Terry Kirkman, lead singer and founder of The Association, sadly passed away on Saturday, September 23, 2023. He wrote this song (along with others) and it's one of the greatest songs ever penned.
wow, Terry Kirkman passed away? Ohhhh no; he was AWESOME! Albeit i was only 5 - 7 yrs old in the 60s; i remember sooooooo many of these incredible songs; and TV shows; The Courtship of Eddie's Father; Bewitched, Family Affair, Bonanza, The Rifleman, Perry Mason, The Fugitive, Romper Room, Get Smart. There was Captain Kangaroo, Jumping Jack before Sesame Street... etc...
He was 83. ---- The cause was Congestive Heart Failure. --- This song was Mr. Kirkman's answer to the Beach Boys masterwork "In my Room". --- Both songs include the words "Dreaming" and "Scheming". --- RIP, Terry Kirkman.
No fancy, flashy on-stage costumes, fog & pyretics, blinding lights, exorbitant makeup, etc. Just mesmerizing harmony. This IS what singing is supposed to be. First listened as a teenager but still listening as a senior. Forever cherished.
I AM 67 YEARS OLD AND I AM SO GLAD I GREW UP LISTENING TO GREAT SONGS SUCH AS THIS. THIS IS AS BEAUTIFUL A SONG NOW AS IT WAS THEN....................CHERISH IS THE WORD.
My husband and I were dating when this song became so popular. I listened to it everyday. It brings back some wonderful memories. It is a very special song for us. We will be married 50 years on 9/21/2016.
September is the best month to marry ! I know several people who have married in September and have been married for years. If you are not married yet Cat Man and you decide to marry tell your girlfriend it has to be September. It is a great month !
Yeah at 6zero ......but local government thieves and the evil demons in human form stole Our house and EVERYTHING in it . And what was supposed to be Our Sons , scratch that WAS their legal possessions . The evil is rampant .
I agree...they have some killer tunes. I was born after there biggest songs 1974, but I have come to realize that some of my favorite 60s tunes(this and Windy for example) are the Association...great band
Wrecking Crew drumming great Hal Blaine who played on the original version said he thought this was perhaps the best of the thousands of songs he performed on.
@@toddb8851 Why🤷🏻♀️?? How🤷🏻♀️?? I’m a woman of color (73 to be exact) born and bred in NYC; a beautiful melting pot of cultures - which inevitably includes MUSIC! YES, NYC is racist, but this is AmeriKKKa after all. More to my point, I’m not quite understanding how the lyrics - or how the style in which they’re delivered, is considered racist. That said, I can name some white groups from that era to the present who’s lyrics are pretty distasteful.
Clean cut young gentlemen who can harmonize and actually carry a tune. They put today's so called "artists" to shame. It is so sad that much of today's music is pure noise. I am so glad that we can still enjoy these songs via the wonder of You Tube. Thank you for posting.
Most people (myself included) thought they were a vocal group who performed in front of a band. Never fully realizing their immense talent as musicians as well.
This is the first record that my husband bought me when we were dating. We still do cherish one another . We are now married 48 years and together 52 years.
remember those little transistor radios? A lot of the guys heading to Vietnam took them and in camp they would try desperately to listen to just a few bars of songs like these. I served during Vietnam. I served, I saw, and I wept for all that did not return,
ASSOCIATION:. CHERISH OMG!!! LUV THIS BEAUTIFUL SONG WITH PRECIOUS LYRICS. ABSOLUTELY ENCHANTING!!! IT TOUCHES THE HEART STRINGS WITH LOVELY MEMORIES!!! TQ FOR SHARING A LOVELY ENSEMBLE!!!
This song is miles above most of the more recent ones. It conveys feeling, and is very well played and sung. The lyrics are very good and meaningful. How I miss those times when singers were elegant, and sang nice songs with no profanities or vulgar words.
This record was produced by my dear friend and mentor, Gary S. Paxton. The story behind this record is interesting: It was recorded in Hollywood at Gary's studio, located in his house. In fact he made the entire house into a studio - along with all the house furnishings (much like the studio he had here in Nashville). The control room was located in an upstairs bedroom, with a hole in the floor so that he cold talk back to the musicians downstairs. That control room had the only 8 channel tape recorder in Hollywood at the time, of which he rented out to Capitol records often (Beach Boys, Sinatra, ect.) That machine is currently in his basement in Branson Missouri. (I've got photos of it). The musicians were all Gary's studio band. At the time they recorded this record, there were only two guys who consisted of the Association. The rest of them were hired to sing in the group on the road. This is a video of that group. The way they recorded this record (actually the entire album, which also features "Along Comes Mary") was very unusual. The drummer was in the dining room. The guitars were in the living room, and the vocals were recorded in the kitchen (which explains the kind-of "open room" sound of the vocals). I think the bells were recorded in a separate bedroom upstairs. If you listen to the original 1-inch master tape, you'll hear Gary yelling down the hole in the floor, "Tape's rolling..."
@Kevin Wicker: Wasn't this song one of the 2 grammy's that Gary S. Paxton won for producing this song?? The other was a gospel record he sang on later.
I saw The Association live in concert when I was a college student in the late 1960s. Not ashamed to say that listening to this made me tear up a bit, since many of my classmates and friends from back then are no longer with us.
I fell in love with a girl who was 15 in the summer of 1970. I don't think she ever realized how much I cared for her. She died young. I fell for another girl and I tell her every day how much I love her. We've been married 45 years. What a wonderful world!
It´s good !!! I fell in love at the age of 23 with a girl, and the day I met her I said I was going to marry her, we are 44 years old "dating" we had 3 children and 6 grandchildren, and we are in love until today !!
52 years have gone by since this song hit number one back in 1966. I was 12 years old then. And now that I'm 64... The song sounds as fresh to me now as it did the first time I heard it back in 1966. They are just one of the reasons why I consider the music of the 60's as the greatest decade in Rock & Roll history... Priceless!
I'm a taxi driver. Took a BIG tip because I was listening this song(part of a homemade BY ME big compilation of the 60's)and the 2 guys that i had in the car said that this was their parents songsofthelife, but they didn't know who was the singer!! They and their parents were searching this song for about 30 years!!! Made them(and the parents!)happy showing the name of the song! Incredible, you search for a (not so easy to hear today )song for decades, and you listen it in a public car!😂
A timeless classic. Rarely heard on the airwaves now which is a travesty. Such a beautiful stunning song which I think has never been surpassed. Simply wonderful.
For me this is their best song. An excellent love song which expresses very deep feelings about a hopeless love affair. It is hard to love and not be loved in return. One feels like if one were wothless at times. It has happened to all of us who have lived enough. But fortunately most of us get over it in time.
I am not married but someday I hope I find the right person to "cherish" the rest of my life. A faithful kind person who laughs and cries with me. Who has his priorities in proper order.
Ditto... and now I'm a 60 year old insurance salesman by day, and a long-haired rock guitarist in a classic rock cover band by night. But, I was listening to The Association in my single digits. They remind me of simpler times with my family, my first crushes and kisses, and just being stress free as a kid.
I remember listening to this song on the AM transister radio back in the late 60's, but now hearing it in full stereo on You Tube is awesome. Ah memories
I was in Nam and when I came home this was the first album I bought. "The Association".....I wore the grooves out. Every song was fantastic! "Enter The Young" On and on. I later got a rare Cd from Japan of the same album. Still have it today!
Ricardo Alencar de Azambuja I would say there are fewer that can write music well today, but there are still those that can, that have the essence of the message they are trying to give captured, though some say anything less then classical, jazz or symphany is not good music, but most cant even play well if at all their insterment let alone be one of the people that is learned in playing abillity as well as degrees in the musical arts like professors, of sorts, that have the full mastery of theory, writting, and playing, and the genious to write about something with real meaning and not just for the money. there is noththing wrong with using all the tools but they ought not be the main crutch for lack of talent, such as auto tune, or using the computer because you dont even have the skill to match beats as a dj or know when to change the sound and song on the fly to keep a good vibe at a party, let alone play keybords or have a band going with the electronic insterments or computers.
@@faithpatterson7158 If you're referring to the Fab Four, yeah, definitely! My favorite song of theirs is Golden Slumbers where they showcase the drumming ability of Ringo Starr.
@@AnneMarie-xq7uw Quote: "If you're referring to the Fab Four, yeah, definitely!" ...Who else would the Fab Four be? Are you referring to his spelling of Beatles as "beetles"? ..and a quick question: I've noticed a lot lately that people will respond to something said, and then make a statement followed by, "yeah, definitely" or comment and say, "but yeah...." and then have no proof of their affirmation of fact or truth on how and why it's correct. Where is that coming from?
Loved the Association over 45 years ago, still love them today! Brings back beautiful memories of a gentler time in the world; when neighbors helped and knew each other and music was like this. Yes, the war was going on; I served in the Air Force from '69 to '71, but the music of my generation's time was the best ever offered! Thanks for the memories!
This band and this song in particular owned Salt Lake City in the mid 60's. Every time I turned on my car radio, it would soon show up. It is a great memory, it was some of the best years of my life. Thanks, guys
This is the song I listen to in 1966. I fell in love with the most beautiful young girl in the world. Now I’m 81 years old and maybe...? Still love the Association
On a week-long trip to Honolulu with my mom in 1966 to visit my brother in college. I was 16 and would go behind the Ilikai Hotel daily to snorkel in the little body of water back there. About 3 days before I was to return to the states I met this cute chubby Hawaiian girl and developed a crush. We met up to chat on those last couple of days. I can't even remember her name now but I was heartbroken that I had not met her sooner. Cherish by the Association is the song that brings me back to that moment in time.
This song could be 20 minutes long and wouldn't be long enough! I was 7 when this song came out and it embodied the great music and sound of all the amazing music of the 1960's. I think it stayed at #1 on WCFL am radio survey for like 4 weeks and deserved it.
They seem unusually uptight and stiff in this video. They usually joked around a little on stage with each other. This appearance could have been from The Hollywood Palace or maybe The Andy Williams Show. The average age of The Hollywood Palace audience was approximately 106 years old and wouldn't have gotten The Association's hippy antics on stage.
Can't get enough of these guys this morning. Started about 20 min. ago and now at 1966 the Cherish is warming my heart. Pushing 68 in a few months and bringing back the teenage years of my incredible life on the planet, Thanks be to God!. I hope you treasure the incredible era we live in as much as I do. Live, Love, Pray!
I knew the girl that this song was written to. She went to Purdue University. We were at her apartment for Purdue Home Coming and the band (Association) walked in. She went on to marry him and she sang backup in songs by the Association and also Gary Pucket and the Union Gap. In my mind, it was the most romantic song of the era. Youth today does not have love songs like this and they are missing something.
For me this is still the best song about unrequitted love I have ever heard. It is very well sung and played, and the singers really have class. Their elegant suits show it. Not only the lyrics are great, but the motions of the singers as they sing and the gestures they make, give it a feeling of realness not found in most songs.
Very beautiful music. My oldest brother introduced us to the Association & the Classic IV's music in the early 70's. He came back from Vietnam with a reel-to-reel tape player and played Cherish, Traces, Stormy and other nostalgic songs like them. He would lay in bed listening to this music over and over. I think he missed a special girl he met over there, and his many friends that he left behind in the war, and this music helped him get over those Memories.
The Association did this song the best. Very beautiful harmonizing! They were the masters at harmonizing. I never tire hearing this song by them. Thanks for sharing.
I was born in 1960. I loved alll is music so much even when young. It's everything!! I fronted off in bands, studied classical music to improve my voice...got close in L.A. but all my "breaks" fell through. I'm still grateful we had the best music in our generation!!!
GORGEOUS song! The music of the 60's inspired Love and Peace and changed a generation. It was a magical time to be alive. I was only 10 years old in 1967, but you could feel it in the air. A type of musical renaissance of sorts. So glad I was able to experience first hand. Great time to be a kid, too!
![Golden Oldies Video Mix 22[Nonstop]](/img/n.gif)
Terry Kirkman, lead singer and founder of The Association, sadly passed away on Saturday, September 23, 2023. He wrote this song (along with others) and it's one of the greatest songs ever penned.
wow, Terry Kirkman passed away? Ohhhh no; he was AWESOME! Albeit i was only 5 - 7 yrs old in the 60s; i remember sooooooo many of these incredible songs; and TV shows; The Courtship of Eddie's Father; Bewitched, Family Affair, Bonanza, The Rifleman, Perry Mason, The Fugitive, Romper Room, Get Smart. There was Captain Kangaroo, Jumping Jack before Sesame Street... etc...
Beautiful song
Insuficiencia cardíaca, la causa de su fallecimiento
He was 83. ---- The cause was Congestive Heart Failure. --- This song was Mr. Kirkman's answer to the Beach Boys masterwork "In my Room". --- Both songs include the words "Dreaming" and "Scheming". --- RIP, Terry Kirkman.
Which one is he ? They are all singing lead
Very sad news. What a legend, making the association part of music history.
This was our song at our wedding reception in 1967. We are still married..55yrs💝
NICE MEMORIES!!!!
That's great 🎉 cheers to you lovebirds. Many regards. Am 67 and think am 20.
Are you cherishing those you love in 2024? Don't forget to tell those who are in your life how much they mean to you.
Every , we need talkink this for all ......
We need to value our loved ones every day and say thanks for sharing the day with them. Also the Lord for giving us life.
Wow 1966 seems like yesterday 🎉
No fancy, flashy on-stage costumes, fog & pyretics, blinding lights, exorbitant makeup, etc. Just mesmerizing harmony. This IS what singing is supposed to be. First listened as a teenager but still listening as a senior. Forever cherished.
Perfect harmony. Every time I hear this song I get goosebumps! Thank you gentlemen❣️
I am now 67 and still listening to them....they lift my spirit and transport me back to those wonderful days.
@@eleanortempleman6695
Ditto. 65 this year. Still enjoying this song.
Exactly! Music is more of a feeling than performing like theatre. I agree
No foul mouth techno noise made to the beat of a bouncing basketball with a fly squealing through a bullhorn
I AM 67 YEARS OLD AND I AM SO GLAD I GREW UP LISTENING TO GREAT SONGS SUCH AS THIS. THIS IS AS BEAUTIFUL A SONG NOW AS IT WAS THEN....................CHERISH IS THE WORD.
I agree, we have been married for over 40 years, and sit in the patio and listen to these songs.
67 and counting!
Amen!!!!!?
Haven't you heard? The BIRD is the word...…..
One tear older than me,,,,I miss Port Townsend,,,WA.....
One word will do... timeless.
The Association should be in the Rock & Roll Hall of Fame.
I AGREE!!!
WHY ISN’T IT????
Why are they not, and why is my reply censored?
No doubt
Yep .
So should Connie Francis , Lesley Gore , Ella Mae Morse , Skyliners , Neil Sedaka and Chubby Checker .
My husband and I were dating when this song became so popular. I listened to it everyday. It brings back some wonderful memories. It is a very special song for us. We will be married 50 years on 9/21/2016.
+Vickie Taylor Congratulations on such a long marriage !!!!!!
50 years CONGRATULATIONS!!! On 09/21/2016 I will be celebrating my 58 BD.
+Cat Man my birthday is seven days after!
COOOOOOOL September ROCKS
September is the best month to marry ! I know several people who have married in September and have been married for years. If you are not married yet Cat Man and you decide to marry tell your girlfriend it has to be September. It is a great month !
Who Is With Me...It is December 2019 & We Still CHERISH This Beautiful Song..Cherish is the word
Daniel Marin Me!! I was 6 years old when this song came out!! Great childhood memories!!
April 2020
It has stood the test of time!
@@rickmays797 July 2020
This takes me back to 66-67.
56 YEARS LATER AND I AM STILL SINGING AND ENJOYING THIS SONG IN 2022❤️
Enjoy...
Same
Yeah at 6zero ......but local government thieves and the evil demons in human form stole Our house and EVERYTHING in it . And what was supposed to be Our Sons , scratch that WAS their legal possessions . The evil is rampant .
My GRANDDAUGHTER loves this song and she is 15 [year 2022]!
Ah, no. 2023 now!
The Association is one of the most underrated bands of all time
Amen. From 1960 until 1975, NO ONE can tell me this wasn't the greatest time for any genre of music ever produced. This band proves it.
Yeah, and for good reason. They weren't that hot.
I agree...they have some killer tunes. I was born after there biggest songs 1974, but I have come to realize that some of my favorite 60s tunes(this and Windy for example) are the Association...great band
Yeeeessss... very beautiful songs...
I totally agree with you! They were my favorite band in the 60's and still are today.
...WOW... Still listening to the great record on my 74th birthday today 10-24-2019...Thank God....
Rip Terry Kirkman. You wrote a song that will never be forgotten as long as there is longing for love.
This is such a romantic song.🥰
I agree!!!
My wife and I got engaged in 1966. Cherish was our song then and still is!
iT´S TOO GO😍OD LISTEN THIS!!!!
Born in 1966
Still an Amazing Performance! Complex harmonies. Sophisticated arrangement. Elegant presentation. Timeless.
Untouchable.
Playback
racist
Wrecking Crew drumming great Hal Blaine who played on the original version said he thought this was perhaps the best of the thousands of songs he performed on.
@@toddb8851
Why🤷🏻♀️??
How🤷🏻♀️??
I’m a woman of color (73 to be exact) born and bred in NYC; a beautiful melting pot of cultures - which inevitably includes MUSIC!
YES, NYC is racist, but this is AmeriKKKa after all.
More to my point, I’m not quite understanding how the lyrics - or how the style in which they’re delivered, is considered racist.
That said, I can name some white groups from that era to the present who’s lyrics are pretty distasteful.
Those of us who know great music will Cherish this song into Eternity
I Agree!!!!
I am one of those !
Greatest love song of all time!
A Toaist friend says the ugly vulgar trash music is needed to realize how beautiful this music is....
Clean cut young gentlemen who can harmonize and actually carry a tune. They put today's so called "artists" to shame. It is so sad that much of today's music is pure noise. I am so glad that we can still enjoy these songs via the wonder of You Tube. Thank you for posting.
I'm grateful to youtube for this too !!
Most people (myself included) thought they were a vocal group who performed in front of a band. Never fully realizing their immense talent as musicians as well.
I call this new music noise pollution exactly what it is. Nothing absolutely nothing beats the 60s and 70s music 🎵
Actually these guys are pretty shaggy - not clean cut.
Hahaha. That’s what parents & old folks said about these guys & so many others. It’s all relative!!
This song is like gold.....it just sounds even better, all these years later. Cherish is the word.
I'm really not a fan of Heavy Metal.
I was a junior in high school when this came out. It is still good.
This is the first record that my husband bought me when we were dating. We still do cherish one another . We are now married 48 years and together 52 years.
CONGRATULATIONS!
LUCKY!
WELL DONE!
Yes, continue to cherish one another. 💞
remember those little transistor radios? A lot of the guys heading to Vietnam took them and in camp they would try desperately to listen to just a few bars of songs like these. I served during Vietnam. I served, I saw, and I wept for all that did not return,
The testimony that you were in the war is always hard !!
@@ZAMBA1952 Thank you sir. I was just a field medic Women's Army Corp(WACS)
@@mariesmith599 congrats for serve your country!
Thank you. 💜
Thank you 🇺🇸
Unbelievable music. Such great music that fit the times.
ASSOCIATION:. CHERISH
OMG!!! LUV THIS BEAUTIFUL
SONG WITH PRECIOUS LYRICS.
ABSOLUTELY ENCHANTING!!!
IT TOUCHES THE HEART STRINGS WITH LOVELY
MEMORIES!!! TQ FOR SHARING A LOVELY ENSEMBLE!!!
This song is miles above most of the more recent ones. It conveys feeling, and is very well played and sung. The lyrics are very good and meaningful. How I miss those times when singers were elegant, and sang nice songs with no profanities or vulgar words.
I Agree. ! Goldem good times!!!
Totally agree
CIA took over (Laurel Canyon) music business
And Beatles is Tavistock creation
I was 8 yrs old...Cape Town, South Africa, my Mom played this song over and over again, wish she was still here to listen with me once again!
remember is to live, remember our loved ones is to revive ..
she is...
Ricardo Alencar de Azambuja afterthefox Too true!! 😅
She is still with you, Wilsy, and listening with all her heart. They never leave us..
We have all lost loved ones and music takes us back in time to when they were with us.
This record was produced by my dear friend and mentor, Gary S. Paxton. The story behind this record is interesting:
It was recorded in Hollywood at Gary's studio, located in his house. In fact he made the entire house into a studio - along with all the house furnishings (much like the studio he had here in Nashville). The control room was located in an upstairs bedroom, with a hole in the floor so that he cold talk back to the musicians downstairs. That control room had the only 8 channel tape recorder in Hollywood at the time, of which he rented out to Capitol records often (Beach Boys, Sinatra, ect.) That machine is currently in his basement in Branson Missouri. (I've got photos of it).
The musicians were all Gary's studio band. At the time they recorded this record, there were only two guys who consisted of the Association. The rest of them were hired to sing in the group on the road. This is a video of that group.
The way they recorded this record (actually the entire album, which also features "Along Comes Mary") was very unusual. The drummer was in the dining room. The guitars were in the living room, and the vocals were recorded in the kitchen (which explains the kind-of "open room" sound of the vocals). I think the bells were recorded in a separate bedroom upstairs.
If you listen to the original 1-inch master tape, you'll hear Gary yelling down the hole in the floor, "Tape's rolling..."
Kevin Wicker, this is pure gold.
@Kevin Wicker: Wasn't this song one of the 2 grammy's that Gary S. Paxton won for producing this song?? The other was a gospel record he sang on later.
I’d love to read a book or watch a series about your and your friends adventures
geez
Creative setup! A magical uplifting song I liked as a child then.
Listen to this song everyday absolute class
Cherish IS. the word !! 💕it felt so right to be persuasive mildly persistent and passionately positive about this desire I had..
RIP Terry....your beautiful music will last forever💗
I saw The Association live in concert when I was a college student in the late 1960s. Not ashamed to say that listening to this made me tear up a bit, since many of my classmates and friends from back then are no longer with us.
God, I love this song!
were all just passing thrugh here mate...make every day count...
This is a classic and will pass the test of time, it will go on forever.
RIP Terry Kirkman. Thanks for the the memorable songs.
Saw them in Bethlehem PA last year with my 2 older sisters. Wonderful! Anne passed away 1month later from Covid. CHERISH that forever.
Cool!!!
I loved all your songs,such good MEMORIES,LIVE in DE. I'll get to the SAND BAR one of these days!!! OH in OC, MD.
I fell in love with a girl who was 15 in the summer of 1970. I don't think she ever realized how much I cared for her. She died young. I fell for another girl and I tell her every day how much I love her. We've been married 45 years. What a wonderful world!
It´s good !!! I fell in love at the age of 23 with a girl, and the day I met her I said I was going to marry her, we are 44 years old "dating" we had 3 children and 6 grandchildren, and we are in love until today !!
52 years have gone by since this song hit number one back in 1966. I was 12 years old then. And now that I'm 64... The song sounds as fresh to me now as it did the first time I heard it back in 1966. They are just one of the reasons why I consider the music of the 60's as the greatest decade in Rock & Roll history... Priceless!
Mr54nomore, it was so good, David Cassidy covered it. :)
freeguy77 I consider the music of the 60's to be the greatest decade in Rock & Roll history. And these gentlemen where one of the reasons why. Peace!
I was 12 years old too!! I love have lived this great years, I would never change them for the music and situation now, believe me :)
Magda Sanchez Agreed!
I was 12 in '66, too. Love this great song, brings back a lot of great memories.
Such a pretty song. Sung so perfectly, the harmonies are perfect.
I agree!!!
These guys put me in a better head space.
It's just a bit boring though.
@@severnboar Well, you can't put pearls before swine.
I'm a taxi driver. Took a BIG tip because I was listening this song(part of a homemade BY ME big compilation of the 60's)and the 2 guys that i had in the car said that this was their parents songsofthelife, but they didn't know who was the singer!! They and their parents were searching this song for about 30 years!!! Made them(and the parents!)happy showing the name of the song! Incredible, you search for a (not so easy to hear today )song for decades, and you listen it in a public car!😂
I love listening to this, this is the idea when I made my playlists...
Fantastic Marilyn! Me too! God Bless You Always!
The entire group is singing even the drummer.
A timeless classic. Rarely heard on the airwaves now which is a travesty. Such a beautiful stunning song which I think has never been surpassed. Simply wonderful.
A Classic for all times ,
The best and most perfect
and beautiful song from the
60s, Awesome Perfect Song.
For decades this was voted the number one oldie on 98.7 Dallas. Year after year
We don't need / rely on the 'air waves' when we have YT
For me this is their best song. An excellent love song which expresses very deep feelings about a hopeless love affair. It is hard to love and not be loved in return. One feels like if one were wothless at times. It has happened to all of us who have lived enough. But fortunately most of us get over it in time.
I am not married but someday I hope I find the right person to "cherish" the rest of my life. A faithful kind person who laughs and cries with me. Who has his priorities in proper order.
I already found it and I'm happy ...
That's wonderful. So happy for you! Say a prayer for me to find my true love. Thank you.💛
@@gglarke7709
Always wishes everyone to be happy with what they can get, get or love !!
I hope you do, I had it it was beautiful
@@beaverstandig1747 Tks!!Best for all!!
Ditto... and now I'm a 60 year old insurance salesman by day, and a long-haired rock guitarist in a classic rock cover band by night. But, I was listening to The Association in my single digits. They remind me of simpler times with my family, my first crushes and kisses, and just being stress free as a kid.
MARAVILLOSO TEMA CON VOCES INCREIBLES !!!!!!!!inolvidable.....desde Rosario Argentina
This song is #1 of ALLTIME !!!
The prettiest song ever written 💕
I Agree!!!
… and the most heartbreaking 💔🥀
I remember listening to this song on the AM transister radio back in the late 60's, but now hearing it in full stereo on You Tube is awesome. Ah memories
All the 45s rock n roll records I listen to, I have three older sisters and an older brother, all four with different taste and sounds, lucky me
the most underrated 60's group for their HARMONY! They excelled with their harmony. Listen to their songs today and it still sounds just as beautiful.
I agree!!!
Ladies and Gentlemen...THIS is how you RECORD vocal harmonies...THIS is how you PERFORM vocal harmonies. These guys wrote the book
kyle briese by
You are soooo right.
These guys and/or the Letterman wrote the book on performing tight vocal harmonies, yes.
The lyrics are off the scale!!!
Here here
I was in Nam and when I came home this was the first album I bought. "The Association".....I wore the grooves out. Every song was fantastic! "Enter The Young" On and on. I later got a rare Cd from Japan of the same album. Still have it today!
Actually the album was titled "And Then Along Comes The Association" .
Thank you for your service. Did the album provide comfort during your time in Vietnam?
@@TruthAndFreedom76 Yes It did Juan. I even had "Cherish" played at "one" of my marriages in Las Vegas! LOL Stay safe and Merry Xmas!
Thank You for Your Service... and I bet those donut dollies were hot 😍❤️
Makes the dreams of lovers sweeter and warmer. Love their harmonious voices and the bells.
How classy and graceful. I miss this style. Who is listening to this magical song in 2021?
Only us !!!!
It seems like the the heart and soul has gone out of today's music. None of it has substance, as this one does.
I agree!!!
Ricardo Alencar de Azambuja I would say there are fewer that can write music well today, but there are still those that can, that have the essence of the message they are trying to give captured, though some say anything less then classical, jazz or symphany is not good music, but most cant even play well if at all their insterment let alone be one of the people that is learned in playing abillity as well as degrees in the musical arts like professors, of sorts, that have the full mastery of theory, writting, and playing, and the genious to write about something with real meaning and not just for the money. there is noththing wrong with using all the tools but they ought not be the main crutch for lack of talent, such as auto tune, or using the computer because you dont even have the skill to match beats as a dj or know when to change the sound and song on the fly to keep a good vibe at a party, let alone play keybords or have a band going with the electronic insterments or computers.
***** Oh, bullshit. Good music comes out of every era.
well depends on the genera.
+Vertical Horizon
name one good band from the last 35 years then
I'm 25, and without the youtube I never would know about this songs. So thank you.
Listen to the old beetles. It will blow your head off.
@@faithpatterson7158 If you're referring to the Fab Four, yeah, definitely! My favorite song of theirs is Golden Slumbers where they showcase the drumming ability of Ringo Starr.
"the youtube" nice try going undercover, grandpa
@@AnneMarie-xq7uw Quote: "If you're referring to the Fab Four, yeah, definitely!" ...Who else would the Fab Four be? Are you referring to his spelling of Beatles as "beetles"? ..and a quick question: I've noticed a lot lately that people will respond to something said, and then make a statement followed by, "yeah, definitely" or comment and say, "but yeah...." and then have no proof of their affirmation of fact or truth on how and why it's correct. Where is that coming from?
Rafael Santos glad u got to experience this.
Living it was the absolute best
So beautiful
Beautiful song and awesome group! Windy is also a very beautiful song by the same group.
I agree!!
This video and song i can watch every day absolute quality words fail me
FOR MY FIRST HUSBAND. Gone with the angels. I married someone he knew with his blessings. He was dying of multiple myeloma. I am 66 now.
Loved the Association over 45 years ago, still love them today! Brings back beautiful memories of a gentler time in the world; when neighbors helped and knew each other and music was like this. Yes, the war was going on; I served in the Air Force from '69 to '71, but the music of my generation's time was the best ever offered! Thanks for the memories!
I'm happy to hear this. The idea is this: to share happy moments.
This band and this song in particular owned Salt Lake City in the mid 60's. Every time I turned on my car radio, it would soon show up. It is a great memory, it was some of the best years of my life. Thanks, guys
David Cassidy version of Cherish brought me here! Great song!
This is the song I listen to in 1966. I fell in love with the most beautiful young girl in the world. Now I’m 81 years old and maybe...? Still love the Association
I've heard this song 100's of times since it came out and it still moves me every time. The way it builds at the end is just fantastic.
That last echoing guitar chord is awesome!
Called tremolo, very popular in the 50s & 60s.
He's playing a Jazzmaster back then the top of the line Fender electric... they were more pricey than a Strat or Tele
@@BillDerBerg ,zaabYgxyvgvhy
belissima cancao tocadas e interpretadas pelo Grupo Association.
One of my very favourite old songs.
for me too!!
So beautiful... makes me happy ❤
On a week-long trip to Honolulu with my mom in 1966 to visit my brother in college. I was 16 and would go behind the Ilikai Hotel daily to snorkel in the little body of water back there. About 3 days before I was to return to the states I met this cute chubby Hawaiian girl and developed a crush. We met up to chat on those last couple of days. I can't even remember her name now but I was heartbroken that I had not met her sooner. Cherish by the Association is the song that brings me back to that moment in time.
Good music, give-us time-tripps!!
Beautiful loving song. Excellent music. Harmoniesing very effective.
I like this song hugely ! To me it
epitomizes the 60s superbly -a very,very nostalgic song! The melody and the harmonies are unmatchable !
I agree!!!
This song could be 20 minutes long and wouldn't be long enough! I was 7 when this song came out and it embodied the great music and sound of all the amazing music of the 1960's. I think it stayed at #1 on WCFL am radio survey for like 4 weeks and deserved it.
I Agree , it´s a nice music!!!
Here's to another kid from 1959
Great music! Love it! The music was MUCH MUCH BETTER back then.
NO DOUBT ABOUT IT!!
one of the best harmonizing groups ever awesome
Those harmonies are simply amazing.
Falando em harmonia, quando puder, ouça com ray conniff.
Conheço Ray Coniff, um bom maestro!!
Right Thats it Simple...ick!
Great harmonies in this one! And look at those three-piece suits! Definitely a different era with a lot more class back then.
They seem unusually uptight and stiff in this video. They usually joked around a little on stage with each other. This appearance could have been from The Hollywood Palace or maybe The Andy Williams Show. The average age of The Hollywood Palace audience was approximately 106 years old and wouldn't have gotten The Association's hippy antics on stage.
And they are lined up together and nobody is a front nan trying to show up the other guys
Yes it was. So much more than present society
Sammy Hagar wrote in his book that he loved this band, and their great harmonies. High praise from Red Rocker!
Sammy Hagar from Montrose?
Can't get enough of these guys this morning. Started about 20 min. ago and now at 1966 the Cherish is warming my heart. Pushing 68 in a few months and bringing back the teenage years of my incredible life on the planet, Thanks be to God!. I hope you treasure the incredible era we live in as much as I do. Live, Love, Pray!
I knew the girl that this song was written to. She went to Purdue University. We were at her apartment for Purdue Home Coming and the band (Association) walked in. She went on to marry him and she sang backup in songs by the Association and also Gary Pucket and the Union Gap. In my mind, it was the most romantic song of the era. Youth today does not have love songs like this and they are missing something.
Good Memories are our theasures, when the ages até coming! We living a golden times!!
Terry Kirkman, thanks for this beautiful music, rest in peace
One of the greatest songs about unrequited love ever made. Thanks for posting.
I agree!!
I was born in 1967, I listen to this song now, and it actually gives be goosebumps.
For me this is still the best song about unrequitted love I have ever heard. It is very well sung and played, and the singers really have class. Their elegant suits show it. Not only the lyrics are great, but the motions of the singers as they sing and the gestures they make, give it a feeling of realness not found in most songs.
I agree!!
great song , discovered it recently in the movie " pretty in pink" , awesome find
I'm 62 now,& this Cherish song is one of my fav songs then. I was still in grade school when this came out. Still listening this aug 6,2019
Perhaps the best harmony I have ever heard from a group. Just perfect!
Very beautiful music. My oldest brother introduced us to the Association & the Classic IV's music in the early 70's. He came back from Vietnam with a reel-to-reel tape player and played Cherish, Traces, Stormy and other nostalgic songs like them. He would lay in bed listening to this music over and over. I think he missed a special girl he met over there, and his many friends that he left behind in the war, and this music helped him get over those Memories.
Good memoryes!!!!
The Association did this song the best. Very beautiful harmonizing! They were the masters at harmonizing. I never tire hearing this song by them. Thanks for sharing.
Soothing and romantic. What's not to like (or love)! They made some great music.
I Agree!!!
I dedicate this song Personally to my infant daughter Cherish. He's the best thing that's happened to me and to my whole family
I was born in 1960. I loved alll is music so much even when young. It's everything!! I fronted off in bands, studied classical music to improve my voice...got close in L.A. but all my "breaks" fell through. I'm still grateful we had the best music in our generation!!!
Me too """"still grateful we had the best music in our generation!!!"""
It don't get any Better than this. One of the Greatest Love Songs Ever, Amazing Harmonies. Have a Wonderful Day~~
One of the absolute sweetest love songs ever written.. What amazing chord progressions with inimitable vocal harmonies.
cuerollen
IMPECCABLE
Agreed!
58 and I can still sing song with yours. I love songs.
The Association another underrated 60's band. Loved the harmony!
GORGEOUS song! The music of the 60's inspired Love and Peace and changed a generation. It was a magical time to be alive. I was only 10 years old in 1967, but you could feel it in the air. A type of musical renaissance of sorts. So glad I was able to experience first hand. Great time to be a kid, too!
One of the very best groups of the 60s.
This song is magic to me. Love it very much.
Some songs can rightfully be described as masterpieces. This is one of them.
We sang this in junior high chorus circa 1975....won second place state wide in Illinois...had an awesome chorus director 😎🎼