PPC News: Amazon Adds Bid by Hour/Day Rules to Ads Console - Day Parting 1-3% ACOS Hack

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Timestamps:
00:00 - Introduction
00:17 - Reviewing Campaign to Lower ACoS
01:04 - New Rule-Based Bidding Strategy
02:05 - How Rule-Based Bidding Works
03:01 - Tips for Testing Rule-Based Bidding
04:20 - Scheduling Bid Rules
07:16 - Desired Functionality
09:19 - Adding Another Budget Rule
10:02 - Eventual Bulk Upload Capability
11:52 - Bulk Sheets over PPC Automation
12:26 - Pros of Rule-Based Bidding
13:15 - Outro

[@wilcoppc]

rule based bidding has been around for a long time. It's the scheduled part which is new

[@kmander]

Rule-based bidding has been around for months and months. MAG is losing their touch.

[@rabeetahmad3484]

If we analysis our Business report and Manage order and then schedule rule base bid for specific hours when we got mostly orders then this work really well at low bids for other hours

[@kimengland5161]

Thank you so much Steven!

[@tianqin9602]

I have this rule based bidding for month now, not 48 hours

[@liranbenshalom4385]

How do you know for which times of the day you should be bidding higher? I guess the only way this makes sense is if on certain times of the day your conversion rate is higher. How can I know if my conversion rate is higher on certain times?

[@PPCJumpStart]

through business reports - we usually analyze best hours for certain campaigns and set up rules based on that.. been getting great results

[@jack2media]

How do you get hourly sales data?

[@mirwasim8156]

From Business Report " sales and traffic"

[@tonylionel6275]

What have you done with Stephen😮 what's with the new voice??

[@goadamo]

You video is not clear