Unfair Advantages for Older Creators on YouTube
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- Опубліковано 12 січ 2024
- So you’ve created your UA-cam channel, picked out a name you like, made yourself a logo, and maybe even uploaded a video. And then, you start feeling a little bit stuck. Based on the comments I’ve read on some of my recent videos, I can see two different trends of where people are getting stuck, and I think they’re kind of related… number 1, how do I come up with new video ideas, and number 2, dealing with imposter syndrome. Both of these roadblocks can be addressed by knowing what your unfair advantage is, especially as someone over the age for 40.
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Let’s GO, middle-aged UA-camrs! 45 years here, just six months monetized and loving it. - Tim
I’m working toward monetization and enjoying it immensely! I’m also an elementary educator with 25 years experience. If I can do that…UA-cam should be EASY! LOL. ❤😂
@@beautifullifesageg.3951 Very true!
Great work, Tim! Keep it up!!
@@tonysfluidart Thanks, Tony! Same to you.
Oh and I see you're a fellow Canuck! Very fun.
I started my channel when I was 63, now I'm 66. I have about 70 videos planned out, but I don't have enough time to make them often enough because of all the other business that the channel has generated. I'm now officially an Old Age Pensioner but working 80 hours a week doing stuff I love. My superpowers are that I've already made almost all the mistakes that are possible, and I have absolutely no fear of failure.
Being 54 myself, I love content aimed at those of us over 40. Good stuff man!
I started my channel at 60. Appreciate your tips.
That’s wonderful! Im 54 and am so excited to be doing new creative things on UA-cam! I’m learning so many skills. ❤
Agree. I'm 46, and I started my channel five months ago to inform and inspire the underrepresented low to middle-class to achieve true freedom. Get over imposter syndrome. I'm not an expert in any of the topics I discuss, but people can relate and benefit from my decades of failures, learnings, and successes. I believe there are always people who know more than me and people who know less than me. UA-cam is an excellent platform for learning from each other.
I am WAAAAYYY over 40 and I appreciate it everytime someone posts a video about over 40’s. Well how about almost 60! Yes that’s me. I’m almost 60 🫣 and I just started. In fact I have 40 years experience in my industry. I’ve been posting religiously weekly since Jan 2024 and I just posed video number 27. My age and experience is definitely an advantage and I intend to use it!! I’m only averaging 40 views per video lol but I love it. I’ve learned it all frame by frame watching content creators like you and I appreciate you! Good luck all. See you there! ✊🏽✊🏽✊🏽
First of all, you don’t look like you’re almost 60! You have an amazing, positive attitude and I have no doubt that you’ll continue to grow. But regardless, the fact that you enjoy what you’re doing means you’re already winning big time. 🙌
@@BrandonBautistaHa ha. Thank you. Maybe looking young is my unfair advantage lol. Trust, I’ve thought about that, but in case youthfulness doesn’t last, not gonna count on that one! Be well, brotha✊🏽
As a real old dude on here I would say, "we are more patient". We just have to live long enough to see success...Thanks for your thoughts and encouragement, I will keep plugging along.
Great thoughts! I'm 49 and still working on the more patient part 🙂
At 71 I am an expert. Learn from my mistakes
😂
I am 62 and full of experiences.......These keep popping up, its my sign to start and its awesome.
I hope you do start! 🙌
@@BrandonBautista Yes thank you.. I am appreciate your encouragement....
You go, queen!
@@LilyGazou Thanks
I'm so glad UA-cam suggested your video to me. I'm a new, GenX UA-camr whose colleagues urged me to find ways to share my stories and advice for planning for the life you want to live as you age. I'm definitely out of my comfort zone... but finding your channel has renewed my spirit. If I can help just one person, it will be worth it. ❤
That’s really nice to hear - thank you! 🙌
Hi there friend! I just found his channel today! I’m so grateful to find people in my community on these other channels. The GenX community of small creators here on YT is so gracious!
@@beautifullifesageg.3951 Yes! Finding our people is so liberating. ❤️
@@AgingOnYourTerms 🙏👍
I’m 63 and appreciate your calm, non shouty delivery! I’ve been uploading podcast interviews up to now, but I’m about to jump in with shorter, more personal content - wish me luck!
Goood Luck!
Love. Subscribed.
@@dawnniemercado thank you so much! Will check out your channel too!
@@RickinaE thanks!
63 yr old content creator here.... and loving every minute of it❤
Older creative people shoot live ,no fancy editing or b roles or camera angles just a cheap phone, does the job work, it's content and it's original 👌 Sharing without any money in mind, Cas your old and wiser
Turning 52 in a few weeks and started my channel about 2 years ago. My unfair advantage is that I was able to live an extraordinary life and I have a lot of experiences to share. Appreciate the video. Well done,
Not even 30 yet, but still gonna watch 😂
It's not about someone's age. It's about THE content they share with others. Created valuable (not a clickbite-like crap) content so people can grow, learn, develop, and improve their lives - and your channel will grow.
Love it. Just subscribed ❤
Just gave you a few minutes of my life, actually, 7 minutes. And, a subscription. You're really getting close to that 1,000 subs! My toughest birthday was when I turned 30 years old, figured that was it. As luck would have it, I'm much older than that! So old, 40 looks very, very young. I'm thinking the 40 somethings are the fastest growing influencers that are posting about being an old-er UA-camr. And, I must say they are doing better than me. That's ok. I'm still learning from them and yourself. It's like going to the doctor who is 40 years younger than you are. You have to put your faith in them. So far, after ten months, (actually started in 2011 but, changed up last year) I'm at 718 subs, down from 719. Best advice I can give is, don't quit.
58 yrs. over here! I love UA-cam. It is life changing. It can be slow going but it 's all about the climb...righhht? I think I appreciate the opportunity more so because of my age. The era I grew up in did not have platforms like this to express yourself and share your creativity. I find my life so much more fulfilling since I started UA-cam. I have another channel where I do household stuff--think Martha Stewart lol. But, I can't decide what direction I want to take it. It is kinda all over the place. I'm like a kid in a candy store, I can't decide which topic to choose. There is just so much opportunity here. UA-cam is awesome.
Feel free to create more than ONE channel ❤.
Great topic!
One tip: doing because you have fun and love it, the rest will come ✨
I am 50, I just have so much fun making videos, been on here a while now and it just makes me happy! 🎉
I feel that way myself. The pressure to make videos for a viable business.
Sorry for my language but HOW THE FCK u have only 600 subs at 400 videos posted at such a good quality? Wtf is wrong with youtube. Don t stop, your time is coming BIG
Thank you for the kind words! I haven’t been very consistent with my uploads, and I’m sure that’s stunted my growth. But most of my subs have come over the past few months, so I feel encouraged by that. 🙌
Im over 50 and started my 60s music DJ channel, im loving it. over 4000 subs and growing.
Agree I see waaaay too many 20 year olds teaching me about things they read about in Japanese manga
that made me laugh
I love this video - I'm 43 and veer between feeling like a calm elder with lots to share and help others with, and feeling like I have nothing at all to say. So this is really helpful, thank you.
Your voice matters. 💯 Thank you!
So many people try to make us seem like we are too old to do anything online which is crazyyyy talk. I love seeing us middle aged creators who are trying new things and sharing our passions
yes!
36 year old here who finally decided to make a channel. 600 subs on my channel Copper Shock and growing. But I still needed to hear this today. I’ve been wondering if I’m “too old” to start as a UA-camr, but it shouldn’t hold me back. Thanks for this message today.❤
Check out some of the other comments below; lots of people in their 60s and 70s getting started. You’ve got this! 🤘
Hey Brandon! I'm a 40+ year old, and have only had my channel for about 2.5 years and still struggle with imposter syndrome, yet have the following I have (thank you!). It still feels a little weird to be considered someone that inspires others in the art world. It's super humbling, and I think my age has a lot to do with my current successes. We'll see where things go as I get older lol
It’s also interesting that the creators who are much younger than us often wouldn’t think twice about the notion of imposter syndrome, yet those with decades more experience do! You seem to have a very healthy mindset towards the matter! 🙌 Thanks for watching and commenting, and wishing you continued success and growth.
Love this! Not only am I old, but I'm a teacher with lots of experience. Thanks for the words of encouragement!
62 yrs and still waiting 😂 for that perfect TIME to START. I am almost there. Gotta just jump in the pond!!!
Jump in! 🤘
Awesome video on a topic not really discussed. I'm in my 40s and i often feel its difficult competing with 20 year olds. Subbed. Keep up the good work.
Much appreciated; thank you! 🙌
I'm having to compete with all the 40 year old. 😀
I’m 61. Started faceless channel February 26, 2024. Not monetized because I do mostly shorts. Doing it for the fun of it really. Had no experience with you tube prior. Bought my first ever computer ( laptop) in my life. Learned everything on UA-cam and common sense.
53 here and really struggling with content ideas and videos that haven't been overdone 1000x. Bottom line is I just need to pick a lane and run with it. I know what I'm good at, but I have to be more confident sharing. I think my biggest fear is no likes/views.
This is going to sound corny, but you’re currently getting zero views on the videos you aren’t posting, so there’s nowhere to go but up. And you’re right, pretty much everything has been done already but putting your own twist on it will make it unique and hopefully attract like-minded people on UA-cam. Keep at it! 🙌
I subscribed. I'm really looking forward to your content. I'm 63 and feel the same way but everyone says don't give up! Us older ones need to support each other.
In my 50s and feel the same way - our voices are needed. As is the inspiration. I struggle so much with consistency and perfectionism. Onward. Thanks!
I struggle with those same things! Let’s both keep at it the best we can, but give ourselves some grace when we don’t!
I’m over 50, I started my channel à few years ago as a hobby sharing some of my interest like vintage analog photography, I don’t care about how often I post, fancy editing, caring to much about the stats, I’m growing slowly but my motivation is sharing, I don’t care about monétisation and my content is partly in English partly in French because, well, hey, why not 😊 do what you like, it’s fun to publish if you don’t look for massive views, just nice interaction with some nice people around the world…
I’m 70 & just hit the 500 sub mark, but not enough watch hours. I’ve been posting regularly since May last year, hard a 6 month break, but decided to get this bull by the horns. I’m enjoying improving & upping my tech & online skills. There’s room on YT for everyone. The secret sauce is to never give up.
Absolutely, keep at it! I’m still working towards the watch hour requirement despite just crossing 1000 subscribers.
Just getting started! 43 year old UA-camr here! I love this!
Go for it👍🏼
Yess! 🙌🏻 Im 37. I went to school for film and writing but I never ended up doing anything in those fields long term. I’ve been a nanny for years. I just got into making videos because I wanted to share my honeymoon experience at Zion National Park and, since then, I’ve been overwhelmed by all the ideas I have for other concepts. I’m writing again and coming up with ideas that I love. It’s crazy. And it’s thanks to channels like this one for encouraging that creativity. I can’t wait to share all the things I wanted to share, but didn’t because I was afraid or thought I was too old. I’m subscribed now! Thank you for this!!! ❤❤❤
I’m 44 and I literally just uploaded my first video on my new channel, thanks in part to this video and the other content you’ve created. Thanks for the inspiration, man!
Subscribed. You got this. Not too late. :)
I love this message! Watched the whole thing. I'm an actor who got into this way later... over 45 and then some. You just gave me inspiration not only with this message, but LOL totally gonna steal where you came in and talked to yourself. Loved it! Older Creators Unite. :)
I never understood why UA-cam classified my channel as Space Exploration.
Turns out Todd wasn't thinking about the content of my videos but rather , my videos are so bad, UA-cam keeps my disasterpieces
in a black hole at the far end of the galaxy.
tHanks for the video
your dry delivery actually makes the interjections funny. Most people are hyper-energetic and come off as cringy, but you hit the solid middleground :)
I didn’t really think of his delivery as dry until you mentioned it, but you are right. But it works. It’s not boring even though it is dry. I think his timing is very good. And he keeps me interested.
A real sign that thus showed up on my feed. I appreciate you and this video! Am off to binge watch the rest of them! And yes, you ARE funny ! Keep doing amazing things ❤
I'm 44 🎉 just started 30 days ago , creating shorts for now. Using UA-cam as a testing ground before I go to the Tik Tok 😂 and the Gram 😂 I don't really feel like compromising much but I'm figuring out how to package what I want to do - performance quirky dance fashion editorials - not really into the whole talking long form vids at the mo ❤
Hey Brandon. Found your channel today. Looking forward to catching up on all your videos. Lots of good advice and tips on the few I have watched already. Thanks dude.
This video was suggested to me in my feed, and I have to say that you hit the nail on the head. I started my channel somewhere around 40, and I was surprised to find that people actually like the videos. And yes, it probably has a little to do with the unfair advantage that I’ve worked over 15 years as an engineer. So I have a certain view on things.
Therefore, I would encourage anybody who has something helpful to share, to get out there and share that information. People turn to UA-cam all the time to learn how to do stuff. Keep up the good work!
I've notice a lot of people over 40 creating youtube channels in the last year or so. That's when I noticed it. I started one last November. I'm 57 almost 58. I hope that you gain lots of subs. Thanks for posting. I see you have 453 videos since 2005. I think your channel is the oldest one I've seen yet. lol Oh actually I started 2 youtube channels. My other channel is a chicken channel. Good luck with your channel.
Great video. I watched to the end. Good job on the 1200 subs now! One thing i find a little distracting in this video is the very repetitive music at a constant level in the background. I mean that to help,keep it up. I am 49 and just started a YT channel in January. Not on this handle. Again great job!
Great video! I just finished subscribing liking and now commenting on this video. Best of luck to you as you are now nearing 1000 subscribers. Congratulations.
Hi there, I think this is great commentary. I'm 59 and just now rebooting an old channel from 5 years ago and have a lot to say. I think in general, older folks have a wealth of life experience to offer on a million topics here and so the platform is a great way to connect with people to hear about them. My bottom line is to just do it, don't sweat the growth and metrics, don't feel like an imposter... just be yourself and talk from the heart about your field of expertise.
Well said. 🙌
This deserves a ton more views. Love this. Thanks for this. Subscribed.
Nice viewer spike there. The recommended tab found you for me.
For someone with less than 1000 subscribers, you held my attention through the whole video. You’re doing something right. Keep it up, Brother!
Great info here... thanks a lot. Sometimes you know the facts but it helps that someone states it in a clear and concise way.
I’m only 25 but even I felt a lot discouraged to actually get serious on growing my youtube channel. Thank you for this video! It’s inspiring.
I just watched a few of the videos on your channel, specifically, “Last office day in 2023.” Your camera quality is excellent, and even though I didn’t understand the language, it seemed to tell a story and was well edited. Keep it up; you’re doing great!
This is a great video topic and I really agree with you on leveraging the unfair advantage. Also, I think you are already twice as funny as a Dane Cook.haha
Excellent video. I'm a content creator on TikTok who has been holding off doing UA-cam because I didn't want to mess it up, and I really appreciate your advice. I know what I need to do, thanks.
Thanks for this. I found this very helpful as an older UA-camr. I need to remember this! Thank you 😊
Good channel you find a way keep up the good work don’t give up bro !!!!
Loved this. It reminds me of the Ken Coleman book. I haven't quite hit 40 yet but the message definitely resonated with my own experiences.
awesome video man, you were spot on in everything, for moments felt you were speaking specifically to me, if that makes sense
had to drop a sub after watching this video. extremely encouraging. i’m in my late-30s and play videos games for fun and content. apparently I'm an old trick 😂. its not gonna stop me, though. appreciate you creating a space for middle-aged creators 🙏🏾
Thanks - I appreciate you too! I feel like people our age have a lot to offer, and I want to help remove barriers that keep us from having our voices heard. 🙌
It’s cool being an older creator too because I can create content for my demographic where my audience metrics really do reflect my own. So seems I can resonate with them where they me be an overlooked market
We're working through this UA-cam journey in our early 50's, starting to take it more seriously just this year.... It's certainly something that has forced us to be creative and embrace having patience! Your comments on here are certainly encouraging! Nice topic for drawing on that expanded experience!
Thank you so much. Best wishes for continued growth, but I also hope that you enjoy the process over everything else!
@@BrandonBautista Thank you! You have 1 more subscriber! 🙂
Hey Brandon, super friendly advice here - Stop wearing that "deadcat" (the fluffy thing on your mic) indoors - it's only meant for windy outdoor situations. I think it can be distracting for some when watching you talk. Otherwise great video :)
Thanks - I agree, and realized this only recently! I stopped using it in my latest two or three indoor videos. We learn as we go! 😂
Thank you. I'm middle aged and I'm only an expert at being me (and screwing things up, lol) but I'm trying to do this UA-cam thing. You got a new sub and I'm gonna scroll the comments to look for more. Happy trails!
Very entertaining video. I hope your channel grows quickly.
Love this! Excited to have found your channel!
I love this. I've just started my channel. (Well, re-started after a few videos a number of years back). I'm going to be making videos about things like mindful productivity and meaningful work. And I often think how annoying some of the productivity stuff on youtube is for us oldies (I'm 40), with kids etc. Don't talk to me about your 20 step morning routine until you try doing it with a toddler. 🤣 This is partly how I'm looking it my unfair advantage. Talking to people who have this perspective and are looking for others who get it.
Thanks for the video. I feel like being 31, i was at a disadvantage competing with younger youtubers. You’re right that we older youtubers have an advantage in terms of experience
💯
Hi Brandon, UA-cam suggested me your video The Art of Handling Negative Comments on UA-cam, I liked it and here I am checking out your channel and other videos. I am a 51 year old cat mama. I made a channel last year to share random clips of my adopted 13 cats videos hoping it will inspire others to rescue adopt and give them a forever home. My videos are are not edited its random cats in action. The best part is learning new stuff on youtube. How to do this and that and its very interesting and I have all the time in the world to learn. Thanks and hope you reach your 1000 subs soon.
Thank you so much. That's a great idea for a channel... best of luck to you! 😺
@@BrandonBautista Thanks and best of luck to you too.
Hey, thank you for your post. I really appreciate the video. I need to get consistent with my channel and I'm very small. I think I have a lot to offer, I just need to get out there and continue to do it. So keep up the good work and thanks for the motivation
Thanks for this video, Brandon. I like your style!
I’m so glad your channel was suggested to me today! I’m a 54 year old part time creator ( for now) who teachers elementary school full time. I started my channel back up in January with 3 subscribers. I’ve grown to just under 500 since then but even more wonderful than that is the community I’m building of other small creators who are mostly GenX and who can appreciate a slower pace, less flashy video style. We are all supporting each other. It’s cool. I hope to monetize by my birthday this summer…but if that doesn’t happen, my goal, is be monetized before retirement so I can have extra income and an enjoyable, self guided job. I’m glad you speak to our crew! Helps us to feel relevant! ❤
That’s remarkable growth for a relatively short time; you must be doing a lot of things really well! And I completely agree with you - the community I’m finding here is worth the effort (monetized or not). Thank you so much for the kind words. 🙌
@@BrandonBautista I did my research…and continue to do so (the educator in me I suppose!). So I continue to learn about SEO, community engagement, script writing vs free form, editing, how to write a description that supports SEO…all the things that UA-cam’s algorithm considers alongside learning what my intended audience wants. It’s truly a balance and takes effort if the goal is to produce income. I’m up for the effort. Speaking of that…gotta work on my next video today. My sore point is choosing which topic to do next! Thanks again! 🙏
This also goes well into us younger adults who aren't sure what to do on youtube yet. I was lucky enough to have 14 years experience playing Minecraft, and have found substantial growth when I switched from CoD to Minecraft. I just found something that i had been doing for a while and enjoyed as a kid and still enjoy
Sounds like you found something you enjoy doing that others enjoy watching, which is the perfect mix. Congrats, and wishing you continued growth. 🙌
I like the texts and graphics you are using in the video. tHanks for the video
Started three months ago at 46! Loving it so far.
Yes! Hope you continue to love it. 🙌
Thanks for sharing ur insight 👍
UA-cam sees the market, they already have a good percentage of young people. They want a bigger chunk of the older generation.
I'm 52 and just getting warmed up!
I agree, but I believe that your unfair advantage is simply that you are OLD, this is not your first rodeo and at your age you know what you like to do, passionate about and have life knowledge of. No need to wander around with your Vlog channel -- One day "Watch Me Brush My Teeth - The Next day "i am choosing my make-up". You can be consistent because you have already done the Speed Dating of Niches and you know what you're interested in or not. Don't sell yourself short - If someone taps you on the shoulder in the subway while you are taking a piss and askes for your opinion on a topic, YOU ARE AN EXPERT! 😎
Alright, you had me at the Dane Cook reference.
😂😂😂
Right now, I'm working on a specific series. I have a special subject that in really into right now. So, my videos are focused on that right now. Eventually, I plan to make tips videos on using the green screen.. 47 years old.
Thanks Brandon.
4 people must hate coffee or are dead inside, lol
Thanks for this. I am an older content creator and I deeply appreciate this video.
My #1 unfair advantage is my voice, for sure.
Oh! And I've done improv too (was terrible at it, lol) and theater (pretty good at that).
I'm the other way around - good at improv, worse at theater! 😂 Thank you for all of your kind comments!
BRANDON......
You are becoming one of my daily watches.
I'm in that stage of doing things different. Casting aside my doubts and my fears. Just doing it.... and...... my channel has almost doubled in 2 weeks.
And, I'm 50.
I resonate a whole decade more than you. Lol.
Good videos. Nice and calm. Someone that I can listen to for my wind down and go to bed listening to cus your so calm and steady.
Thanks for the kind words. And I’ll be 50 in about three years, so I’m not too far behind you! 😂
@@BrandonBautista you said 46 years old, right?
Finally, I have a group of people my age to talk to about youtube
You know that not everyone fancy talking bout it like we do. They don't care.
See you soon
My unfair advantage is that I'm old enough for this video to apply to me, but I look way younger than I am 😂 That How do you do fellow kids meme always makes me chuckle because that's how I feel here on YT.
Hahaha, same! And it’s ten times worse when I open TikTok! 🫣
@@BrandonBautista My solution is not to open TikTok 🤣 Seriously, when I open that app I feel like I'm a hundred years old and don't understand the world anymore 😅
✌☯👊 UPLOADED video #2 for my new YT-Channel called, WORK HARD PLAY HARD. Super-humble beginnings. Looking forward to "doing the coffee thing" on my next one.
☕️ Good luck!
This is awesome. I'm 37 and just starting to fire up UA-cam again. I'm trying to think of how I make the long form video jump.
Brandon your background is VERY nice but some creative practical lighting could really set it off!
Agreed. I want to create an entirely different, dedicated filming space but haven’t had the time or budget for it! I’ll see what I can do going forward. 🙌
Started YouTubing after 60. Mash the accelerator, baby!
Yueh!! 'Cept I don't have any problem coming up with ideas. Now...whether people care about my ideas or not....that's a different story
🤣🤣🤣
LOL looks like you are talking to me. Me having the imposter syndrome for so long. A mom over 50, always having interest in learning tech especially ai. Started a faceless UA-cam channel (i dare not show my face) 😂. sharing my learning journey. But my problem is i don’t speak English well like you do as English language is not my native language 😢
43 and on UA-cam since 2007 😅
Didn’t realise it had been around in 2005
Definitely helpful, thanks
Thanks! Your channel name is fantastic, by the way. 🙌
@BrandonBautista thanks, I got the idea from a comment where the person said it was great to see a writer channel where the writer has gray hair like his
What are some other things holding you back from publishing to your UA-cam channel?
lack of technical knowledge. so many questions that seem like mad ones to ask so i end up over researching. im planning on using OBS, STREAMYARD and CAPCUT and i get caught wondering where to start.. my head is filled with barriers - im excited and getting closer but its overwhelming at 43 when i know so many are younger and more technically experienced than me
It’s funny because when I was almost 20, the people I watched were 30-somethings and now that I’m almost 30 myself, everyone seems to be around 20
Cheers for the video, Brandon! I'm a 40 year old travel creator with 10 years of experience in travel, but I only started my channel 6 years into the journey. Better late than never, right?
Absolutely! 👏
We got this 💪🏼
Your unfair advantage = sounding like Ryan Reynolds. Work that Deadpool angle.
That’s high praise - thank you! True story: in the early 2000’s, one review of a movie I was in called me a mix between Ryan Reynolds and Jason Biggs. I don’t think they meant it as a compliment (this was even before Green Lantern), but I certainly took it as one! 🤣
Hello from Kansas 🇺🇲