Hyster-Yale Group factory in Craigavon, Northern-Ireland - corporate film - Gobsmacked® (2016)

gobsmacked.vid... In 2015, we began working for the Hyster-Yale Group, a global leader in lift trucks and big trucks, operating under the Hyster® and Yale® brands for over 100 years. At the time, we boarded a plane to Belfast twice for film shoots at the impressively large HYG factory in Craigavon, Northern Ireland. Because of the enormous volume of shots, which were subsequently used for many corporate and brand video deliverables, these were tough sessions, but above all experiences that we will never forget. Many projects abroad followed, both for Hyster-Yale Group and for other customers.
The purpose of this video was to capture the impressive production facilities and innovative processes from the perspective of the corporate brand, to inspire shareholders and partners. This project was also important for the Hyster® and Yale® brands, as we applied our 'branded lighting' technique for the first time; subtle rim lights around objects in the corporate identity color, which we then perfectly matched in the color grading.
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