How to Achieve Personalization at Scale with Adobe Campaign Standard

Join us at Adobe Summit 2020
summit.adobe.c...
Customer expectations are higher than ever. They want deeply personalized, contextual, timely, and relevant experiences that go beyond traditional “Dear [first name]” tactics. In this Adobe SUMMIT 2019 session with Jeremy Finch and Horia Galatanu, learn how to deliver one-to-one experiences at scale by leveraging the Adobe Campaign Standard rich data management and predictive features and cross-channel orchestration capabilities. They’ll show you how to create a single campaign with hundreds or thousands of different variations, customized to each recipient, and integrate Adobe Campaign with other solutions, like Adobe Analytics, for real-time automated messaging.
Learn more about Adobe Campaign here: www.adobe.com/...
SPEAKERS
Jeremy Finch, Product Marketing Manager , Adobe
Horia Galatanu, Group Product Manager , Adobe
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Adobe Experience Cloud gives you the integrated tools you need to excel in cross-channel marketing, digital advertising, audience and data optimization, and more. Explore our capabilities here: adobe.ly/2EwYfTW