BH Cosmetics Filed For Bankruptcy & I Have Thoughts...
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- Опубліковано 19 січ 2022
- Let's do a little get ready with me using some BH Cosmetics products and chat about the fact that BH Cosmetics has filed for bankruptcty. (!!) Is BH Cosmetics goning out of business?
This video is not sponsored. I do make a commission off of links & codes provided. If you use my links or codes thank you for supporting my channel. Products received as pr are marked with a * afterwards.
Here is the article I read:
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Here is another one:
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Here is my BH Cosmetics Playlist:
• Angelica Nyqvist + BH ...
Shop the BH Cosmetics sale here:
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You can find My Merch Store right here:
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♡Angelica
_______________________________________________________
What I’m Wearing:
FACE
Pat McGrath Sublime Perfection Foundation - Light Medium 10 bit.ly/2Yk4SYD
Pat McGrath Sublime Perfection Concealer - L5 bit.ly/2WO3rkU
Pat McGrath Blurring Under-Eye Setting Powder - Medium bit.ly/3FlmOmL
Charlotte Tilbury Airbrush Flawless Setting Powder - Medium bit.ly/3iWZSk6
Fenty Sun Stalk'r Instant Warmth Bronzer - Private Island bit.ly/2J6dB9H
BH Cosmetics Mimosa Palette (as blush & highlighter) bit.ly/3Ao3W4A
BROWS
Benefit Foolproof Brow Powder - 3 * (seems discontinued)
NYX Lift & Snatch Brow Tint Pen - Ash Brown & Taupe bit.ly/3074Alz
Colourpop Brow Boss Gel - Light Brown bit.ly/3jQor0s
EYES
Juvia’s Place I Prep I Prime Eyeshadow Primer - 2 * bit.ly/2Qy7U7G (code ANGELICA, affiliated)
BH Cosmetics Low Key Love You Palette bit.ly/3AexFgf
BH Cosmetics Mimosa Palette bit.ly/3Ao3W4A
Colourpop Creme Gel Liner - Boots * bit.ly/36M2XxE
Vieve Half Lashes - Smoky bit.ly/2ZwV9ir
LIPS
Too Faced Lady Bold Lip Liner - Badass bit.ly/3nGoctj
Colourpop Lux Lip Oil - Hot Spark bit.ly/3tENmvS
OTHER
Dress & earrings both H&M (& both old)
I get my nails done at a salon so I don't know the color (random gel-color)
_______________________________________________________
SOCIAL MEDIA
♡INSTAGRAM | / angeschka
♡TWITTER | / angeschka
For any business inquiries | angelicanyqvist@semaphorebrands.com
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Affiliate Links
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Ulta bit.ly/3aJxxtf
Rephr bit.ly/2YXwP9d
Affiliate Code ANGELICA Works On These Places:
♡Juvias Place bit.ly/2G0EszT
♡September Rose
Affiliate Code ANGESCHKA Works On These Places:
♡SIGMA Beauty bit.ly/2SrErfR
♡Makeup Geek bit.ly/2BuJz8l
♡Propa Beauty bit.ly/2TMpHXB
♡Glamlite bit.ly/33o4ozF
♡Ace Beauté bit.ly/3mip7yb
♡Unearthly Cosmetics bit.ly/3b7cdie
♡Oden's Eye
♡Blend Bunny Cosmetics
♡Game Beauty
♡Gerard Cosmetics bit.ly/2DzKRQZ
♡Pinky Rose Cosmetics
♡OPV Beauty
♡Devinah Cosmetics ANGESCHKA20 for 20% off (affiliated)
♡Touch of Glam ANGESCHKA15 for 15% off (affiliated)
♡Clionadh ANGESCHKA10 for 10% off (non-affiliated)
_______________________________________________________ - Розваги
I can't believe that BH never put you on their PR list. Actually, they should not only put you on the PR list, they should put you on the Board of Directors.
I genuinely thought that she already was! How could you POSSIBLY not send PR to her if youre BH?!
Yes! Angie got me back into Bh. I cannot believe they didn’t send her PR, collab, anyyything. Best brand ambassador I’ve seen.
True! I’ve known about this company for years and just discovered Angie last year and made my first bh cosmetics purchase because of her reviews
Lol ikr
Imagine if they saw the numbers of who bought Blueberry Muffin because of her. I almost bought a backup, that's now good that one is.
I forsee this happening again and again. The beauty industry is oversaturated and unsustainable. There is simply too much available and not enough people or money to buy and use it all. The sheer amount that must go to waste annually is also staggering. The more I learn about fast consumables (makeup, fashion, everything really), the more horrifying the whole situation becomes. I'm trying to be more sustainable, like you say, less but better quality. Reducing plastic usage and so on. I only make clothes purchases twice a year, sale after Christmas and sale at the end of summer, with specific needs in mind (like a new sweater to replace an old or damaged one), rather than spending just because things are cheaper. I'm sorry for the people at BH, this must be an unsettling time of uncertainty.
Totally agree and try to behave the same way! I am on a low buy, trying to purchase less stuff in general and being more mindful with how I spend my money. For example, I don't follow impulse anymore when I buy makeup, even drugstore, and basically bought no new items of clothing in over a year 🙌🙌🙌. Still, I find something season/occasion appropriate to wear in my closet anyway, and I have more makeup that I can use in three lives😂
@@danyf.1442 Oh, me too. I'm using and enjoying what I already own. It has been bought already, so I'm putting it to good use. I'm also enjoying finding ways to mix up the clothes I own and wear them in a new way (I like to layer and have ventured into mixing patterns, when I'm courageous enough 😆). I struggle with impulse buying, my ADHD has a hand in that, but I'm training myself to put something into an online basket and then leave it there for a week. More often than not, I forget it's there and don't buy it. Small successes.
I’m also on a low buy year and wish these brands would sell individual shadows instead of only palettes. I understand their business model needs the consumer to buy in bulk but I honestly talk myself out of lots of palettes because 3-4 colors doesn’t justify me ordering a palette of 20 shades. I got the sweet shop palettes only recently at TJ Maxx because I couldn’t order them online from BH directly. Don’t get me started on why companies insist on doing so much stuff as limited edition or changing the formulations just to save money on a product people actually love. Fragrance companies seem to do that watering down situation a lot. I would honestly pay a little more for something I actually want that is high quality. I’m no accountant or marketing expert, so I don’t know what the solution is as far as indie brands keeping afloat, but there is definitely so much waste nowadays in every division of retail. Racks and racks of ugly, “who approved this?” Companies need to take note that we are more woke now, we want better, and we are more selective about our spending. It’s time to step into the future.
@@OutOfYourVulcanMind Big truth!
Poshmark has been my way to keep from buying "new" clothes! Ironically ends up more expensive than just Uniqlo or the Gap because of the shipping from multiple sellers. 😅 But the ability to get high quality second-hands (BETTER than what I can get at fast fashion retailers) and not adding to global over-production and the market for slave labor is worth it to me.
Chapter 11 bankruptcy is typically reorganization and you did a really good job of explaining it. Chapter 7 is typically the final. If you see the "business come back" after Chapter 7, it's usually another company that's purchased their name/etc.
Thank you!! ☺️❤️❤️
@@AngelicaNyqvist It is chapter 11 though and that is usually not the end
Yep! I do hope they don’t end up raising the prices along with the reorganization!
they’re also offering the brand for sale though. it doesn’t look good for them.
@@moonstone___ yea i heard they were looking to sell intellectual property or something like that .that is freaking me out
As a bankruptcy attorney, I couldn't help but click on the docket this morning to take a look...looks like a liquidating 11. Selling off all assets and closing business premises
I also feel like bh packaging is not as “aesthetically pleasing” or “trendy” as for example colourpop and that actually plays a huuuge role when it comes to makeup.
Exactly my thoughts!
Agree! Their packaging went from the gorgeous initial travel series release to full out cheap and boring. Everything looks the same.
I like their packaging on some palettes, like the Avocado 🥑 Toast, Blueberry Muffin, and Barcelona palettes. But some of their others definitely needed a facelift.
the packaging and themes of the poison shock collection was nice imo and i was hoping it meant a new direction for them. too little too late i guess.
I wasn't a fan they took the mirrors away honestly. Even my cheap revolution palette has a mirror.
Good point about eyeshadows alone not being able to sustain a brand. People give a lot of flak to urban decay because they don't have the best eyeshadow palettes, but honestly I'm buying foundation, powder and concealer from them consistently every 3 months or so because the stay naked line is fantastic. On the other hand, eye palettes almost never get panned. They might be fun to develop and market but unless you're releasing a new palette every week (ahem*colourpop*) they can't sustain a brand.
Exactly!!! A lot of these “boring” brands have staple products that we have to re-buy on a consistent basis because they run out, which means repeated customers and consistent revenue. Benefit is another one that gets flak for being boring, but I know people who are consistently giving Benefit money through their mascara
You’re so right. I’m thinking of a few, MAC eyeshadows aren’t a lot of people’s favorites, but they have other staple products that people use regularly, and they’re a favorite of many make-up artists.
@@CJAmara absolutely, I don't like a lot of benefit products but I love their Bad Gal Bang and They're Real mascaras. I have oily skin and long lashes so a lot of mascaras smudge on me and theirs don't.
Urban Decay needs to bring back their blushes! I remember people loved them. I know there has been whispers of them being relaunched but that was a while ago. The pandemic has delayed a lot but I wish they would do even more face products and less eye products
Couldn't agree more! I'll use the UD example too since I use their all nighter spray and the eyeshadow primer potion religiously. As an oily skin person, I'm constantly running out of the spray and repurchasing it. That's how so-called 'boring' brands like UD and Benefit stay in business.
I think as makeup enthusiasts we forget that most people have no idea who these brands are that aren’t in the physical shops, my Mum and sister often have no idea who the brands are that I talk about! 😂 I also think Pat McGrath is also falling into the category of never buy full price!!
Fully agree with all your points: BH overestimated the impact of celebrities for the brand and underestimated the impact of social media/content creators/product photography. And the gall of them using an inferior formula for those collections, what were they thinking?
On top of the themes being off, in terms of palette releases they often didn't fully commit to creative colour stories as they did for some of the food/travel themed palettes (i.e. Birthstone collection or the Halloween release, you know, the overdone monochromatic trend).
It also reminds me that they could have done eyeshadow palettes but smaller, 4-pans, 5-pans, like CP or ND.
The photography! Yes, why are their marketing photos so bland? They should have hired a better photo team instead of two celebrities, only one of which is currently relevant 🤣
I disagree on the overdone monocromatic trend. For those of us in Europe where we don't get colourpop, these BH palettes are the first (vegan) purple palette I've seen accessible to me, and I've searched long for them.
@@fairydust_and_glitter you’re right, bh had our backs! colourpop doesn’t even have many vegan purples.
I’m assuming they had to skimp out of quality shadows because they had to pay the celebrities too much but still wanted to keep the price range of their typical shadows. If they came out with a $40 palette just to make sure the celebrity was getting paid but also giving the quality formula, people would be raged about that too.
@@iKatlynx they should’ve just not collabed with celebrities at all lol. they should have done influencers (and not obscure ones) with maybe a $2-5 price increase per item keeping their good formula.
Juvia's Place is a good example of brand that finally moved from great palettes only and we can see that it was a good plan 👍
I’m just worried they’re on a slippery slope with their constant sales. I’m willing to pay $20 for one of their palettes, but I know if I wait a week (or even a couple days) it will be a fraction of the price.
The juvias primer is great. I often check juvias they have great releases. It is rare they have bad products. They have a diverse range and a great website.
Agreed. And their website is great, my customer experience was great. Literally BH's website was so bad, it annoyed me enough to think, 'I'll just buy it at Ulta".... And then of course, I forgot.
I agree. I tried their lipsticks and it has the creamiest formula I've ever bought.
Tips + explanation from a marketing major:
1. Frequent discounts negatively affect consumers' perception of product quality.
2. Discounts mean you sell at a loss. Try to instead use other strategies to convince people to buy your product. Instead, convince people the full price is worth it. Use a membership program. Use effective marketing to reach the right people, not just the most people.
3. Availability & ease of purchased. Is it hard for customers to get a hold of your product? Is it easy to buy?
4. Word of Mouth. Are your customers talking about your product? Are they recommending it? Why/why not?
5. Ineffective targeting. You are either not aware of who your customer is, or unaware of how to reach them, or both, or unwilling to reach them.
6. Not listening to the customer. Are you creating products without being aware of what the consumer market wants? Are you refusing to switch strategies?
7. Not evaluating your product portfolio. What is selling, who is buying it and where? Take note and evaluate if you should fill in any gaps and/or get rid of products or product lines that aren't working.
8. Not innovating. If you don't listen to the customer, if you don't analyse your product portfolio and if you don't create something new that's of value to the customer, the customer won't value you and you won't sell.
There's a lot more that could be discussed here. But take a look. Has BH Cosmetics failed at any of these steps? Which ones? None, some, all of them?
Ok BH, we're gonna need a BH x Angie collab 👏 PRONTO!
The Say It collection was all the evidence needed to show that BH doesn't understand the value of social media marketing, like you mentioned. Do they not understand why the Ice Cream Shoppe palettes did so well? I guess not if they didn't start sending PR.
Maybe if they rereleased the icecream palettes instead of doing the doja cat collection they wouldn't be in this position 😂 I am desperate for the pistachio palette but I can't afford to pay £40 to someone on depop when I can't even be certain it's legit
@@AlucardRawks Apparently they're popping up in TJMaxx, but I doubt the pistachio was left over.
@@diamondinmyeye6160 I found all of them at Marshalls, except the bubble gum which is the blue one.
@@diamondinmyeye6160 I’ve been on the hunt For the last one ( sugar cone palette) I’ve collected all except that one & it’s hard to find it !!! 😣😣😣 and they have the amalfi brush set / ms. Bella collection scattered here and there with a few of their items . And some eyelashes …. It’s what I’ve spotted so far at some of the tj.maxx/Marshalls/ ( very few Ross) I’ve hit up these past few days ……
@@AlucardRawks if your near a Marshall's or TJ maxx head there they have all the palettes
Speaking as someone that has been in marketing for over 10 years, their brand was all over the place as well. I love their eyeshadows but the creative and branding that they used in their advertising made me cringe. I did notice they were looking for several higher up marketing positions last year... That should have been my first clue
Edit to add: I'M SO GLAD YOU MENTIONED THE PHOTOGRAPHY! I was trying to be subtle when I mentioned the creative but it's 90% about the absolutely awful photos and looks that they keep splashing over and over. It doesn't show off the products in a good light at all...
As a consumer I feel like BH has really devalued their brand. They have launched products that interest me, but kinda like UD, I know that I can eventually get them at a deep sale
Exactly! I asked for a brush set for Christmas a few years ago and told the person who bought it for me "this will eventually go on sale for 85%"
I hope bh doesn’t go away! I’m really upset to hear this 😭
I think if they were more accessible they would do better. It also takes a long time for them to ship orders. It’s worth it to me but I know not everyone wants to wait weeks/a month to get their orders.
I collect makeup, mostly eyeshadow palettes. I love them!
What’s interesting and kinda confusing is that in Germany (where I live) bh cosmetics seems like doing so good. They send PR to German influencers and it’s also available in store in dm (it’s a German drugstore). Like if I didn’t see this video I would have never imagined that they aren’t doing good. Maybe bh Germany has a better team or a smarter method?
BH is the only make up stand I go to DM for. BH is wonderful, most of it is vegan, quality is phenomenal, price is so affordable - I get so sad when I see a DM that has Maybelline, Loreal, all products tested on animals, and no space for a BH stand.
But the German website is disappointing, they never have the sales that USA BH have.
Oder weil wir in Deutschland sonst keine so guten Indie Brands haben wie in den Staaten? Klar gibts hier auch einiges, aber aus der Drogerie zb für vegane, tierversuchsfreie Sache gibts eigentlich nur essence und bh
the bh germany instagram has posted all of the new releases (all zodiac stuff) this year but the US one hasn’t, and they’re not on the US site. it almost seems like separate ownership or something ?
@@moonstone___ yeah I was thinking n wondering if that’s possible. I don’t know much about how businesses work but I do wonder if the German BH Cosmetics is having issues too because for now it seems like they keep up their game normally.
woooow I didn't know it is available at DM in anywhere. I wish it would be in my country too, it would be very popular because it's sooo good and affordable. In make-up groups it is a higly recommended brand like Juvia's or Colourpop.
My eyes just about popped outta my head when I saw the title. Wow!
BH had a complete home run with the Sweet Shoppe collection, it caused a good chunk of traction for the brand to release something in addition whilst expanding that specific theme. People begged for a re-release of the palettes because it sold out with high reviews and when they did as customers we felt like finally a brand is listening to us (unlike ABH w/ the Amrezy highlighter). So we were quick to say ‘take all my money, I want it all’ but imagine if they’d release something along the line of Glamlite’s ice cream collection whilst they had the beauty community’s attention waiting for the restock. Hopefully they can get some support to move forward save it all, if it was a close down situation it’d be extremely disappointing because they have a great success. The PR situation is exactly as Angie said, she’s pretty much my go to for info about their releases, with a bit of Heather/Karen/Amy sprinkled in.
In the three ulta stores near me, the bh stand is this dark and dingy blck plastic with some of the oldest products stocked. I’ve never seen anyone looking at it.
I worked at ulta and it's true bh and ulta never gave it love and updated products
I was just going to say exactly this. I check the BH stand, and I never see new things. Until the Doja Cat stuff came out, and honestly it just wasn't something that grabbed me. And if I'm honest, I don't really like ordering eyeshadow online. I used to work for a shipping company, and I've seen what packages go through. The only companies I've ever seen do good job with packing is Colourpop and Makeup Geek.
After watching the video, I’m less surprised than I was initially. They really do need to get a few staple products that can be repurchased frequently so they have steady income. I also agree they need to do PR and better marketing in general and abandon the celebrity schtick.
Another thing that really shocks me about BH is how sometimes they’ll have a new palette already available at Beautybay for example and you go to their IG and there’s no trace of the palette. They haven’t even announced it on their IG… Umm, do they even want people to know they have new stuff? I just don’t get it. What you said about PR is completely true. Sometimes a palette’s been out for even a week and I can’t find a single video on YT where someone is reviewing or showing it… It doesn’t make sense…
Whoever is over there marketing needs to be fired immediately!! I was wondered for years why is bh not promoting their products? It’s like they wanted this to happen! Colourpop be on it all day everyday! They promote daily on their Instagram! They need to learn from Colourpop ASAP!
Definitely a lot of things went wrong and I agree that they should have invested more on PR because youtubers can sell a product more easily than the company itself.I just wish they recover this whole bankruptcy situation and flourish because they have amazing products in affordable prices. They just took the wrong path I guess ..
I can’t say I’m surprised either. I’ve always thought BH has never been that good at promoting their products aka lack of PR, terrible product photos, etc and they just stay in their safe zone with eyeshadows and brushes. I hope they make changes and come back from this🤞🏻
I got to say, I would have never bought BH palettes if you haven't recommended them! I agree that their product pics are not great. I didn't realize until you said it, I've never seen anyone getting PR from them and it's pretty weird, I thought social media is really important for cosmetics marketing these days.
Same! I retried BH because of Angie. And now I’m in love. When I originally tried their formula a few years ago I wasn’t impressed at all and that kind of put me off.
yup, same here. Never gave them a second thought before Angie.
Jeez, Angie made me buy so much BH ;) I have all the travel series, 2 sweet shop, all the brunch and grabbed 11 of the birthstone ones when they went on sale before Christmas....ALL BECAUSE OF ANGIE!!! 🤬🤬🤬😡🤬😡😆😉 absolutely nothing to do with pretty colors. sparkles and a complete and utter lack of self control when i see something pretty lol. Must say, I didn't pay full price for any of it and most was at least a 40% mark off, some 70%, she has a point about the constant sales being part of the problem. I ask myself though, I highly doubt I would have bought so much of it at full price.
I'm sad!!! But it probably won't be the only cosmetics company to go under this year.
Sammmme. I love them.
Yeah, isn't Midas having trouble? I remember them doing a GoFundMe.
@@AlcideIzMine yeah they are closing down now
@@izzybee7162 omg no wtf
I’m so sad :( I love my Midas face quad. I use it every time I do my makeup, even if it’s just using the mirror :(
Ive almost hit pan on the bronzer and contour that’s how much I love it 🥺
I'm honestly shocked to hear that BH never sent out PR. That really does seem dumb on their part if thats true. Most of the new makeup that I have tried has been because either you or one of my other UA-cam faves has reviewed it. Walking into Ulta or Sephora, I sometimes feel like a deer caught in the headlights because there's so many things to look at lol. I never realized how much I do rely on influencer demos to make my decisions. Thank you Angie for what you do!! And I do hope BH finds a way to survive this. 💕
I received my first bh pallets this Monday (Blueberry muffin, Passion in Paris, Lost in LA) and instantly fell in love with them. My only regret is that I didn't get more. Needless to say that I was shocked to reed the news yesterday
I'm in the same boat! I received blueberry, los angeles, mimosa and absinthe + marble brush set and eyeliner, all for $40USD. The palettes were like $5-6 and they are incredible! I ordered avo toast when I heard about the bankruptcy though cuz that's the one palette I regretted leaving behind.
I just bought an Ireland highlighter palette You can try to purchase at Marshall's, TJ Maxx, etc. My palette was about 5.99.😁
@@kladies3021 I am not from the US. The only way for me to get bh pallets is through their website and a ton of stuff is gone already.
@@booboogeek2653 Oh ok that's a bummer.
I haven't personally tried BH Cosmetics, but from a design standpoint as I'm looking at their website now... The photography can definitely use some work! Not to mention the overall design of the website itself can use work. Like yes, you want customers to browse and hopefully add stuff to their cart in addition to whatever they went to the site for in the first place, but nothing is more frustrating than wanting to look at solely palettes and then having to dig through eyeliners and falsies and etc. Ultimately good quality will keep customers coming back, but how can you lure them in when the initial impression is not that great? And doubly so if they don't send out PR!
Agreed. Their website is one of the worst. It usually made me feel like I needed to hurry up and finish my shopping. Like a brick and mortar store that I can’t wait to get out of.
I tried going on the website and looking at a few things I was interested in, but it was way too overwhelming! It put me off.
Am I the only one who saw this coming? Bh cosmetics is great but they're not really following the consumer ideals. They do unappealing packaging with one note color stories. I think the Collabs is what started killing them. Those city palettes were cool and I think if they focused on more innovative color stories like the passion in Paris with consistent quality, it would've been better
I actually think they do great colorstories, the Say It collection had amazing curated colorstories, I loved hearing your take on it!
@@AngelicaNyqvist thank you for respecting my opinion as I respect urs. I find ur platform extremely nontoxic which keeps me watching ❤
Well I admit I had alarms ring when I saw their products in Marshall’s. I was like - why they are already in expensive. For me I feel like they didn’t have the best footprint in Ulta - most items were out of stock a lot. And I agree with you that they put their money in collabs and campaigns that were not the best. Like - I am 43 - who is Doja Cat? 🤷🏻♀️ I do like their cheek products but you are right again - it is hard to make a dent in them even using them a lot. I also am not interested in the curse word palettes and I only liked one of those color stories. BUT looking at their site a minute ago - I love the monochromatic palettes that are there - the green and the purple! But didn’t know they were a thing. The waffle face palette my daughter wants but is not on the website - but IS on ulta’s website. I didn’t know about the mini trio palettes in the Christmas collection, I might have grabbed one. I feel like PR and just a better job advertising might help. I see so many people hyping “drug store” makeup that is getting better - catrice, LA Girl, essence - but BH doesn’t seem to be in that mix. Heck - they could have even gotten in BoxyCharm or something and gotten hype. A lot of crappy products have done that.
BH definitely has "drug store" prices, even better than that sometimes. I think a lot of people just don't know/forget they exist because they make no social media presence in THE ERA OF SOCIAL MEDIA!
I totally agree! I’m 46. I have no idea who Doja Cat is. 😂
LMAO! I’m 42 and same, who is Doja Cat and why is it relevant for BH to collab with her????? 😂
The only palettes that I saw on larger youtube channels were the celeb collabs and they were not well-reviewed - what a lost opportunity! The first time I bought from them, I was a little skeptical because their website looked sooo bad in my opinion, I wasn't sure if I was buying from a legit business. Even now their website style screams "cheap crap" to me and I really love some of the BH palettes I have! And the constant massive sales - if the company doesn't value their own product why would consumers? I guess it goes to show that running a successful business is about more than just making the product.
BH Cosmetics is one of my absolute favorite brands when it comes to eyeshadow, so I'm so sad to hear that. Really hope they can find a way to make it and reinvent themselves while still having that amazing eyeshadow quality.
I don’t buy ANY makeup without watching several review videos on the item first. I know which UA-camrs have my taste in shadow formula (which is a big reason I watch your channel) and which UA-camrs have my skin type and shade. Reviews are EVERYTHING!!!
WHAT! I never saw this coming, I thought they were doing well considering the world situation. They had made their formulas so much better (and actually really good!) in the last few years.
I never paid attention to BH Cosmetics until I saw your reviews on their products. I saw their set up in Ulta and it never intrigued me enough to try them. I spent money on brands I knew about. Now I love their palettes and the only reason I tried them was because of you. So yes, influencers getting their products in PR is absolutely something they should've done.
I think they were working with a potential buyer and it fell through, so reorganization was the only way to save the company and attract a legit buyer. I hope they’re successful.
I just bought literally all of the sweet shoppe palettes at TJ Maxx and I’m happy I found them for super cheap.
I used to get BH Cosmetics & Makeup Revolution mixed up with eachother. So I think it's smart if BH starts to downsize and only come out with smaller amount of items and focuses on higher quality. Because they really do have nice makeup and could do that. I also think YOU should do a collab with them!! But this time I would love to see a mini collection, not just a palette! I think that would be so Wonderful for both you and them! 💓
Oh my goodness what?! 🤯🤯🤯 I really hope this doesn’t mean it’s the end for them because I truly love the brand🥺
I hope the re-structuring works for them, bc I think they have a good thing going with their eyeshadow formula. I agree that they should diversify their product portfolio to products that ppl re-buy more often. Also I think few years ago their shadow palettes were just mediocre, so it could also be a bit of a case of the eyeshadow palette success being too little too late + covid having a more general impact to makeup sales numbers. 😕
Honestly if they would have done just ONE collab with an actual influencer(my pick would be Angie) with their amazing formula that would have been the start of them blowing up. And also, obviously new products woth actual good quality. Lip oils, colored balms, cream blushes, everyone is doing them and selling so well, they just needed to actually look around.
I’d like to add (and this is a very superficial preference) that their packaging designs generally just don’t appeal to me. I’ve been waiting for them to release an attractive looking palette so I could finally try their formula.
I have a pretty big collection so when I plan on buying something, I always wanna make sure I LOVE how the product looks through and through, maybe that’s why packaging design matters so much to me.
That is why the travel series was redesigned to be more graphic on the shelf.
Same, I know that maybe comparing to Colourpop isn’t fair, but CP has something for everyone in case of aesthetics. The minimalistic quads, colourful and fun collabs, more classy, nostalgic, flirty takes… okay, they still have some room to grow with their shade ranges, but A LOT of people will find some products for themselves. I liked the refreshed look of the BH’s Travel Series and I have the Amalfi palette (though there was a flop as it was repackaged Chicago and it was advertised as a new palette only similar to Chicago) but still. The format is all good, but the design is not speaking to me most times. The collection around swear words - whose idea was that? BH has great products and a potential for so much more, they need a few smart people on their team to bring them to full glory. I would love to see cheek singles or duos. I wanted the Belgian Waffle palette and a blush palette for a long time, but I wouldn’t be able to use all shades.
@@blushandsky I agree to absolutely everything you’re saying! Although with colourpop, while their designs are freaking awesome, the colour stories are mostly awful in my opinion. A new product designer & another team of marketing specialists could possibly bring BH back to life imo!
WHAT?!! ? Not us, thats for sure 😟. So sad for all of the employees who will be affected. Sending you lots of love!
Oh man, I was shocked too. I saw they still have Passion in Paris so I may grab it as a last hurrah. 🥺
😭 you won’t regret it. It’s a staggeringly good palette.
I specifically bought the "F*ck Off" palette for my sister, because that edgy theming was right up her alley. I wouldn't have gotten it for myself, though. You have hit the nail on the head, and I really hope the BH team sees this video!
I kept calling it my Collab palette 🤣
Imagine naming palettes in a way, shops don’t even stock them.
I literally received Low Key Love You yesterday and immediately thought it’s even more beautiful in person than it is in photos.
I’m sad but not 100% surprised about this news. I really REALLY hope BH survives this. They’re one of my favorites brands. 💖
Lauren : I’m wanting to recreate this look from Angelica ! But I don’t have the low key love you palette… ( but I have the sweet shoppe cherry on top ) could the same look be recreated with those same colors from the cherry on top ? 😕😕
this truly makes me very sad and i’m praying 🙏🏼 that they can come back from this, because they’re one of my absolute favorite brands. i loveeee the look you created. ♥️♥️♥️
I fell in love with their eyeshadows because of you. Angie made me buy it and I'm not complaining. If they had send PR to you and other creators before they released their products, they could've had better sales.
Girl you crack me up! “Anything short of you coming and knocking on my door” I laughed so hard 🤣🤣
I bought about 8 BH Cosmetics palettes last year and I love them! I had gotten their glitter primer too and that works really well. I always keep an eye out for their "good quality" eyeshadow palette reviews. I am actually in the process of turning these palettes into single shadows because the formulas are so good but I love making my own color stories. I would love to see them work with smaller Influencers and not celebrities
I did that to all the Sweet Shoppe palettes and the Naughty xmas palette, and I use them as singles in my custom palettes all the time💗
@@kikodiva5808 Yes! I love the Naughty palette too! One of my favorite BH palettes. That and the Blueberry Muffin are probably my top 2. I only wish that the pans were magnetic. Because I have to either add small square magnets on the back or completely repress them into magnetic pans. How do you do yours? That's what has held me up. I need to either buy more pans to dry press them into or buy more magnets. I haven't fully committed yet. I only got 1 palette depotted and added magnets to it. Which is ok. But not completely sold
The ONLY reason I know about ( and have purchased) BH Cosmetics is because of YOU! Social media is powerful.
Also…. I have recently bought several BH items at TJ Maxx!
I hope BH hears this video and makes the changes to come back full force. We all learned that they have the best affordable formula.
I didn't know about BH cosmetics until I started watching your videos. As a Swedish girl myself who is spending a lot of time on the internet, its insane that i didn't know about them! I tried them out on Black Friday for the first time. The eyeshadow palette and the eyeliners are PHENOMENAL!!!
I wish their website was easier to look at, their site hurts my eyes. And i wish they would get more hype. They're so affordable too. Bummer about the bankruptcy.
Honestly, they should pay you as an expert consultant for their company because everything you said was spot on! If they want to make it, they should listen!
One of the best eyeshadow formulas period and one of my favorite brands. They should have gave out more PR and not done Collabs. I loved the travel palettes, and brunch. I actually thought the monthly ones were a good idea, I just didn’t like the layout of them, or some of the color choices. The swearing pallets were gimmicky, and not widely appealing. I hope they can turn it around and stay as affordable.
Honestly, I was continuously surprised they didn't send you PR, because you were always talking about them.
Totally agree with your comment on their website photography. It’s horrendous and has made me not want to buy palettes because of the terrible pics
I really hope the people running BH Cosmetics listen to this video!
This explains why people were finding the Sweet Shoppe pallets at TJ maxx. That collection was so hyped up and well loved. They really musta needed the cash that they sold stuff to TJ maxx.
I wish I could find the sweet shoppe palettes at my tj maxx lol. The thing is they put those as limited edition so any overstock must have went to tj maxx, it's not like they are still producing it because if they did they would definitely still sell on their site. They should bring those back as permanent palettes because many still want them.
I heard that too. I gotta go stalk my TJ Maxx for the pistachio one.
I never find anything good at my TJ MAXX or Marshall’s.
Also shocked! They seem to be high quality for the price with interesting colour stories.
Seriously for what they paid one mainstream celebrity they could have collabed with 5 influencers and it would have taken them further I think.
This look is giving me Valentine's day vibes 💘💝💕❤️
Yeah it would be such a cute Valentines look :D
I was so surprised and sad when I heard this. I love so many of their products: their shadows are bomb and so are their blushes, highlighters, brushes (specially for base products, liquids and creams)that are much softer than Real Techniques at the same price. Why doesnt Makeup Revolution go belly up instead! I personally think they need to have less sales and instead of collabing with celebrities spending that money on a few influencers instead. Lets see the vid 🙂
You were the first person I thought of when I saw this news yesterday. I was hoping you'd make a video.
So glad to hear you speak on this issue 💜
I'm hoping someone in a decision making position looks at this video as far as focus on what they're producing (we don't need 10+ brush collections) -- marketing/ PR to get consumers hyped. I love that they always have a sale but perhaps lower the price a bit so sales are more special and the products remain affordable.
Good morning Angie! Thank you for this video! I was also shocked to read that yesterday morning!! 😳 It's so sad!!
Happy days seeing you back on the channel Angie 💜 I am living for your new background it's so beautiful!
I’m sooooo glad to see you back!!! I missed your looks soooo MUCH!!!
I was so sad to hear about Bh cosmetics. I really hope someone of the brand sees your video cause you were right about every single point you made. I have bought quite a lot from them out of your reccomendations and the quality is just amazing! I hope they don't dissapear, they are too good to dissapear.
Love the look! 😍 I was really surprised to hear this news but you made some excellent points that I didn’t even think about which explains this news. I hope they stick around and evolve. Great video as usual! 💕
So true! I was always waiting for them to come up with a lip liner and liquid lip duo or something like that!
Good points! Brands should listen carefully what you say and take notes so they dont make the same mistakes!
May I also say that you look just incredibly beautiful! My eyes are so happy bc you and the background with all the colors look just so beautiful 😍😍💕
You’re spot on! Too many companies don’t really look at the market and see that it’s over saturated. As for collabs, not everyone likes or follows Chrissy Tiegan or the Kardashians, so why would we purchase a collab with them? I wish Becca had realized that. I never even heard of the people BH collabed with. It’s very sad to give all your money to a ‘celebrity’ so you can use their name on a product, and the product doesn’t do great. What a waste! Business 101, know your audience. I personally love BH and own five of their eyeshadow palettes, but I will admit, their website is a mess, looks very unprofessional, and I personally don’t like the foul names on palettes. With the market so over saturated, you definitely have to expand your brand beyond cute eyeshadow palettes, and collabs with ‘celebrities’ is not the answer. I never even thought of the PR aspect of it all, and I agree on social media, that’s huge, so many people become aware of a new product because they see their favorite UA-camr using it. Good video!
This was SO interesting! Im really glad your chanel was suggested to me. Love the look!
Welcome back Angie! You were missed! Also love the new background.
I'm actually shocked at this. They are affordable, and thought they were doing well! Seems no one is safe these days!
I just used this video for one of my college papers. This was an excellent , informative video and I appreciate your expansive beauty community knowledge tremendously.
Also, the makeup itself was a perk of watching this. :)
Angie your video is so clear lol. Like the lighting is so nice. I mean it’s always been good but idk this is nice😅😊😎
Love my Bh Cosmetics Sweet Shoppe palettes and I got there birthstone brush set, it's my first brush set ever! Being a newb at makeup I really do look to you and a few other influencers for advice. I love how interactive and supportive the makeup community is on UA-cam and truly enjoy watching your videos. Thank you for all the hard work you put into your videos hope you enjoy your stay in the US🖤🖤🖤
I've only watched like a minute of this video so far but whatever you are doing with your hair, it looks so good. your eyes really look brighter. I watch a lot of your old tutorials because I have a lot of the same palettes as you and I think of all your hair colors this is my favorite I can't put my finger on why you just look so fresh and princess like.
In one year, I bought so many of them. 2 zodiac, almost all the travel one, 7 of the months one and 6 extra ones. So many!
Loving the brighter back ground!
I recently bought their Greece themed face pallet from TJ Maxx a few weeks ago and i love it! So pigmented and not needing to use so much product! I only bought it because you mentioned how much you loved the brand so much.
I will say, re: sales, over in retail fashion land, we had our sales planned out at least a year in advance. It was never about selling off product that wasn't doing well (except for clearance sections specific to the local store), it was about driving traffic and hype to the store at various points during the year. Not sure if it works the same way in makeup, but Juvias Place is another example of a company that has a lot of sales. They however, have a very broad product variety that you can shop a full face of makeup from.
Also omg New Makeup Releases is coming back tomorrow?? I can't wait! 🤩
I just went on the website and ordered 2 more eyeshadows! I forgot to mention in my comment below that I love their bronzer!! I have it in the colour Golden Gal. Thank you for the news, great video 🥰💖
I never would have known about BH cosmetics if it weren't for you! And I LOVE those little birthstone palettes!!! Hppefully this restructure does them good and they start branching out, sticking with a formula, and marketing better! They could do big things! I hate that I missed out on those ice cream palettes. Maybe they will bring them back 🤷🏽♀️ Angie thanks for the last 5 days of content! It has been so refreshing and a delightful surprise! I hope you are getting settled in! Looking forward to a Texas vlog!!! 😁😁😁
Agree 100%. I became aware of BH when I ordered the itsjudytime palette way back (loved it!). I also ordered a brush set from them that used for years. Somebody gifted me the Carli Bybel palette and it was just ok. Glad to hear their shadow formula has improved over time. Your video makes me want to order from them again.
So happy to hear your thoughts! I knew you could offer some good insight on this! Hoping BH can figure this out and stick around longer. Such sad news 😢.
I really appreciate your perspective on this. I absolutely LOVE BH and I am so sad to hear this information about them. I hope they can pull out of this!
I've bought and fully used up BH cosmetics bronzer from the Oasis collection and OMG it was so good !! I wanted to repurchase but it was sold out and never got back.... Despite being a brand with an amazing eyeshadows, they can totally go for something more frequently repurchasable like a bronzer 🙂 Love BH ❤️ wish them all good and I hope they will make it 💪
I love BH, and I hope they stick around, or it will break my heart!! Thanks for doing this video because I had no idea about them filing bankruptcy, and there are still products I want from them!!
Your lighting and background look great. You have done such an awesome job setting up in a short period of time. I hope your adjustment to the states is going well 💕.
Thank you so much!
Angie you explained it very well. My compliments 🌻💛
You make a lot of good points. I hope they turn it around because I love BH too.
Great video Angie. Super informative and great ideas from you and Heather… I hope BH sees this video!!
I am so glad you did this video! I had to send that screenshot of that article to you bc I know you love this brand so much, Instantly my mind went to you when I read that and I very much agree with some of the points you make about the lack of innovation and sinking with the celeb collabs. It will be interesting to see if they can abide by the BK payment agreements and remain in business through the course of the BK and beyond. I was a BK Paralegal so I tend to follow these kinds of stories , but have since moved onto Civil Litigation in my career (currently not working though, might go back to work later this year or next lol)
I agree you should have been receiving PR from BH a long time ago and that it should include different items from their line. I was able to "get ready with you" this morning using the same palette you did because I watch your videos and have bought 26 BH palettes...because of you. I didn't buy them because BH sent me an email about launches. I might have bought other items if I saw more reviews from influencers I trust. So happy to see you are getting settled in and able to post videos!!!
After their travel and sweet shoppe collections, BH changed their focus to teeny boppers. They went from inclusion and quality products to vulgar crap for kids. Their packaging has gone from stunning to blah and their website sucks. They don't listen to and respect their loyal customers, either. I wrote to them expressing my disappointment at their change in direction after their Say It release and received a response explaining that their goal was outreach to a contemporary market. Looks like that's a fail.
I've been busy and not watching videos, so welcome back!
Love BH cosmetics so much. Immediately thought Of you when I heard the news. I think everything you said is spot on. And their collab palettes looked very poor so I didn’t get them. It’s such a shame because their ice cream palettes and the travel series are amazing! I hope they can continue and I hope they watch this and take your points on board! X
You made so many good points! Really enjoyed this video. Also regarding your thoughts on PR- I personally rely on UA-cam so heavily in making my purchasing decisions. Almost every purchase I make is based on watching reviews by influencers like you, Morgan Turner, Alicia Archer (kinkysweat), and for the last several years, Mel Thompson. I have bought so many BH Cosmetics palettes that I initially had no interest in because of your raving reviews (Blueberry Muffin and Passion in Paris especially!!). PR is SO important in my opinion because I don’t want to spend my money until I see how the product works on others first and get reviews from channels I trust.