Listen to Lexie Liu and Lala Hsu. They're solo Chinese artists who write their own songs and they are both INCREDIBLE. This song heavily reminds me of None of the Above by Lala Hsu.
@@userk7dy love red velvet, but they haven't done something creepy _like this_. their creepiness is way more subtle or quirky sometimes, never this eerie; both (artms' birth and rv's peek-a-boo, russian roulette, chill kill) are dramatic, but still very different in tone. chill kill is like 'the shining', birth is like 'hereditary', both great, but *very* different.
@@userk7dy they do colorful weirdness, and dreamcatcher + pixy do dark horror. but artms do artistic horror, i think it have lil bit of surealism too.
it would make sense if this wasn't a POP genre but Kpop being a POP genre there is no such thing as FOR THE ARTS in a POP genre if its not charting then its a failed pop song if the creator of the song really wanted to release it as art he or she would definitely have never used a freakin KPOP group to present it lmfao
this music video is simply just gorgeous.. they weren't kidding when they said they were going to rewrite K-Pop because this is NOTHING like we've ever seen before.
@@Davidy-ix3ck i loved 28 reasons but these are still very different concepts! it's been awhile since i watched the seulgi mv but i don't recall the medieval styled artwork connecting to the lore in 28 reasons
This is for the pre debut orbits, I mean the darker vibes? The distorted jinsoul talking voice (egotistic just to name one)? The metro?? The cinematic quality?? THE EXPERIMENTAL SOUND? I love this so much
@@MAGICALGIRL99I disagree. If the lore and drama is all you liked about LOONA, sure I can see why this is your favorite. But I’m afraid you’re missing that their range in genres/creative lanes, is part of the charm. You may not like what Chuu/loosemble have done, but it doesn’t discredit their talent/likability. Let’s not compare them.
@@flaxsikare_forblink pre release n1! 3 more track are gonna be pre released throughout april and may, and their debut album will be released on may 31st!
Oh my days this song is genuinely everything I’ve been missing in kpop. Actually interesting concepts, genuinely experimental music, and inciting real emotions within me. The art and videography unsettled me, but I was also so excited as we saw new sonic ideas being introduced throughout the song. I’m now even more excited for the album!!
i know orbits (ourii and cloo included) say this a lot but genuinely nothing like this has ever been done before. no dancing cuts, no performance aspect. rarely a kpop music video at all, everything from the sets to the incredible art is like a picture from a storybook (a really messed up one, but still). this is such a a unique and incredible concept, one that is fitting for their debut. they're more mature now, with more to offer and i can't wait to see what comes next for them.
@@delfinal.l.v4869 Some said It's a story of Iphigeneia a girl that got trick by her father to be a sacrifice by lie to her that she gonna marry Achilles Greek hero then Goddess Artemis revive her, to sum it up it like LOONA being trick by that company with lie and slave contract then have to die(disband) then revive by ARTMS
This came out right after a significant lunar event. That really reminds me of the good old pre-debut days of looking at the calendar expecting for Loona to drop something because that day had a specific lunar phase. Jaden was truly committed to the concept and lore of Loona, too bad BBC wasn't.
BBC wasn't committed to anything but increasing their bank balance. I'm sad it's meant we can't see OT12 performing for a while (I believe they'll make a return one day in the future) but it's for the best to leave that shitty company in the past.
Pre-debut LOONA was the reason I wanted to go to art school and get into photography and videography. Last september I finally took the plunge and decided to enrol myself in photography. Now with ARTMS, this music video along with their concept is exactly where I'd like to see myself in the future. This isn't like generic kpop. This is what I'd genuinely describe as artistic and experimental. Wauw. Hope to one day be working for a label like Modhaus.
when i got into loona i quickly started to realize how many artists we have within the fandom. i know it’s quite common to basically any famous kpop group to have fanart made abt them but the ammount we orbits have is massive. from outstanding video edits and lore videos to drawings and paintings to the amazing photographers at the fansites to even having zsunder who went out to being hired to produce songs for other kpop groups. basically every orbit i’ve met is a graphic designer (lol) it’s a extremely art-driven and (very well) art-fed community. you’re in the right place and i’m wishing all the best for you and i know you’ll accomplish all you dream of. ❤
one of my favorite "bottom of the loona iceberg" things was the alternate cut of the why not? mv where there is a deleted scene of a kim lip made of pure light flying... the fact that they put back a visual element like that is just making me cry of joy
It's no wonder that now (Loona) or artms, loossemble are a flop and nugu group even though they debuted a long time ago. Because they always try to copy other bands. It makes deserved that they didn't get any money from the original company.
I can’t believe this is only the prerelease😭 the quality of the song and the mv are so high. I’m so glad birth won, it was always my first pick but it still surpassed my expectations, i’m so impressed. I didn’t think it was possible but i’m even more excited for artms debut now
I know. Like I mentioned up the comments, the wide artistic abilities the Loona veterans occupy is impressive. And I'm still waiting for Head in the Clouds or some similar promoter to get all 12 of them on the same stage again somewhere. Even if it's "Oh, hi, I didn't know YOU ALL were here! Hey, let's sing a song together!" It will happen.
Why are you guys sleeping on this... It didn't even reach 2M yet?? It's their best pre-single and one of the best songs of the year imo, and not just of kpop. I guess it's too weird??? I don't get it honestly
When Haseul sings “love me, it’s a gift” it sounds like she’s being forced to say it, as if through a stifled sob. When Choerry sings “hate me, it’s a gift” it sounds like a soothing spell, an effortless exhale of relief. I’m not okay 👍🏼
The lyrics... It reminds me of how Loona got suddenly dismantled and artemis forced them to have life and forced them to forget or manipulate all their past memories.
Hey i just now catch up with loona since they not loona anymore but where is the other member? Will this be the permanent formation? Are the other going solo?
I did not even recognize Heejin, incredible. Jinsoul so elegant and Kim Lip stands out so ethereally. Haseul grounding the song and Choerry popping in rhythmically. ARTMS HERE TO SERVE
any film/ cinematography nerds here getting chills from the: - 3:2 ratio - the amazing art - the still cuts i got absolute chills from the music as well of course- the girls did such a great job, and i'm glad the production team's highlighting them so well!
ARTms make ART Pop and I'm here for it! I'll never let go of this song, it's literally the best thing K-Pop has ever done, peak. Hope they continue to experiment like this and not just follow the trend, my girls. 💖💚❤💙💜🏹
if you put on the subtitles it shows you the names of who's singing the line :) they're Loona members but under a different company, now in a group/project called ARTMS
Loona has a loooooong history, both in terms of their music/lore and all the BS they went through with their company. I can't possibly explain it all in one YT comment, but if you have time to search it up it's quite a story.
I’m so glad Birth won because if any of the other songs won it would’ve been so generic because it’s been done before. LOONA is known for their wide range and I’m so glad Artms’ Birth is going to be added to that range and expanding the variety that LOONA is known for. Not only the music but the concepts and creative direction will always be unique.
@@yohanepana5018 you don’t even go here 😭 Loona is not over and the members themselves have said this time and time again so why should I not mention loona it’s literally who they are. If the members of ARTMS don’t want people to refer them to LOONA why would they release Carol 3.0 and continue the lore that was started in loona.
@@yohanepana5018 Saying that without taking in consideration how both ARTMS and LOOSSEMBLE are going hard with the LOONAVERSE, and even Chuu's videos have that LOONA vibe and references
Im not sure about the lore but is it like The Horn Goddess is being reborn as ARTMS? You can see her corpse being divided into 5 pieces in the MV so each piece came to Earth as ARTMS members. And she's trying to gather them together to become whole again?
This MV have references from so what, eclipse, singing in the rain, qhy not, almost every mv is referenced. It sew all the parts we were missing from the lore, IM OBSESSED
Birth is a good first pre-release song with a good music video. It's creepy. I like that they returned to the iconic subway car. The birth of ARTMS is the birth of one of my favorite groups, just as LOONA was.
I agree, this concept is very artistic, dark and melodic. Similar k-pop groups with creepy concepts would be Dreamcatcher - Chase me and Red Velvet’s latest MVs. But they don’t compare to this level 😮
Haseul had to go out of her comfort zone for this song, and I hope she knows her hard work paid off 🥹 Her voice shines so much in this track, and it honestly feels like she was MADE for it. I'm so happy for her. YOU DID SO WELL, HASEUL! WE LOVE YOU!
THIS is why I hope the trend of groups redebuting in new company’s continues they bring a freshness and uniqueness that is seriously lacking in K-pop today that experience idols deliver so flawlessly Artms Loossemble Bb girls Viviz Proves walking away from a toxic company doesn’t mean having to walk away from your dreams please please please let it continue cause I want more music from all 4 groups
The way i realised many imagery shown in this MV is actually parallel to previous LOONA mvs, it looks like they're having a rebirth. It's like they're finally showing the dark side of the LORE
1:53 Choerry slowly turning into a corpse but also growing into a new version of herself. I just know that in a couple of minutes, hours, days new lore videos are gonna be uploaded
U didnt lie there this got to be the most artistically visually pleasing mv and the way they didnt show a dance scene this is now beyond kpop for me its too good
possible my favourite kpop mv ever!! the aspect ratio, the set design, the outfits, the illustrations, the art references!!!!!! it all tickles my brain so good!
it's truly mind-blowing how artms stands out in the kpop scene. the way they portray artemis as this radiant being who brought life to the five girls is surreal. i'm eagerly looking forward to seeing more of this narrative unfold in their music and upcoming mvs, along with the captivating aesthetic and art direction seen in dall. they has truly set a new benchmark in kpop, and it's undeniable!! best girls ever!
they had the gather ex boyfriends line while showing us 5 pieces of the cut up bloody corpse of, I would assume, the goddess Artemis? That's some metal imagery right there
I've DREAMED of someone to do a concept like this bro... modhaus rlly knows what they're doing omfg and also can we take a moment to appreciate the makeup and hair... they all look GORGEOUS and also the art in this mv... eerie and beautiful. if I could give these guys a million dollars to keep doing stuff like this I would.
This really feels like the dark funeral like mv is about their time as loona and being mistreated but having to keep their innocent brave face and now basically burying that past and moving on from that dark time in their lives "hate me it's a blessing" because they can leave without looking back and moving forward > birth
This is ART. Mature lyrics, haunting music, the cinematography reminds me the German expressionist cinema, "Birth" sets a new universe (or expands one already conceived) to ARTMS. A new step for growing artists that came to shake the K-Pop foundations since the beginning. And I love it!!
Now this is real music. This mv deserves 100M views. Everything is perfect, the art, the vocals, the instrumental, the concept, the editing, the vibes, the lyrics, the visuals, and imma say it again the art. THIS IS REAL MUSIC THANK U ARTMS FOR BRINGING REAL MUSIC BACK
![[MV] 이달의 소녀 (LOONA) "Hi High"](http://i.ytimg.com/vi/846cjX0ZTrk/mqdefault.jpg)
'Birth' Streaming Platform / Pre-order
radi.al/artms
Literally goddess
2nd
PERIOD! THIS IS THE BEST MUSIC VIDEO AND SONG IN MY LIFE LIKE REAL
why no pcs?
@@sa0ko434 an objekt is a pc
This is the most experimental kpop song and MV I have ever seen. This completely blew my expectations. Nobody’s doing it like them I fear
fr
Remember one and only and butterfly, this is loonas legacy
Shatter by Dreamcatcher exist...
@@veronicamaria448 I'm a big fan of Dreamcatcher and shatter but Shatter was not even close to being this experimental of a concept.
Listen to Lexie Liu and Lala Hsu. They're solo Chinese artists who write their own songs and they are both INCREDIBLE. This song heavily reminds me of None of the Above by Lala Hsu.
"the darkest, most grotesque fantasy in kpop history" oh they're so real for this
facts
Jesus Christ Is Coming Soon Repent & Draw Near To Him ❤️✝️🙏
@@ATRMEDIAISMYMAIN Ma'am Heejin is literally already here...
real
@@ATRMEDIAISMYMAINSam Smith is near you.
whoever made the art in the mv needs a big fat smooch. it’s so alluring and really puts everything together
heejin working overtime 😭
@@wwewonWAS IT ACTUALLY HEEJIN???
@@honeypopcornsYess
@@wwewon OMG SHE DID?? HEEJIN MULTITALENTED QUEES
@@wwewonQUEEN
i love them for putting the members' name for each line they sing, it's very helpful for new fans
they took that ART in ARTMS seriously
YESSS
Fr
YES
stayc j
@@greenpeed i agree
This is what a REAL unique concept is Never saw anything like that in kpop
FOR REAL ❗❗❗
red velvet
@@userk7dy love red velvet, but they haven't done something creepy _like this_. their creepiness is way more subtle or quirky sometimes, never this eerie; both (artms' birth and rv's peek-a-boo, russian roulette, chill kill) are dramatic, but still very different in tone. chill kill is like 'the shining', birth is like 'hereditary', both great, but *very* different.
@@pedrolucas62agree
@@userk7dy they do colorful weirdness, and dreamcatcher + pixy do dark horror. but artms do artistic horror, i think it have lil bit of surealism too.
The quality? The MV? the production? The vocals? Everything about Birth is amazing I’m obsessed with this unique concept ARTMS is so iconic
Told y’all… let him cook
Love me some horror concept ahhhhhhhh
THEM READING THIS JHHQHH
Some members had terrible nose job tho, like a ruler shove into their nose......
@@Davidy-ix3ckgirl which ones? 💀 they’re all gorgeous stfu
I love how they keep their dreamcore/weirdcore concept here as artms
for the arts not the charts
true
Periodt
💅
In an alternative Dimension where people care about art ARTMS has PAK and illit and other Hybe groups are nowhere to be seen.
it would make sense if this wasn't a POP genre
but Kpop being a POP genre
there is no such thing as FOR THE ARTS in a POP genre
if its not charting then its a failed pop song
if the creator of the song really wanted to release it as art
he or she would definitely have never used a freakin KPOP group to present it lmfao
This MV genuinely feels like a fever dream. The way it actually unsettles me is amazing. I don’t think i’ve ever experienced this with other Kpop MVs
First real horror concept mv
Even though Drama was creepy too sometimes... but not to this degree
A different kind of unsettling can be found in 1NB’s “Where U At?” from some years ago.
If released today I think it would have a warning label.
@@timothyford1103 I’ve finish watching it. I can say that it definitely did disturb me
@@Jacky.c.vstranger by sunmi is also a little scary
I think russian roulette of red velvet have the same energy, but the mv and the song are so colorful and poppy
this music video is simply just gorgeous.. they weren't kidding when they said they were going to rewrite K-Pop because this is NOTHING like we've ever seen before.
Kang seulgi? 😂 shes been carrying red velvet dark concept since debut
@@Davidy-ix3cknão
@@Davidy-ix3ckno this is different. I actually haven’t seen anything like this with all the weird drawings and such
@@Davidy-ix3cksomething about this MV feels like it’s a cult indoctrination with subliminal messages
@@Davidy-ix3ck i loved 28 reasons but these are still very different concepts! it's been awhile since i watched the seulgi mv but i don't recall the medieval styled artwork connecting to the lore in 28 reasons
THIS GROUP IS SO UNDERRATED OML
LITERALLY SO TRUEEEE, one of my fav songs of the year, they ate so bad
Real
@@SullikatanaiYASS
@@gwenthestar12!!
A funeral concept for a title track called "Birth" is ICONIC
Madame this is a b side 😅
Probably to reflect the death of Loona but north of ARTMS
@katrauda1545 That's exactly what I thought, I can't wait to see what this era of their careers brings to them and OURII!!
"O" origin is way more iconic, that cant exist here With us
@@opinion2049never thought I'd see someone wanting Orgin 🤣🤣
*for the first time maybe since not friends we're getting a dark concept but for the first time ever we're getting a dark song, let's GO*
not friends*
Just friends 😂
@@ouriiangelPLS i was so slayed by the thumbnail i messed up the song name ahshaksh
@@samiralae9739 its ok bby its obvious ure an orbit, the stairs by themselves
@@ouriiangel wait you recognized the stairs damn 😭 it's from the hyunjin teaser
This is for the pre debut orbits, I mean the darker vibes? The distorted jinsoul talking voice (egotistic just to name one)? The metro?? The cinematic quality?? THE EXPERIMENTAL SOUND?
I love this so much
SWEET CRAZY LOVE METRO
@@rowan6090THAGS WHAT I WAS THINKING AHAHSGSH I LOVE THIS FANDOM SM
Everything involving Loona is guaranteed to be high quality. It's the law
@@rowan6090 EXACTLY what I was referring to!!
@@MAGICALGIRL99I disagree. If the lore and drama is all you liked about LOONA, sure I can see why this is your favorite. But I’m afraid you’re missing that their range in genres/creative lanes, is part of the charm. You may not like what Chuu/loosemble have done, but it doesn’t discredit their talent/likability. Let’s not compare them.
프로듀서들이 평소에 하고싶은데 못했던 거 다 집어넣었넼ㅋㅋ 이 비트랑 뮤비를 감당하는 얘네들도 대단하다 진짜
not even a pregnant woman could’ve delivered like this
Is this a comeback or a pre-release
LMAOOOOO
@@flaxsikare_forblink pre release n1! 3 more track are gonna be pre released throughout april and may, and their debut album will be released on may 31st!
@@flaxsikare_forblink it’s a pre release I think they’re doing 3 or 4 pre releases before the album comes out in may
@@Gowonade 3 or 4 😳😳😶😶 how big is the album going to be if 3 or 4 are just pre-release 🫠
I CAN'T BELIEVE THAT THERE ARE THE SAME GIRLS THAT SING ABOUT PURE LOVE, UNIVERSITY EXAMS AND SAY HI HIGH-
BIRTH KILLED ME ✨🐰
from "sweeter than dumplings" to "my pure face has been a lie all along" this is insane
This is crazyy
this is the beauty of idol system. You watch them grow.
true
Lol that's totally a more crazier lore by the way
The fact that this exists is win. We live in a world where this song exists. Incredible
no like this is crazy
exactly this is legit such a good song idgaf about it being kpop, artms, loona, whoever whatever THIS SONG IS SO GOOD!
Its soo good im crying
Cringe
@@zawarudo537jump
i genuinely hope they release more music like this in the future 🤌🏾🤌🏾 i find so captivating and it highlights their vocals
Oh my days this song is genuinely everything I’ve been missing in kpop. Actually interesting concepts, genuinely experimental music, and inciting real emotions within me. The art and videography unsettled me, but I was also so excited as we saw new sonic ideas being introduced throughout the song. I’m now even more excited for the album!!
whoever the creative director is actually needs the biggest raise
Digipedi
Jaden jeong
@@mifrsit’s jaden jeong. digipedi is the director, but jaden tells him the concept and idea of what he wants.
its vivi
Idk why but.. it reminds me of grimes
This is so cool.. damnnn
i know orbits (ourii and cloo included) say this a lot but genuinely nothing like this has ever been done before. no dancing cuts, no performance aspect. rarely a kpop music video at all, everything from the sets to the incredible art is like a picture from a storybook (a really messed up one, but still). this is such a a unique and incredible concept, one that is fitting for their debut. they're more mature now, with more to offer and i can't wait to see what comes next for them.
They come to Modhaus to make new story and make new journey ❤ Modhaus make good song and concept for TripleS and Artms
Right??!!
What's the story of the mv? I couldn't get it at all
@@delfinal.l.v4869the rebirth of the 5 loona girls, ARTMS and their quest of continuing the LOONAVERSE lore
@@delfinal.l.v4869 Some said It's a story of Iphigeneia a girl that got trick by her father to be a sacrifice by lie to her that she gonna marry Achilles Greek hero then Goddess Artemis revive her, to sum it up it like LOONA being trick by that company with lie and slave contract then have to die(disband) then revive by ARTMS
와 여기 진짜,,, 뮤비가 예술임 ,,, 난 이렇게까지 예술적인 뮤비는, ,, 진짜 처음 본다
Can't ignore the fact that this was released a day before Hyeju's debut, the last member of Loona, talking about rebirth and finding themselves
Wait, that's a genius connexion
WAIT A MIN
Hold the fawk on. Your onto something hello…?!?)273837$$:,&
She not debut yet? I thought she is already in loosamble
@@thewujustar9630 hyejus bbc debut, egoist
Jinsoul’s first ever writing credit and she’s a co-writer. I’m so proud! Our multitalented Jindori 💙
I love that none of their voices overpower each other. They feel completely balanced.
why does this not have 70 million views..... i guess not everybody can understand ART
CHOERRY'S LINES ARE YOU KIDDING ME!?!?!?1' She sounds so goooood
Choerry te amooooo!!!
EXACTLYYYYYYYY
She owned this mv, her scenes are so awesome
This is her era
The song ending with her voice was so beautiful ugh Artms girls are so talented
@@arimamira literally the choerry on top
This came out right after a significant lunar event. That really reminds me of the good old pre-debut days of looking at the calendar expecting for Loona to drop something because that day had a specific lunar phase. Jaden was truly committed to the concept and lore of Loona, too bad BBC wasn't.
yeesss
it also came out on good Friday (the day that jesus was crucified) & that goes so well with the Dying to Birth/Rebirth theme
I’m just happy they’re finally back
BBC wasn't committed to anything but increasing their bank balance. I'm sad it's meant we can't see OT12 performing for a while (I believe they'll make a return one day in the future) but it's for the best to leave that shitty company in the past.
never knew I needed a music video & song reminding me of analog horror. But here we are. This is is fantastic
This MV might be the most unique I watched in a while. It's so refreshing
Finally Haseul’s voice being featured right again, she really adds something special to the song.
Pre-debut LOONA was the reason I wanted to go to art school and get into photography and videography. Last september I finally took the plunge and decided to enrol myself in photography. Now with ARTMS, this music video along with their concept is exactly where I'd like to see myself in the future. This isn't like generic kpop. This is what I'd genuinely describe as artistic and experimental. Wauw.
Hope to one day be working for a label like Modhaus.
cheering you on!!
You got this
when i got into loona i quickly started to realize how many artists we have within the fandom. i know it’s quite common to basically any famous kpop group to have fanart made abt them but the ammount we orbits have is massive. from outstanding video edits and lore videos to drawings and paintings to the amazing photographers at the fansites to even having zsunder who went out to being hired to produce songs for other kpop groups. basically every orbit i’ve met is a graphic designer (lol) it’s a extremely art-driven and (very well) art-fed community. you’re in the right place and i’m wishing all the best for you and i know you’ll accomplish all you dream of. ❤
LETSGO 🎉🎉🎉
가장 좋아하는 아이돌 뮤비 무한적아 rough ver. 이었는데 이 뮤비도 추가됨. 최고됨. 그냥 너무 아름답네요.....
one of my favorite "bottom of the loona iceberg" things was the alternate cut of the why not? mv where there is a deleted scene of a kim lip made of pure light flying... the fact that they put back a visual element like that is just making me cry of joy
woah where can one see this clip?
We are fr so back 😭❤️🔥
ohh nauuur I almost forgot that thing
omfggg yeaaa i almost forgot about it
It's no wonder that now (Loona) or artms, loossemble are a flop and nugu group even though they debuted a long time ago. Because they always try to copy other bands. It makes deserved that they didn't get any money from the original company.
I can’t believe they really went into labor for this… the dedication is real
The stylists were not playing around this time. The outfits added 10 years to my lifespan. Gosh!!!! Why can't I stop watching it on loop?
THE BEST MV IN THE KPOP
I can’t believe this is only the prerelease😭 the quality of the song and the mv are so high. I’m so glad birth won, it was always my first pick but it still surpassed my expectations, i’m so impressed. I didn’t think it was possible but i’m even more excited for artms debut now
Please don’t abandon this song too early and promote it well, we need more of these fresh concepts
👍🏻👍🏻👍🏻
I love the contrast from Loossemble's fairy dreamlike theme for their upcoming comeback and ARTMS's darker theme for their pre release💝
Omg what if they are on award shows together. I would cry id be so happy
the contrast is just too good to be a coincidence
I know. Like I mentioned up the comments, the wide artistic abilities the Loona veterans occupy is impressive. And I'm still waiting for Head in the Clouds or some similar promoter to get all 12 of them on the same stage again somewhere. Even if it's "Oh, hi, I didn't know YOU ALL were here! Hey, let's sing a song together!"
It will happen.
Why are you guys sleeping on this... It didn't even reach 2M yet?? It's their best pre-single and one of the best songs of the year imo, and not just of kpop. I guess it's too weird??? I don't get it honestly
concepts like these are usually rejected by domestic audience and loved more by international fans instead
i agree this song is amazing so conceptually amazing and its so different but amazing honestly i have no words
People don't have taste anymore ig !
@@hyunjun_staymoa yeah frrr
if u showed a korean breakcore they'd probably spontaneously combust then and there
changed me as a person, fixed me, enlightened me, this is everything
When Haseul sings “love me, it’s a gift” it sounds like she’s being forced to say it, as if through a stifled sob. When Choerry sings “hate me, it’s a gift” it sounds like a soothing spell, an effortless exhale of relief. I’m not okay 👍🏼
Damn that is so helpful actually.
The lyrics... It reminds me of how Loona got suddenly dismantled and artemis forced them to have life and forced them to forget or manipulate all their past memories.
Me either thanks a lot 🥲
ARTMS debut in holy week and first song is on Good Friday? This day couldn't get any better!
EXACTLYY ‼️‼️
THIS!!! OMG
LITERALLY “GOOD FRIDAY”
Just right after a lunar event as well, like the good old predebut days. Jaden, you crazy man.
artms paved the way
Literally one of the coolest groups. Title is birth but the theme is funeral and I’m loving it.
Jesus Christ Is Coming Soon Repent & Draw Near To Him ❤️✝️🙏
Get a life @@ATRMEDIAISMYMAIN
Hey i just now catch up with loona since they not loona anymore but where is the other member? Will this be the permanent formation? Are the other going solo?
@@yayakibo1062 they are mostly doing solo activities
@@myrajain16 so there will be no loona old formation?😭
I did not even recognize Heejin, incredible. Jinsoul so elegant and Kim Lip stands out so ethereally. Haseul grounding the song and Choerry popping in rhythmically. ARTMS HERE TO SERVE
any film/ cinematography nerds here getting chills from the:
- 3:2 ratio
- the amazing art
- the still cuts
i got absolute chills from the music as well of course- the girls did such a great job, and i'm glad the production team's highlighting them so well!
I think it's 4:3 or 5:4, not 3:2
@@argtorrit feels a bit small horizontally to be 4:3 or 5:4 no? unless i'm tripping
me! i previously got into kpop because of how good Loona music videos were & this was even better than my expectations
ARTms make ART Pop and I'm here for it! I'll never let go of this song, it's literally the best thing K-Pop has ever done, peak. Hope they continue to experiment like this and not just follow the trend, my girls. 💖💚❤💙💜🏹
Whoever directed or involved in this production totally deserved the credits!!!
Digipedi!
Jaden Jeong🎉
I hate you😂
I’ve never been this impressed by a kpop song in my whole life WTF this is ART
This art direction is CHEFS KISS
この曲の世界観大好き
たまに出てくるイラストもめっちゃいい
KーPOPによくあるダンスパートなくて斬新
初めて知ったグループだけどこのコンセプトで突き進んで欲しい
I have no idea who these ladies are, but holy guacamole, i am speechless. This whole thing just drew me in. Stuck in a trance like omg
They're awesome! They have a full album coming out soon and you can check out LOONA's videos and songs too. They used to be part of LOONA as well
if you put on the subtitles it shows you the names of who's singing the line :) they're Loona members but under a different company, now in a group/project called ARTMS
They are a part of the 12 member girl group, Loona, that’s now split into 4 different companies:
ARTMS, Loossemble, Chuu, and YVES.
Loona has a loooooong history, both in terms of their music/lore and all the BS they went through with their company. I can't possibly explain it all in one YT comment, but if you have time to search it up it's quite a story.
Jesus Christ Is Coming Soon Repent & Draw Near To Him ❤️✝️🙏
I’m so glad Birth won because if any of the other songs won it would’ve been so generic because it’s been done before. LOONA is known for their wide range and I’m so glad Artms’ Birth is going to be added to that range and expanding the variety that LOONA is known for. Not only the music but the concepts and creative direction will always be unique.
@@yohanepana5018 you don’t even go here 😭 Loona is not over and the members themselves have said this time and time again so why should I not mention loona it’s literally who they are. If the members of ARTMS don’t want people to refer them to LOONA why would they release Carol 3.0 and continue the lore that was started in loona.
@@yohanepana5018 Saying that without taking in consideration how both ARTMS and LOOSSEMBLE are going hard with the LOONAVERSE, and even Chuu's videos have that LOONA vibe and references
Jesus Christ Is Coming Soon Repent & Draw Near To Him ❤️✝️🙏
song A is not generic
Im not sure about the lore but is it like The Horn Goddess is being reborn as ARTMS? You can see her corpse being divided into 5 pieces in the MV so each piece came to Earth as ARTMS members. And she's trying to gather them together to become whole again?
Wait this theory would work great with the lyrics, particularly the bit about gathering exes and searching for someone (a missing piece?) with flyers!
Im reallly uinterested in the lore behind this video, I feel theres a potential for so much!
This MV have references from so what, eclipse, singing in the rain, qhy not, almost every mv is referenced. It sew all the parts we were missing from the lore, IM OBSESSED
I feel like she represents Loona ……
i think the horn goddess is the greek goddess artemis she’s usually represented with a bow and arrow and a horned deer which are seen in this mv
Anyone else excited for Flower rhythm?
I actually don't know what to expect from it ? Like is it a cute song? A ballad? RnB ? City pop?
Me
ME
Birth is a good first pre-release song with a good music video. It's creepy. I like that they returned to the iconic subway car. The birth of ARTMS is the birth of one of my favorite groups, just as LOONA was.
I don't ever recall a kpop group having this type od dystopian dark concept. Creepy and so good T T
Red Velvet couldve had this but SM keeps baiting with concept shoots then release a generic MV
I agree, this concept is very artistic, dark and melodic. Similar k-pop groups with creepy concepts would be Dreamcatcher - Chase me and Red Velvet’s latest MVs. But they don’t compare to this level 😮
@@miyan4veliczi will never forget when sm fumbled with seulgis mv
@@lissethg7249YES Dreamcatcher i was going mention Dreamcatcher concept is like nightmares this a small company DCC all hail CEO Lee o7
true!!! sunmi - stranger is also a bit similar, but this is on another level
i don't listen to kpop much so it's refreshing to see an experimental/art pop-ish concept in kpop today
this NEEDS a performance and needs to be promoted
THIS is an example of being made for the arts not the charts
I've never been interested in a kpop groups lore, the creepiness is so good
This ain't an MV
It's an art exhibition
Okay it's been hours. I'm still confused as hell but can't stop watching😵💫😵💫😵💫
this concept is so mysterious I‘m obsessed
Haseul had to go out of her comfort zone for this song, and I hope she knows her hard work paid off 🥹 Her voice shines so much in this track, and it honestly feels like she was MADE for it. I'm so happy for her. YOU DID SO WELL, HASEUL! WE LOVE YOU!
I LOVE U HASEUL
She looks so good here my god
She suits the concept and the song was right for her!
I LOVE U HASEUL OUR RICH MILLIONAIRE LEADER OF LOONA
She literally is literally a goddess
THIS WAS SO ICONIC IM FLORRED
RTTT
THIS is why I hope the trend of groups redebuting in new company’s continues they bring a freshness and uniqueness that is seriously lacking in K-pop today that experience idols deliver so flawlessly
Artms
Loossemble
Bb girls
Viviz
Proves walking away from a toxic company doesn’t mean having to walk away from your dreams please please please let it continue cause I want more music from all 4 groups
thank you artms for the best music video.......
kim lip's opening ughhhh shes so special.. cheorry's voice, jinsoul's voice, heejin. my goddddd
The way i realised many imagery shown in this MV is actually parallel to previous LOONA mvs, it looks like they're having a rebirth. It's like they're finally showing the dark side of the LORE
THISSS
The scenes with the enlightened figure give me genuine chills 😭
same!!!
A message to staff and fans
Please don't give up on them!!
1:19 WAS CRAZY OMG
LITERALLY LEVITATING IM NOTNREADY
I LITERALLY STARTED EVAPORATING BECAUSE OF THIS, HOLY SHIT
Literally
im obsessed
Simplemente kim lip uu
this song is so addicting every time i listen to it i cant help but sit down and watch the MV too. its so captivating i love this concept
1:53 Choerry slowly turning into a corpse but also growing into a new version of herself. I just know that in a couple of minutes, hours, days new lore videos are gonna be uploaded
Omg thank you for pointing that detail out!! There's sooooo much to find in this mv, we are being well fed!!
Whoever did Heejin's purple eyeshadow look deserves an award
Jesus Christ Is Coming Soon Repent & Draw Near To Him ❤️✝️🙏
THAT WAS EVERYTHING WE WANTED.
DARK, NOT AFRAID TO BE DIFFERENT, FULL OF SECRETS AND LORE.
ARTMS ON TOP
OH MY GOD THIS MIGHT ACTUALLY BE THE GREATEST KPOP SONG AND MUSIC VIDEO EVER CREATED THE ARTISTRY?????? THIS IS ACTUALLY A MASTERPIECE???
It’s an actual unique song, I never listened or watched something like this in kpop…
fr. I really believe this is one of the best songs from Loona as a whole. It's so unique and their voices completely fit this concept
@@newlightent2this might be their best mv as a whole too this is insane
U didnt lie there this got to be the most artistically visually pleasing mv and the way they didnt show a dance scene this is now beyond kpop for me its too good
this song is a fucking masterpiece.
It issss !
Straight fax
possible my favourite kpop mv ever!! the aspect ratio, the set design, the outfits, the illustrations, the art references!!!!!! it all tickles my brain so good!
it's truly mind-blowing how artms stands out in the kpop scene. the way they portray artemis as this radiant being who brought life to the five girls is surreal. i'm eagerly looking forward to seeing more of this narrative unfold in their music and upcoming mvs, along with the captivating aesthetic and art direction seen in dall. they has truly set a new benchmark in kpop, and it's undeniable!! best girls ever!
the most intriguing song and MV to come out of kpop in a hot minute wow
중간중간 아트 상당히 크리피하네…노래랑도 어울림
heejin's part tho "i could gather ex boyfriends" im shook this is soo amazing
Frr with the jinsoul one too
they had the gather ex boyfriends line while showing us 5 pieces of the cut up bloody corpse of, I would assume, the goddess Artemis?
That's some metal imagery right there
*i keep coming back and replaying this mv, it's literally so entrancing and mesmerizing*
This is definitely the coolest music video of 2024
3 weeks later and im still shaking ass for jinsoul
You're so real for this 😔💅🏿
I’m so curious what a live performance of this will look like
I can't wait to see the choreography 🤩🤩🤩🤩🤩
No fr I'm curious too
the camera angles? the clothing? THE HAIR?? perfection omg
I really hope ARTMS stick with this type of concept more for upcoming tracks and MV, it's nice and fresh to see a more dark style song/theme
this album gonna have different types of genre.. let's hope virtual angel has this vibe
This is so grimes coded omg 🧚🏼♀️ i feel like i watched an alternative music video
I've DREAMED of someone to do a concept like this bro... modhaus rlly knows what they're doing omfg and also can we take a moment to appreciate the makeup and hair... they all look GORGEOUS and also the art in this mv... eerie and beautiful. if I could give these guys a million dollars to keep doing stuff like this I would.
This really feels like the dark funeral like mv is about their time as loona and being mistreated but having to keep their innocent brave face and now basically burying that past and moving on from that dark time in their lives "hate me it's a blessing" because they can leave without looking back and moving forward > birth
This is ART. Mature lyrics, haunting music, the cinematography reminds me the German expressionist cinema, "Birth" sets a new universe (or expands one already conceived) to ARTMS. A new step for growing artists that came to shake the K-Pop foundations since the beginning. And I love it!!
YESS THE PAINTINGS AND HASEULS ROOM GIVE ME EXTREME DR CALIGARI VIBES
i randomly came across this mv and i’m in love i’ll definitely stan
Fandom name is ourii
Welcome!
Welcome
Welcome small fruit creature that must be protected from Niki
Now this is real music. This mv deserves 100M views. Everything is perfect, the art, the vocals, the instrumental, the concept, the editing, the vibes, the lyrics, the visuals, and imma say it again the art. THIS IS REAL MUSIC THANK U ARTMS FOR BRINGING REAL MUSIC BACK
This is more art than music.