No right or wrong, but at times Google that's 'favor' spending on the ad that the algorithm thinks will be a top performer. If you want a fair test. You can try an isolated test. i.e. Campaign 1 - same audience with SHORT VIDEO ad and Campaign2 - same audience with NORMAL ad - launched at the same time and just measure your results.
Great. I have one question: why not test different custom segments for each ad group within a single campaign instead of limiting to one variable per campaign?
So that's going to depend on a few things, but the important thing is, you'll want to have KPIs such as what your allowable cost per acquisition is, and if you have multiple ads, are you testing one by one with multiple audiences? Because if you just test 1 ad with 1 audience and just because it wasn't profitable, that doesn't mean the ad didn't work, you need to test different ideas or different hooks, from there you'll need to read your front end metric data, so what does the CPC and CTR look like? if it's ecommerce, are you getting Add-to-carts? what's the CPA. Ideally, you're going to want to have some testing budget set aside to have a 3-7 day.
@@linxdigital Sorry for the late reply, yes I want to go on 1 ad with one audience for now, and I am affiliate marketing to Andrew Tate University, and Andrew Tate will be talking in the video, I think this is great attention when the audience see Andrew Tate speaking, anyways I want to put 20$ budget in Lead Generation so, do I have to test it for one day and stop it if didn't profit or I should test it to 3-7 days?
Our naming convention is as followed, but it can vary, and you can simplify it further or remove certain things (main ones are audience, bid strategy and demo : [TEST] 00/00/00 (DATE LAUNCHED)- LD - (company name or offer acronym) - Max conv. (bidding strategy selected) - Audience type (i.e. AFF = Affinity or IM - in market - XYZ) - Device (DT, M for DESTKOP or MOBILE) - DEMO INFO (HHI = Household Income, gender and ages targeted) - Country acronym where you're targeting (US, UK ETC)
💻Let us manage your UA-cam Ads 👉linxdigital.com/youtube-ads-agency?
Thank you so much
You means 1st test creative by using open target 2-4 creatives
Then test audience and add wining creatives in it.
so you dont split the target groups and signals by ad groups but by campaign?
this video has an immense value, you're really a G.O.A.T. to provide something like this for free 🔥
Excellent video. Regarding the Ads, I do have SHORT video and NORMAL video... should I add them together within the same campaign and adgroup?
No right or wrong, but at times Google that's 'favor' spending on the ad that the algorithm thinks will be a top performer. If you want a fair test. You can try an isolated test. i.e. Campaign 1 - same audience with SHORT VIDEO ad and Campaign2 - same audience with NORMAL ad - launched at the same time and just measure your results.
Great. I have one question: why not test different custom segments for each ad group within a single campaign instead of limiting to one variable per campaign?
Because if you do not isolate variables you will not truly know which one is the effective
When I want to test an ad can I test it for 1 day and then stop it if it doesn't get me profit, or i must test it for many days?
So that's going to depend on a few things, but the important thing is, you'll want to have KPIs such as what your allowable cost per acquisition is, and if you have multiple ads, are you testing one by one with multiple audiences?
Because if you just test 1 ad with 1 audience and just because it wasn't profitable, that doesn't mean the ad didn't work, you need to test different ideas or different hooks, from there you'll need to read your front end metric data, so what does the CPC and CTR look like? if it's ecommerce, are you getting Add-to-carts? what's the CPA. Ideally, you're going to want to have some testing budget set aside to have a 3-7 day.
@@linxdigital Sorry for the late reply, yes I want to go on 1 ad with one audience for now, and I am affiliate marketing to Andrew Tate University, and Andrew Tate will be talking in the video, I think this is great attention when the audience see Andrew Tate speaking, anyways I want to put 20$ budget in Lead Generation so, do I have to test it for one day and stop it if didn't profit or I should test it to 3-7 days?
naming convention please.
Our naming convention is as followed, but it can vary, and you can simplify it further or remove certain things (main ones are audience, bid strategy and demo :
[TEST] 00/00/00 (DATE LAUNCHED)- LD - (company name or offer acronym) - Max conv. (bidding strategy selected) - Audience type (i.e. AFF = Affinity or IM - in market - XYZ) - Device (DT, M for DESTKOP or MOBILE) - DEMO INFO (HHI = Household Income, gender and ages targeted) - Country acronym where you're targeting (US, UK ETC)
This was fun! Hope Neil was ok with me giving away all the structre nugs! 😅
🔥🔥🔥🔥🔥
Naming convention please! 😅