How to Achieve Personalization at Scale with Adobe Campaign Standard
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- Опубліковано 26 вер 2019
- Join us at Adobe Summit 2020
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Customer expectations are higher than ever. They want deeply personalized, contextual, timely, and relevant experiences that go beyond traditional “Dear [first name]” tactics. In this Adobe SUMMIT 2019 session with Jeremy Finch and Horia Galatanu, learn how to deliver one-to-one experiences at scale by leveraging the Adobe Campaign Standard rich data management and predictive features and cross-channel orchestration capabilities. They’ll show you how to create a single campaign with hundreds or thousands of different variations, customized to each recipient, and integrate Adobe Campaign with other solutions, like Adobe Analytics, for real-time automated messaging.
Learn more about Adobe Campaign here: www.adobe.com/...
SPEAKERS
Jeremy Finch, Product Marketing Manager , Adobe
Horia Galatanu, Group Product Manager , Adobe
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Adobe Experience Cloud gives you the integrated tools you need to excel in cross-channel marketing, digital advertising, audience and data optimization, and more. Explore our capabilities here: adobe.ly/2EwYfTW