What Shopify Customer Lifetime Value (CLV) Is & How to Calculate It

Try The Rich Returns App on Shopify: apps.shopify.com/rich-returns
Shopify Customer Lifetime Value (CLTV) is one of the most critical metrics every merchant should calculate.
In this video, we will cover:
0:00 Introduction to Shopify Customer Lifetime Value (CLV)
1:00 What Customer Lifetime Value (CLTV) is
2:20 How to Calculate Customer Lifetime Value with an Example (CLTV)
2:52 Calculate Shopify Average Order Value (AOV)
3:39 Calculate Average Purchase Frequency
4:26 Calculate Shopify Average Customer Value
5:05 Calculate Average Customer Lifespan
7:05 3 Proven Ways on How to Increase Customer Lifetime Value
By giving your customers an easy way to exchange products and keep revenue in your business, you can maintain and increase your Customer Lifetime Value (CLTV).
Visit RichCommerce.co and check out the Rich Returns app.
You can visit conversionbear.com to dramatically boost your revenue and improve your average order value from day one, which can boost your Customer Lifetime Value (CLTV) right away.
If you need help installing or setting up the Rich Returns app, then please visit our website at https:/richcommerce.co and click the chat icon in the bottom right of the page.
#shopify #shopifystore #returns #exchanges

[@AnuEletu]

Any ideas on what apps we can use to calculate ltv

[@auroraroca5030]

this is really great, helped me study for marketing exam

[@richcommerceapps]

Glad you found it helpful!

[@maxi30081998]

Really good video brother! Keep doing these guides!

[@richcommerceapps]

Thank you, glad you are finding the videos helpful!

[@adi-sharma]

What should be the value of customer lifespan for customers with a single order? 0? 1?