Rolex is about to learn a very difficult lesson. We have new generations of potential customers coming and they aren’t going to continue to be treated this way for $15k for a stainless steel watch. It happens quickly. They better remember how they got here.
Hi Brendan, I think the bracelet thing must vary from dealer to dealer. I purchased a jubilee for my GMT in Feb this year from my AD with no issues, I didn’t have to give my Oyster back 🤷🏼♂️
Hi Brendan, another great video, I love watching and listening. Rolex is just a printing money machine & the prices will just keep going up, and people will definitely keep paying the price, and most people are willing to purchase from a grey market dealer and pay even more and there are happy so you can't blame Rolex
How funny is it that when you visit a Rolex AD you have to dress up and make out you are something special so the Store assistants don’t look down their nose at you and judge on whether or not you are worthy of buying a Rolex even though they are on approximately £13 an hour. The world is nuts 😂
Do you have any thoughts when a Rolex Coke has its bezel swapped out for a Pepsi and resold. Does this stealth tactic (esp without papers) make a watch more saleable / fetch a higher price ceteris paribus? When papers are sold with the watch, surely a dealer can verify the original bezel colour as I have asked and 3 in 4 say dont know or refuse to answer.
@@BrendanBoswell Thank you for the clarification. For completeness I should have written 16700 and 16710 era models were the ones though it may not change the answer
Don’t cry, this is Rolex and they’ve been doing this for ages. This is part of their game, or better strategy, which makes us want the brand. It’s just very clever and smart marketing.
Different colors could very well cost more to make, could involve an extra step in the processing etc. similar to different car paint colors cost more than straight black or other colors, or if it's made in smaller batches, that alone can drive the per unit cost higher.
@@BrendanBoswell What a crock lol. Discounting 5% does not mean they were not selling. Discounting = Selling the last time I checked. Its not they had to discount them then, its they didn't have to discount them recently. Its like saying airlines put their prices up in school holidays, when they actually just reduce them when its less busy ; )
@@BrendanBoswell It was like it has always been for Omega etc. No great shakes. Nothing wrong with it going back to that. Rolex still get exactly the same margin. Its just retail baby ; )
Riddle me this: Air-King in Australia is $11900 AUD but Explorer 1 is $12200 AUD. Same movement, waterproof depth, case size (different case profile though) and bracelet. Air-King dial looks more complicated and expensive to make. Thoughts??
Hi Brendan when you think about it is pure genius buy Rolex because it controls the demand buy controlling the bracelet type and by probably prejudicing less green basil submariners can change you a premium and you want it more.and the reason they don't increase the price of the Pepsi and sprite is it's like playing the two pence slot machine in the arcade eventually after you put enough two pence in the machine a a clump off money will fall off the edge and you will win. Like being offered a are Pepsi or Sprite GMT after waiting for years and spending lots of money you get a reward for spending your money with Rolex. Great video thanks John.
It’s not only Rolex that does this, it’s just about supply and demand and since Rolex is such a demanded item they can go more extreme on these things than other brands, simple as that. But ALL producers would probably do it, if they could.
Why is the green bezel more you ask ? You could ask a different question. You could ask this. Why is the black bezel discounted from the green bezel ? Shouldn’t the black bezel cost as much as the green if it costs the same to make ? It’s a matter of perspective.
True, all this complaining what Rolex do, what they not do etc is ridiculous . It’s just a watch brand, personally I only deal in vintage Rolex as at least the ins and outs of the Rolex AD’s are then disconnected and it’s just the watches itself that decide the terms.
there is likely no reason other than higher peofit margins obviously, for the green being expensive. a replacement for the green aluminium bezel is also much more than the black, on the 16610 I mean.
Hi Benny, sorry you thought our conversation was heated, but I'm curious to know how I was only "half right" since I clearly specified my AD allowed me to recently purchase oyster bracelets for my sprite and sky, both of which were originally sold on jubilee. I even said my AD stated no jubilee bracelets would be sold for watches that came on oyster originally. I did feel like you were being rude and dismissive which was uncalled for when I was simply trying to update you on their new policy, based on my own experience but also as announced by Hodinkee Radio after this years' Watches and Wonder. Anyway I'll leave it at that, take care.
It’s not your fault, I’m waiting for a Bat Girl and I was considering getting a Bat Man instead plus ordered the jubilee bracelet on top. I was 💯 assured it’s not possible at all. Hence me thinking you were making it up. As you were so adamant I asked again and was presented with a completely different answer. Most likely it will be different again in a week! 🫡☘️
I can remember you could have got a Daytona with 25%discount at the AD those days are well and truly over, they weren't a very popular piece in the 80s/90s.
What kind of worm puts up with all this arbitrary 🐂 💩 for a watch. The profits of flipping are draining away and still they’re playing games with consumers.
Rolex have previous for the colour = £extra thing. When I got my no date Sub in 2015 the date version was £5600, but the Hulk was £6050. Black GMT £5650, Batman £5950. Yet a Bluesy is the same as a black dial/bezel bi-metal.
Black bezels are made in higher numbers than the green bezels. Bigger volume means lower price for raw materials, batch sizes are larger and changeover settings faster. All manufacturing stuff which makes up a unit cost. Then Rolex need a certain % margin based on manufacturing costs. I think there is a reasonable explanation behind the different prices. Myself being a former manufacturing engineer
That’s your opinion! Most collectors want the Green bezel myself included and every single collector I know. Rolex doesn’t provide them. Rolex controls the market!
Not £450! You can buy a watch with a ceramic bezel for half that! Manufacturers will set MSRP based on what the market will pay and that often is brand associated.
@@fontyyy After reading Rolex patent for how they manufacture the bezel, its clearly a quite complicated process. Again as being a former manufacturing engineer I think it may be justified with the price difference. Anyway Rolex prices are still next to none, with a manufacturing cost of a Sub or GMT in steel at 3-4000 Euro
@@BrendanBoswell Yes but not solely my opinion, some of the manuracturing steps are also known by me. Watching the official Rolex photos, I recegnize the processes. Hereby not saying I know all processes nor being a former watchmaker. The casting, annealing, baking at 1100°C in a nitrogen environment, mixing the powder etc.
@@BrendanBoswell You are wrong Brendan, as usual. I prefer the black bezel, always have, with dials and bezels. I bought a black dial Deep Sea for example over the coloured Cameron model. I guess I go for the classy look instead of the garish stuff but that’s me, can’t buy good taste Brendan, sorry about that.
I tend to only by vintage Rolexes from now on. I have a modern Datejust 41, and put myself on the list for a Panda and Pepsi, I think its been 2 years now and I heard nothing from them. I did recently buy a 16570 from Japan and is looking to go back there for a 18238. For modern watches I rather drop my money on GS or the new white Speedy which actually has a timeframe of when I can pick it up.
Rolex thinks it is king . It is going to learn a very valuable lesson . Those at the top managing the company should be recognised for collapsing the brand. If u look at the videos, most of the demographics at nearer to 30s and above . I asked those who are doing well in their 20s or 30s they laughed at me saying rolex is so out of fashion.
That's BS. The process is exactly the same. Same car manufactures the pigments might change but the cost isn't that much. Especially on a small item of a bezel. The car to go metallic is under a grand for the paint job.
How odd the Rolex colour is harder to make and therefore cost more who would have thought it. Its rubbish as we know pepsi is extremely hard to make with lots of purple rejects and thats not £400 more than other colours
The £450 extra for the green is irrelevant anyway as you can’t get the green at retail. The answer lies in the grey market value as the green commands a much higher price than the black due to supply & demand scarcity for the green. Rolex are just piggy backing off the grey market mark up for the green because they can.
I sold my Rolex bluesy 16613 that my father left me because I was disgusted would it cost I would have to pay a service to watch and the money that they wanted for a new bracelet
I think the green bezels are properly classed as a limited edition and grey market price is much more than black sub,so rolex would like a bigger piece of the pie.
There will be costs involved, but even if not isn't that just business anyway? Car manufacturers charge a fortune for a black grill lol. Rolex are controlling THEIR product, and they don't want you selling it anyway, regardless of profit. I also completely agree with Rolex, that a Batman should not be able to transition into a girl!
The green colouring for the green bezels is extracted from a very rare Amazonian beetle. Due to CITES regulations it’s trade is limited and it is its scarcity that commands the higher production and higher retail price 🤥
I bought this popular video watch from nkuwan , which was originally priced at a few thousand dollars, but now it's only $380! It's really suitable to pick up feces!
Rolex makes twice as many black bezels as green bezels due to the existence of the Submariner (no date), therefore is is less expensive due to higher production levels. Also, ceramic needs to be "baked" small colorvariations show up easier in green than black, therefor more get thrown out during quality control
Hi Brendan, just to get off on the right foot; I am not a "fanboy" or hardcore defender of watch brands. Why is the Destro more money? One could argue development, manufacturing of a different datewheel ( the only different part in the watch, upside down). They will also manufacture the datewheel for service so they can service this, most likely short run watch, for decades. Also, their watchmaker have to change their "brains" to lefty everytime they assemble a batch of Destros (setting the hands 12 hours off) most likely a small thing, but certainly will take a few minutes more per watch, same with QC, did the watchmaker do everything right? As far as the no bracelet upgrade, it is certainly annoying. For several of my watches from other brands I have multiple options of original straps, bracelets since I like to swap. Here, I really do believe it is an attempt by Rolex to curb the Grey Market since jubilee goes for much more than oyster. I honestly think this policy would go away if the grey market would disappear in a few years, let's wait and see. Grey market, in my opinion is not good for Rolex 9r the watch industry in general. Watches are ment to be worn, not used as quick flip investments.
Brenny, as much as i despise Rolex (🤣🤣) it's probably economies of scale - Rolex probably sell thousands of more black dial Subs than green, therefore produce less green dials which means they cost more....
I don’t believe this jubilee only available on a trade of a busted jubilee and oyster available on demand is a manufacturer rule. That kind of nonsense is an AD specific thing. These mofos make rules as they go along and apply them differently for different people. A “good customer” (flipper) will get what they want and a consumer will be given a rule.
So I bought an Omega seamaster 300 electric blue 2006 boxing cards almost mint condition and I also bought 2005 two-tone constellation coaxial, fuk rolex
The sprite can cost more to make because while the rootbeer pepsi batman and guiness is for left hand the sprite is made specifically for right hand, higher volume production can always cost less to make.
Rolex need to stop this nonsense by saying if you sell the watch within so many years that’s off the Rolex register and we won’t provide parts. In fact, blacklisting the watch and the person who originally bought it, The only exception should be if you sell it back to an authorised Rolex dealer or you die and somebody inherits the watch .
@truxton1000 we will see. Remember when Enron employed 20,000 people? They went down the drain, and no one would have guessed. Rolex has a powerhouse brand now (I see it declining slightly) but who knows what it will be in 5 to 10 years. I think we are finding that they are dishonest and their ADs hurt their business.
@@geno816 Enron?? That is completely different. Rolex is a traditional Swiss company that will be one of the last watch companies to go under, if you know ANYTHING about the watch industry you will know that.
That's the ideology of most big brands at the top. They can do what they want and they still know the sheep will lap it up
Rolex is about to learn a very difficult lesson. We have new generations of potential customers coming and they aren’t going to continue to be treated this way for $15k for a stainless steel watch. It happens quickly. They better remember how they got here.
It’s refreshing to watch an honest channel where the guy doesn’t even pretend that he’s more into the watches than the money.
☘️🫡
Hi Brendan, I think the bracelet thing must vary from dealer to dealer. I purchased a jubilee for my GMT in Feb this year from my AD with no issues,
I didn’t have to give my Oyster back 🤷🏼♂️
I got that information updated yesterday, totally agree with you the information changes regularly. ☘️🫡
Is it up to the individual ad? Because I received a mint green date just oyster and I was able to order a jubilee bracelet for it a week later.
Rolex needs to create a direct to consumer model
Another great video BB. 👏🏼👏🏼
Been watching some tennis lately. They have these big Rolex watches there on the court. Anybody knows if the ADs sell them or where I can get one?
Hi
Brendan, another great video, I love watching and listening. Rolex is just a printing money machine & the prices will just keep going up, and people will definitely keep paying the price, and most people are willing to purchase from a grey market dealer and pay even more and there are happy so you can't blame Rolex
How funny is it that when you visit a Rolex AD you have to dress up and make out you are something special so the Store assistants don’t look down their nose at you and judge on whether or not you are worthy of buying a Rolex even though they are on approximately £13 an hour. The world is nuts 😂
Do you have any thoughts when a Rolex Coke has its bezel swapped out for a Pepsi and resold. Does this stealth tactic (esp without papers) make a watch more saleable / fetch a higher price ceteris paribus? When papers are sold with the watch, surely a dealer can verify the original bezel colour as I have asked and 3 in 4 say dont know or refuse to answer.
Historically it was normal to swop the bezels, only Rolex knows what the watch started life as.
@@BrendanBoswell Thank you for the clarification. For completeness I should have written 16700 and 16710 era models were the ones though it may not change the answer
Very interesting and definitely something for the watch community to get their teeth into and express their views. Cheers man
Glad you enjoyed it
Don’t cry, this is Rolex and they’ve been doing this for ages. This is part of their game, or better strategy, which makes us want the brand. It’s just very clever and smart marketing.
Prices have nothing to do with the costs. Its no secret. They price at what they think people are willing to pay.
Why does the gas station change prices everyday?
Different colors could very well cost more to make, could involve an extra step in the processing etc. similar to different car paint colors cost more than straight black or other colors, or if it's made in smaller batches, that alone can drive the per unit cost higher.
The Pepsi production problem kinda negates that theory.
@@BrendanBoswell Good point. Very murky waters regarding anything Rolex.
Great video on how Rolex makes its moves.
And to think they'd give you a discount on the Hulk before it had a nickname because no one wanted one...
Why do you say nobody wanted one? Of course people wanted them.
They sold shedloads ; )
Not The Case: They had to discount them at the AD’s!
@@BrendanBoswell What a crock lol.
Discounting 5% does not mean they were not selling.
Discounting = Selling the last time I checked.
Its not they had to discount them then, its they didn't have to discount them recently.
Its like saying airlines put their prices up in school holidays, when they actually just reduce them when its less busy ; )
You are showing your lack of knowledge on this subject, if you don’t know or understand how the market was way back best not comment.
@@BrendanBoswell It was like it has always been for Omega etc.
No great shakes.
Nothing wrong with it going back to that.
Rolex still get exactly the same margin.
Its just retail baby ; )
Riddle me this: Air-King in Australia is $11900 AUD but Explorer 1 is $12200 AUD.
Same movement, waterproof depth, case size (different case profile though) and bracelet.
Air-King dial looks more complicated and expensive to make. Thoughts??
Hi Brendan when you think about it is pure genius buy Rolex because it controls the demand buy controlling the bracelet type and by probably prejudicing less green basil submariners can change you a premium and you want it more.and the reason they don't increase the price of the Pepsi and sprite is it's like playing the two pence slot machine in the arcade eventually after you put enough two pence in the machine a a clump off money will fall off the edge and you will win. Like being offered a are Pepsi or Sprite GMT after waiting for years and spending lots of money you get a reward for spending your money with Rolex. Great video thanks John.
It’s not only Rolex that does this, it’s just about supply and demand and since Rolex is such a demanded item they can go more extreme on these things than other brands, simple as that. But ALL producers would probably do it, if they could.
You really haven’t a 🕵️, you best take your own advice and move on
Why is the green bezel more you ask ? You could ask a different question. You could ask this. Why is the black bezel discounted from the green bezel ? Shouldn’t the black bezel cost as much as the green if it costs the same to make ? It’s a matter of perspective.
Yes, Rolex controls the Rolex market.... its not rocket surgery. I like that Rolex controls the bracelets too. I'd do the same if I were Rolex.
True, all this complaining what Rolex do, what they not do etc is ridiculous
. It’s just a watch brand, personally I only deal in vintage Rolex as at least the ins and outs of the Rolex AD’s are then disconnected and it’s just the watches itself that decide the terms.
Again with the advice 👧
there is likely no reason other than higher peofit margins obviously, for the green being expensive. a replacement for the green aluminium bezel is also much more than the black, on the 16610 I mean.
Hi Benny, sorry you thought our conversation was heated, but I'm curious to know how I was only "half right" since I clearly specified my AD allowed me to recently purchase oyster bracelets for my sprite and sky, both of which were originally sold on jubilee. I even said my AD stated no jubilee bracelets would be sold for watches that came on oyster originally. I did feel like you were being rude and dismissive which was uncalled for when I was simply trying to update you on their new policy, based on my own experience but also as announced by Hodinkee Radio after this years' Watches and Wonder. Anyway I'll leave it at that, take care.
It’s not your fault, I’m waiting for a Bat Girl and I was considering getting a Bat Man instead plus ordered the jubilee bracelet on top.
I was 💯 assured it’s not possible at all.
Hence me thinking you were making it up.
As you were so adamant I asked again and was presented with a completely different answer.
Most likely it will be different again in a week!
🫡☘️
I can remember you could have got a Daytona with 25%discount at the AD those days are well and truly over, they weren't a very popular piece in the 80s/90s.
Great vid. Clearly, it's the sheep pushing the prices higher. I personally wouldn't entertain Rolex now.
What kind of worm puts up with all this arbitrary 🐂 💩 for a watch. The profits of flipping are draining away and still they’re playing games with consumers.
Rolex have previous for the colour = £extra thing. When I got my no date Sub in 2015 the date version was £5600, but the Hulk was £6050. Black GMT £5650, Batman £5950. Yet a Bluesy is the same as a black dial/bezel bi-metal.
Black bezels are made in higher numbers than the green bezels.
Bigger volume means lower price for raw materials, batch sizes are larger and changeover settings faster. All manufacturing stuff which makes up a unit cost. Then Rolex need a certain % margin based on manufacturing costs.
I think there is a reasonable explanation behind the different prices. Myself being a former manufacturing engineer
That’s your opinion!
Most collectors want the Green bezel myself included and every single collector I know.
Rolex doesn’t provide them. Rolex controls the market!
Not £450!
You can buy a watch with a ceramic bezel for half that!
Manufacturers will set MSRP based on what the market will pay and that often is brand associated.
@@fontyyy After reading Rolex patent for how they manufacture the bezel, its clearly a quite complicated process.
Again as being a former manufacturing engineer I think it may be justified with the price difference.
Anyway Rolex prices are still next to none, with a manufacturing cost of a Sub or GMT in steel at 3-4000 Euro
@@BrendanBoswell Yes but not solely my opinion, some of the manuracturing steps are also known by me. Watching the official Rolex photos, I recegnize the processes.
Hereby not saying I know all processes nor being a former watchmaker.
The casting, annealing, baking at 1100°C in a nitrogen environment, mixing the powder etc.
@@BrendanBoswell You are wrong Brendan, as usual. I prefer the black bezel, always have, with dials and bezels. I bought a black dial Deep Sea for example over the coloured Cameron model. I guess I go for the classy look instead of the garish stuff but that’s me, can’t buy good taste Brendan, sorry about that.
I tend to only by vintage Rolexes from now on. I have a modern Datejust 41, and put myself on the list for a Panda and Pepsi, I think its been 2 years now and I heard nothing from them. I did recently buy a 16570 from Japan and is looking to go back there for a 18238. For modern watches I rather drop my money on GS or the new white Speedy which actually has a timeframe of when I can pick it up.
I agree Rolex do exactly what they want . They set the rules and we wait years for the watches .
I don’t wait at all. In fact they can keep their watches. Keeping up with the Jones’ is so proletariat
Cheers
Rolex thinks it is king . It is going to learn a very valuable lesson . Those at the top managing the company should be recognised for collapsing the brand. If u look at the videos, most of the demographics at nearer to 30s and above . I asked those who are doing well in their 20s or 30s they laughed at me saying rolex is so out of fashion.
Not true, just read an article that Rolex was popular among young people at the moment 😉
That's BS. The process is exactly the same. Same car manufactures the pigments might change but the cost isn't that much. Especially on a small item of a bezel. The car to go metallic is under a grand for the paint job.
☘️🫡
How odd the Rolex colour is harder to make and therefore cost more who would have thought it. Its rubbish as we know pepsi is extremely hard to make with lots of purple rejects and thats not £400 more than other colours
The £450 extra for the green is irrelevant anyway as you can’t get the green at retail. The answer lies in the grey market value as the green commands a much higher price than the black due to supply & demand scarcity for the green. Rolex are just piggy backing off the grey market mark up for the green because they can.
I sold my Rolex bluesy 16613 that my father left me because I was disgusted would it cost I would have to pay a service to watch and the money that they wanted for a new bracelet
I think the green bezels are properly classed as a limited edition and grey market price is much more than black sub,so rolex would like a bigger piece of the pie.
There will be costs involved, but even if not isn't that just business anyway?
Car manufacturers charge a fortune for a black grill lol.
Rolex are controlling THEIR product, and they don't want you selling it anyway, regardless of profit.
I also completely agree with Rolex, that a Batman should not be able to transition into a girl!
The green colouring for the green bezels is extracted from a very rare Amazonian beetle. Due to CITES regulations it’s trade is limited and it is its scarcity that commands the higher production and higher retail price 🤥
They should come to Ireland we have lots of green stuff they can use! 🤪☘️
@@BrendanBoswelltoo much green for my liking 🇬🇧
I bought this popular video watch from nkuwan , which was originally priced at a few thousand dollars, but now it's only $380! It's really suitable to pick up feces!
Why would you want Rolex to encourage flipping?
I want a collector to be able to buy a bracelet or pay the same price for the same watch.
Did you watch a different video?
Rolex makes twice as many black bezels as green bezels due to the existence of the Submariner (no date), therefore is is less expensive due to higher production levels.
Also, ceramic needs to be "baked" small colorvariations show up easier in green than black, therefor more get thrown out during quality control
What about the Pepsi v the LH?
@BrendanBoswell didn't get that far, since research was not accurate during the submariner segment, might watch later.
Hi Brendan, just to get off on the right foot; I am not a "fanboy" or hardcore defender of watch brands.
Why is the Destro more money? One could argue development, manufacturing of a different datewheel ( the only different part in the watch, upside down). They will also manufacture the datewheel for service so they can service this, most likely short run watch, for decades.
Also, their watchmaker have to change their "brains" to lefty everytime they assemble a batch of Destros (setting the hands 12 hours off) most likely a small thing, but certainly will take a few minutes more per watch, same with QC, did the watchmaker do everything right?
As far as the no bracelet upgrade, it is certainly annoying. For several of my watches from other brands I have multiple options of original straps, bracelets since I like to swap. Here, I really do believe it is an attempt by Rolex to curb the Grey Market since jubilee goes for much more than oyster. I honestly think this policy would go away if the grey market would disappear in a few years, let's wait and see.
Grey market, in my opinion is not good for Rolex 9r the watch industry in general. Watches are ment to be worn, not used as quick flip investments.
Brenny, as much as i despise Rolex (🤣🤣) it's probably economies of scale - Rolex probably sell thousands of more black dial Subs than green, therefore produce less green dials which means they cost more....
Nay, it’s them that watch if mass produced would be in my collection and everyone else’s.
I don’t believe this jubilee only available on a trade of a busted jubilee and oyster available on demand is a manufacturer rule. That kind of nonsense is an AD specific thing. These mofos make rules as they go along and apply them differently for different people. A “good customer” (flipper) will get what they want and a consumer will be given a rule.
So I bought an Omega seamaster 300 electric blue 2006 boxing cards almost mint condition and I also bought 2005 two-tone constellation coaxial, fuk rolex
You messed up! Any Rolex would be better than those. 🤓
So-o-o tired of hearing about the Rolex "Pepsi." Can't you Rolex bloggers manage a video that doesn't focus on it?
I’m not a blogger! Pepsi was mentioned but not the subject of this video.
The sprite can cost more to make because while the rootbeer pepsi batman and guiness is for left hand the sprite is made specifically for right hand, higher volume production can always cost less to make.
Rolex need to stop this nonsense by saying if you sell the watch within so many years that’s off the Rolex register and we won’t provide parts. In fact, blacklisting the watch and the person who originally bought it, The only exception should be if you sell it back to an authorised Rolex dealer or you die and somebody inherits the watch .
Ever think of getting botox for those deep wrinkles
Rolex was so 2022
No Rolex has been popular for many decades and will be for decades to come.
@truxton1000 we will see. Remember when Enron employed 20,000 people? They went down the drain, and no one would have guessed. Rolex has a powerhouse brand now (I see it declining slightly) but who knows what it will be in 5 to 10 years. I think we are finding that they are dishonest and their ADs hurt their business.
@@geno816 Enron?? That is completely different. Rolex is a traditional Swiss company that will be one of the last watch companies to go under, if you know ANYTHING about the watch industry you will know that.
You giving advice is priceless, you are such a dunce!
Mystic Meg 🤪
rolex is fxxx sell them all