How to learn Salesforce Marketing Cloud

Cameron Robert shows how to start learning Salesforce Marketing Cloud - from understanding the product, to the trails on Trailhead, through expert lead coaching, and finally into the Salesforce Community.
Key Moments:
0:00 - Introduction
2:04 - Understand the Salesforce Marketing Product
4:44 - Learn Salesforce Marketing Cloud using Trailhead
5:29 - Get hands on with Salesforce Marketing Cloud
6:36 - Expert Coaching from Salesforce Customer Success
7:09 - Trailhead Academy
8:15 - Salesforce Community Resources
8:50 - Trailblazer Community Groups
9:30 - Trailblazer Community Feed
9:53 - Salesforce Stack Exchange
10:29 - Salesforce Slack Communities
11:07 - Marketing Champions, MVPs & Individual Contributors
11:53 - Keep learning Marketing Cloud by simply practicing
12:56 - Give back to the Community
14:08 - Summary
📄Links referenced in the video
• Salesforce Marketing Products: www.salesforce.com/products/m...
• Trailhead: trailhead.salesforce.com/
• Salesforce Success Plans: www.salesforce.com/services/s...
• Trailhead Academy: trailheadacademy.salesforce.c...
• Salesforce Authorized Training Providers: trailheadacademy.salesforce.c...
• Salesforce Partners: partners.salesforce.com
• Trailblazer Community Groups: trailblazercommunitygroups.com/
• Trailblazer Community Feed: trailhead.salesforce.com/trai...
• Salesforce StackExchange: salesforce.stackexchange.com/
• HowToSFMC: www.howtosfmc.com/
• SFMCDG: www.sfmcdg.org/
• EmailGeeks: email.geeks.chat/
• Marketing Champions: www.salesforce.com/campaign/c...
📄Additional Learning Links
• (See Video Comments)
Contact:
/ camrobert
www.cameronrobert.com.au/
/ auscamrobert

[@PatoSapirOK]

Great guide to get started in the learning journey of SFMC!

[@de-frag0121]

Oh how I wish I had this video when I started my SFMC journey
Great video Cam :)

[@eminspahic9160]

How has SFMC been going for you since? Im a 19 year old from Canada looking to get into it and would love some insight or advice, anything is appreciated! 😁

[@Ringler-fz4it]

Hi Cameron
You have any interests on creating some of the following contents:
- Setup videos/Ip warmup and general things we need to take into consideration when implementing SFMC
- Mobile Connect/Push tutorials
- Eintstein
- SFMC Limitations
- Reports
- Personalization Studio
Thanks for the efforts

[@roam305]

How about if you don't work for a company that has Marketing Cloud?

[@sanshou95]

Thank you Cameron for all the content you provide! Unfortunately, there isn't a playground instance to train like on Sales Cloud.
Do you think we can get the SFMC Email Specialist certification with just training videos, guides, without practicing? Then, if we have this certification but no practical experience, could it be enough to get a job on SFMC?

[@CameronRobert]

You can absolutely get Marketing Cloud Certified without having access to an instance to play with - it will just take more study and dedication.
Salesforce Certs should never be seen as replacements for experience; however they will be a clear sign to a prospective employer that you are willing to invest in yourself.
Check out the Transferable Skills videos on SFMCDG.org

[@sanshou95]

@@CameronRobert Thank you for your feedback and this link. I'll check it.

[@John-ce3qp]

Can anyone help me? I'm trying to query an existing Data Extension to find email contacts that have unsubscribed from the All Subscribers list (in a child account). Is this possible? I've tried so many SQL Queries and can't seem to find the magic combination.

[@weissestangel4172]

I try to log in to marketing cloud but I can't. I call Salesforce support but they say I can not log in to that because I don't have a business. So how can you log into the marketing cloud to have hands-on experience.