Maximize Conversion Value Bidding in Google Ads: The Best Bid Strategy?
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- Опубліковано 8 лип 2022
- Maximize Conversion Value bidding could be an excellent option if you run a search or shopping campaign (i,e, Performance Max) inside Google Ads. After watching this video, you will be an expert on the Max Conversion Value bidding strategy, and you will be able to make a better decision about if you should set the optional Target ROAS for the campaign.
1:10 Maximize Conversion Value Announced
1:18 What is Maximize Conversion Value Bidding
1:42 Smart Bidding
2:13 What You Need To Set Up
2:50 Learning Period
3:38 How It Works
4:52 Target Return On Ad Spend
5:29 Target ROAS Not Set
6:28 Target ROAS Set
7:37 When Should You Set TROAS
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Hi Scott, great video. If I am struggling to get any conversions with my bid strategy set to max conversions, should I switch to something like manual cpc?
Hey Andrew! Tough to give a specific answer without looking at an account. The issue may be with something other than bid strategy. I'm typically not a fan of max conversions after learning period without a target ROAS or CPA enabled.
Hi Scott. Thanks for your video. I use maxi conversion value with Roas 400 for a fews years. Because in this 2 year , temu google ad everywhere and no one can see our ad anymore. when we use same roas ,Our ad spending getting less , profit get less too. So do you think we need remove ROAS foever and try to spend more on google ad?
With Temu now advertising (I’m guessing undercutting your prices), that former ROAS might not be possible without some sizable campaign and feed changes
Hi Scott, Thank you so much for this video. in my performance max campaign, I don't have any conversion data yet. should i stick to max conversion value or maximum conversion as a bidding strategy till i get some actual conversion data?
If there is no conversion value history in account, you can consider leaving on max conversion value for 2-4 weeks to see what system is able to achieve, and then base target ROAS on that!
@@ScottRedgate Great! thank you so much Scott!
@@hs4372 You're welcome!
Hi Scott, excellent video. If i am using max conversion value with a Troas, how do I change the conversion value (I fear mine is set to low). Cant find it either under "conversions" or "biddning" under campaigns. Thank you.
Hi! Do you know if your account has the NEW Google Ads interface?
@@ScottRedgate its the New one yes.
It is under the campaign 'Settings'. The new interface needs some work!
Hi Scott. I'm my Shopping campaigns Google if forcing me to add a troas. It doesn't give me Max Conv Value only option. Has something changed in the recent past regarding this?
Hey! Are you running a Standard, Smart, or Performance Max campaign?
@@ScottRedgate standard shopping
@@AkshayeMadhokGeeked Google is being very aggressive encouraging advertisers to transition to Performance Max, so I wouldn't be surprised if they slowly take away features from the Standard Shopping setup!
Hello Scott, Thank you for this video! I have a question I hope you can guide me :) I have had my search campaign in max conv value for almost 4 weeks now. I received 48 conversions but the return on investment (con.value.cost) is low, I want to hit 350% to400% tROAS and I'm halfway. Should I wait a bit longer until I'm happy with the performance? and then set up tROAS or what should I do? I've been pausing nonperforming keywords as well. Thank you in advance :)
Look at you! Great job. If the campaign hasn't come close to that tROAS and you set a 400% tROAS, you may see the spend decline drastically. If you're okay with that possibility, set it in! If you want to increase your chances of consistent spend, you could add the tROAS it HAS been able to achieve and nudge it up every week.
@@ScottRedgate Thank you so much, Scott, for your reply. I think I'll do the second option.