Elijah Craig Small Batch (SFWTC Select) Review
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- Опубліковано 5 вер 2024
- The FINAL FINAL submission from the one-and-only Bastard Rep Jason Chow presents Daniel & Rex with a superior Elijah Craig and a marketing conundrum.
Thanks again Jason! Cheers!
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Please don't give EC any further good reviews. It is my favorite and I don't want it to be yanked out from under me any time soon. Thanks Management!
No kidding, 28 $ here in Missouri, untouchable
@@chrisbethmann3955 26 a fifth at Walmart liquor store here in KY my house bourbon :D
$23 at the Navy Exchange 😁⚓
26 in CA (Target)
$22 at Safeway!
The regular small batch is just a fantastic everyday bourbon. The barrel proof is one of the best around. I'm a huge EC fan!
It's my go to!
Should've bought a case 5 years ago. Barrel proof used to be $39.99/bottle in Delaware.....
I bought one of the last 12yr Old Elijah bottles a few years ago...set it aside for my sons 18th birthday.....when it happens in October 2030 😬🤣🤣
My husband Mark and I love watching your videos! Last year, he started introducing me to whiskey, but then we became pregnant so of course I wasn't drinking. However, preggo nose is powerful so I enjoyed helping him pick out notes in the nose of whatever he was drinking. I couldn't wait to try Del Bac. Now our baby girl Aspen Elizabeth is here (5 days old today), and I finally got to taste it. So good, just as I anticipated for months! 🤣 We actually even watched Whiskey Tribe videos at the hospital to distract me and make me laugh. Thanks for producing such quality content! Our family of three (yay!) loves it!
Congratulations.
I love you and your family
Pretty hippie name, If you have another child and It's a boy " Grove" would pair nicely with Aspen.
I'd split my efforts. Keep the age statement brand around, even double down on it. Price and exclusivity will rise, it still exists. At the same time drop the age statement with a different release. The market will quickly figure out they're the same thing, you'll get to start making less of the age statement and wring the snobs out even harder while keeping a fair price product around for everyone else. EDIT - haha, now I hear Daniel's answer.
I'm surprised y'all hadn't gone over this one before. At $30 locally, this is my everyday choice.
I tried Ellijah Craig (small batch) b/c of this channel its now one of my favorites. Really want to try the single barrel if I can get my hands on a bottle.
To be honest I liked the Elijah Craig 12 before but I almost prefer the small batch now. I feel like the wood flavor is more balanced by having some younger stock in it. It had a little too much wood tannin bite to it before IMHO. I regularly can find this under 25$ and lately as low as 20. Very very worth it. I believe this and wild turkey 101 are the best bang for your buck out there right now. That being said I do love the barrel proof 12 year and always reach for it when I need a little more oomph. For some reason that one doesn’t seem out of balance to me like the old twelve year 94 proof offering. Thanks for another great vid guys ✌️
This is the beginning of my discovery of whiskeys! So far I've been into bourbons. At the moment I could count the bottles I've tried on my two hands, and I've only bought 3 bottles. This Elijah Craig small batch 94 proof was really freaking good! It's tied for my favorite so far with Four Roses Small batch. The Elijah Craig was more fruity with honey while being nice and light. The Four Roses was a little darker with caramel, it kinda reminded me of a sweet biscuit, almost buttery. Both were good, and I will be happily sharing with whatever friends I can find to drink with!
I hope you tried 1792 Small Batch as well, I prefer it over Elijah Craig SB
Makers Mark had a similar issue so they tried to 'stretch' their supply by lowering the proof. That didn't last long....You shouldn't change your product...IMHO
I can tell the difference blind. The 12 is better. BUT, the new no-statement version is still very, very good. A little complexity lost, but it’s still the best bang-for-the-buck bourbon I’ve had.
This (Makers Mark 2013) was the example I thought of as well.
Apparently I have to come down there from Chicago and switch the damn Laphroaig bottle out myself. I'll be there tomorrow
Damn it. I realized your closed. Next time
Yeah I’d have Ardbeg up there instead
This is my favorite whiskey by far! You guys are awesome! Viewer from Syracuse NY
Elijah Craig single barrel store picks are a great value, highly recommend picking one up if you see it.
Such a great discussion on one of my favorite bourbons!
Sounds like the SFWTC has been amazingly good at selecting barrels!!
Cant wait until jason becomes a titan and we have the titan animation with the crickets the whole time
Was sitting here sipping on a glass of Elijah Craig Small Batch myself. This is my second bottle. Finished off my first bottle last year. This glass is so full of different flavors and that’s why it one of my favorites. ThAnks for the video guys. 👍👍
Daniellll... I don’t like your tone when speaking of our Golden God Mellow Corn at 2:00 . May the Golden God shower your heathen soul with mercy.
You knocked the Golden God Daniel and now the best case scenario is a golden shower... Wait, what?
Have yet to try bourbon. Picked a bottle of this up the other day and grabbed a bottle of Bear Crick, Rustle Naptha, Red Deacon, Willow Seeds and Misty Deep 12 year old. Can't wait to try them this winter on an extra cold night.
Why wait.
Open the freezer and stand next to it.
Bottoms up.🤣🥃
I usually drink Scotch, my everyday is Speyburn 10. Usually other scotches in the under $40.
I do not care for peated Scotches.
Lately I have been trying modestly priced Bourbons, so far Makers Mark, WT101, Buffalo Trace,
Buillitt (sp) , Eagle Rare and a few others in the $30-40 range.
Today I bought a bottle of Elijiah Craig Small Batch because of all the positive reviews as a good modestly priced bourbon. Ipoured a bit into my Glencairn, let it sit a bit.. swirled with anticipation...first sip....the "mustiness" turned me off, ..Tried a little water...no sale..
Different glass..on the rocks.. nope.,. just can't get beyond that overpowering smell and flavor...
Reluctant to try it again.. yup that alienated. I wonder if I am alone in this.
If that is a characteristic of "better" Bourbons.. I'll have to stick with Scotch.
Very much enjoy your reviews.
Fair enough
I love the Buffalo and the Craig. Both are quality at a great price.
Based on your recommendation I picked up some Elijah Craig Small Batch while it was on sale at the post shop. My palate is normally pretty close to Daniel's (I prefer scotch); but i have taken a real liking to this bourbon. I recruited a new tribe member with it last week and will be keeping it as my cabinet bourbon. Thanks for the info on it! Looking forward to visiting soon, cheers!
I work for an agency and my boss gave me one of the best quotes (Mark Twain) to explain my job in digital marketing.
There are 3 types of lies:
1. Lies
2. Damn Lies
3. Statistics
It's amazing how many brands will blindly listen to an agency or the metrics and analytics without really trying to understand their demographic.
I can't get beyond the massive background of bottles! Otherwise, great review, Daniel and Rex! Elijah Craig is usually always a winner
Oh how I wish my income was enough to consider Elijah Craig a budget whiskey.
Budget for me is bottles that are $12 and under, anything over $18 is not what anyone I know calls "budget" whiskey (even people I know who are relatively rich agree)
I have drank bourbon for decades. It wasn't until recently I came across a video of Daniel demonstrating how to "drink" bourbon like a gentleman (snob). Haha! Soooooo, I grabbed my Buffalo Trace and took it through the paces. Now, I have never drank my whiskeys neat. Always mixed in a cocktail or on the rocks. Neither one is wrong, as Daniel said, just different. But until you take the time to understand the "nose," allow the whiskey to slowly cross the pallet, and then look for the subtleties in the finish, you have not really "tasted" whiskey. I just obtained my first bottle of Elijah Craig Small Batch and enjoyed my first dram last night. I cannot believe what I have been missing for so many years. Now, I have compiled of a list of bourbons that are eventual must tries. Thanks. Daniel, for the instruction and here's to your health. Cheers!
One of my favorite bottles of bourbon during the corona. Russell's Reserve is my big winner of the year.
The amount of Advertising Genius in this video is amazing. Thank you so much for the insight.
I literally just bought this bottle last weekend! I noticed how strong it was on the nose!
Elijah Craig could have kept the 12 year age statement for one line, upped the price due to rarity, and created the small batch line at the regular price point. Letting the bourbon market know why they were doing it (demand exceeding production) would help ease the shock.
It's good too have straight up but don't dare mix it with any thing because it all fades away. Four roses single barrel still is king.
Woo! Jason Chow. I love this person.
The first time I had ECSB was a store select, from what I recall, it had a much stronger mint/eucalyptus note than the normal one, sadly don't have anything to A/B compare anymore or at the time :P
My everyday as a noob experimenting. Straight or in aa cocktail if I try something that reminds me of the bilges of Mt Coast Guard Cutters, Elijah brings me back home just as those 40 year old Cutters did. Thanks guys.
I'm new to the game. I've tried multiple whiskeys and bourbons. EC is my go to without a doubt.
Whipped out my 18 (out of my small batch) to enjoy while watching this video, loved the marketing scenario in this vid. Daniel's approach is the best, wish more distilleries approached diminishing stock like this.
Do you really? It's exactly what W12 did.... And it's a massive PITA to find. So hard that secondary for a W12 is currently $180. In theory it sounds good... But in practice the consumer looses.
Small batch available at Costco $45 for 1.75l pretty good deal and excellent. 94 proof is just about perfect for that one drink a day person (me)
COMPLETELY agree with the focus on the lack (or presence) of transparency! So true across life (and whisk(e)y)
Picked up a mini bottle of the Elijah Craig Small Batch as a sampler. Now, here I am virtually taste testing along with you and comparing notes. I definitely get the vanilla and honey. It took a minute to get the honey. Then all of the sudden it was there.
Just started on my whiskey journey and so far (some good and some horrible), I have enjoyed this the best. Opened the bottle poured a little, took a smell and then poured some more. Sat down and realized that my cup had about 4 ounces in it. It was an enjoyable night.
U nasty Marty. Or I’m just a punk lol
Elijah Craig makes me snap on the one and three as well....
I keep hearing rumors of this Weller 12 year, but I don't really think it exists.
Since age statement is based on the youngest barrel and doesn't represent the batch as a whole. Can a company write the percentage of ages that are in the batch?
I just bought a bottle of Elijah Craig small batch and am looking forward to cracking it. I am currently sipping on a Makers Cask strength which is good but not knocking my socks off. I do have one favor to ask of Daniel. Can you please teach Rex how to wear a hat... ;-)
EC12 in the pirate bottle was small batch.
On another note, Very Old Barton used to be 6 years age stated, and they kept the 6 on the bottle, while removing the age statement.
You would completely lose me on a whiskey if only available in a bar. For multiple reasons I do not drink in open to the public settings.
So i just bought my first bottle of EC small batch. And i totally agree with the peppery zig. But i found it more at the very end of the finish.
I got a bottle of this coming. Can't wait to see what I'll think of it. It seems to have a high standing with many people.
New to whiskey , try a few , is there any smooth bourbon whiskey to try and sweet whiskey too ,
As a noob (marketing wise)
I would say that if they can honestly keep the age statement on a tier of their product line and also create a more available (no age statement) product line they then are in the market at both price points. The blow back from the hardcore fan is that before supply got limited (or demand out paced supply) you could get a brands premium product for x amount of money and now that dollar amount only gets you the standard product. As long as the company says why it’s happening it should not only be fine but also open up additional markets to them. This is the same thing guitar companies have been doing for years, premium models made in US, with same process they used in the 1950s (which got expensive because of environmental laws, etc) affordable models made in Mexico or Far East with more modern techniques (poly coating, CNC etc.)
0:50 is the best part. goddamn we are on a same road Rex!
I have to say, this is exactly how and why Star Wars killed it's hardcore fan base. They didn't follow the advice you gave here 00:6:27 , about a totally different industry no-less! Fantastic advice. Well said.
I just got some of this randomly and I absolutely love it. It only costed 20 dollars! I was not expecting that!
You can't in many states specify what/who can purchase your spirits. You sell it to a "wholesaler" and that's as much say as you get. They can then sell to whoever they wish (bars, stores, etc). Other states are state controlled and you have zero say as the distiller. So your idea of selling the 12 year old to only bars isn't that easy to do or control throughout the country.
They could however come out with a mixed year whiskey maybe slightly cheaper and keep the 12 year old and raise the price of that to limit demand which would work across all markets.
Hearing Daniel say 1 & 3 made my day! Respect the 2 & 4 my brother ✊🏾😂 also going to buy this tomorrow, excited to get the collection up
This is my first real whiskey, I’m not great at handling liquor so after a taste of it neat, I immediately cut the rest of the shot with eggnog. But it was really good! Just not used to the burn.
First time seeing you guys, I just bought a bottle of EC, had never heard of them, on sale for $22. You guys were super informative while also just being dudes drinking in a room. Nice.
I bought one before one week
Great Bourbon for reasonable price !!
Highly recommend
I'm new at drinking wiskey neat, of course back in college we've all had our experiences. This EC is amazing! Love the channel!
I think the problem people have is wondering what happens down the road. If you drop the age statement are you planning on bringing it back? How. Are you waiting out the boom, expanding the distillery, like what's the plan going forward.
Yeah, I wish that was the case as well. Would be great to know when to expect the light at the end of the tunnel. ...like with Buffalo Trace, seems like they did their big expansion 2016ish...so it's still gonna be a few more years before we can reap the fruits of their labor
I have a question actually, is it a concern to you guys that because you've had so many whiskeys that some whiskeys don't feel as great as you think they should? What about when you go back and you drink something that you liked, but now after having x amount of whiskeys now you don't? It happens to me with genres of books so I imagine it's the same with whiskey. Love what you guys are doing keep up the good work.
I just bought a bottle the other day beofre this video and said to myself wow this is really smooth for the proof its at. A good flavor and strength. Its price point is not bad at all.
I enjoy this bourbon, it is the first one I purchased a while back, and it is now my go to "budget" bourbon. However, when I hear others review it, I never hear what I am hoping to hear. I get extreme oak/must when I drink this, but not always. Makes me question if I actually know what I am tasting. Also, the oak/must doesn't always come to the forefront, so not sure what drives that. Appreciate any feedback.
If it wasn’t for you guys I wouldn’t have learnt what I have. I received my first bottle of EC today as a leaving present from work and here I am, late at at night, having a wee nip before bed. Cheers guys 😁
Simply put... keep the the age statement and raise the price to reflect the exclusivity. Create a fighting brand that will address the price point segment that is now no longer covered.
This is a very complex issue better explored face to face and with a better understanding of the global strategy.
Are all small batches different? I noticed you guys have done this EC SB a few times, but each review is unique in its own way. Others feel free to chime in!
03:00 Mullet of the decade right there... behold all of it's glory!
Just bought my first bottle and I can promise it won’t be the last
I agree with Daniel on the marketing same thing I was thinking
Could Elijah Craig have split the difference? Make a limited 12 year line that would rise in price. And at the same time carry a non age batch at a reasonable price point. Then they could increase production over a period of time and benefit with a larger profit margin on the 12 year. Seems like the loyal are going to complain no matter what because either the price is going up or they are not getting an age labelled batch.
I agree with Daniel that keeping the age statement available, but reducing the availability is the right move. I might would create a couple of new options. One like Daniel mentioned, & a second one a little more special for the diehard fans.
Fate was in play today ... gave a fifth of Elijah Craig small batch as a celebratory gift for a good associates retirement, today ... Thanks, Dan & Rex.
Hey mate just added a dash of water and definitely a welcome change.
I need the palates responsible for SFWTC’s barrel picks to go teach the guys at one of NJ’s chains how to do this right. Have had 3 of their picks and I don’t think any of them improved on anything and in fact I feel their Old Forrester pick actually went backwards.
Check them out at www.sfwtc.com
I just discovered it goes really well with fresh pressed apple cider.
I’m watching whilst currently pretty fucked up on EC. Definitely taste the vanilla and the oak
Hey,
people make raisin and date moonshine in my country and there's this rule that you have to keep it in glass bottle for one week before you can drink it otherwise you'll get a headache, I want to search about it in English websites but I don't know the right terminology. We call it infusion but that's not what infusion is in English... Can someone help me out with what should I search and if it's true that you should wait 7 days before consumption
Im drinking this and i searched your video and drank along with you.
Take a percentage the current stock and make a 15 year stock and a twenty year premium whiskey; with premium price To make up for your shortage merge or buy a smaller competitor and bring your brand and standard up to our label
Pepper! I noticed that in the EC I had a couple of nights ago!
Regarding the age statements, most consumers don't care, so the companies don't care. I don't see what the big deal is if the product is still good.
Didn't Ardbeg do a lower aged recently called Wee Beastie? I wonder if they did because of the high demand.
That intro was too funny I replayed it like 10 times in a row
I get very pleasant butterscotch, oaky, slightly smokey aftertastes... the after tastes just roll out in layers.. I feel ts more complex that some other reviewers have stated. Just my humble opinion.
Thanks for reviewing one of my all time favorites!
Every once in a while, in between his bouts of psychopathy, Rex reminds me of how intelligent and perceptive he is. That stuff about marketing, especially the hardcore 10% being your most vocal supporters... and essentially being a part of your marketing department, wonderful stuff.
Best sub 50$ bourbon out there, change my mind. (and yes im including Trace)
Pre-Saz Early Times Bottled In Bond
@@AlphaOneActual Never seen the ET bottled-in-bond here. Tried the Col. EH Taylor though, loved it!
Yup I enjoy EC more than BT petsonally!!
"takes you on a little JOurNEY"
Any one else on EC small batch get a big acitone hit sometimes on the nose ??? I really enjoy it over all and I dont get that every time but sometimes it's pretty potent.
You guys need to do more videos where you try to replicate blended whiskies like you did in the JW green video.
I thought both of your answers were good and companies definitely need to be open with their customers just so we know what we're drinking! That's part of the experience for me. When I'm drinking a 15 year old whiskey I'm like holy shit balls I was 23 when this was put in the barrel!? And that's awesome to think about lol
Rex’s throw for the prize of Daniel’s kiss on the mouth 🤣
@7:13 this is basically the 80/20 rule ie 20% of your customers represent 80% of your revenue.
I have some Elijah craig small batch and it’s so chemical like it’s almost undrinkable any thoughts?
I've been trying to market myself for awhile now, I don't think it's working but I get to drink lots of whiskey so... ;)
Have you guys tried the EC toasted barrel?
Don't change a product with a large fan base. Introduce a new product and try to win new fans and bring along your existing fans.
This is what a lot of brands do. Then if the new product flops or pisses people off, it doesn't taint your existing product.
How is this bourbon smooth... I just bought a bottle of small batch...
Took a sip felt like my throat was being attacked by 9 volt batteries...
Elijah Craig small batch, one of the best bourbons I've tried yet!
Rex is ready to roll on this subject🤩