How to Choose Your Brand Colors Strategically
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- Опубліковано 24 лип 2024
- FREE "3 Keys to a Crystal Clear Brand" Masterclass at: brandingquiz.com/crystal-clea...
Looking for a smart method to use when choosing brand colors? And information about color psychology - and selecting brand colors that convey the right feelings, mood, and tone?
You’re in the right place then, Genius Entrepreneur! I’m Kaye Putnam, the Psychology-driven Brand Strategist. In this video, I’m going to share all my best tips and tricks for picking colors for your brand.
The keys are to choose colors based on your truth, not based on trends… and to choose a color palette that will be functional when it’s time to design your brand assets. Tune in for the details!
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Take the brand quiz to get ideas for brand colors! www.kayeputnam.com/quiz/
Thank you! Extremely helpful!
Thanks for the info Kaye!
It's very helpful, thank you!
I love this method of collecting images. Thank you so much Kaye - I've been down such a colour rabbithole and hadn't considered simply going by feeling and allowing the colours to "reveal" themselves.
Melissa, you are SO welcome!
Thank you, this was very helpful
Thanks for this great video. Re the last 'contrasty' color, what does it contrast aainst specifically? the primary brand color?
Really informative. Thanks!
Great video! That top doesn't translate well onto video though, it's distracting because the stripes seem to be moving around all the time 😀
excellent video and very practical
Great training! This was very helpful for choosing my company colors
I 💘 your channel page which app did you choose and how
I loved this video! I missed the website where you could input the Pinterest colors. What was it called again? Thank you!
Thank you Kaye, I'm super new here to your channel but just wanted to say you have great stuff!
Thank you so much for such a comprehensive and so well explained video. I am working on deciding my Brand Colour. It's so confusing to pick one color. Your video is definitely making the process easier. I will get on it. Thanks again 👍😁
Hi Kaye! I love this video content! Very informative and well explained points. This helps me to choose my brand colors that I can truly relate and represent my brand.
Thank you, Kaye! Very helpful.
Tysm♥️
Thank you so much, I love how you identify the 5 main colors you should choose
Thank you for the kit!! Helped a lot. Will keep you posted on the results coming our way!
I love your channel
Thank you so much!
You're welcome!
This is so useful and straightforward. Thanks for this!
Wow ! 🤯🤩 I just finished presenting a mood board to a client and I’m seeing the same color pallet and elements (marble with gold streaks ) , deep navy , dark emerald. It’s for administrative services . She says she loves them all ! I enjoyed the depth of this video ! It is greatly appreciated!!
This was great! Thank you for sharing this color brand insight.
Nice video, here's a like 🙂
Thank you kaye, 5 color technique was life saving
You’re welcome 😊
This was really good! My question is I’m in the candle Industry and I liked 2 different pallets. One is definitely the caregiver architect pallet but also the pretty blues (light ones or teals). How do you chose when my product is white jars with gold lettering and lids. Do your brand colors scheme suppose to coincide with your product? Hope that made scents lol
Thanks so much for this. I would love a more detailed vid! Xxx
thank you so much.
You're welcome!
Great
Im a little stuck because my business name has a color in it (Black) and I feel forced to use Black and White as the main brand colors
nice
I really liked the Pinterest collage idea, definitely gonna use it. Nice content!
The way you pronounce "buttons" is cute, Kaye :)
Thank you for your video. I love Visual Branding. I have a few videos on my channel as well. Color theory is fascinating and how much it influences our emotions.
I love the Pinterest board idea - thank you!
Kaye have you ever lived in Hawaii?
Yep! We lived on Oahu 2013-2015!
I LOVEDDD the video but the sweater she had on was so annoying it was giving me a headache :(
Where's the hat?
I love your cute teeth
Very informative, thank you!