Inside LaMarzocco: History of Legendary Espresso Machines

LaMarzocco Espresso Machines have played a crucial part in the development of specialty coffee. They have been loved by baristas and known as a sign of quality around the world for decades. While in Italy, I visited their HQ, the LaMarzocco Accademia in Florence, which is also a museum about the history of their legendary machines, a coffee lab, a place for barista training, and much more. In this documentary, we go on a journey through the history of the company La Marzocco, learn about how their different machines were handcrafted through time, and how they came to be such iconic and loved espresso machines in coffee shops today. We also discover what is going on in the La Marzocco Academia and learn some fascinating facts about coffee and the future of coffee production.
Thank you to all the LaMarzocco staff for this fascinating tour!
More about LaMarzocco ‪@lamarzocco‬
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COFFEE AMBASSADOR
Go to langorakaffe.no/ridethebean to read about my ambassadorship with Langøra Coffee roasters in Stjørdal, Norway, and to buy some delicious coffee. Use the code RIDETHEBEAN in the langøra store to get 10% off on any order.
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Visit my friend and coffee roaster Adrians Instagram @Kaffi.nanoroastery
On his website kaffinanoroastery.com you can buy his coffee
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🔴 Follow my journey around Europe:
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If you want catch up on the channels history check out this playlist:
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🔴Traveling with a French guy playlist:
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Check out my friend Grants Podcast Adventures with Grant here:
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Instagram: @adventureswgrant
He is also a health coach, so check out what he can help you with here:
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Visit my coffee roaster Adrians Instagram @Kaffi.nanoroastery
On his website kaffinanoroastery.com you can buy his coffee
www.kaffinanoroastery.com
A huge thank you to my friend Louis Everard for making my logo and the design of my coffee bags! Find more of his work at louiseverard.com or instagram @Louis_everard_graphics
He is also a health coach, so check out what he can help you with here:
www.grantharri...
A huge thank you to my friend Louis Everard for making my logo and the design of my coffee bags! Find more of his work at louiseverard.com or instagram @Louis_everard_graphics

[@balalalala13]

❤this woman is a fantastic presenter. I love her.

[@Ridethecoffeebean]

Yes she was great !!

[@JLards]

Give that lady a raise!

[@teneretraveller8980]

Fascinating to see the science behind the portion.
And i love the fact that the tour guide stressed that it is the barrista, and not the machine that makes the perfect coffee.
Great, sustainable Philosophy, too.
Good one.
Continua, per favori.

[@Ridethecoffeebean]

Glad you liked it 😛
There is a reason why so many specialty shops use these machines 😛
I love the attention to detail they have and the philosophy behind the brand 😛
Plus they are so much fun to use 😁

[@sanherpr]

This video deserve more likes after 1 year😮

[@Ridethecoffeebean]

Thank you !

[@cdb7876]

Enjoyed and learned 🎉🎉🎉 Good video!

[@Ridethecoffeebean]

Thank you 😊
Glad you enjoyed it 😛

[@evanssabbi]

My mind is fully changed. I have owned a Breville, then Gaggia and now an Ascaso Steel Duo. Always thought La Marzocco were a little snobby but now I want one. Oops 😬

[@kyliepug753]

Not sure if I missed it, but what is the origin for the name La Marzocco? Meaning?

[@Ridethecoffeebean]

The Marzocco is the name of a lion statue by Leaonardo. It used to be placed in the center of each city after it was conquered.
This is now the no go of La Marzocco, and the idea was to conquer every coffee bar by place a Marzocco on each counter

[@djalil_YT]

*Donatello

[@scottOlsonsoulson]

The barrista's get Repetitive Stress Injury (RSI) NOT Carpal Tunnel. This is a CRITICAL difference.

[@olivier97120]

🤌🏽❤

[@MarkMphonoman]

If Starbucks is using these machines why are Starbucks espresso shots so crappy?

[@Ridethecoffeebean]

Probably because they don’t take the time to train their staff properly (espresso is difficult) and their beans are not the best quality.