We put it together and later on it could be worth testing as an isolated campaign with just a specific theme (grouped custom intent KWs) but you don't want to limit placements, or age too much as that may cause ad not to serve.
Hello there! 1 Audience in 1 campaign for easier optimization and scaling. Adding multiple audiences into 1 ad group or campaign is called "spaghetti testing" and it's not a best practice due to not knowing what audience actually worked.
Combine audience is option is no longer available hense it is difficult to exclude few interest from my UA-cam Vedio view ads. Any solution to add interest based exclusions? I have tried excluding Keyword but I am not satisfied with results
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thanks! do you split these signals (placements, keyword, topics etc) in different ad groups or put it all together?
We put it together and later on it could be worth testing as an isolated campaign with just a specific theme (grouped custom intent KWs) but you don't want to limit placements, or age too much as that may cause ad not to serve.
would you recommend putting each audience type into it's own ad group or campaign? or just throw all audience targeting into 1 huge audience?
Hello there!
1 Audience in 1 campaign for easier optimization and scaling. Adding multiple audiences into 1 ad group or campaign is called "spaghetti testing" and it's not a best practice due to not knowing what audience actually worked.
Combine audience is option is no longer available hense it is difficult to exclude few interest from my UA-cam Vedio view ads. Any solution to add interest based exclusions?
I have tried excluding Keyword but I am not satisfied with results
Are there two types of keyword targeting? Because I am using keyword targeting in my YT in feed campaign
This was great info! Audiences on YT are 🔑
Thanks for sharing 😊
Thanks for watching!
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