How to Write Emails For Different Decision Makers

📢 New podcast episode is out
In a recent episode of the The Art Of Selling Online Courses, I dive deep into the world of email marketing for online courses and explore the different decision-making styles that come into play when writing promotional emails.
As the in-house copywriter at ‪@Theartofsellingonlinecourses‬ I'll be sharing my insights and expertise on how to write emails that appeal to different types of decision makers within your audience.
I explain that in order to write promo emails that work for different people, you need to understand two key aspects: customer objections and fears, and the fact that not everyone remains at the same awareness level as when they first subscribed to your list.
We discuss how our email promo strategy differs from the norm, and I share my approach to writing emails that resonate with various decision-making styles, including early-adopters, logical decision makers, emotional decision makers, and even procrastinators.
Throughout the episode, we explore the Gain-Logic-Fear and Going-Going strategy that we utilize in our coaching program, highlighting how it effectively guides the purpose of each email in the promotional sequence.
WATCH THE FULL EPISODE HERE: • Writing Emails For Dif...