It's not the Japanese schoolgirls dancing in the streets in themselves. New Yorkers are used to seeing film crews, so they know their job is to walk through and pretend the cameras aren't there.
They've all graduated HS. Full time entertainers now. Also, the details of their beginnings are somewhat unknown, I'm pretty sure it was just Asobi System and their manager OTA putting them together after auditions, or just noting them in their earlier activities, just like other idol groups of that age. They didn't "self-form". Rin and Kanon had been in various dance activities, Mizyu had been a backup dancer for KPP and Suzuka had already done some vocal and dance stuff.
So they formed a band together while attending high school and blew up in the midst of it. Finish school but still using the high school girl swag? Am i getting this right?
Likely meaning "scary" as in, directly opposing how the societal views are. They are, challenging the norm, so maybe it's scary in that way. Being "uniform", and not standing out is at the very core of the society. Wearing uniforms, children having the same backpacks to not stand out, to be "different", differentiated, from the majority. Ever heard of the stigmatism people face for having colored hair, or tattoo's? I am not sure how it has changed since I've heard of these things, but that ideology of being uniform with the majority, to not be different, is rooted very deeply in Japanese culture, it's everywhere.
No, the comedians and MCs are well aware of their greeting beforehand. They play along making dumbfounded and stunned faces, because "silly and shocking" is the image of the band, and how others in the show react to the band adds to the overall image and message. If you watch any amount of Japanese TV, you'll know they always have a (fake) audience that goes "heeee!" at anything slightly interesting. That's because seeing or hearing others react to something also colors our own perception. I'm sorry if I'm shattering anyone's illusions, but even a group like Atarashii Gakko isn't just "4 crazy girls having fun", but a carefully orchestrated and thought out project. (Though it probably helps to be convincing if they're also having fun.)
they have such a unique vibe.unlike other idol groups where the idols are just pretty and sexy,this group is like that one weird friend group but they're so easy to vibe with and i love it,they genuinely want to change the japanese society and im here to support them
@@key-s6507 A part of the reason for them having a big following is because of their concept and message though. Even some people who listen to them might still be too scared to fully embrace it in their day to day public life. Even though these alternative messages are getting more popular, if you look at Japanese society overall, it is still very conformist and people in general do not want to stand out
japanese people dont see this group as scary, they have overwhelming positive reviews and first impressions from japanese people due to their unique wholesome and friendly energy, i have no idea where you got that impression from. "scary" is the furthest possible description of this group.
You make it sound like the Japanese see Atarashii Gakko as a conspiracy to change Japan, it couldn't be more far from the truth. Where you get scary is beyond me. Babymetal doesn't confirm to Japanese society yet, they too have a World of followers followers. AG is an awesome group. You're looking too deeply into the meaning when you should just chill and enjoy the music.
nah, babymetals of today has became more corporated, being just 'an idol group with metal gimmick' rather than conspiracy, AG! is a response from the younger generation about the stagnation of japanese society post economic bubble.
Foreigners always do this. They think all of Japan is this docile timid society when that couldn’t be farther from the truth. Japanese are polite not nice. Sayaka acts like your average Osaka native.
yea, although I love AG they are nowhere near close to being scary, intimidating or breaking norms. they are just slightly more unique in their style. artists like midori would probably fit that description better.
let the man theorize and tell their look on the music. that’s the beauty of music. some people will see is as a piece to vibe to, and others see it as a deeper message
You should do a video on how the boarders between kpop and jpop have been falling within the last 10 years, and the influences each have had on each other
this comment is old but wow did this age badly lol, especially with more and more Japanese Kpop members getting bashed for not being able to sing in "the Kpop way" this year. EX: Sakura Miyawayaki, Kazuha Nakamura and Sakai Moka. This year seemed to leave the two genres in a massive gap between each other. especially with Kpop seemingly taking a heavy hiphop and DnB theme this year and not truly stopping vs Jpops more Rock, and poppy sounds.
It could, You just have to find the right friends like i did... Most of My Friends moved to different cities and are married now, but everytime we manage to gather you'll see a bunch of moms and dads doin' some weird dances and shenanigans 😅 Btw you're welcome too 😊
Fun fact there was an american hip hop group called leaders of the new school (busta rhymes was in it actually) so this would be the second time a group called leaders of the new school shook some stuff up
They are the free-est Japanese "idol" group because they are not bound by the "cute" Japanese idol culture. And they still become popular and still rising.
Cool video, I love Atarashii Gakko! Atarashii Gakko is officially a dance/vocal unit and dance performance unit, they make all their choreographies, contribute to their songs, write a lot of their own lyrics and collaborate with many artists and bands for the creation of their productions which allows them to have a very diverse sound. AG aren't technically an idol group but they play in the codes of idol culture. Also a cool thing about them is how each member is unique and is actually talented, like Suzuka's amazing charisma and personality and her drawing hobby, Rin's hip hop background and urban dance style and the fact she is also a DJ. They aren't trying to paint a fabricated image of themselves, they just show it how it is which is not only rare in celebrities nowadays but rare to see in the internet in general. Also unrelated point but, I can see you confuse idol groups and actual bands from when you mentioned "band boom" of the 1990s and then associated it with the idol culture of Japan, and then in the video compared Sakanaction (an actual band of musicians) to arashi (an idol group) when these two are 2 entirely different media categories in Japan, idols are not seen as musicians in Japan, idols are mainly and above everything else a group of entertainers working for a business, the entire business model and creative direction is led by the company, examples would be any group made under the "Johnny & Associates" company or stuff like AKB48. While bands are actual groups formed by musicians who know each other like any japanese rock/jazz/metal bands In term of the japanese music industry, singer-songwriters and bands are the more prevalent form of musical acts you'll find, rock bands are everywhere and are all formed by musicians often starting their activity while the members are either in college or high school, and the musicians that don't form rock bands generally go the singer-songwriter route and lately a lot of them start that as Vocaloid producers. AG don't technically fall in either, they are formed by a group of friends, have all the creative freedom, contribute to their sound and songs but aren't the actual musicians playing their instruments on stage, many other groups falling under what fans call "alternative idol" genre are also following the same direction which is great
Great vid. AG are unlike anything before. I love their punk rock vibe, and the fact they bring joy wherever they appear. These ladies are just what the world needs right now.
Atarashi Gakko is far from the scariest and most unhinged idols in Japan. Anyone who says this as legit and not in tongue in cheek manner is either new or hasn't explored enough of the idol scene there.
I am a 55 year old music lover, and AG is my very favourite group. I have been listening to and meditating on their music daily for years. The more I learn about them and their philosophy, the more I realize how many of their songs carry a deeper message of joy, gratitude, love, kindness, awe, wonder, and other positive emotions. I believe Pineapple Kryptonite for example is about how sweetness (represented by pineapple) can overcome negativity (represented by the monster) just like Kryptonite overwhelming Superman. That in Zero Pressure Suits, the suit represents a state of mind in which you don’t let negativity drag you down, and challenges roll off you like water on hydrophobic fabric, and if you do get a stain on your suit (something drags you down), you can always wash your suit, which represents forgiveness and redemption. All of their songs have these double meanings of fierce positivity, boundless freedom, the joy of pure creativity, and eternal love. They are so much more than they seem on the surface. They are much more than a band. A deep and endlessly positive transformative philosophy runs through everything they do. In my life I aspire to embody what Atarashii Gakko stands for. They inspire me on a daily basis more than any religious philosophy ever has.
excuse me. "atarashii gakko was born when they met in high school".. please revise that. this group was formed in 2015. mizyu 1998, rin & suzuka 2001, kanon 2002. that time only mizyu was in highschool. :) also, although they don't mind to be called as "idol". they don't consider themselves as "idol". the source is from this old interview ua-cam.com/video/AbKKCyapF7Y/v-deo.htmlsi=MWMs_Xqxqv7pxToz watch start at 4:58.
yes, they don't want to be called idol, they prefer to call themself 'vocal and dance unit'. something that actually translates to 'idol group' without specifically called idol group. they follow different marketing structure compared to standard mainstream idol group though.
The long (relatively speaking) skirts with the uniforms were very popular with the "delinquent" girl gang movement from post war into the 1970s. There's a lot you can hide in a long skirt.
They are quite literally the only music group/artist from Japan that I am actually aware of. They did a cooperation with Captain Disillusion who made a video clip with them as a tool to illustrate special effects technology. They blew me away in that video and I then ended up down a rabbit hole of Atarashi Gakko! videos and loving all of them. They're mesmerising to watch and their videos are great.
For me, their jazz influenced first 2 albums with Victor Records is peak Atarashii Gakko. Their songs and choreography there are unhinged and crazier compare to their recent outputs.
it's more like they (the management) want something easier to accept than those 2 albums. the first 2 albums only get better sales after otonablue blow up, and mostly from people outside japan.
1:15 Kansai is a Region, not a Prefecture. Ôsaka would be a Prefecture as Part of the Region. Other than that, great video! I was already wondering why UA-cam amongst others wanted to shove that pseudo Idol-Bands content into my face.They're weird, but in a good way i guess
i really love them sm, i used to be a really huge fan around 2019-2021 and i remember they werent too popular at that time, it was kinda hard to find even a spanish fan before or even videos like this and now watching them having the recognition they deserve makes me really happy and proud of thdm because they have a lot of talent and a unique discography in my opinion, and i remember being excited because one of their MV's reached 1M views and now that video reached 14M. even though I dont follow/listen to them as much as before they'll always have a special place in my heart AG REVOLUTIOOON!!1!1!!!1!1
I think you got it slightly wrong they supposed be like old gangster girls in 70-80s.. you should look it up “Sukeban” that’s where they got the idea or concept remember this band that started in experimental era like babymetal…
The tittle got me pretty good , i thought it was going to be a video about s girl band that ran an underground bussiness and shady stuff behind the scenes. Learning about this idol group is a good refresher to japanese culture and how this band is pushing for change through their music and actions.
Two more groups to look at are SCANDAL and BAND MAID. Scandal first meet in school as well, check out music video for "Shoujo S" (it was used as one of the openings for the anime "Bleach").
I first heard of AG when they played Tokyo Calling on Jimmy Kimmel Live here in America. It was an amazing performance. Bombastic, clever, catchy as hell, and I was ready to march along with them by the end, even though I had no idea what they were singing about. I grabbed that single and have since enjoyed several of their tracks, with my other favorite being Fly High. I didn't know the history of the group until your video showed up in my feed today. Thanks for that UA-cam Algorithm, and thanks Anormie for the lesson.
One of the most amazing thing about Atarashii Gakko is how EFFECTIVELY their energy transfer into you! Their performance and cheerful, yet crazy and energetic personas are HIGHLY contagious!! Just watching them makes my day (and I'm pretty sure a lot of their fans) happy!!! This is just the beginning of AG world domination!!!! 🔥🔥🔥
It’s a bit interesting to me, they are almost like a combination of American culture and Japanese culture if that makes sense? A good similarity would be something like the persona games only in personality which is really cool to me!
absolutely great and charismatic. but it's a trend since many years already. pop music in japan indeed has a number of artists that are very bold and unique. mostly it's young women, who seek self-expression and they are telling their stories. try REIRiE, or AiNA the ENDo, or Gacharic Spin.
I found out about them through their release of the koi geba mv (it was still pretty new) I really loved their unique music and whole personality as a group. I hope they'll get more popular that they genuinely deserve :)
saw their Intergalactic remake first, pineapple kryptonite maybe my favorite track so far, I do understand why traditional Japanelbows society could find them scurry, but personally find them just awesome.
actually baby metal is just another idol group, with 'metal music' and 'metal fox god' as their main gimmick. actually the original formation of 'ladybaby' are more out of norm. on the other hand, AG! are considered 'unhinged girl group'
@@JS-oi5jt but hanabie is just another metal band. OK, kidding aside, hanabie is not idol group or 'girlband' in that sense. idol group such as boyband/girlband never plays their own instrument, they do sing and dance.
Recommendations brought me here and this my 1st video I’m watching from your channel and it’s my current bias:ATARASHII GAKKO! Great video! Look up their cover of BEASTIE BOYS INTERGALACTIC! ITS FIRE 🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥
Very great analyst video on them! I discovered the group New Years Eve of last year, and even though I didn't fully listen to all of their projects, I have a hand full of their songs in one of my Spotify playlist. I listened to them because just like Odd Future they were very unique and challenge their respective current music industry standards.
@Anormie great video! You should really make a video about Momoclo ももいろクローバーZ They are no way "punky" as Atarashii Gakko...but Momoiro Clover Z, as a group, have a interesting history, a deeply rooted fanbase and has strong links to the type of content on your channel.
Their first video I watched just popped up in my feed out of no where just a few weeks ago. It was the dance practice Candy video. I thought it was unusual but I could not stop watching it. Their dancing was well coordinated and not typical of other J-pop groups and the songs are a breath of fresh air. I have since been a fan ever since. Their I don't care attitude is a big winner in my book!!
They're complete. They can sing, dance, do comedy and talk about social problems. That's why Atarashii gakko is so addictive. You can't just get over them, you need more and more
you can tell from their energy and personalities that they were going to blow up. glad they are getting more recognition, i loved their jazzy style at the beginning but i love that they experiment with different genres, their choreo is amazing and they are always sooo fun. cant wait to go to their concert.
🎯 Key points for quick navigation: 00:00 *Atarashii Gakko! is a Japanese idol group formed in high school, known for breaking Japanese norms and gaining popularity annually.* 00:37 *The group challenges traditional norms by promoting the idea that individuals have something unique to contribute to the world, which is often frowned upon in Japanese culture.* 01:51 *Despite their unconventional style and energy, Atarashii Gakko! emphasizes freedom of expression in their music.* 03:26 *The group is compared to famous rock bands, valuing natural interaction and genuine friendships as they were formed during high school.* 05:45 *Their music covers a wide range of topics and is characterized by the central idea of change and representing youth to influence Japanese society.* 07:37 *Atarashii Gakko! signed with the US record label 88rising, gaining international attention and challenging the conventional idol group rules.* 08:32 *The group's vlogs highlight their freedom and creativity, showing they are not bound by traditional Japanese idol group restrictions.* Made with HARPA AI
I saw them live a couple months ago and let me tell you, I'm obsessed with them. They're hilarious and entertaining. You can tell they're having a good time and are just doing their own thing.
being unhinged is not something you brag about! the US having gone this path before is a testament for this. being unhinged is despised universally and shows the fall of a society. Japanese people's fear of such phenomena is 100% legit
2:53 you should accentuate "idol" group, even if Babymetal, also could be considered idols, also exist and they promote women voices, there's a myriad of Japanese rock avant-garde bands, like my favourite Dir En Grey, that literally has a programme called Freedom Of Expression! Despite our "western" perception, Japan society is slowly changing, but they're doing slowly, in a polite way as fitting! Jokes aside, they are changing positively, I can point out sports that are still perceived "vandalist" like skateboarding or underground like breakdancing, Japanese youth took almost all medals from when those disciplines were included in the Olympics! Meaning even older generations can understand how there's values in the sport and like the two times Olympic gold medalist Yuto Horigami defiantly said to the Olympic athletes press conference in Japan, we're athletes not vandals and people need to accept that! Btw, nice channel! You got a subscriber ready to binge all your videos! If I may suggest a subject, since I saw you also like Japanese culture: Visual Kei. Specifically Dir En Grey a group formed more than 30 years ago, and still going strong while constantly changing and evolving and their vocalist Kyo, an unique artist, poet and...well, impossible to describe without knowing the decades long history! Cheers!
Dude, that was a really good video, IDK why you don't have more subscribers but I loved the pace, the tone and all the information that came with it. Pretty good work my man, I will subscribe to your channel.
They didn't met at highschool at all, it's just a story... for example, Mizyu used to be a dancer for Kyarypappa... they were not at the same school at all.
i found this girl group a few years back and was so surprised how easy to watch their music videos were. its not some crazy good singing, rather its just so easy to digest that makes them enjoyable.
nice video for sure but idk from what i understand AG aren't considered idols, they are a girl group but an idol one, i haven't even seen them referenced as anti-idols despite of what they represent, i guess they are just them on their own style
They are just kids enjoying.. it its either cringe or hilarious. Really depends on you. I find them confident thats why i appreciate them. Probably introverts like me find them awesome.. bc its what we wanted. Just a friend group where we could we free.
I remember. The first time i got obsessed with this group was the time 88rising adopted them and was also the time my uncle's last day. It was rainy morning and as i woke up and their song nainainai popped out on my yt recommendation and the rest is history
We actually have a Hindi (a language) ch in India which is about Japan and how they have “speed motors” in their brain which make them do months work in days and days work in hours, and also showing how they values quietness and calmness over anything. Two different topic and 2pages of the chapter, I love it
Saw them live in Dallas the best concert ever. I been to big concerts over the past 40 years and when my daughter first told me I was like huh. But now I am a fan. Don’t sleep on the genre
The “band boom” is actually called monoculture. Because most media was consumed by most people through the same few avenues. So any musician (or band) that was shown on these mediums they became a focal point of pop culture.
Man, the thing that freaked me out is that I'm playing Persona 4 Golden right now and thought I had my TV on mute and was getting angry... then I realized it was your BGM. haha.
Thank you so much for this video! I had no clue who these girls were. You introduced me to their music and its FIRE!! I am infected now haha You got that Like and Sub homie! A timestamp at 1:50 sums it up so well like you said.
found their music last year and enjoyed it a lot. now after watching their video and learning what they stand for i love them even more! great video! easy sub! 🔥
I know them from an instagram reel were they sing this "shut up heather" song. I had the song with their funny pronountiation in my head all day and now this video is recommended to me 😭
Suzuka is going to be around for awhile. She's got a stand out personality. The other three are fine, but you could replace any one and the sound and style wouldn't change.
![ATARASHII GAKKO! - 50 Questions Answer Time [English Sub] (新しい学校のリーダー | 英語訳付きの50の質問)](http://i.ytimg.com/vi/C6CXo5xSOzM/mqdefault.jpg)
![ATARASHII GAKKO! - 50 Questions Answer Time [English Sub] (新しい学校のリーダー | 英語訳付きの50の質問)](/img/tr.png)
I like that their name literally means "New School". They are a different breed that deviates from what you usually expect from an idol group.
@Mura....I thought their Name Atarashii Gakko means means No Leaders
new school leaders
@@AbyssWatch3r ^ this one
@@GaryAa56 新しい new 学校 school のリーダーズ possessive + loanword for leaders = 新しい学校のリーダーズ new school leaders 🙌
@@gargoylekitty I just thought it was no leaders because on various live videos that's how they've been introduced
I love the clips of them in NYC. People just walk past in the background like they see Japanese schoolgirls dancing in the street on the regular.
I mean, nyc's just like that. People doing random things and everyone being phased out from all the random
It's not the Japanese schoolgirls dancing in the streets in themselves. New Yorkers are used to seeing film crews, so they know their job is to walk through and pretend the cameras aren't there.
That's just nyc cuz. All normal goes out the window.
can't react to every random guy dancing on the street
😭🙏🏻
They've all graduated HS. Full time entertainers now. Also, the details of their beginnings are somewhat unknown, I'm pretty sure it was just Asobi System and their manager OTA putting them together after auditions, or just noting them in their earlier activities, just like other idol groups of that age. They didn't "self-form". Rin and Kanon had been in various dance activities, Mizyu had been a backup dancer for KPP and Suzuka had already done some vocal and dance stuff.
Would be weird to be in high school in your 20s lol
So they formed a band together while attending high school and blew up in the midst of it. Finish school but still using the high school girl swag? Am i getting this right?
they are in their twenties now (2024) and formed somewhere around 2016. do the math yourself.
Dave, your J-pop is good for someone living in the forest!
yea, i also don't believe they are self-formed.
I'm sorry they're funny and adorable, not scary.
Scary is a crazy definition 😂
EXACTLY like where did that even come from? Unhinged? yeah but scary? Ehhhh
somewhat clickbait ig
"Japan's scariest" so for Japanese society not for us literally...
Likely meaning "scary" as in, directly opposing how the societal views are. They are, challenging the norm, so maybe it's scary in that way. Being "uniform", and not standing out is at the very core of the society. Wearing uniforms, children having the same backpacks to not stand out, to be "different", differentiated, from the majority. Ever heard of the stigmatism people face for having colored hair, or tattoo's? I am not sure how it has changed since I've heard of these things, but that ideology of being uniform with the majority, to not be different, is rooted very deeply in Japanese culture, it's everywhere.
even the pro commedians who are mc's of their talk show got dumbfonded ans stunned when they start their formation greeting
No, the comedians and MCs are well aware of their greeting beforehand. They play along making dumbfounded and stunned faces, because "silly and shocking" is the image of the band, and how others in the show react to the band adds to the overall image and message. If you watch any amount of Japanese TV, you'll know they always have a (fake) audience that goes "heeee!" at anything slightly interesting. That's because seeing or hearing others react to something also colors our own perception. I'm sorry if I'm shattering anyone's illusions, but even a group like Atarashii Gakko isn't just "4 crazy girls having fun", but a carefully orchestrated and thought out project. (Though it probably helps to be convincing if they're also having fun.)
Great video, Atarashi Gakko and Ado are artists that continue to break boundaries
THIS YESS>>>>
Babymetal and Pikarin Shiina too! Don’t forget about them
@@YourJapanic true, im just not well versed in either groups
@@DrOctavius99 it’s ok lol
(Also pikarin is a soloist fyi)
ADO MENTIONED !!!
they have such a unique vibe.unlike other idol groups where the idols are just pretty and sexy,this group is like that one weird friend group but they're so easy to vibe with and i love it,they genuinely want to change the japanese society and im here to support them
This is my absolute favorite group right now. Suzuka's voice is freaking incredible.
1. They are not idols
2. They are not scary
I think scary was meant as in : Japanese people are scared cuz they break the norm.
@Oktopus549 But they have a big following in Japan. People said the same about Babymetal and look at how famous they are. They're like comedians.
@@key-s6507 Mm you’re right.
So it’s either clickbait or the Author isn’t well informed on their public perception probably the first
@@key-s6507 A part of the reason for them having a big following is because of their concept and message though. Even some people who listen to them might still be too scared to fully embrace it in their day to day public life. Even though these alternative messages are getting more popular, if you look at Japanese society overall, it is still very conformist and people in general do not want to stand out
they are MY idols tho.
japanese people dont see this group as scary, they have overwhelming positive reviews and first impressions from japanese people due to their unique wholesome and friendly energy, i have no idea where you got that impression from. "scary" is the furthest possible description of this group.
right?
I think its a click bait title, but for some people their uniqueness is very shocking
ur mom scary
@@wolololol1715 r mom is dead
The “scared people” in question is probably 60 years old grandmas 💀
Many ppl probably doesn't know that majority of japanese comedian are from kansai region (osaka, kyoto, etc).
Many People don't know of too many Japanese comedians.
You make it sound like the Japanese see Atarashii Gakko as a conspiracy to change Japan, it couldn't be more far from the truth. Where you get scary is beyond me. Babymetal doesn't confirm to Japanese society yet, they too have a World of followers followers. AG is an awesome group. You're looking too deeply into the meaning when you should just chill and enjoy the music.
nah, babymetals of today has became more corporated, being just 'an idol group with metal gimmick'
rather than conspiracy, AG! is a response from the younger generation about the stagnation of japanese society post economic bubble.
Foreigners always do this. They think all of Japan is this docile timid society when that couldn’t be farther from the truth. Japanese are polite not nice. Sayaka acts like your average Osaka native.
yea, although I love AG they are nowhere near close to being scary, intimidating or breaking norms. they are just slightly more unique in their style. artists like midori would probably fit that description better.
It always has been corporate since day 1 LMAO @@adrianusatmawijaya4049
let the man theorize and tell their look on the music. that’s the beauty of music. some people will see is as a piece to vibe to, and others see it as a deeper message
they were the best thing about this years Coachella
You should do a video on how the boarders between kpop and jpop have been falling within the last 10 years, and the influences each have had on each other
Ill look into it!
ohhhhhhhhhhhhhhhhhh, what a based suggestion. I feel like I've been the only one to notice this!
this comment is old but wow did this age badly lol, especially with more and more Japanese Kpop members getting bashed for not being able to sing in "the Kpop way" this year. EX: Sakura Miyawayaki, Kazuha Nakamura and Sakai Moka. This year seemed to leave the two genres in a massive gap between each other. especially with Kpop seemingly taking a heavy hiphop and DnB theme this year and not truly stopping vs Jpops more Rock, and poppy sounds.
0:42 how i thought my friendships would be in the future 🥲
It could, You just have to find the right friends like i did...
Most of My Friends moved to different cities and are married now, but everytime we manage to gather you'll see a bunch of moms and dads doin' some weird dances and shenanigans 😅
Btw you're welcome too 😊
Fun fact there was an american hip hop group called leaders of the new school (busta rhymes was in it actually) so this would be the second time a group called leaders of the new school shook some stuff up
I found them randomly, can’t remember exactly how, but I did and got on their sound and style they have.
The same with me, now I'm a fan for lie
It was lockdown and TikTok for me 😂
That’s one way to discover a new band, during lockdown.
I found them in their Japanese HS explanation video
They are the free-est Japanese "idol" group because they are not bound by the "cute" Japanese idol culture. And they still become popular and still rising.
They are fucking adorable. Thank you for informing me of their existence.
Cool video, I love Atarashii Gakko!
Atarashii Gakko is officially a dance/vocal unit and dance performance unit, they make all their choreographies, contribute to their songs, write a lot of their own lyrics and collaborate with many artists and bands for the creation of their productions which allows them to have a very diverse sound. AG aren't technically an idol group but they play in the codes of idol culture.
Also a cool thing about them is how each member is unique and is actually talented, like Suzuka's amazing charisma and personality and her drawing hobby, Rin's hip hop background and urban dance style and the fact she is also a DJ. They aren't trying to paint a fabricated image of themselves, they just show it how it is which is not only rare in celebrities nowadays but rare to see in the internet in general.
Also unrelated point but, I can see you confuse idol groups and actual bands from when you mentioned "band boom" of the 1990s and then associated it with the idol culture of Japan, and then in the video compared Sakanaction (an actual band of musicians) to arashi (an idol group) when these two are 2 entirely different media categories in Japan, idols are not seen as musicians in Japan, idols are mainly and above everything else a group of entertainers working for a business, the entire business model and creative direction is led by the company, examples would be any group made under the "Johnny & Associates" company or stuff like AKB48. While bands are actual groups formed by musicians who know each other like any japanese rock/jazz/metal bands
In term of the japanese music industry, singer-songwriters and bands are the more prevalent form of musical acts you'll find, rock bands are everywhere and are all formed by musicians often starting their activity while the members are either in college or high school, and the musicians that don't form rock bands generally go the singer-songwriter route and lately a lot of them start that as Vocaloid producers. AG don't technically fall in either, they are formed by a group of friends, have all the creative freedom, contribute to their sound and songs but aren't the actual musicians playing their instruments on stage, many other groups falling under what fans call "alternative idol" genre are also following the same direction which is great
Great vid. AG are unlike anything before. I love their punk rock vibe, and the fact they bring joy wherever they appear. These ladies are just what the world needs right now.
I found out of this band last year and Suzuka strikes me the most since her glasses has firmer grip than my faith to humanity.
2:54 The ginger girl in the background "OH, my therapist will definetly hear about this. "
really loved their coachella performance, the more i see of them, the more i like them. so good.
Atarashi Gakko is far from the scariest and most unhinged idols in Japan. Anyone who says this as legit and not in tongue in cheek manner is either new or hasn't explored enough of the idol scene there.
I am a 55 year old music lover, and AG is my very favourite group. I have been listening to and meditating on their music daily for years. The more I learn about them and their philosophy, the more I realize how many of their songs carry a deeper message of joy, gratitude, love, kindness, awe, wonder, and other positive emotions. I believe Pineapple Kryptonite for example is about how sweetness (represented by pineapple) can overcome negativity (represented by the monster) just like Kryptonite overwhelming Superman. That in Zero Pressure Suits, the suit represents a state of mind in which you don’t let negativity drag you down, and challenges roll off you like water on hydrophobic fabric, and if you do get a stain on your suit (something drags you down), you can always wash your suit, which represents forgiveness and redemption. All of their songs have these double meanings of fierce positivity, boundless freedom, the joy of pure creativity, and eternal love. They are so much more than they seem on the surface. They are much more than a band. A deep and endlessly positive transformative philosophy runs through everything they do. In my life I aspire to embody what Atarashii Gakko stands for. They inspire me on a daily basis more than any religious philosophy ever has.
im 55 to and enjoy there antics keeps me young
excuse me. "atarashii gakko was born when they met in high school".. please revise that. this group was formed in 2015. mizyu 1998, rin & suzuka 2001, kanon 2002. that time only mizyu was in highschool. :)
also, although they don't mind to be called as "idol". they don't consider themselves as "idol". the source is from this old interview ua-cam.com/video/AbKKCyapF7Y/v-deo.htmlsi=MWMs_Xqxqv7pxToz
watch start at 4:58.
🤓☝️
Dude, maybe read "How to win freinds and influence people" and then start with a geeky "Umm actually". People make mistakes.
yes, they don't want to be called idol, they prefer to call themself 'vocal and dance unit'. something that actually translates to 'idol group' without specifically called idol group. they follow different marketing structure compared to standard mainstream idol group though.
@@roberthradek7100 it's okay to have an opinion. you clearly dismissed that idea
@@phitc4242 and I think you may have a problem with reading comprehension. I did not attack his opinion, but the manner they delivered it.
These girls are trailblazers! I've been listening to Atarashii Gakko for a couple of years, and they NEVER fail to deliver! Amazing video btw
The long (relatively speaking) skirts with the uniforms were very popular with the "delinquent" girl gang movement from post war into the 1970s. There's a lot you can hide in a long skirt.
AG are so much fun to watch! No one like them and the energy is insane in the best way. discovered them while streaming Coachella UA-cam
They are quite literally the only music group/artist from Japan that I am actually aware of. They did a cooperation with Captain Disillusion who made a video clip with them as a tool to illustrate special effects technology. They blew me away in that video and I then ended up down a rabbit hole of Atarashi Gakko! videos and loving all of them. They're mesmerising to watch and their videos are great.
For me, their jazz influenced first 2 albums with Victor Records is peak Atarashii Gakko. Their songs and choreography there are unhinged and crazier compare to their recent outputs.
it's more like they (the management) want something easier to accept than those 2 albums. the first 2 albums only get better sales after otonablue blow up, and mostly from people outside japan.
agreed. Tokyo Calling is a repetitive boring song. Otonablue is the best.
Yeah, their wild jazzy songs were more interesting. Perhaps I'm just not too fond of the hip hop influence 88Rising brought into their sound
That's definitely the very best era. Now 88Rising just tries to appeal to the Kpop/TikTok masses.
They're also getting older. They can't be bouncing across the stage like they're 15 anymore.
0:14 what song is that?
“Shiken zenya” or nite before the exam on youtube
loving those girls! they recently performed at Coachella and I'm so excited that they are growing
They seem like fun. Genuinely fun to be around and bold. Not just cute, but out there in your face bold.
1:15 Kansai is a Region, not a Prefecture. Ôsaka would be a Prefecture as Part of the Region. Other than that, great video! I was already wondering why UA-cam amongst others wanted to shove that pseudo Idol-Bands content into my face.They're weird, but in a good way i guess
Thank you for the clarification 👍
0:13 I do not get this, why is this shocking or pause worthy?
She's shooting them in a school
Because girls are only allowed to be sweet and peppy and if they make music it has to be sweet and peppy too.
Guess he's never heard of Baby Metal.
For me, some songs are hit or miss. I enjoy the experimentation too. But the energy is absolutely there!!!
i really love them sm, i used to be a really huge fan around 2019-2021 and i remember they werent too popular at that time, it was kinda hard to find even a spanish fan before or even videos like this and now watching them having the recognition they deserve makes me really happy and proud of thdm because they have a lot of talent and a unique discography in my opinion, and i remember being excited because one of their MV's reached 1M views and now that video reached 14M. even though I dont follow/listen to them as much as before they'll always have a special place in my heart
AG REVOLUTIOOON!!1!1!!!1!1
I LITERALLY LOVE THEIR SONGS ISTG
I think you got it slightly wrong they supposed be like old gangster girls in 70-80s.. you should look it up “Sukeban” that’s where they got the idea or concept remember this band that started in experimental era like babymetal…
scariest what? these western reviews are becoming too off and over-reacting.
Fr
japans great when life gets overwhelming there is a special forest you can go nap in lmao
clickbait title. Atarashii Gakko! are the best.
Well a Sakamoto profile pic on a UA-camr logo what else do you expect
The tittle got me pretty good , i thought it was going to be a video about s girl band that ran an underground bussiness and shady stuff behind the scenes. Learning about this idol group is a good refresher to japanese culture and how this band is pushing for change through their music and actions.
Two more groups to look at are SCANDAL and BAND MAID. Scandal first meet in school as well, check out music video for "Shoujo S" (it was used as one of the openings for the anime "Bleach").
I love them! They're weird. In the ocean of sugary sweet tooth-decaying pop idol group, Atarashii Gakkou really stands out.
0:43 cool pose
Ginyu Force and Power Rangers: "They are one of my people's"
I first heard of AG when they played Tokyo Calling on Jimmy Kimmel Live here in America. It was an amazing performance. Bombastic, clever, catchy as hell, and I was ready to march along with them by the end, even though I had no idea what they were singing about. I grabbed that single and have since enjoyed several of their tracks, with my other favorite being Fly High. I didn't know the history of the group until your video showed up in my feed today. Thanks for that UA-cam Algorithm, and thanks Anormie for the lesson.
I love these girlss i’m so happy they’re getting popular 🥹
Been a fan of AG for years now ... One of the best acts in Japan!
One of the most amazing thing about Atarashii Gakko is how EFFECTIVELY their energy transfer into you! Their performance and cheerful, yet crazy and energetic personas are HIGHLY contagious!! Just watching them makes my day (and I'm pretty sure a lot of their fans) happy!!! This is just the beginning of AG world domination!!!! 🔥🔥🔥
my friend is obsessed with atarashii gakko (and i do mean obsessed) so its nice to see more people liking the same thing my friend does
It’s a bit interesting to me, they are almost like a combination of American culture and Japanese culture if that makes sense? A good similarity would be something like the persona games only in personality which is really cool to me!
absolutely great and charismatic.
but it's a trend since many years already.
pop music in japan indeed has a number of artists that are very bold and unique.
mostly it's young women, who seek self-expression and they are telling their stories.
try REIRiE, or AiNA the ENDo, or Gacharic Spin.
You have just described ano, too :)
Looking at their live show, this is not an idol group. These kids are fucking rock stars
I found out about them through their release of the koi geba mv (it was still pretty new) I really loved their unique music and whole personality as a group. I hope they'll get more popular that they genuinely deserve :)
saw their Intergalactic remake first, pineapple kryptonite maybe my favorite track so far, I do understand why traditional Japanelbows society could find them scurry, but personally find them just awesome.
The secret of success = Being yourself
And you will attract a lot of hater and at the same time a lot of fans who is resonate with you.
Can't just be one person to make a difference, has to be a generation willing and spreading a positive message to the change that is desired
How are they scary? They're pretty much Beastie Boys in Japanese girls form. If they're out of norm in Japan how about Baby Metal?
actually baby metal is just another idol group, with 'metal music' and 'metal fox god' as their main gimmick. actually the original formation of 'ladybaby' are more out of norm.
on the other hand, AG! are considered 'unhinged girl group'
Baby Metal is cookie cutter. They don't even play their own instruments. Look up Hanabie. That's a real metal group.
@@JS-oi5jt but hanabie is just another metal band. OK, kidding aside, hanabie is not idol group or 'girlband' in that sense. idol group such as boyband/girlband never plays their own instrument, they do sing and dance.
@@JS-oi5jt "They don't even play their own instruments." Lol. And Atarashii Gakko do ?
@@TheLeomarti You are talking to an elitist don't expect much from these types
Ive never heard of them, i cant wait to watch more of their stuff 🥺✨️❤ amazing video!
Recommendations brought me here and this my 1st video I’m watching from your channel and it’s my current bias:ATARASHII GAKKO!
Great video!
Look up their cover of BEASTIE BOYS INTERGALACTIC! ITS FIRE 🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥
I got to see Atarashiii Gakko live, they’re were amazing.
Actually the group an anti-idol singers that they’re against and in protest of the Japanese Idol groups (I follow them since 2017)
They look like they are having fun, happy to learn about them
Last week i was at the San Francisco show and i had a smile on my face the whole time. Great, fun time!
Very great analyst video on them! I discovered the group New Years Eve of last year, and even though I didn't fully listen to all of their projects, I have a hand full of their songs in one of my Spotify playlist. I listened to them because just like Odd Future they were very unique and challenge their respective current music industry standards.
@Anormie great video! You should really make a video about Momoclo ももいろクローバーZ
They are no way "punky" as Atarashii Gakko...but Momoiro Clover Z, as a group, have a interesting history, a deeply rooted fanbase and has strong links to the type of content on your channel.
Their first video I watched just popped up in my feed out of no where just a few weeks ago. It was the dance practice Candy video. I thought it was unusual but I could not stop watching it. Their dancing was well coordinated and not typical of other J-pop groups and the songs are a breath of fresh air. I have since been a fan ever since. Their I don't care attitude is a big winner in my book!!
They're complete. They can sing, dance, do comedy and talk about social problems. That's why Atarashii gakko is so addictive. You can't just get over them, you need more and more
you can tell from their energy and personalities that they were going to blow up. glad they are getting more recognition, i loved their jazzy style at the beginning but i love that they experiment with different genres, their choreo is amazing and they are always sooo fun. cant wait to go to their concert.
🎯 Key points for quick navigation:
00:00 *Atarashii Gakko! is a Japanese idol group formed in high school, known for breaking Japanese norms and gaining popularity annually.*
00:37 *The group challenges traditional norms by promoting the idea that individuals have something unique to contribute to the world, which is often frowned upon in Japanese culture.*
01:51 *Despite their unconventional style and energy, Atarashii Gakko! emphasizes freedom of expression in their music.*
03:26 *The group is compared to famous rock bands, valuing natural interaction and genuine friendships as they were formed during high school.*
05:45 *Their music covers a wide range of topics and is characterized by the central idea of change and representing youth to influence Japanese society.*
07:37 *Atarashii Gakko! signed with the US record label 88rising, gaining international attention and challenging the conventional idol group rules.*
08:32 *The group's vlogs highlight their freedom and creativity, showing they are not bound by traditional Japanese idol group restrictions.*
Made with HARPA AI
This Japanese girl group in particular remind me of those "Sukeban" high school girls from 70s Japan! Just as badass!
I saw them live a couple months ago and let me tell you, I'm obsessed with them. They're hilarious and entertaining. You can tell they're having a good time and are just doing their own thing.
Never heard about them before and suddenly got random algorithm blessings, thanks for the awesome vid!
being unhinged is not something you brag about!
the US having gone this path before is a testament for this.
being unhinged is despised universally and shows the fall of a society.
Japanese people's fear of such phenomena is 100% legit
2:53 you should accentuate "idol" group, even if Babymetal, also could be considered idols, also exist and they promote women voices, there's a myriad of Japanese rock avant-garde bands, like my favourite Dir En Grey, that literally has a programme called Freedom Of Expression! Despite our "western" perception, Japan society is slowly changing, but they're doing slowly, in a polite way as fitting! Jokes aside, they are changing positively, I can point out sports that are still perceived "vandalist" like skateboarding or underground like breakdancing, Japanese youth took almost all medals from when those disciplines were included in the Olympics! Meaning even older generations can understand how there's values in the sport and like the two times Olympic gold medalist Yuto Horigami defiantly said to the Olympic athletes press conference in Japan, we're athletes not vandals and people need to accept that!
Btw, nice channel! You got a subscriber ready to binge all your videos! If I may suggest a subject, since I saw you also like Japanese culture: Visual Kei. Specifically Dir En Grey a group formed more than 30 years ago, and still going strong while constantly changing and evolving and their vocalist Kyo, an unique artist, poet and...well, impossible to describe without knowing the decades long history! Cheers!
This has to be the most authentic music group I’ve ever seen
Dude, that was a really good video, IDK why you don't have more subscribers but I loved the pace, the tone and all the information that came with it. Pretty good work my man, I will subscribe to your channel.
They didn't met at highschool at all, it's just a story... for example, Mizyu used to be a dancer for Kyarypappa... they were not at the same school at all.
I love them so much, they’re coming to Mexico and I’m glad to say IM WATCHING THEEEEEEMMMM
i found this girl group a few years back and was so surprised how easy to watch their music videos were. its not some crazy good singing, rather its just so easy to digest that makes them enjoyable.
I was amazed when I discovered them in 2022 and they just keep getting better and better. Long Live AG!
Not only is this video poorly researched, the overreliance on orientalist tropes just makes it all the worse.
Yup
nice video for sure but idk from what i understand AG aren't considered idols, they are a girl group but an idol one, i haven't even seen them referenced as anti-idols despite of what they represent, i guess they are just them on their own style
They are just kids enjoying.. it its either cringe or hilarious. Really depends on you. I find them confident thats why i appreciate them. Probably introverts like me find them awesome.. bc its what we wanted. Just a friend group where we could we free.
I remember. The first time i got obsessed with this group was the time 88rising adopted them and was also the time my uncle's last day. It was rainy morning and as i woke up and their song nainainai popped out on my yt recommendation and the rest is history
We actually have a Hindi (a language) ch in India which is about Japan and how they have “speed motors” in their brain which make them do months work in days and days work in hours, and also showing how they values quietness and calmness over anything. Two different topic and 2pages of the chapter, I love it
Gotta love 新しい学校のリーダーズ！
Lol this was a random japanese group i found and now i just loved it
Saw them live in Dallas the best concert ever. I been to big concerts over the past 40 years and when my daughter first told me I was like huh. But now I am a fan. Don’t sleep on the genre
The “band boom” is actually called monoculture. Because most media was consumed by most people through the same few avenues. So any musician (or band) that was shown on these mediums they became a focal point of pop culture.
Man, the thing that freaked me out is that I'm playing Persona 4 Golden right now and thought I had my TV on mute and was getting angry... then I realized it was your BGM. haha.
Thank you so much for this video! I had no clue who these girls were. You introduced me to their music and its FIRE!!
I am infected now haha You got that Like and Sub homie! A timestamp at 1:50 sums it up so well like you said.
I've seen them on NHK a few times, unique is the word i'd use for them.
This look slike an amazing friendship! Also, I like Suzuka's demeaner!!!!
found their music last year and enjoyed it a lot. now after watching their video and learning what they stand for i love them even more! great video! easy sub! 🔥
I know them from an instagram reel were they sing this "shut up heather" song. I had the song with their funny pronountiation in my head all day and now this video is recommended to me 😭
Suzuka is going to be around for awhile. She's got a stand out personality. The other three are fine, but you could replace any one and the sound and style wouldn't change.
I agree the music has messages Japan doesn't want to acknowledge that exist. Still, Atarashii Gakko is an awesome group.
im addicted to them, i love thier personalities so much