Google Ads Location Targeting | Expert Tips and Tricks | Google Ads Geo Targeting
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- Опубліковано 24 лют 2021
- 👉 "Ads Unlocked" Course - mikemancini.net/3Lshl37
Today we're talking about Google Ads location targeting (sometimes called Google Ads geo targeting) and why it's so important. ESPECIALLY if you have a limited budget, you need to keep an eye on the location targeting section of your Google Ads.
So, we're going to show you how to look at it, some examples, and some tips that will help your budget go MUCH further.
Hope it helps!
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#LocationTargeting #GoogleAds #MikeMancini
You putting this up for free is actually clutch - praise to you
Everything is clear. Brief and clear. No water. Thank you)
Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.
Glad it was helpful!
No water, fast! Way to go.
Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!
A good lecture that will benefit all who have followed this excellent explanation.
Really clever explanation and no unnecessary verbiage! Respect! + subscription
Thanks for the sub!
Thank you for explaining everything so clearly. Everything is very clear. Like for the explanation.
Thank you for creating the video - likes Unequivocally !!!!
Amazing! I'm glad I found this video! Fire!
Glad you liked it!
Hola Mike, muchas gracias por tu video. Ha sido de gran utilidad para mi. Un saludo cordial desde Colombia
Wow I've been working in Google Ads for years and never noticed the Show All Areas option!! This is a game changer, thanks for this video!!!
No worries. Glad it helped.
Thanks for the video! Loved it very much!
Great Video. Clear, Concise, And To The Point.
Clear and understandable, I wish there was more information like this.
Hi Mik, Great info - I learned a lot today, about the adds, and how to think smart.
That is an amazing video education on the basics of using Google advertising! I understand that's all it is, it's just the basics. But for someone like me as a one man mobile service, this video alone is a game changer for me. Great great value you just given me Mike. I've spent $30 dollars many times on Google ads with no results. I can clearly see now all the things I did wrong in targeting my prospective clients. Unbelievable! I can't believe how off I was. I have to thank you very very much for this basic knowledge that I believe will take my business to the next level. I subscribed to you so as I grow, I'll be coming back to you for my knowledge and education. So glad I found this video. ❤
Thanks for the kind words. Appreciate it.
Ugh, just fire!
Good video Mike. I couldn't agree more with making sure the location setting has "people in" and not interested in the location, especially if you are in a major metro area. Another major money suck is the foreign zip codes that are identical to US zip codes. Catch those or waste dollars. Question what Google Recommends.
Wow, great valuable content! Thank you!
Absolutely. Thanks for watching.
You explain it very well!
I definitely needed to watch this video. I do internet marketing using Microsoft Ads (Bing) platform. This is a very informative and helpful video. Thanks for sharing Mike.
Glad it was helpful!
Great tip Mike that solves my problem, Thank you
This was a huge help, thank you
Sure! No problem. Hope it helps.
Wow the zip code clicking trick was great! I had to previously search each city one by one and find out their zip codes and that was a headache. Thanks for that!
Glad I could help and thanks for watching.
Thanks Mike, really helpful, great video...we haven't started down this road yet, but I actually have three companies that we will be doing the Google Ad Words with...appreciate you.
The video is great, informative!
You're doing a good job.
Great video, thanks for sharing!
Hope it helps!
Thx for sharing. Truly, well put together…
Glad you enjoyed it. Thanks for watching.
Good video!
Great tutorial Mike... Thanks
You're very welcome. Thanks for watching.
Liked and subscribed. Very well presented, thank you.
Thanks for that.
Nice video Mike. I learned.
Glad to hear it!
That's just awesome.
Fantastic video I needed this for my e-commerce business
Glad it helped.
Hi, you are giving out gems... thanks for sharing your insights. Waiting for more content like this
More coming soon. Thanks for watching!
Thanks again.... bro
You're welcome. Thanks for watching.
Really helpful video, it's help me alot to target better areas.
Thanks
thank you found this very helpful
You're welcome!
This was super helpful
thank you so much Mike, ive made a mistake of targeting all of the USA, i got only one sale in spending 50$. now i am gonna do it the correct way
Awesome Adam. Glad it helped!
Everything is great!
It's really great.
Thank you so much
Thanks this video helped out, my interface is a bit different perhaps and software update.
Thank you!
You're welcome!
Sir thank you so much for your help. 🤝
Absolutely. Glad it helped.
Hi Mike, Great info. I was curious if you know a way to target at an even more specific level. I have a client that wants to target down to the level of stores. For example, someone visited the Walmart located on 1st street, so they are targeted in our "Walmart on 1st" ad group. Do you have any advice?
Awesome ❤
Thanks
A good lecture
Well explained..
Thank you.
Great video! Quick question, I took a look at my ads/campaigns locations settings and I have the entire county selected and the zip codes inside that county selected along with the cities. This makes the county and cities and zip codes an even darker shade of blue. Could it be possible that I’m wasting money on my cost per conversion advertising by doing this? Should I just select the county and that’s all? Thanks for any info on this seems like I’m blowing a lot of money on ads and getting just ok results.
Interesting.
Interesting stuff, but I have such a question, how to analyze an advertising company correctly? according to the formula or what indicators exactly do you need to look at?
Thanks for the video. Is there any way to exclude locations by ad group or does it always have to be at the campaign level? I want to test 2 ad groups against each other by excluding poor performing locations and I don't want to create a new campaign to do this.
Great video, should help me get started on the right foot.
We're a small business (10-ish employees) with about 4 million dollars in revenue, and we're taking money that is being used for radio and tv and using it for online ads to generate leads. I do have a couple of quick questions for you, if I may:
- Would you suggest the ad(s) to point towards our website, our facebook page, or a landing page that's ad-specific?
- We have two main competitors in our area: what's the best way to target either people that have looked at their website, or even better, that have been to their showrooms? The latter would be the most important for us at this point I think as one of the two has very high traffic. They're also in a remote/industrial area so it would be quite easy to target.
Cheers!
Thanks for this video. So I am running an ad and it shows Neighborhoods at the end of the ad. The neighborhoods are counties that are in Pennsylvania, where I used to live. I now live and am advertising in Florida. I cannot figure out where this is coming from. Thank you for your time.
Beyond competition.
Great video Mike. What whiteboard software are you using there?
It's the XP-Pen Deco Pro. Thanks for watching.
Hey Mike, Glad to have this video. Can you list down some recommendations to implement geo-targeting in SEO for a website that targets these countries - US, UK, and India..!
Sorry, SEO is completely different than Google Ads. You'll have to ask someone else about SEO. I don't know it that well anymore.
@@MikeMancini No worries..But I must say your videos are way to informational and helpful at the same time. Keep spreading your valuable knowledge and keep growing..Have cheerful day ahead.
What would you do in a situation where you have a regional campaign that covers several areas and want to show a different local phone number based on the targeted locations?
Do you really have to split the locations out by campaign or ad group? It doesn't look like the call extension setup has any specification of certain location targets among all those in the campaign that has the ad.
Wishful thinking: perhaps Google intuitively looks at the assets area code and user location to algorithmically pick the right extensions from several?
Thanks for you help. all sond good but in SudAmerica for Example in my contry Colombia the postal Code is real. but in into in the google Ads not is exacting location, only for radio in this case how to made. thanks
Superb Video Mike.. i was so confused with Location Targeting. Just a quick query - Instead of selecting an entire state / city do we need to breakdown the locations into pincodes so as to find the best performing pincode locations and then expand? Thanks in advance
If you break it down into Zip Codes, when it comes time to optimize for locations, you can just bid down or delete an existing zip code that is wasting money. It's the right way to do it. Thanks for watching!
Great video Mike. Quick question...when selecting keywords for these zip codes, do we still use location keywords on top of the targeted zip codes or should generic keywords be used instead since we're already targetting by zip codes?
You can still use location keywords as well.
Thanks for the great video Mike. What geo-targeting do you use when running ads for real estate agents or mortgage lenders? I tried zip code targeting but YT would not run them. I switched to radius but am still on "restricted" distribution for "Targeting in Housing, Employment or Credit" THANKS!!!
Frank, you need to take a look at this. Hopefully it will help. support.google.com/adspolicy/answer/9997418?hl=en
Thanks for share! but not available in my country.
Mr. Mike if i choose correct location or area means you choose high revenue per mille? Is it profitable?
Rahmet!🙏
Only did I wonder wouldn’t you have a solid grasp over where you target lives BEFORE you ever thought about putting your ads online
Hello Mike! how are you! Amazing video!!! Subscription made! I have a question.... under settings there is no location.... I launched a UA-cam Video Campaign in different countries... but I don't know where to find them for the analysis!!! Plz help me...
On the left hand side of the screen, there should be a LOCATIONS tab. If you don't see it, at the bottom of the column, there should be a "More Options" tab (or something like that... I can't remember exactly what it's called). Click on that and then you should see the LOCATIONS tab. Hope it helps.
Such a great video! I have a question ... for eCommerce stores - let's say we have a well-known brand that ships to the entire US but there are certain locations that perform the best ( with a lot of sales) . Would we do the same thing here? only target that location? even though the budget can be between $5K to 7K/month. Just not sure if we would be missing out on sales on other locations
You will always miss out on sales at different locations. What you want to find are the areas that bring in 80% of your sales, and put the majority of your budget to those. Use the additional 20% for testing new areas.
@@MikeMancini thank you so much!!
Hello mike.. Does it work for promoting music as well. I know the city which i want to target and who can like my music .. is this ads work for promote youtube music on youtube or is this the ads which comes up on google search engine when we search something.
Nice @11:45
thanks for the shearing the details. i knew that google not place the add when targeting very small area like zip numbers. you get very small impressions. I don't think it is that easy to target it may cost more or equal.
Glad it was helpful!
Thanks a lot!
What if I'm looking for online clients for psychotherapy? I live in Sydney but I can target anyone who speaks English in the world. I wanted to start small but I don't know how small to start. Only Sydney or Australia? I want to expand eventually to hire more providers.
Thanks for this... I have a quick question. Based on your experience which radius is suitable for gyms campaigns?
Ask the gym how far their clients live from the gym (or zip codes). They should have this information and know exactly how far thier people come to them. If they don't know... I would go only 10-15 minutes away from the gym.
Hey Mike! Fantastic video. Quick question on mind... For a travel agency which is the best target location to choose? Is it better to select the people interested in the target location and exclude everywhere except the place we want? For example, if we sell tours in London and want to target people from LA. Exclude everywhere but LA or just LA with people in or regularly in your target location?
If you select everywhere BUT LA, that's going to be a HUGE area and you're going to need a HUGE budget. If that's where you want to target, just selecting that area will be the best for you.
@@MikeMancini when targeting one location only - Singapore and choose this option "Pesence or interest: People in, regularly in, or who've shown interest in your targeted locations (recommended)", there are a lot of conversion from local country - Singapore and other countries too. In order to target Singapore local people only, i switched to this setting "Presence: People in or regularly in your targeted locations". After that, there is no conversion. any idea about this?
Hi Mike! Very useful video. I am selling stock music to videographers/content creators. The problem is that my google account is new, so no so much data, what advices would you have for me? What location should I target? ..I don't know yet my audience.Or what strategy would work better for me?
actually working with a law firm in the US and i am bleeding out from locations where we had no conversions, thank you very much sir, can i hire a call with you for an account review?
Hey Mike, any new videos coming? Love your content!
I'm getting back on the UA-cam bandwagon and you can expect more videos VERY SOON. Thanks for watching!
Great video, really detailed and informative. But, Google is giving me warnings about using zip code targeting. Any suggestions?
They give you those warnings if your ads that you're running are related to housing and other socio economic factors where you may be trying to target a certain area (think lower income). They do this to keep predatory lenders (types of businesses like that) from preying on people. However, if you're not targeting those areas, you can simply ignore them and you should be able to continue.
Great video Mike. I've 2 questions.
1. The desired pockets can only be identified after getting some data right? Especially for an online business where customers don't necessarily have to prefer a nearby local business?
2. How do you suggest these pockets can be found for an online business?
Yep... it's all about gathering the data. You simply have to spend in pockets and look for the right area. Come up with parameters that you can spend "X" amount in a certain area and if it's not performing up to a certain standard, you move on. But start with a state (not necessairly a city). You will find that pockets inside of that state will use a majority of the budget.... see how it performs and evaluate to keep spending there or move on. It's all one big test.
@@MikeMancini Thanks. How much you normally suggest should be spent to get enough data to decide if fine to move on to the next state?
Thank you for adding info about clicking from different parts of the world. I had no idea that it was from my ad words, I thought it was hackers to my website! I have a question about Locations for different states. I had set up two Ad word accounts because I thought I couldn't keep the two separate! Am I confusing google ad words, and should I just have one account?
Just have ONE Google ads account and then you would have 2 campaigns (one for each state).
Hey, thanks for the info! Question, if we exclude a whole state and then click on a zip code area and then click remove...would our ads now run in that specific zip code? Or would that be excluded too because we excluded the whole state? Thanks in advancs!!
If you exclude an area, it will not run ads in that area. You have to add the zip code you want to serve and if it's in that area it won't work.
I am providing google ads service to this car service company and they are always getting customer outside geo location even after selecting the option "people in that area or regularly visited area". Is there anything i can do to overcome this problem
In Google Ads location on the map, what does the numbers in a circle means?
Hi Mike Thanks, great video.
I have the following situation and I don't know how to guide myself
I have a tourist apartment two hours from the city of Bogotá, in a small town called Girardot
I want the location of the apartment to be seen on google maps in Girardot, and for the ads to be seen in google searches in the city of Bogotá, it is a long distance. How do I configure this?
You can put Google Ads anywhere you want them to be seen. When it comes to Google Maps, that's a whole different system entirely and I'm not well versed on that. Sorry. That has to do with your Google Business listing.
Hello, how effective is such advertising?
can this also be done with promoting a particular youtube video ad?
Yes, but that will be a video campaign rather than a search campaign.
You have a expert google ad account
And so can you. You just have to change your view from smart campaign to the advanced one.
Do you have any bad experiences with Location Targeting? Let us know in the comments below to hopefully help someone else from making the same mistake.
Also check out our Google Ads Tutorial (where you watch us set up a campaign): ua-cam.com/video/NFNCsl1UoxQ/v-deo.html
Thanks for watching today.
Nope! The best way to see the best return is to target a specific clientele base that fits your business. Works perfect for me for the last 3 years!
how do you find the pockets in my shopping ad? I tried to run reports for states and found my best states for conversions but how do I break down a state into regions, cities or zip codes?
Unless you're targeting specific regions, it will just give you the states. Dig down and target specific cities/areas and then you will see that granular information.
@@MikeMancini I did cities and got no data for a week so turned on the states again. Now it’s wasting my money I can’t win.
@@MikeManciniI set up my locations like you do. Do you have the same informational video for day and hour scheduling? I found your videos the most instructional and your voice, pleasing.
I don’t understand why you can’t do radius or city and then optimize the zipo
This is so dmsrt
Do you have a video showing how to set up a Google ads account correctly in July 2021?
Yep... here you go: ua-cam.com/video/NFNCsl1UoxQ/v-deo.html
Thanks Mike
You're so welcome!
@@MikeMancini Hi Mike, would you be interested in helping us set up one Google geo-targeted campaign for us to use as a template?
@@mikea11111 knock me for free help
What’s a safe radius around my location. 20-30 miles away or is 40 miles way to far out
Depends on how far you're willing to travel. If you're in a metro area, typically that's going to be way too far. Would you rather service 10 clients within 10 miles of home (and spend less time in a car), or would you rather service 5 clients within 25 miles and spend more time traveling. I would start smaller and if you don't see decent results within 2 weeks, then expand by about 5 miles every 4 days or so.
Hope that helps.
I get an error on my ads that say they can't perform because my targeting is too small even though I have it set on my entire county. Do you know how to fix this without increasing my targeting locations?
It may be because you don't have enough keywords (or the right keywords). Other than that, I'm not sure. I have never had that happen. I would reach out to Google. Sorry I can't help.
Isn't Google going to be doing away with zip code targeting for ads involving credit/income?
They already have..