Preparing for GenAI-Powered Chatbots

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  • Опубліковано 29 вер 2024
  • Consumers will increasingly use highly capable chatbots. BCG’s Ernesto Pagano says brands that rely heavily on mid-funnel search need to change how they allocate their advertising dollars.
    Learn more about BCG at Cannes Lions 2024: on.bcg.com/45v...

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