The Art of Colour: Soul Red Crystal

What is the world’s most beautiful red? This vivid colour has always been part of Mazda’s soul. To achieve an incredibly deep red we created an entirely new, artistic painting method. We call it Takumi Nuri. The result is our Soul Red Crystal, available on the All-New CX-5. It’s the Mazda way.
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Official video of Mazda Motor Europe. Model availability varies per country. For more information visit your official local Mazda website or select your country here: www.mazdamotors...
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[@andrewhazlewood4569]

Thank you Keiichi Okamoto and your team for your development of Soul Red Crystal. It is so indescribably beautiful that I physically experience intense joy whenever I see it. The colour was released in a time when I was very low and it uplifted me emotionally just from its beauty.
Sunshine on cherries
The joy of small perfections
Paints the black dog red

[@lukeashwin3195]

My Mazda 2 is Soul Red and damn, its a looker.

[@tombrysse]

we have the new mazda2 in soul red crystal,we still fall in love with our car. its the most beautifull red i know.

[@AV-pr5un]

The new mazda 3 kai - super!!! Im waiting..

[@jimmythebeast8279]

I love you Mazda, but damn this paint is so fragile and so thin.... I own a Mazda 3 soul red for 11 months now and the paint simply chips so much it's sad.