Це відео не доступне.
Перепрошуємо.
Baked by Melissa’s Melissa Ben-Ishay dives into the $ecrets behind turning a passion into a career
Вставка
- Опубліковано 28 січ 2024
- This week, Jason is joined by mother, baker, and founder of Baked by Melissa, Melissa Ben-Ishay!
The New York City based entrepreneur’s brand became famous for its signature bite-sized cupcakes and treats starting back in 2008. Previously working in advertising, Melissa was unexpectedly fired and decided to reinvent herself based on her passion for baking after successfully selling her cupcakes through various catering based events. She opened her first retail store in 2009. Fast forward to today and Baked by Melissa now operates 14 total locations and delivers all across the US through her online marketplace. She has also partnered with organizations such as Make A Wish, Weight Watchers, Oatly and several other non-profit organizations all across the country.
Melissa gives insight to what makes her bite-size cupcakes such a success in the baking industry, what goes into the product, what her first television spot was, how she was able to finance the company with human capital, where they do all the baking, what goes into the decision to collaborate with another brand, and how COVID impacted the business. Melissa also reveals how she keeps the customer in mind, what time is the busiest for the company, what she did on the day she was fired, why she was given the opportunity to write a cookbook, and why her food philosophy is. What is the core to her business? How did Baked by Melissa get into Madison Square Garden?
Melissa reveals all that and so much more in another episode you can’t afford to miss!
Host: Jason Tartick
Co-Host: David Arduin
Audio: Declan O’Connell
Guest: Baked by Melissa
Subscribe to the Trading Secrets podcast!
Apple: podcasts.apple...
Spotify: open.spotify.c...
Follow me on Instagram::
/
Follow me on Twitter:
/ jason_tartick
Follow me on TikTok:
/ jason_tartick
I appreciate the variety of guests Jason secures.
Loved this interview!!! Great guest ❤
Jason, I think you should look into the Church sister's to interview...Monica and Shelby... Longtime UA-camrs with multiple income streams. They would be an amazing interview
Thanks for sharing
Can you have Desi Perkins on?! .. she's started as a UA-camr that now has a Dezi Skin and Dezi Sunglasses and celebs are now wearing her sunglasses in a regular!
💲👍
Why is she acting like she didn’t come on here to answer questions about her business
What r the numbers? She has decided that she is not sharing numbers😏