Great content. Just wanted to add some insight on the topic of being “on brand.”Let me know if I’m wrong. But seems like you were implying that quality of a production, like an ad, is the main aspect to a brand. If I’m correct in this observation I would have to disagree. A brand is the perception someone has about a product or service. That perception is owned and shaped by the customer and not the company. Companies can influence those perceptions but not make them. Depending on the message that the company is intending to rely their tone, and the platform they are using to promote determines the style of production. Whether it be low budget or it’s counter part. Every company must strategically decide for each project plan to publish.
In the end a brand is not a tangible thing. You don’t start a brand. You start a business that offers a particular product or service that solves a particular problem for a particular group of people. If you do it right, then you build a reputation that then attracts similar people to your products and repels those who aren’t. Once again, those perceptions is your brand.
So insightful. Always refreshing to find conversations based on critical thought rather than touting generic assumptions about branding. Learned so much and making changes.
Speaking of jarring, here, I’m watching a fantastic interview about branding and marketing and I click on the channel and it says “Levels shows you how food affects your health”.
This information was better than most of these so called clothing brand coaches! Thanks for the real, honest, and genuine perspective!
Great content. Just wanted to add some insight on the topic of being “on brand.”Let me know if I’m wrong. But seems like you were implying that quality of a production, like an ad, is the main aspect to a brand. If I’m correct in this observation I would have to disagree. A brand is the perception someone has about a product or service. That perception is owned and shaped by the customer and not the company. Companies can influence those perceptions but not make them. Depending on the message that the company is intending to rely their tone, and the platform they are using to promote determines the style of production. Whether it be low budget or it’s counter part. Every company must strategically decide for each project plan to publish.
In the end a brand is not a tangible thing. You don’t start a brand. You start a business that offers a particular product or service that solves a particular problem for a particular group of people. If you do it right, then you build a reputation that then attracts similar people to your products and repels those who aren’t. Once again, those perceptions is your brand.
So insightful. Always refreshing to find conversations based on critical thought rather than touting generic assumptions about branding. Learned so much and making changes.
Speaking of jarring, here, I’m watching a fantastic interview about branding and marketing and I click on the channel and it says “Levels shows you how food affects your health”.
Thank you!
That was insightful. Thank you!
Bud Light. Budweiser messed up so his first sentences were off