Adobe Journey Optimizer Vs Adobe Campaign | Softcrylic

Adobe Journey Optimiser (AJO) is a powerful email marketing automation system that allows you to create journeys based on data that you feed into it. In this video, Jerry tries to answer the question whether you should stay with Adobe Campaign or consider moving to Journey Optimizer. Watch this video to get a better understanding one when you should moving to Adobe Journey Optimizer.
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[@CmeLater]

Directly asked to Abode… Now that you acquired Marketo will you sunset Adobe Campaign as the inferior product. Direct answer… we want Marketo for B2B and Campaign for B2C.
However, in their own stack middleware is becoming king. Snaplogic is becoming the solution for transformation and routing ops (aka ETL) and a proprietary app called Campaign inspector (may have been renamed) is doing the build and deployment work. Now add in Ai (which they hadn’t last I heard) and the future is the complete off load if MOPS and Dev. The apps as we know them today will either be gone or items on a drop down in Workfront for low tech end users.
Fast forward 5-10years tops. Prompt driven ticketing (ie. Jira) runs the input through the Agile process, building and deploying programs/campaigns/assets/workflows via Ai driven automation. Welcome to the future!