The introduction of the Lark temporarily resuscitated Studebaker. But when Ford, GM and Chrysler entered the compact car market, it was a slow death for Studebaker. Mismanagement, overly generous union contracts and not being financially able to compete against the Big 3 sealed their fate. Sad end to a once proud company.
My GGGrandfather wouldn't buy anything but Studebaker Wagons . Grandfather bought nothing but Studebaker Cars . I have a 64 Avanti R2 as my pride and joy.
Great video! Thanks for posting.
Glad you enjoyed it! Thank you
The introduction of the Lark temporarily resuscitated Studebaker. But when Ford, GM and Chrysler entered the compact car market, it was a slow death for Studebaker. Mismanagement, overly generous union contracts and not being financially able to compete against the Big 3 sealed their fate. Sad end to a once proud company.
My GGGrandfather wouldn't buy anything but Studebaker Wagons . Grandfather bought nothing but Studebaker Cars . I have a 64 Avanti R2 as my pride and joy.
Some are work looks more like Dodge of 1960