Can India's Rare Toddy Liquor Become The Next Mezcal? | Big Business
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- Опубліковано 3 сер 2024
- India's alcohol market is booming, but traditional spirits like coconut and cashew feni are struggling. We went to Goa, India, to find out how some distillers are hoping to cash in on feni, and what sets this spirit apart from others on the market.
00:00 - Introduction
01:21 - Heading To The Coconut Grove
01:54 - A Deadly Climb
02:51 - The Process Of Toddy Tapping
04:53 - India's Booming Alcohol Market
05:50 - Feni As A Premium Spirit
06:15 - Distilling Coconut Feni
06:55 - The Rise Of Mezcal
08:26 - Making Cashew Feni
09:50 - Keeping Toddy Alive
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Can A 'Drink of The Poor' Win Over Indian Elites And The Global Alcohol Market? | Big Business
Lobster was a poor man's food as well
Yea this isn’t lobster - people didn’t eat lobsters cause they’re idiots
I grew up in rural Nova Scotia.
In the early 80's, if you brought a lobster sandwich to school for lunch the other kids would tease you for being ' dirty and poor '.
A peanut butter sandwich was more of a status symbol.
rats of the sea
Back in the 60s and 70's freezers and frozen food was the latest and greatest.
Believe it or not, serving frozen food instead of fresh was once a middle class flex. Even if it was just veg!
So was wine maybe
To everyone being like, omg, its so unhygienic, in terms of squashing the fruits with their shoes, these are shoes specifically kept for this purpose and this purpose only. They aren't used for regular walking. Some places use the exact same process for making wine. You have to smash the grapes with boots/shoes made for this. You obviously don't use everyday wear shoes.
Still disgusting
@@noaaon173 to all people eating sour dough bread, research shows that the yeast that brings flavor comes from the armpits of the man and hence flows down to the hands of the man. Same for the woman. Get your science right. Feni does not add a cultured yeast. It's natural yeast. Each batch acts like a unique wine. Finally Goa does not drink fermented juices, we distil them to a refined product.
If only Indians knew their science well they wouldn't be crying about hygiene all the time.
There is no compromise on hygiene here anywhere.
They do it barefoot in Italy@@noaaon173
Besides, the alcohol kills the bacteria
@@noaaon173 meanwhile the most expensive aged liqour in the west were made with squashing berries barefoot lol
The white liquid that they harvester from a coconut tree is called TUBA in the philippines. The locals loves to drink it because of it’s sweet taste. If it’s stores longer it turns into a vinegar
also this Tuba is used to make puffed rice cakes in Goa called Sanna's. it has a vert fragrant smell and taste like holidays :D
Goa has similar vegetation climate like most asean countries the local cuisine is mostly fish curries and seafood
Most Pacific Islands do the same, called TUBA or PALM WINE, many many other names as well. This is VERY COMMON to make. in many tropical countries.
Wrong info! Coconut and palm toddy are harvested everywhere in south India..Goa is probably like 10% of the whole production
Where exactly did u get ur info?
@@merxellus1456 it is true. i see it everywhere in south India
@@merxellus1456I am from Andhra Pradesh , east godavari district and coconut , palm toddy are very common here , we have a separate cast here to do that
9:36 actually distillation technique was pretty common throughout the world, archeologists have found distillation equipments made out of clay, in the sites like takshila etc in ancient India.
Takshila was part of Indian civilization too. After partition Pakistan got the Takshila.
Thats Pre Partition North West India,
Oh no, you've awakened the mindless Indian white-knights 😂
Even if the majority of Indian youth decide to leave the craft, India can invite foreign workers from places with smaller economies to do the work. Looks like it would be difficult to automate the work, due to the height of the trees. Robots would be expensive to design and build for this work. It'd be nice of someone built a retreat around the drink. Western tourists would drink it up. Pun intended.
@gaslitworldf.melissab2897 My girlfriend (UK-based) went there on a business trip and said it was the grossest, most disgusting country she ever visited 🤣 Nobody is going to India to work abroad unless they have any other choice, my GFs family business just happened to have an opening that could he filled in for her to train on.
At least China *pays* you and puts up a fake pretty picture when visiting their dystopian hellscape. In India, they just literally scam you the second you leave the terminal 😂 It's a nasty, godless subcontinent.
As a Grappa loving Italian, I salute my Feni drinking brothers 😅 - and I'm going to look for the stuff online
Hasn’t this been already posted once ?
I feel like I have seen this to.
They just want to keep up thier propaganda for thier monthly cut..😂.the videos they receive backlash they turn off the comments... typical biased media...these Indian corresponds for these foreign channels go to the smallest remote village to record.. give them a dollar say those poor people you gonna be on tv..don't wear gloves or slippers..we ll show how poor you are make some money 💸😂
I also think like that
Reposting this just to keep up with thier propaganda for monthly cut..😂.the videos they receive backlash they turn off the comments... typical biased media...these Indian corresponds for these foreign channels go to the smallest remote village to record.. give them a dollar say those poor people you gonna be on tv..don't wear gloves or slippers..we ll show how poor you are make some money 💸😂.. there's a lot of money in the west if you bash Indian products
This is not reposting. It's different from what is posted. This is Coconut feni.
He's not the only one left. If you go to the state of Kerala there are still many coconut tree tappers.
He’s the only one left in his village.
@@GodzHarleyGirlStudio Comprehension is hard for some.
At the end of the day its getting distilled so there is nothing others than alcohol and water in the final drink. I don’t understand people crying about “unhygienic” !!! It’s unhygienic if you drink the smashed juice but not if it went through distillation. Basic middle school chemistry.
As a Goan myself, this coconut spirit is called Dudhshiri
wrong. Coconut Spirit is Coconut Feni. Dudhsiri is made from roots of Indian Sarsaparilla plant. You definitely not Goan..
@@kimjong-un464aha busted em!
Nope
Good to see that our most loved drinks are getting recognised in global level
It’s amazing how these techniques are created. Like who was the smart person that started the trend . Wow hats off to them and the ones who carry the tradition on
Just like everything in life bro, trial and error! Don't be scared to do something stupid or different otherwise you will be a no one!!!
Once distillation was discovered it's pretty much can be done with any fruit or grain. In Belarus they do phenomenal potato vodka and thruout Europe any fruit from Apple to plum is used (calvados and slivovka).
@@larrylitmanen9877exactly
I was wondering the same thing. Who in God's name was the person who thought I'm gonna climb a tree and tap it 3 times a day for 4 days and then do the rest? I'm honestly shocked the trees don't break from the weight of their balls must weigh a ton.
@@mikehoncho431 what ur presuming is basically saying "how tf do humans invented Computers that can basically perform task billions per sec" which doesnt happen instant, the first computer was just a simple calculator, vaccume tubes,transistors, cameras, etc all lead to this modern age.
Same goes for the Fenny.. Someone prolly noticed juice leaking out, decided to harvest it, some other dude prolly finds method to make the plant produce more juice, so on so on..
Stuffs doesnt happen instantly.. people develop new methods and it takes many years to do so..
This goes in terms of everything we see
I'll try the coconut liquor but the cashew I'll pass..😂🍻
Why?
The cashew liquor feni is just out of the world!
If there is only one tapper left, where is all the juice coming from? And how are they going to go global with this kind of resource gathering method?
Wait!!!!!They will pass China and become number ONE!!!!😂😂😂
@@WinstonMaraj-gx8sm Not sure who will win between Deli belly issues in India and sewer oil frying in China.
He’s the only one left in his village.
Anger management
And are the hygiene standards present through this video good enough for a global market?
When my father went to school in the 40s if you had store bought peanut butter for sandwiches you were considered rich and if you had lobster sandwiches you were considered poor. Times have changed.
ofcourse it's India.
Goa's famous Sanna's are made from coconut toddy too, also earlier during the Portuguese rule toddy was used in bread making (pao)
It can be delicious. Smooth and complex like a mezcal, but with tropical flavours. Had some when I visited Goa last year. It was impossible for me to buy some to take home because of border restrictions within India 🤷♂️
I really like how the video starts at the thumbnail!
Hard work , so hope it gets it's premium status.
The lengths we humans will go for a drop of liquid gold lol. Hopefully they succeed at making it popular, and that the ones who make it can receive their share.
Wish we were all rich but that wouldn't be good
Great drink, people should try it
I really want to try this!!!
That coconut flower juice looks delicious
Here in CEBU, PHILIPPINES we call it “TUBA" from the coco tree 🇵🇭
I live in US and would love to try this drink!
Wish them the best!👏
This is called palm wine in Nigeria
you sabi lol
aka. scammer wine
Palm Wine In Ghana As Well Ha Ha Ha Ha!!!
Palm Wine In Ghana As Well.. Ha Ha Ha Ha Ha Ha!!!
So they poor man's drink is used for marriage ceremony here
Tropical Islanders Also have been doing it forever…
Guamanians call theirs
“Tuba”
Feni is great if you get it fresh before additives are added.. same with coconut toddy.
Great culture , great India..
😮😮wow THAT'S WHAT'S UP A HARD WORKING MAN.....AS ALWAYS NHGBABE NO-HATE-GANG
I like watching videos like this to glimpse how other people live and after seeing the knee wrap and the women saying that she's retired I realized that I don't see to many kids
This is called Tuba (similar with the coconut Feni that you have) here in the Philippines, specifically here in the Visayas
Similar but not the same at all so don't call it Tuba
It’s not only in Visayas it’s all over the Philippines. They call it lambanog in Luzon/
@@OwenNewo619 the names are different but the major ingredients and process are similar. if Indian see “Tuba” they can say oh is similar to Feni. Relax bro Jeez..
@@8Distroyed8 Similar is not the same. The original comment literally says that what they're making is tuba. D"mb comment
I'll give it a shot
In Mozambique the one made out of "cashew fruit" is called "xikadju"
Goa’s top drink
This toddy tapping is pretty basic & primitive and does not look professional. In Sri Lanka, traditional toddy tappers are more advanced than these.
1. They do not harm tree trunk to cut steps on to the tree. They tide a part of coconut husk around the tree trunk with a coconut fiber rope to use as steps.
2. Sri Lankan toddy tappers have a pouch made out of thin wood planks tide around their hip, to carry tools such as the cutting knife. Therefore, they have both hands free to support climbing.
3. Their tools are more sophisticated than this.
3. In Sri Lanka, they do not have to climb up & down, again & again to reach every treetop. They have two strong ropes tide between trees with 3 feet apart to support to walk between trees. With this technique, they tap more than 100 trees a day.
We have the same liquor in the southern part of the Philippines called "Tuba" The North have a distilled version called "lambanog"
That looks good
So Nsa fufuo or palm wine as it's known in Ghana.
Cool.
Traditional doesn't have to mean filthy
You can have your tradition but starting to equip with future equipment will be really helpful if you want to scale up with hygiene being a top priority if you want to do well in Locally and internationally too
God bless him 💜🙏🏾
India is going to be the most important part of the British Commonwealth in the next decade or two, and will only be at the start of its economic rise; being that spirits is a huge global industry, it should be something that is given emphesis by the state and central governments, because I think it could have a huge advantage in the commonwealth nations, and even English speaking nations.
India is not commonwealth nation😂
This is Lambanog in the Philippines
I want that Indian coconut drink. It looks fantastic.
Deserves every money he gets
Probably much more
no english good eh?
2 rupees😂
And you speak how many foreign languages ? @@nthedecent7717
In Mozambique that coconut tree stuff is called "sura" in the Inhambane Province
In Goa, it's called Sur
most indian thumbnail ive seen
So, my question, who the fk was the first to know to climb a 60ft tree, tap on a branch with an exact force, exactly 4 times? And HOW can a drink that takes this much effort be a "poor man's" drink?
You can also do it on dwarf coconut trees.
There’s a couple different varieties including one that only grows to about 5 feet tall.
We call it Palm Wine 🌴 back in Nigeria 🇳🇬
All the haters conveniently forgot how grapes are crushed for wine 😂
isn’t this how rum became what it is? i know plenty of tropical countries have their versions of a coconut fermented drink
South Indian toddy never extinction
Tadi at Nepal , same stuff !
only indians love indian products
Props to him for tapping 2 days straight
Y’all can’t market “the next mezcal” with that thumbnail😂😂😂
Facts-
Workers mash faster when chewing coca leaves 🍃
God I love India
Got an idea, what about like, a machine to press the fruit?
This is a very common drink in Asia and Pacific Island.
Viva Goa , Viva Portugal 🇵🇹
Viva Goa, viva Portugal e demais ex-colônias portuguesas.
May our friendship never die. 🏴
Ghana makes great cashew liqour and it's very hygienically prepared
Are you deaf? Only one of many cashew liquor producer do traditional way all other do in machinery. Ofcourse all are hygiene too .
@@santhoshv3028 Am I deaf?
Go and ask your grandfather
@@PurpleChamelion-iy2xe you are . That's why you don't even listened to what the video said. Fenni is distilled. Even it is mentioned in video. Do you know meaning of that?
I appreciate the fact its made with lot of hard work and traditional way. But made in poor hygienic conditions with poor and used plastic bottles, bucket and other BPA plastic like plastic shoes also.
It needs to be done in properly for it to reach the world with old techniques to keep it genuine.
What😊
@@LillieMurphy-ji3ht Poor hygienic conditions and used plastic bottles for product intended to be put in your mouth is nasty : )
love toddy... hmm.. especially when u keep it cool
Hope he pays the climbers well if his brand takes off
0:48 ताडी
Omg! I have apprehensions about increasing Indian liquor and beer industry!
Hopefully It can go to the market
We call it “Tuba” here in Ph
I’m still confused why T-Mobile for Business sponsored this video. I don’t see the correlation.
I had something called Palm Wine in Beijing, is that similar?
Still quite a handful at SEA still making toddy.
Toddy is used to make Goan Sur) Feni
its similar to lambanog here in philippines
They age absolutely beautifully like they look way younger than the video said lol
Cashew Fruit liquor is not only made there in India. It is also made here on the island of Roatan, and probably many other places. Thanks for the vid, maybe do a little more research before making these solo pronouncements? Thanks and looking forward to more of your vids.:)
Fam,is in San pedro sula...wanna visit your island something fierce.
Well, it's India. 😎✌🏻
Gonna say no, since you posted this a year or two ago
@Business insider that's not true, this liquor is also made in southern Tanzania
No, thank you 🙏
✌️
are there any fruit that can't turn into alcohol or shouldn't?
As long as a fruit is edible, it is safe to ferment their sugars into alcohol!
durian 🤢
Philippine has same drink, same way prepare as of current.
I'll prefer whisky
Hopefully, if it catches on globally, they don't invent a robot that works faster. Then India will lose lots of land to the practice and you'll glut the market with the drink. I hope they sell it as a luxury item, a limited production product. That will hold the prices up and prevent excess production and land loss.
No, no they can’t
Y’all wrong for that thumbnail!😅
I'm not drinking anything that's prepared in those filthy conditions.
You stink.
Wait until you find out about every other food item you eat involving vegetables or fruits 😂
Stupid take nonetheless.
😂😂😂😂
@@AKAK-rh7lr Saying "but others are also bad" doesn't refute his point that this drink is made with filthy boots.
Must be hard to be tapping for 2 days straight 🤣2:52 What they heck were they trying to say?
I know, the script writers really needed an editor on that one
Holy shit. And if i want virtually any hard liquor or craft beer in exsistance i need to take a 3 minute car ride in my air conditioned sports car and slap a bill on a counter😂 those guys -hold my 100 foot coconut tree-
But sadly you would be drinking alone 😂
Robots with AI will climb those trees soon enough.
Spirits are hard to sell even if they are cheap Europe has its own USA have their own and we drink beer and wine also. Test the market first.
Capital is all you need if I was a wealthy man I'd get in on the ground floor and take a chance and why not its a lot better than cactus alcohol.
I love fannies.
Bhai, maine to England vs Papua New Guinea par bet lagai thi, jeet gaya! 4rabet pe odds gazab ke hote hain.
Coconut trees having juice extracted from it regularly doesnt grow taller than the average coconut. I