How 7 Mumbai-based women Entrepreneurs made a 1600 Cr empire from 80Rs | Lijjat Papad Case Study
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- Опубліковано 17 тра 2021
- Everyone enjoys ‘rags to riches’ stories and everyone likes tales of stupendous success achieved through sheer determination. The story of Shri Mahila Griha Udyog Lijjat Papad is all that and much more.
Today, Lijjat is more than just a household name for ‘papad’ (India’s most popular crispy bread). Started with a modest loan of Rs 80, the cooperative now has annual sales exceeding Rs 301 crore (Rs 3.1 billion). What’s more stunning than its stupendous success is its striking simplicity. And perhaps that is the most interesting lesson managers can pick up from Shri Mahila Griha Udyog Lijjat Papad. Sticking to its core values for the past forty years, Lijjat has ensured that every process runs smoothly, members earn a comfortable profit, agents get their due share, consumers get the assurance of quality at a good price, and society benefits from its donations to various causes.
Let's understand how they did it in this video.
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#lijjatpapad #karramkurram #womenempowerment Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost. Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law.
Finding your channel is the best thing happened to me in 2021 ❤️
Means alot ❤️
Same here brother . This guy is a Gem 💎
Sm here bro👍🔥
Awesome content bro...and yeah this is a brilliant presentation indeed... spellbound at the end speech...❤️❤️❤️ 🎉
Same here❤️
What I learnt :
1. Should Start small even we have very small capital.
2. Should always respect employee and treat them equally and make them feel like owners.
3. Quality matters more.
4. Degree doesn't matter to build startups.
Thanks for Amazing Content.
And may be one more
5.startups are for a change and not for a money only...
@@vallabhjoshi1327 Startups are ruining market as they don't know costing or ignore most of the time, waiting somebody to fund/ takeover er. We hear only good, successful stories what about failures???
You didn't know all this before the video ? Ig all this is common sense ofcourse
You mean amazon content
@@shashikantmahabalshetti8401 without failure there won't be any successful startup. Its all about sticking in the wall
When u realise that "think School" gives u a lot more knowledge in a single video than our entire school life......
Salute to u sir❤️
♥️♥️
Yes
My dad works in this company so I've already researched a lot about it and was really fascinated to know how 7 women literally became examples for *Women Empowerment*
Learning more here than entire school and college life.
♥️♥️
@@ThinkSchool hyy... U are look like abhay mahajan of TVF pitchers...
It feels so because he brought the hidden reality and place infront of us so.
Waha buss fee deke bakchoddi krne jate hai hum
The legend has spoken once more. Thank you Ganesh!
Welcome
These case study should be given to students in school too. It not only gives you idea but also tells you how to raise our society with minimal attention.
Great work!!
@@tenzingbhutia7944 is it? Its wonderful then!
@@tenzingbhutia7944 nobody reads book, in foreign countries they show videos.
Let's accept videos are more entertaining and give study vibes.
Damn good! The kind of incisive insight you have is absolutely astounding. You managed to compare LIJJAT PAPPAD & APPLE in the same breadth and successfully proved that LIJJAT PAPPAD is a better example of corporate vision, mission culture & ethics versus a tech giant like Apple. Absolutely fantastic. You are amazing man! I did my MBA in the early 2000’s and never even heard of these case studies. These cases studies should be discussed in all B-schools in India and outside, they are shining examples of Indian entrepreneurship ability. You should be thinking of putting together all your case studies in a book.
The way he presents things! He is on another level man⭐✌
Thank you so much :)
@@ThinkSchool top notch explanation..…..just now subscribed ✌️
This video made me realise that when you think about helping people, you automatically set rules that will grow the business.
Thanks for the video Ganesh!
0990
What Lijjat papad did to the women, we need someone, some company that will do it for our Farmers.
Well AMUL can be a close example! (Cattle farmers)
Being son of farmer, and slave of corporate organizatio I worry for farmers
Never tikait and lathait(new zamindar) will never let them to do that
@@amayakumar370 Tikait is just another politician. People will eventually get rid of him just like Patidar in Gujarat got rid of Hardik Patel.
@Shubham Chakrabarty even crony capitalism is bad. They suck the resources of the country
Trust me I never felt the need to comment on any video, I always thought it wasn’t really worth my time! But the content in here absolutely deserve every bit of time to appreciate the content and applaud the homework that has gone into it! The channel is pure gem! Great work Ganesh!
Thank you so much :)
Hey everyone,
Correction in the video. I said 'Importing' instead of 'exporting' 🙈
I am so sorry.
Hope you learnt something Valuable :)
Thanks for the love ♥️
We don't have time to see your mistakes.actually we have been busy in getting knowledge form you sir ..thank you ❤️
Put subtitle at that point in your video.
No worries bro. U have this unique captivating aura that draws the listener in. The subjects u chose are dope too. Like i have said before, keepnupbthe good work and all the best in this journey. Lets get educated together. Chao
Means alot :) ❤️ Thank you so much
No problem, It's understood !
I'm proud to say our Family is Costumer of Lijjat Papad since a long time I'm seeing it since childhood
Excellent Video 🔥Ganesh Dada
Thank you so much :)
Same
Not more relatable 🤣
Same
One of the few channel with No Left Wing No Right wing . . . only with Pure Knowledge. . 👍
Mission, Vision, Values, Discipline, Honesty, Empowerment---aren't just words! They have the " POWER" to make/break any company. Too much in 11 mins.. Amazing
during whole video....i was getting goose bumps........anybody else?????
This is so so good... amazing work. This is so inspiring. Thanks for sharing such great insights
Me ✌️✌️
If I ever succeed in my life I will give a certain percentage to you, man the way you teach business you should be appointed as an analyst.
♥️♥️
Proud to be a lijjat papad user since 20 plus years
I love everything about your channel ranging from content, confidence, English speaking skills, business case studies and many more. You are amazing
Thanks alot bro ❤️
I already know this is one of the best content I'll get on UA-cam😌🤘
Apple :- "Think Different"
Think school :- "Inspire Greatness"..
❤️❤️
We keep reading books about people from other places and became so convinced that our people had nothing to offer. Stories like Lijjat and Chick shampoo are proof that we stand shoulder to shoulder with the world when it comes to innovation in business.
This extraordinary story deserves a movie.
There is a lijjat papad centre near my home and the lijjat sisters come to the centre in buses 🙂
That's wonderful ♥️
Steve Baba ✌️😂
As i said earlier this secret gem is going to be famous soon and now u can witness it guys 😀❤️🔥
❤️❤️
Damn! Such businesses should be spoken about more often.
The business case studies are amazing and to the point. Love the way you simplify concepts.
Sticking to the values is the most important in BUSINESS.
The question "WHY" !
I am from Gujarat. Eating These Papads for Years now. kudos to your Research!
You provide so good case studies for us to learn.❤️ Thanks a lot bhaiya.❤️
I'm in Sydney in 20s. I always prefer consuming Lijjat Pappad for the same reasons..
I have thought about these women for sometime now.... As we can compare the present situation where there are plenty of well qualified professionals.. staying jobeless due to the over education they receive and greediness towards maintaining high bank balance!! The world would be better if they keep helping for others progress!
Thanks for the message with an Excellent example.
Good luck to you ✌️
Now our Tuesdays & Fridays are incomplete without watching 'Think School' videos ❤️
Means alot buddy ♥️♥️
True 💯💯💯
I think that finding this channel is the greatest achievement of me in my life.
I have been eating this same exact papad for years without knowing it's backstory. Never imagined this could be the story.
this story is first one that strikes in my heart. The value they created for women inspire me a lot. Thank you for incredible video. waiting for more. thank you
I can straight away watch your 5 videos, atleast, in a single stretch. You are just amazing 💞
Means a lot
It would be good to know case studies of Kodak, Fujifilm also.
Thanks great content, have watched almost every case study in channel 🔥
This was mind-blowing content. This is a true example of women empowerment. Loved your storytelling style, kept me engaging throughout the video.
I wish i could show your videos to my grandma
This video especially was very heart touching, An Indian company felt indian for the first time.
Kudos
aahhhaa!!! his voice is just like a informative melody, never knew when we reached to the end of the video ❤️. till date whenever i was eating LIJJAT i was just wondering about the profit it makes but today rectified my thinking 👍
♥️♥️
"If this isn't epitome of greatness, I don't know what is."
❤️❤️
All of them were Gujrati women livin in mumbai, at that time Gujarat also had thousands n thousands of mahila Griha udhyog... But gujrat lacked market & infrastructure
I love their papad so much till now, the unique taste makes it so good and so memorable and heard about their story but didn't knew that it started in 1950 and it's a 1600 crore business ❤️🙏
The kind of information you collect and the way you have delivered it with such a few amount of resources. Hats off!!! Well done and keep going
Thanks Abhi and niyu for introducing this wonderful person
❤️❤️
When and how did they??
I love ur communication skills🔥
I am hooked to your case-studies. The charisma lies in the way you present them. Rather than a sermon, it seems as if a friend is telling me an anecdote passed on to him. The way you paraphrase in the end, helps us a retain the content with its core intact. More power to you Ganesh! I don't know if you know it but you are truly making a difference to the lives of those who wanted to read an MBA but could not make it. With you, I truly feel I am a part of the process.
Hey Bro! Thanks for such an amazing video! You have done a great job! Infact I shared this on my LinkedIn as an inspiring story, and within 3 days it has hit almost 400 likes (meaning around 400 came to know of your channel and video through the post). Keep doing such awesome content! It will continue to attract and educate the audience!
What I learnt:
1. We should not compromise with our values just to build profit which would literally have a bad impact on the image of the company and it would lose customers.
2. Employees must be treated well so that they dedicate their time and effort with love, not just for the sake of money.
3. The motive of any start-up must be to solve problems of the society and would be reward back with profit directly/indirectly to exist in the market.
I don't need to do an MBA after going through all the case studies on your channel Sir, practical knowledge and knowhow is always the key. Thank You.
I don't know why this story made me emotional ❤️
One day I just found his channel on recommendations... since then I've subscribed and watched almost all of his videos🙌
Thank you so much :)
HONESTLY..I STUNNED BY THIS STORY...It really blew my mind ❤️🔥
You motive us to think out of the box, thanks for such rich content
Please make a “riches to rags story”
Failure stories teach you more than success stories.....
This has always been my brother's favourite. He's been eating these for more than a decade and he sticks to the fact that their taste is consistent!! And from a business perspective too, they're ❤️❤️❤️❤️ The Sarvodaya mission is soooo sensible! Now Lijjat k liye ijjat badh gayi.
Your communication skill is great.God bless you.
Bro, the way you explain and elaborate, it's too Amazing...
Really thankful to you bro for making this type of contents.
Keep it Up. ♥️
Lijjat Papad Case Study makes humanity proud. The vision of this company can be incorporated by everyone, at a business level and yet even more importantly at a personal level. Thank you for making this inspiring video.
I never do comments in UA-cam videos, but this is the first time my innerself is pushing me to write a complement for you,
Awesome work..thank you bro🙏🙏
Insane man! I literally binge watched all your videos this weekend. I learnt so much which MBA will never teach us. Hats off to your reasearch, every second of your video provides a lot of knowledge
Hey, thank you for this case study, I knew it before but you added some insights which I wasn't aware of like their supply chain and ownership system.
Loved it dude, plz keep making on indian business models, we need more in-house motivation now more than ever. Subscribed n shared to alll👍
Man our country needs content creators like you. People like you can make a great influence on India especially youth. Please continue the business case studies
One of the best channels
Got your video recommendation from nowhere this afternoon and then onwards I sat like a mission to watch all of the videos made. This is my 5th video in a row. Amazing content.
Thank you so much :)
The way you presented it, is awesome. I definitely loved the video!
ur thumbnail brought me here and I knew u were one of youtube legends, thx u for sharing such stories. keep it up. ONE MILLION SUB sooon!
The way you present yourself and the fact/info/knowledge you shared is always amazing Sir. 👌❤️🙏v soon its gonna be a million family just like LIJJAT.
It's great work by bringing such stories which are truly inspiring for Indians whereas in schools and institutes, it's always shown as if only western countries have the skill and intellect to start business...it's very inspiring if such local stories are taught in schools nd institutes 👍👍
Your channel is so underrated... Loved this case study. Subbed!
Just typing a comment so that more people are brought here by UA-cam algorithm. Great insight
In India, We have a lots of quality ideas. But our biggest mistakes are we are not giving value to them...
You need to have passion to fuel your ideas and pursue it to the hilt. I ma entrepreneur.
Again a truly appreciable content
Good going ....
Hats off to the seven ladies . Extremely inspiring video . Thank you
Everytime I watch this video, my eyes are filled with tears ❤️. Great story with greater presentation. Keep it up.
Awesome content and beautifully explained. This actually made my bad day lil better, now I am inspired from Lijjat sisters and their success story.
The kind of emotions that numbness he was having in between while speaking about these great womens is amazing! 👏👏
Keep up the amazing content, love it all. ❤️🙌🏼
Your clips are extremely informative and motivating.
Every time I see your videos' notification, I know I will be learning something new.
❤️❤️
This was so inspiring! I have never heard of this company, thank you for sharing this story!
Brother, I appreciate you work you do.
Such studies keeps me going and your studies are to the point with no bul shit.
Best of luck for future videos❤️
thank you for this video, real nice to know the history of such a brand. its sometimes hard to find Lijat Papad in some stores, have had to go hunting. there are other brands that have tried to mimic Lijat Papad but dont taste the same. This story is a real example of women empowerment. Your presentation is very commendable
Your presentation skills, speech, body language, knowledge and most importantly the deep level of research that u do in your case study videos is commendable. Whenever I come across your video in my UA-cam feed, I stop whatever I am doing and watch your video. Cuz I know I am going to learn and educate from your video. 100% ROI 😁
Whenever I get notified by youtube about Think school channel me: going to learn something Epic today Much love brother.
Thank you so much bro :)
The contents are superb, well-researched & has an important lesson. Hats off !
Wonderfully put up! Truly inspiring. Mission and Vision are the factors of paramount importance in a business or life in general. Had goosebumps while watching it.
I guess this is the only youtube channel which i liked first then watch later..
Thank you so much :)
Kudos to your hardwork and dedication that you have put in making such an excellent market research and provide your viewers with such valuable information which is worth reading an HBR magazine. All the best buddy! Keep shining! 🌟🌟😊😊👏👏
Give Goosebumps when he presents his points.... Amazing work Ganesh.
Wow 200K subscribers congrats! very soon you gonna hit 1M bro..and the video is too amazing.. keep doing ..
Ganesh dada, your videos are so informative and amazing that I am now able to understand a lot of things about so many of the successful businesses from all around the world. Keep up the good work buddy 🔥♥♥
Pls make a full course on startup like fundraising marketing laws finance and books pls
Okay noted
@@ThinkSchool thanks for replying
@@ThinkSchool eagerly waiting
I dont get how could some one be so negative minded giving thumbs down👎 for such a great content like this , feeling really sorry for those 334 disliking people.
Great content , keep up with great work
Awesome video buddy! This was the first video of ur channel i watched rn
Content always 🔥🔥🔥🔥🔥
Here is our own Johnny Harris 🙌💯🔥
This is absolutely fantastic!!!
Being a business student its great to know about these organizations.
😃
Absolutely amazing presentation !!! One of the best content on UA-cam I have ever come across.
Thank you so much :)