Thanks Cam! Couple of questions - 1. if 30 fields is not sufficient for your business, what do you recommend to make the data more manageable? An MCV for our marketing team would require over 100 fields for day-to-day segmenting requirements. 2. What are your thoughts on different MCVs for different customer types if the required data points are different enough? i.e. prospective student leads without applications vs leads with applications.
Day to day segmentation with >100 fields sounds like a very unique use case; which your 2nd question answers perfectly: Yes - Multiple MCVs is often the best solution for multiple audiences (For EDU, that could be Student/Parent Prospects, Enrolled Students, Alumni, Staff/tutors, donors). If your segmentation needs are VERY different for each audience; multiple MCVs will keep your data lean and relevant. “Uni-YearGraduated” is very useful for Alumni, but irrelevant for Student Prospects.
Very insightful, always love watching your videos. Just curious... what program/application are you utilizing to illustrate the visuals for us for the data flows? (2:29-9:24)
Thanks Cam! Couple of questions - 1. if 30 fields is not sufficient for your business, what do you recommend to make the data more manageable? An MCV for our marketing team would require over 100 fields for day-to-day segmenting requirements. 2. What are your thoughts on different MCVs for different customer types if the required data points are different enough? i.e. prospective student leads without applications vs leads with applications.
Day to day segmentation with >100 fields sounds like a very unique use case; which your 2nd question answers perfectly: Yes - Multiple MCVs is often the best solution for multiple audiences (For EDU, that could be Student/Parent Prospects, Enrolled Students, Alumni, Staff/tutors, donors).
If your segmentation needs are VERY different for each audience; multiple MCVs will keep your data lean and relevant.
“Uni-YearGraduated” is very useful for Alumni, but irrelevant for Student Prospects.
Very insightful, always love watching your videos. Just curious... what program/application are you utilizing to illustrate the visuals for us for the data flows? (2:29-9:24)
I use a website app called app.diagrams.net