How to Calculate Lifetime Customer Value (LTV) & Customer Acquisition Cost (CAC)

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  • Опубліковано 26 лис 2024

КОМЕНТАРІ • 14

  • @AlexBerman
    @AlexBerman  4 роки тому +2

    Hope this video helped you guys find the actual meaning of LTV & CAC. Want to start earning with an LTV: CAC ratio of 10? Hop on in at ➡️ email10k.com/now ⬅️

  • @VictorIweanya
    @VictorIweanya 3 роки тому +6

    I think you made a mistake at 4:55. You mentioned taking your entire monthly revenue and divide by the number of customers. Instead of your entire monthly spend divided by number of customers.

  • @prathamn2278
    @prathamn2278 4 роки тому +2

    Alex, is it possible that you do live call with your successful students. Would love to see them talk about their business and how they view cold email, and what kind of changes were brought by email10k.
    More than video testimonials what helps is , the situation and frame of mind before they bought.
    Sam ovens does the same, and he definitely knows something right about selling courses.

  • @cdmm9161
    @cdmm9161 4 роки тому +1

    I was watching the video of yours #1 online idea of 2020 but you make it private. I know that we speak for your personal work but I was finding very interesting and I want to see if all!

    • @AlexBerman
      @AlexBerman  4 роки тому +1

      cdm m a replay will be posted soon. Glad to hear it!

    • @cdmm9161
      @cdmm9161 4 роки тому

      @@AlexBerman was a great job thats is the truth . i hope you put the original . when you believe that the video will post again ?

  • @michaelstopperich8528
    @michaelstopperich8528 4 місяці тому

    How can I calculate the churn if a customer is paying a flat fee for my service and, depending on the service, they could be an active customer for 2+ years?

    • @AlexBerman
      @AlexBerman  4 місяці тому

      Churn is when they cancel the service
      if you mean they pay for the whole thing once and upfront
      then your churn would be your refund rate

  • @helenhilamariam3149
    @helenhilamariam3149 3 роки тому +1

    would you explain the clv concept in the telecom sector with will fit the definition

  • @ulianasteblii4229
    @ulianasteblii4229 Рік тому

    Why do you calculate LTV based on revenue and not gross profit?

  • @basmakhalid6566
    @basmakhalid6566 2 роки тому

    at 3:55 you meant CAC?

    • @AlexBerman
      @AlexBerman  2 роки тому +1

      I'm describing LTV
      CAC is the cost to acquire a customer
      LTV is how much you make from a customer

  • @purrpawsquad
    @purrpawsquad Рік тому

    A soft voice in intro and then suddenly ugly music on introduction 😣😣