/4 the time, this guy is a LEGEND.
It is awesome what Mr. Ogilvy told about advertisement in eighties - almost all of his advises are still very important in marketing. He is immortal just like his campaigns.
What i first learn and see after watching this man is that is like Bowie, he cares about creativity, thinking how to keep having or how ideas are develope or as the word says create something. Is interesting im trying to watch and read everythinh i can from him and Bowie.
Watching this in Oct 2024. I read his book love great copy and admire this legend. Toward the end of his book, he lets lose this hatred of Billboards. I’m in the Billboard business for 20-years buying and building my own company from scratch and with no money. I still don’t have any money 😆 but I love great ad copy. I’ve told my youngest daughter is a film major and she is just now getting out in the real world. I showed her his book - I’ve collected magazines from the 1960’s- 1990’s and told her to master this book and tell the story through the bits and pieces all working together like a symphony… hopefully, she will pay the proper respect to what came before Facebook.
@@rabinrai5203 not only read the books but also take the time to search the ads on the internet. Many are on there. I went to goodwill here and for $4 I bought 20 old PSA airlines in flight magazines. Which is Chuck full of ads from 1970-1983 which is likely the greatest time in print display advertising in history. My problem now is I right great copy for my small business for display advertising long format … what do I do now - there’s no local newspapers or really magazines with real depth anymore… I’m not gilet so I have to figure out how to get long format to my intended market… I hate using the term “addressable market” I just use plain English. We need more plain English in our long copy.
One of the best things I've watched in a long time. I've been a fan of Ogilvy since about 1992. The tone of this video is so much better than the overly noisy videos you get today.
33:18 "Most of the work you do in the advertising business is routine maintenance work, but every now and then you get the chance to do something special. This is your golden moment. Cover yourself with glory, rise to the occasion, give it everything you've got.... Do this, and you'll never have to ask for a promotion or a raise."
The icon alongside the irreverent Bill Bernbach. His words are gospel to this day. I am making a decent living by following his career-changing advice. Thank you, Sir David Ogilvy. 🙏🙏🙏
Interested to see the português tea commercial. Definitely, I gonna read all his books and videos, until get his perception of the world...🤯greeting from Luanda Angola 🇦🇴
What a humble and brilliant man. Never scared to say where he made mistakes. If Ogilvy were running an agency today, I personally think that he would be even more successful than he was in his day. His ability to constantly reiterate, experiment, and to adapt to constantly changing trends would be absolutely ideal in the Age of Innovation that we live in
Interesting insights: 14:00 They try to reconcile the views of too many people. By attempting too many things they achieve nothing. 21:16 People remember the celebrity but forget the product! 23:24 If your product is not demonstrably better than the competition, it often pays to use emotion. 27:40 If you have a truly big idea, the wrong technique won't kill it. If you don't have a big idea, the right technique won't help you. 32:03 The beginning of greatness in advertising is to be different. The beginning of failure is to be orthodox. 32:43 Committees can criticize but they can't create.
Definitely an inspiration. Made me aware of my laziness, and that my laziness stems from a fear of success. So everyday I try to do something good and hit it out of the park. Thanks for putting this up. This was gold.
What a beautiful, lovely character, really touched the core of my soul. Thank you so much for sharing this. I've heard David's name being mentioned so many times over the years, but I was not ready... My time has come to study anything I can get my hands on that this amazing person did. Thank again.
What a Man ! A Man with values and character! Thank you Craig for this video! . I am into copy writing and I should say this video was jam packed with a ton of decisive insight!
I enjoyed every bit of learning from this clip. Very useful. And the reason to see this is because of a mention about David Ogilvy in the book Pandeymonium which I am re-reading. Its written by Mr. Piyush Pandey.
When I lived in Germany, they and the British pronounced it this way. I seem to recall they would also abbreviate it at times to advert, whereas we in the U.S. use ad.
Craig this is awesome. I worked for Ogilvy & Mather in Chicago for 13 years and treasured this video in their archives. Who did the Czech subtitles? Love these. I was born in Czechoslovakia.
Thanks Petr, glad you liked it. I have NO clue who put the Czech subtitles on there, and until you told me, I wasn't really sure what language that was, so thanks. Ogilvy rocks, for sure. I would have enjoyed working with him.
Czech--I thought it was Hungarian, or Polish, or maybe Turkish. (What do I know?)
Just incredible. Thank you for uploading
Thank you for listening!
new in copywriting here, took 3 introductory courses on udemy and skillshare, this video taught me more than the 3 of them in 1/4 the time, this guy is a LEGEND.
Watching this in 2021, this video is a treasure, thank you for posting it.
It is awesome what Mr. Ogilvy told about advertisement in eighties - almost all of his advises are still very important in marketing. He is immortal just like his campaigns.
What i first learn and see after watching this man is that is like Bowie, he cares about creativity, thinking how to keep having or how ideas are develope or as the word says create something. Is interesting im trying to watch and read everythinh i can from him and Bowie.
Watching this in Oct 2024. I read his book love great copy and admire this legend. Toward the end of his book, he lets lose this hatred of Billboards. I’m in the Billboard business for 20-years buying and building my own company from scratch and with no money. I still don’t have any money 😆 but I love great ad copy. I’ve told my youngest daughter is a film major and she is just now getting out in the real world. I showed her his book - I’ve collected magazines from the 1960’s- 1990’s and told her to master this book and tell the story through the bits and pieces all working together like a symphony… hopefully, she will pay the proper respect to what came before Facebook.
im planning to read his 2 books too - Confessions and On advertising. Any thoughts on them?
@@rabinrai5203 not only read the books but also take the time to search the ads on the internet. Many are on there. I went to goodwill here and for $4 I bought 20 old PSA airlines in flight magazines. Which is Chuck full of ads from 1970-1983 which is likely the greatest time in print display advertising in history. My problem now is I right great copy for my small business for display advertising long format … what do I do now - there’s no local newspapers or really magazines with real depth anymore… I’m not gilet so I have to figure out how to get long format to my intended market… I hate using the term “addressable market” I just use plain English. We need more plain English in our long copy.
One of the best things I've watched in a long time. I've been a fan of Ogilvy since about 1992.
The tone of this video is so much better than the overly noisy videos you get today.
Thank Craig for uploading David Ogilvy's video.
It's great to see the man himself in the video.
What a perfectly marvelous showcase of David Ogilvy's professional life and personal accomplishments. Such a powerful persona!
At the gym. working out listening to this gem.
Best time spent online this week. This is awesome
Thank you for posting, funny how things find us when we are ready.
You're welcome, and yes it is funny how that works... :-)
Thank you for uploading. What an amazing man.
33:18 "Most of the work you do in the advertising business is routine maintenance work, but every now and then you get the chance to do something special. This is your golden moment. Cover yourself with glory, rise to the occasion, give it everything you've got.... Do this, and you'll never have to ask for a promotion or a raise."
A real gent. A real man in my opinion. Great to look upto.
The icon alongside the irreverent Bill Bernbach. His words are gospel to this day. I am making a decent living by following his career-changing advice. Thank you, Sir David Ogilvy. 🙏🙏🙏
Interested to see the português tea commercial. Definitely, I gonna read all his books and videos, until get his perception of the world...🤯greeting from Luanda Angola 🇦🇴
I came across this guy and he’s a genus!!!!
Many thanks for this. David Ogilvy is always the King of Ads
What a humble and brilliant man. Never scared to say where he made mistakes. If Ogilvy were running an agency today, I personally think that he would be even more successful than he was in his day. His ability to constantly reiterate, experiment, and to adapt to constantly changing trends would be absolutely ideal in the Age of Innovation that we live in
He would have made a world record of Facebook and Instagram followers.
The Original Most Interesting Man in the World.
Interesting insights:
14:00 They try to reconcile the views of too many people. By attempting too many things they achieve nothing.
21:16 People remember the celebrity but forget the product!
23:24 If your product is not demonstrably better than the competition, it often pays to use emotion.
27:40 If you have a truly big idea, the wrong technique won't kill it. If you don't have a big idea, the right technique won't help you.
32:03 The beginning of greatness in advertising is to be different. The beginning of failure is to be orthodox.
32:43 Committees can criticize but they can't create.
Definitely an inspiration. Made me aware of my laziness, and that my laziness stems from a fear of success. So everyday I try to do something good and hit it out of the park. Thanks for putting this up. This was gold.
You are very welcome :-) Happy Holidays
What a beautiful, lovely character, really touched the core of my soul. Thank you so much for sharing this. I've heard David's name being mentioned so many times over the years, but I was not ready... My time has come to study anything I can get my hands on that this amazing person did. Thank again.
Thanks Stewart, and yes, Ogilvy is great. Kind of guy you'd want as a marketing mentor, for sure.
what a interesting dude and a great story teller !
What a Man ! A Man with values and character! Thank you Craig for this video!
.
I am into copy writing and I should say this video was jam packed with a ton of decisive insight!
Thanks for uploading this!!
This is such a jewel of a film.
Thank you for listening!
I enjoyed every bit of learning from this clip. Very useful. And the reason to see this is because of a mention about David Ogilvy in the book Pandeymonium which I am re-reading. Its written by Mr. Piyush Pandey.
Awesome. Truly awesome. Thank you for posting!
You are very welcome :-)
It’s beautiful!
THANK YOU FOR THS UPLOAD.
Wow, what an amazing man. Had to stop the video and laugh at his jokes. That you so much for sharing the video. Its a gem.
Yes, he's sharp as a tack!
Valuable insight here. Thanks so much Craig!!
You are quite welcome, Lee!
Thanks a lot 🙏
Much support from 🇿🇦 ZAR- Durban
Rich Future by DSK Clothing ❤
True genius one of my idols. Hope to start my own oligvy and Mather.
Wish you all the best.
watched this a few times
Thanks for much for sharing this Craig Garber Great Video!
Alex Jenkins Pl
Everything he's saying in this video is relevant today, anyone who has an online business would be smart to listen to what he's saying.
Thanks for sharing this. Mr Ogilvy was a true marketing genius and I appreciate every opportunity to read or hear some of his wisdom.
thank you for posting
He gets it.
Amazing video. Heard his name a million times, but never knew about the man.
Quite funny too!
Truly amazing man. A masterclass.
It's 2023 and, last I checked, Dove still use the "1/4 Moisturising Cream" approach!
Brilliant 👏🏻
God bless this video thank you. I just started in advertising
He's a brilliant guy to learn from - real all his books, and thanks for listening!
This is epic!❤
This is awesome Craig!
He does, what he wants.
Craig this is great. Thank you for posting. Where did you find this?
Secret bag of tricks ;-) Glad you liked it, he's one of my business heroes.
awesome! : )
This Man is a Genius!
A reminder 32:10
He was a Chad before Chads were a thing.
..díky za české titulky
whatever
It's ironic that hes the king of advertising but he can't say the word correctly. What a weird pronunciation 18:33
When I lived in Germany, they and the British pronounced it this way. I seem to recall they would also abbreviate it at times to advert, whereas we in the U.S. use ad.