An introduction to the marketing mindset (with Selesti)

Understanding the informational commercial journey of your potential customers is essential for informing a marketing strategy and activities that drive success.
In this insightful presentation with award-winning marketing agency, Selesti, we delve into the intricacies of the marketing sales funnel and how it can revolutionise your approach to reaching and converting your audience.
• Understand the consumer journey from initial awareness to post-purchase advocacy.
• Learn how to align marketing efforts with customer intentions.
• Develop targeted and effective marketing campaigns that engage and convert audiences more efficiently.
YOUR SPEAKERS:
James Gill - Selesti, Content Marketing Director
• 10 years experience in commercial content strategy
• Expertise includes thought leadership, SEO, email and podcast
• Broad sector experience including B2B, SaaS, healthcare and manufacturing
Ross Berridge - Selesti, Client Growth Director
• 13 years experience in project direction and coordination
• Expertise in marketing data and insights
• Broad sector experience including automotive, travel and tourism, healthcare
BROUGHT TO YOU BY ROBOT MASCOT
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Join a 30-minute fundraising strategy session with best-selling author (and Robot Mascot co-founder) James Church:
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