You must mean people like Tony & Chelsea Northrup. LOL They add the fluff because they are more vloggers and make their money off of sponsors and clickbait content rather than straight forward and correct info.
I was thinking about asking this on Daily Creative at some point and you legitimately read my mind and answered it anyway without me needing to call in. You're on another level, dude :D Also, thanks so much!
Love it! So glad I found this Vlog! You directly answer questions without all the fluff and that is appreciated. Thank you for taking the time to do it. Catch you on the next episode.
Coming back to this 6 years after @ChaseJarvis, still figuring this out, but this video created many more light bulb moments for me now! Thank you so much man! 🔥🚀
Thank you so much Chase for sharing this information, you are a tremendous source of inspiration and fantastic and very valuable information! Thanks so much
Hell yes! This is bomb advice as I believe in value based type pricing for shoots. For photography, I find it really hard to put a figure on the client's ROI. But if you save them time, bring them in a new projects or even one new client because of the work, what's that worth to them? The more we can figure this out, the better! If they will make 80K landing another client because of the value you provide, a 5k investment is huge value and they make it back in no time. Thanks for this vid and got me thinking more about 'production' fee.
Super clear and direct answer, thank you Chase. Curious though, do you not also include a licensing fee for how the image is to be used? Are you rolling that up into your creative fee or am I missing something? I always thought a licensing fee was standard practise. Thanks again
Yep once some one locks you into super lowball prices you are stuck there for life or as in my case 10 years after. The video world is very much the same here of which I mainly work in. The photo aspect is something I'm just getting into I don't want to make the same mistakes I made for the video side of my business going into stills. My interest is in what I deal in now with video and that is commercial, product, real estate photos etc. along with events but not weddings. Keep your prices to change with the times.
The caller can also read this, including a Chase clip at the bottom of the post: www.slrlounge.com/your-500-client-wont-be-your-5000-client-move-on-chase-jarvis/
I know this video is old, but there are a few things worth pointing out. Chase, the building analogy is not the best as I come from the construction industry and everything one the building side is done by the square foot. There are a few publications that put out annual data on materials, construction type... like mechanicals, plumbing, site work, landscaping grading, etc. On the flip site when you get more into heavy const. or say civil, you are estimating on quantities like tons of asphalt, stone, dirt and cubic yards for like concrete. Granted on the public sector side, they do an estimate to establish a budget. Each bidding contractor is given a set of plan and the scope of the project. It is the contractor's job to estimate and bid the job properly. What can vary is say like replacing a culvert. One contractor may bid with concrete pipe, another with plastic pipe and a third may opt to use corrugated metal. In photography the same things kind of apply as one may shoot with Canon Mark 5, another a Nikon D5 and another a Sony a7 iii. What I disagree with and is something promoted on your creative live channel is... charge more, charge what you are worth. One was Sue Bryce and thank gawd we she has faded out of the limelight, off off UA-cam, social media and Creative Live. You also have people like Tony & Chelsea Northrup also giving bad advice when it comes to pricing. The best advice is sit down and make a spreadsheet of all of your costs down to the penny. The construction field does it and that is why is is so competitive. That is like moving dirt which is like $1.00 a yard. I could use a bigger excavator with a less experience operator and beat you out using a smaller machine with you as a highly experience operator. Today I am a fashion designer / retailer / photog and doing right at $2 million annually with the help of platforms like Amazon. Now I will say be careful with a few things. When I was force into digital photography after taking over a failed design business back in 2003 thanks to 2 shady photogs, just to get images to sell on eBay to liquidate the inventory. One thing you need to be clear on is with a advertising company, usage and licensing is different. They are usually a third party and marketing to many businesses. Me. we are shooting my stuff so you work for me and your copyrights go out the window! Otherwise move on! The reason is we have proprietary and intellectual stuff that photogs are photographing and based on what you and others promote, we are paying you to take imagery of our fashions, products, etc, and then have no control of them. That is like you buying a car from me and me charging you usage... drive it in the rain, or snow & salt the price goes up! When you make this example example to a lot of photog I get I am stupid, insane and I need to learn how the industry works. Yep, you want rights to your art, do you own projects! Here is the major thing. I have photogs approach me and give me some wild crazy number. Most businesses, ad agencies, me are going to have a budget. For me, with me shooting about half of our stuff, I know exactly about how long it should take, what it is going to take to get the job done. This is why I don't agree with you promoting trying to get the most from each job! Bad advice! Secondly you need to itemize each cost on a line item. See F-Stoppers - Making Real Money: The Business of Commercial Photography - ua-cam.com/video/RZQhr8ckWRQ/v-deo.html I will also mention photogs need to make sure they are complaint with state and federal consumer laws. Ohio Administrative Code 109:4-3-05 (D)(12) Repairs or Services “Fail to provide the consumer with a written itemized list of repairs performed or services rendered, including a list of parts or materials and a statement of whether they are used, remanufactured, or rebuilt, if not new, and the cost thereof to the consumer, the amount charged for labor, and the identity of the individual performing the repair or service;” Now I have had this happen many times. When you come to me, the fist thing you should have in hand is NOT your portfolio ( that is the least of my worries and cares, but you better have a documentation of a legit business registration and state as well as federal tax I.D. number. You also need to have documentation of a commercial insurance policy and/or bonding that cover at least $500k. In this case, a few photogs gave me wild prices and I asked them to sharpen their pencils and revise their quotes. We are talking about $5-10 too much. Also I asked them to define exactly what is all included in "production costs", "creative fees" as well as provide a list of all equipment expected to be used and list whether it was new, used or refurbished. Not just a line items of "photography equipment" - $10,000. What exactly is each piece of gear? So, in my response, I cited the above law. The I was the bad guy. I did give him a deposit but I then cited Ohio Administrative Code 109:4-3-07 Deposits. "It shall be a deceptive act or practice in connection with a consumer transaction for a supplier to accept a deposit unless the following conditions are met: A through E of this section." This guy was a jackass from the word go and I knew he was not compliant with the above provision of law on deposits, so I game him $1000 to teach him a lesson! If you or other wish to challenge me, look at the Carol Highsmith v Getty Images case. Yes she lost the main portion of her suit because she donate most of her collection of images to the Library of Congress. But the N.Y court upheld her suit against Getty for deceptive business practices. So who cares about copyrights if how you go about get work is illegal! Keep that in mind! That brings me to copyrights. My brand is my brand, not Chase Jarvis or whoever! If you're a smart businessman like president Trump, he has gotten there by promoting his brands, not others! One key thing I look for in contracts is a contingency and/or a change order clause. Again, all we have to do is look at past cases... Dallas, Tx wedding photog Andrea Polito v Moldovans. She sued her clients for defamation and luckily won. But the root cause is found on page 15 of the Appeal Court decision "In sum, the contract did not allow the Moldovans to simply purchase their digital negatives immediately despite any dispute of an album cover." Polito sought to have a one-sided contract and this have not just complete and exclusive rights, but then her office manager kept trying to upsell (nickel and dime) the Moldovans. As the court pointed out, she did not have a change order or contingency clause in her contract. So let's look at what the law says here in Ohio... Ohio Revised Code 1345.03 Unconscionable consumer sales acts or practices, including but not limited to, (A)(B)(2)(5) Whether the supplier required the consumer to enter into a consumer transaction on terms the supplier knew were substantially one-sided in favor of the supplier; (6) Whether the supplier knowingly made a misleading statement of opinion on which the consumer was likely to rely to the consumer's detriment; " Make sure everyone take note of this. In Polito v Moldvans, she had a one-sided contract in favor of her the photog, who is the supplier. In my business I have nailed a good half a dozen on this, along with deposits as well as not providing an itemized quote! Not only did I get my $1000 back, I got a few extra grand. Plus the state and the feds investigated for tax evasion and the state for deceptive business practices. Not me! He lost his photography business and had to serve 18 month in the pokie for being a so-call know it all professional artist! Don't be that guy!
The amount of information packed in these 11 minutes just proves that Chase is the real deal. Amazing content.
Geez why can't more people in the creative industry be more like Chase logical down-to-earth and makes sense.... No fluff. #props
You must mean people like Tony & Chelsea Northrup. LOL They add the fluff because they are more vloggers and make their money off of sponsors and clickbait content rather than straight forward and correct info.
I've learnt a lot from this short video! Thank you!
I was thinking about asking this on Daily Creative at some point and you legitimately read my mind and answered it anyway without me needing to call in. You're on another level, dude :D
Also, thanks so much!
Love it! So glad I found this Vlog! You directly answer questions without all the fluff and that is appreciated. Thank you for taking the time to do it. Catch you on the next episode.
Coming back to this 6 years after @ChaseJarvis, still figuring this out, but this video created many more light bulb moments for me now! Thank you so much man! 🔥🚀
Love it man. It's just layers of an onion. Each layer brings new perspectives.
Well said, business growth is for sure a many layered onion!🧅😄 @@ChaseJarvis
very good advice....at first i was confused but now I have a better understanding of pricing.....Thank You...
Thank you so much Chase for sharing this information, you are a tremendous source of inspiration and fantastic and very valuable information! Thanks so much
These videos are awesome. Learning loads each time a new one is published. :-)
Solid stuff, thanks for doing these Chase!
Hell yes! This is bomb advice as I believe in value based type pricing for shoots. For photography, I find it really hard to put a figure on the client's ROI. But if you save them time, bring them in a new projects or even one new client because of the work, what's that worth to them? The more we can figure this out, the better! If they will make 80K landing another client because of the value you provide, a 5k investment is huge value and they make it back in no time. Thanks for this vid and got me thinking more about 'production' fee.
Once of the most useful vlogs I have seen in a long time. Thank you.
Super clear and direct answer, thank you Chase.
Curious though, do you not also include a licensing fee for how the image is to be used? Are you rolling that up into your creative fee or am I missing something? I always thought a licensing fee was standard practise. Thanks again
Always great info and insight! Thanks, Chase!
Looks like I'm early again! Hahah! This advice is sick man! P.s. I think I asked too many questions in my voice mail 😂
Thank you Chase for sharing your knowledge!! Super inspiring
GREAT information and so helpful for something that I am dealing with right now!
Yep once some one locks you into super lowball prices you are stuck there for life or as in my case 10 years after. The video world is very much the same here of which I mainly work in. The photo aspect is something I'm just getting into I don't want to make the same mistakes I made for the video side of my business going into stills. My interest is in what I deal in now with video and that is commercial, product, real estate photos etc. along with events but not weddings. Keep your prices to change with the times.
Great advice Chase! Thanks so much for this.
very insightful, thank you so much
great advice
Soooo helpful!!!
Glad it was helpful!
Great advices, Chase. 9:53 Tho haha.
Great topic, thanks for dropping some knowledge... no packages, lol!
SO need this video. Thanks!
The caller can also read this, including a Chase clip at the bottom of the post: www.slrlounge.com/your-500-client-wont-be-your-5000-client-move-on-chase-jarvis/
Yes, you are real guru.
well this is going into the notebook. then highlighted and circled
I know this video is old, but there are a few things worth pointing out. Chase, the building analogy is not the best as I come from the construction industry and everything one the building side is done by the square foot. There are a few publications that put out annual data on materials, construction type... like mechanicals, plumbing, site work, landscaping grading, etc. On the flip site when you get more into heavy const. or say civil, you are estimating on quantities like tons of asphalt, stone, dirt and cubic yards for like concrete. Granted on the public sector side, they do an estimate to establish a budget. Each bidding contractor is given a set of plan and the scope of the project. It is the contractor's job to estimate and bid the job properly. What can vary is say like replacing a culvert. One contractor may bid with concrete pipe, another with plastic pipe and a third may opt to use corrugated metal.
In photography the same things kind of apply as one may shoot with Canon Mark 5, another a Nikon D5 and another a Sony a7 iii. What I disagree with and is something promoted on your creative live channel is... charge more, charge what you are worth. One was Sue Bryce and thank gawd we she has faded out of the limelight, off off UA-cam, social media and Creative Live. You also have people like Tony & Chelsea Northrup also giving bad advice when it comes to pricing. The best advice is sit down and make a spreadsheet of all of your costs down to the penny. The construction field does it and that is why is is so competitive. That is like moving dirt which is like $1.00 a yard. I could use a bigger excavator with a less experience operator and beat you out using a smaller machine with you as a highly experience operator.
Today I am a fashion designer / retailer / photog and doing right at $2 million annually with the help of platforms like Amazon. Now I will say be careful with a few things. When I was force into digital photography after taking over a failed design business back in 2003 thanks to 2 shady photogs, just to get images to sell on eBay to liquidate the inventory. One thing you need to be clear on is with a advertising company, usage and licensing is different. They are usually a third party and marketing to many businesses. Me. we are shooting my stuff so you work for me and your copyrights go out the window! Otherwise move on! The reason is we have proprietary and intellectual stuff that photogs are photographing and based on what you and others promote, we are paying you to take imagery of our fashions, products, etc, and then have no control of them. That is like you buying a car from me and me charging you usage... drive it in the rain, or snow & salt the price goes up! When you make this example example to a lot of photog I get I am stupid, insane and I need to learn how the industry works. Yep, you want rights to your art, do you own projects!
Here is the major thing. I have photogs approach me and give me some wild crazy number. Most businesses, ad agencies, me are going to have a budget. For me, with me shooting about half of our stuff, I know exactly about how long it should take, what it is going to take to get the job done. This is why I don't agree with you promoting trying to get the most from each job! Bad advice! Secondly you need to itemize each cost on a line item. See F-Stoppers - Making Real Money: The Business of Commercial Photography - ua-cam.com/video/RZQhr8ckWRQ/v-deo.html
I will also mention photogs need to make sure they are complaint with state and federal consumer laws. Ohio Administrative Code 109:4-3-05 (D)(12) Repairs or Services “Fail to provide the consumer with a written itemized list of repairs performed or services rendered, including a list of parts or materials and a statement of whether they are used, remanufactured, or rebuilt, if not new, and the cost thereof to the consumer, the amount charged for labor, and the identity of the individual performing the repair or service;” Now I have had this happen many times. When you come to me, the fist thing you should have in hand is NOT your portfolio ( that is the least of my worries and cares, but you better have a documentation of a legit business registration and state as well as federal tax I.D. number. You also need to have documentation of a commercial insurance policy and/or bonding that cover at least $500k. In this case, a few photogs gave me wild prices and I asked them to sharpen their pencils and revise their quotes. We are talking about $5-10 too much. Also I asked them to define exactly what is all included in "production costs", "creative fees" as well as provide a list of all equipment expected to be used and list whether it was new, used or refurbished. Not just a line items of "photography equipment" - $10,000. What exactly is each piece of gear? So, in my response, I cited the above law. The I was the bad guy. I did give him a deposit but I then cited Ohio Administrative Code 109:4-3-07 Deposits. "It shall be a deceptive act or practice in connection with a consumer transaction for a supplier to accept a deposit unless the following conditions are met: A through E of this section." This guy was a jackass from the word go and I knew he was not compliant with the above provision of law on deposits, so I game him $1000 to teach him a lesson! If you or other wish to challenge me, look at the Carol Highsmith v Getty Images case. Yes she lost the main portion of her suit because she donate most of her collection of images to the Library of Congress. But the N.Y court upheld her suit against Getty for deceptive business practices. So who cares about copyrights if how you go about get work is illegal! Keep that in mind!
That brings me to copyrights. My brand is my brand, not Chase Jarvis or whoever! If you're a smart businessman like president Trump, he has gotten there by promoting his brands, not others! One key thing I look for in contracts is a contingency and/or a change order clause. Again, all we have to do is look at past cases... Dallas, Tx wedding photog Andrea Polito v Moldovans. She sued her clients for defamation and luckily won. But the root cause is found on page 15 of the Appeal Court decision "In sum, the contract did not allow the Moldovans to simply purchase their digital negatives immediately despite any dispute of an album cover." Polito sought to have a one-sided contract and this have not just complete and exclusive rights, but then her office manager kept trying to upsell (nickel and dime) the Moldovans. As the court pointed out, she did not have a change order or contingency clause in her contract. So let's look at what the law says here in Ohio... Ohio Revised Code 1345.03 Unconscionable consumer sales acts or practices, including but not limited to, (A)(B)(2)(5) Whether the supplier required the consumer to enter into a consumer transaction on terms the supplier knew were substantially one-sided in favor of the supplier; (6) Whether the supplier knowingly made a misleading statement of opinion on which the consumer was likely to rely to the consumer's detriment; " Make sure everyone take note of this. In Polito v Moldvans, she had a one-sided contract in favor of her the photog, who is the supplier. In my business I have nailed a good half a dozen on this, along with deposits as well as not providing an itemized quote! Not only did I get my $1000 back, I got a few extra grand. Plus the state and the feds investigated for tax evasion and the state for deceptive business practices. Not me! He lost his photography business and had to serve 18 month in the pokie for being a so-call know it all professional artist! Don't be that guy!
great intro
❤️
YESSSSSSSSS